Sportradar analysed more than 98,000 goals scored in Europe’s Top 5 leagues over the last 20 years to determine which competition is the most exciting for the fans to watch – and it’s not the Premier League.

Using the number of goals scored per game as a measure of excitement, Sportradar’s cutting edge technology processed data from more than 36,000 matches played in England, France, Germany, Italy and Spain between the 2005/06 and 2024/25 seasons. For more than 20 years, Sportradar has worked with the biggest names in world soccer, and more than 100 soccer organizations worldwide, including FIFA, UEFA, AFC and CONMEBOL, gaining access to unrivalled data and distributing the industry’s largest portfolio of soccer content.

While the English Premier League delivered the single highest-scoring season of the past 20 years with an average of 3.28 goals per game in 2023/24, Sportradar’s AI-driven analysis identified Germany’s Bundesliga as the competition that consistently delivers excitement for the fans.

This season Bundesliga fans have enjoyed an average of 3.14 goals per game, offering more excitement than Ligue 1 (2.96), the Premier League (2.93), La Liga (2.62) and Serie A (2.56).

More than 18,000 goals have been scored in the Bundesliga since the start of the 2005/06 season, despite the 18-team league having played between 1,000 and 1,500 fewer matches than the other big-five leagues of Europe in that time.

As a result, fans of the German league have been entertained by an average of 2.96 goals per game over the period. That far exceeds the average number of goals per game in the Premier League (2.74), Serie A (2.68), La Liga (2.66) and Ligue 1 (2.53) for the same period.

The extensive analysis of 20 football seasons or 100 individual campaigns raises questions about the quality of Europe’s top 5 football leagues including ‘which league is emerging as the most exciting?’ and in ‘which league fewer goals are being scored’.

Other notable highlights include:

• Ligue 1 is asserting itself as one of Europe’s most exciting competitions for the fans evidenced in the average number of goals scored per game two decades ago (2.13) compared to 2024/25 (2.96).

There are fewer goals being scored in La Liga. In 2005/06 there was an average of 2.46 goals per game, then on a par with the Premier League. But the ratio grew fast over the next 10 years, peaking in 2016/17 with 2.94 goals per game, coinciding with players like Lionel Messi, Luiz Suarez and Cristiano Ronaldo being at the top of their game. Since then, there’s been a drop off in Spain, to an average of 2.62 goals per game in 2024/25.

*APPENDICES*

APPENDIX 1: ANALYSIS BREAKDOWN:

APPENDIX 2: ANALYSIS BY LEAGUE AND SEASON:

BUNDESLIGA:

LA LIGA:

LIGUE 1:

PREMIER LEAGUE:

SERIE A

This new partnership opens up on-device advertising across Xiaomi’s system apps and its overseas official app store, GetApps, providing global reach at scale.

Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, today announced a new partnership with Xiaomi’s International Internet Business Department, part of the global technology leader known for its smartphones, smart devices, and IoT products.

Liftoff’s Vungle Exchange ad network now connects brand & performance advertisers to effective, targeted advertising solutions on Xiaomi’s expanded ecosystem, including HyperOS (its Android-based operating system), smart devices, and internet services.

Advertisers on the Vungle Exchange will have access to premium ad placements in Xiaomi’s overseas app store and other system apps. Advertisers running Android user acquisition campaigns can gain a competitive edge by reaching users through new OEM offerings. They include:

• Direct-to-device advertising: Advertised apps will appear as recommendations through Xiaomi’s native apps and its overseas official app store, GetApps, enabling advertisers to achieve global reach at scale.

• Exclusive touchpoints such as system-level notifications and lock-screen ads not available through standard, in-app networks

• Xiaomi’s OS-level data for better ad targeting and lower-cost campaigns (per install)

Liftoff’s Vungle Exchange helps advertisers reach quality users programmatically. Advertisers can tap into users from 150k+ apps across 250 countries, ensuring the delivery of the right ad to the right user.

Tanya Lee, SVP of Global Supply Sales at Liftoff, said:  “At Liftoff, we are committed to driving innovation in the mobile advertising ecosystem, and this partnership marks an exciting step forward. By integrating Xiaomi’s OEM native ad experience with the Vungle Exchange, we enable advertisers to reach high-value users seamlessly. Xiaomi’s expansive global reach, combined with Liftoff’s advanced programmatic technology, offer advertisers a unique opportunity to scale their campaigns efficiently and drive real results.”

Qiang Song, General Manager of Xiaomi’s International Internet Business Department, said:  “By integrating with Vungle Exchange, we’re bringing programmatic efficiency to Xiaomi’s premium ad inventory, offering advertisers smarter ways to connect with users.”

Bragg Gaming Group announced the launch of the latest gamification-led innovation to its award-winning Fuze marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns.

Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay. The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.

Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience.

The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation.

Offering a totally branded experience, campaigns are fully customisable to reflect the operator’s branding, including logos, colour schemes and thematic design elements.

At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing.

Players can access their ticket counts, prize history, via an in-play dedicated display.

The launch comes as part of Bragg’s strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners.

Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry.

The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events.

Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the US and the LatAm region, opening up new opportunities for growth globally.

Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, Big Ticket Bonanza is now available to all of Bragg’s casino content, aggregation and PAM partners and presents a huge opportunity to engage with players.

Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze player engagement toolset. Unlike static promotions, Fuze engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation.

Other tools available within Fuze include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology.

Matevž Mazij, Chief Executive Officer at Bragg Gaming Group said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.”

“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”

Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg’s operator partners to utilise Big Ticket Bonanza in their marketing strategy.

Vedran Maric, Head of iGaming at Senator Group, said: “Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process.”

“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”