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BonusFinder UK Survey: Public Trust in Online Gambling & Bonus Offers in 2025
As conversations around gambling regulation and responsible gaming gain momentum in the UK, new research from BonusFinder reveals a complex public sentiment toward the online gambling landscape.
The nationwide survey, which was conducted in May 2025 and included 1,000 respondents, reveals that while the majority of Brits engage with online gambling platforms occasionally, concerns around transparency, trust and bonus terms remain prominent.
Usage patterns
Respondents were asked a series of questions on how they use online gambling platforms, the types of gambling they participate in the most, and if they claim the bonuses offered to them.
Overall, the usage of the platforms across the UK might not be as high as some expect, with 65% claiming they ârarelyâ use gambling sites and 19% saying they only use the platforms âoccasionallyâ.
UK attitudes towards online gambling & bonuses in 2025 have become more lenient in comparison to previous years. The study found that younger Brits, those in the 18-24 bracket, were the least likely to use gambling platforms at 5%, whilst being the most likely to only use the sites ârarelyâ.
Of those asked, within that age bracket, 76% claimed they use gambling sites less than once a month. Meanwhile, 34-55 year olds are most likely to use sites multiple times a week, with 9% claiming so.
Self-employed Brits are the most likely to be using gambling platforms multiple times a week at 12%, this was followed by those who are unemployed at 11%.
Unsurprisingly, sports betting is the most common form of online gambling in the UK with 42% of respondents claiming that this is the type of gambling they participate in most often.
It was also the most popular form of betting across most of the age ranges, except for the two oldest brackets (55-64, 64+) whose most popular choice was âotherâ, which can include the likes of lottery and horse racing.
Bonus awareness & understanding
Around three in five (59%) Brits have claimed a welcome bonus or promotional offer from online gambling sites. However, even more respondents (63%) say that they rarely use casino betting bonuses outside of these welcome bonuses.
Only 3% of the respondents said they use bonuses almost every time they gamble, whilst 26% use them âoccasionallyâ. Those who do use bonuses said they most frequently find them directly on the gambling site, with 64% saying so.
This was followed by finding them through social media or website ads (26%) and bonus comparison sites (13%).
Understanding of online casino terms (such as âwagering requirementsâ, âcashable vs.
non-cashableâ) is quite clear amongst Brits, with 17% saying their understanding is âvery clearâ whilst 42% say their understanding is âsomewhat clearâ.
Only 16% claimed they donât understand the terminology at all. Additionally, 56% of Brits claim that theyâve been surprised by the conditions attached to some bonuses.
Confidence in regulation & industry fairness
Not just in the UK, but globally, the casino and gambling industry is often viewed with controversy, prompting a regulatory focus. However, there is no shortage of systems in place in the UK to ensure that these platforms are properly regulated.
On the other hand, despite this, the results show that Brits (understandably) still have their doubts about the systems in place. Overall, only 9% are âvery confidentâ that gambling sites are properly regulated, whilst 43% said they werenât confident at all.
Older Brits (45-55 year olds) had the most confidence in sites being properly regulated, with 55% saying theyâre confident; however, 65% of the eldest bracket (65+) said they had no confidence at all.
Many Brits also have doubts that the UK Gambling Commission are doing enough to protect customers. Only 19% said they thought that they do enough, 28% werenât sure and 53% say they donât protect customers at all.
However, the most surprising statistic in this section of the survey is that over two-thirds of the respondents (67%) said they donât know how to check if a gambling site is licensed in the UK.
Unfortunately, Brits also have doubts when it comes to bonus comparison and affiliate sites sharing fair and unbiased information. In the survey, 54% of Brits claimed they felt like they couldnât trust them, whilst 31% say they werenât sure if they could or not.
The primary concerns around gambling and casino sites amongst Brits were;
- Addiction and gambling harm (32%)
- Misleading bonus terms (21%)
- Underage access (17%)
- Data privacy (14%)
- Unlicensed operators (13%)
UK perceptions & marketing
Almost half (45%) of Brits have a negative perception of online gambling sites, and 46% say that their view is âneutralâ.
Despite earlier questions showing that the younger generation was the least likely to be using the sites on a regular basis, they were the most likely to have a positive view of the sites. Of the 25-34 year olds, 10% said they had a positive perception, this was also the same for the 35-44 age group.
Despite 42% of Brits saying that they feel that bonuses are advertised fairly only
âsometimesâ, 31% believe they arenât all. Meanwhile 71% said they believe that bonus
promotions should be more strictly regulated.
When asked what would be their biggest confidence booster in regards to their use of online gambling and casino sites, the respondents said:
- Clearer terms and conditions (22%)
- Stronger licensing (15%)
- UK-based customer support (15%)
- Verified customer reviews (13%)
- Faster payouts (12%)
- Emphasis on responsible gambling tools (12%)
- Publicly verified RTP (return to player percentages) (11%)
The post BonusFinder UK Survey: Public Trust in Online Gambling & Bonus Offers in 2025 appeared first on European Gaming Industry News.
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G2âs 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling
Reading Time: 3 minutes
- The limited-edition G2 x Solo Leveling capsule collection launches November 14, featuring streetwear pieces that capture the spirit of a generation raised on anime, gaming, and fashion, with quiet confidence stitched into every piece
- The capsule marks G2âs first-ever anime collaboration and Solo Levelingâs debut entry into the world of esports
- The collection will be available for purchase exclusively via G2âs shop front
- Solo Leveling took the anime world by storm becoming the most-rated series ever on Crunchyroll
G2, one of the worldâs leading entertainment and esports brands, is proud to unveil its first-ever anime collaboration with Solo Leveling, the globally acclaimed anime phenomenon, for the launch of a limited-edition capsule collection. With gaming and anime blurring the lines more than ever, this new collaboration unites the worlds of competitive gaming, anime and street fashion, and continues to disrupt the esports fashion space.
Inspired by Solo Levelingâs signature dark visuals and its powerful, underdog narrative, the collection channels the spirit of transformation that defines both the anime and G2âs competitive ethos. The design direction is deliberately dark and understated, with flashes of lightning and sparks that echo Solo Leveling hero Jin-Wooâs bursts of power as he levels up in the shadows of underground dungeons and daily grinds. Each item in the drop balances minimalist silhouettes and tonal palettes with refined visual cues â subtle details that speak volumes to those who IYKYK.
This collaboration is more than merchandise; it is a wearable narrative, tapping into the mindset of a generation raised on glow-ups, grind culture, and story-driven self-expression. Crafted for people who exist online and offline simultaneously, the G2 x Solo Leveling capsule fits seamlessly into the language of modern high-low streetwear, designed for everyday wear while remaining rooted in story and symbolism.
Solo Leveling has quickly become one of the most successful anime series of recent years. Since its premiere in early 2024, it has built a devoted global fanbase and earned nine awards at the 2025 Crunchyroll Anime Awards, including Anime of the Year. The series tells the story of Sung Jin-Woo, a once-weak hunter who rises in secret to become the most powerful player in a gamified world, a character arc that strongly aligns with G2âs own âzero to heroâ journey. The first two seasons are available to stream exclusively on Crunchyroll.
The capsule collection is the latest in a line of exclusive drops from G2, following high-profile collaborations with Ralph Lauren, Warner Broâs Batman, and iconic lifestyle brand Smiley. Itâs another step forward in G2âs journey as a cultural leader, redefining what it means to be an esports organisation.
âWeâve wanted to release an anime collaboration for the longest time so weâre more than excited to kick off our first ever anime drop with Solo Leveling. It feels like the perfect fit for G2âs story â relentless, transformative, and built from the grind up.â says Sabrina Ratih, COO of G2 Esports. âThis is more than a fashion drop, itâs a statement of where gaming, anime, and street culture are headed. Weâre not just celebrating a shared story of power and perseverance, weâre inviting fans to wear that story, live it and own it. This collection continues our quest to reshape esports fashion and create subtle statement pieces that bridge the gap between fandom and lifestyle.â
Celebrating its 10th anniversary this year, the organisation continues to evolve from an elite competitive force into a global lifestyle brand. With over 40 million fans worldwide and entering into new ventures such as its own media house, 62, and a recent expansion into traditional sports via Gerard PiquĂ©âs Kings League.
The G2 x Solo Leveling Capsule Collection will be available for purchase exclusively through G2âs online store g2esports.com from November 14.
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The post G2âs 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling appeared first on European Gaming Industry News.
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Clever Advertising opens new Malta office, launches fully paid work experience programme for young local talent
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Clever Advertising, a performance marketing agency for tier one iGaming operators and Fintechs, has today officially launched its new strategic office in Malta, reinforcing the islandâs growing reputation as a European hub for digital and technology-driven industries.
The new office, located over two floors at the Wembley Business Centre in Msida, will serve as the companyâs main base outside Portugal. Its opening marks an important step in Clever Advertisingâs global expansion and will bring new career opportunities to Maltaâs digital sector.
From Portugal to the world
Founded in Porto, Portugal, in 2007, Clever Advertising has grown into a global leader in affiliate and performance marketing, specialising in the iGaming and Financial Services industries. The company helps international brands attract new customers through a mix of digital advertising, SEO, mobile campaigns, influencer partnerships, and other online marketing channels. Clever Advertising operates on a partnership model â investing its own resources upfront to acquire customers for its clients and earning revenue only when those campaigns succeed.
Silvio Schembri, Minister for Economy, Enterprise and Strategic Projects commented âClever Advertisingâs decision to expand in Malta is another proof of the confidence investors continue to place in our country. Their growth reflects the direction we are taking through Malta Vision 2050, strengthening high-value sectors and creating quality careers for our youths. I particularly welcome their commitment to developing local talent through the Clever Launchpad, which aligns perfectly with our efforts to equip our youths with valuable skills in this fast-evolving sector. As a government, we will keep fostering the right environment for innovative companies to grow.â
Ivan Filletti, CEO of Gaming Malta commented: âToday, we are not only celebrating the inauguration of new offices, but also the continued strengthening of Maltaâs gaming ecosystem. We are delighted to welcome Clever Advertising â a company whose energy, values, and investment in both people and interactive entertainment align with the Malta Vision 2050 framework, our roadmap for sustainable growth and resilience.â
âThis is an exciting milestone for Clever Advertising,â said Alberto SimĂ”es, Managing Director for Malta. âMalta was a natural strategic choice for us. The island offers a thriving talent pool, close proximity to key clients, and a solid regulatory environment in both the Gaming and Financial Services sectors â all of which make it one of the best places in Europe to grow a tech business.
âOur company operates on a true partnership model. We invest upfront to acquire new customers for our clients and share in the resulting revenue. This success-based structure means that when our clients grow, we grow. Itâs a winâwin model that will directly contribute to the Maltese economy, help generate sustainable jobs, and build long-term partnerships rather than short-term campaigns.
âWeâre here to be part of Maltaâs business community for the long term, not only as employers, but as partners helping to advance innovation and professional skills on the island.â
Creating jobs and developing skills
The company today also announced its intention to invest in local talent development through the Clever Launchpad, Â a paid work experience initiative designed for Maltese youth who have recently finished school and are not yet in work or further education.
The programme offers hands-on experience, mentorship, and international exposure within the fast-growing digital sector. Participants will also have the opportunity to spend time at Clever Advertisingâs headquarters in Porto. The scheme will be fully funded by Clever Advertising.
âWe believe opportunity should be accessible to everyone,â added SimĂ”es. âThe Clever Launchpad scheme tackles the misconception that digital jobs at international companies in Malta arenât for the local residents. Itâs designed to open doors for young people,  even those without a university degree, and give them the chance to build a global career from right here in Malta.â
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Reading Time: < 1 minute
StarLadder is proud to welcome Blacklyte as the Official Furniture Partner of the StarLadder Budapest Major 2025, bringing premium-grade desks and chairs to support the worldâs best Counter-Strike players during one of the biggest esports events of the year.
All player setups at the Major â including on-stage booths and backstage practice areas â will be equipped with Blacklyteâs high-performance gaming furniture, including the Blacklyte Athena Pro Gaming Chair and the Blacklyte Atlas Lite Standing Desk, designed specifically for professional esports environments.
âComfort and stability are crucial in high-pressure matches,â said Alex Liu, Founder and CEO of Blacklyte. âWeâre excited to support the players at StarLadder Budapest Major 2025 with gear thatâs built for champions.
The partnership ensures that every pro player competing from December 11 to 14Â will have the ergonomic support and functionality required to perform at their highest level â whether in practice or under the spotlight on stage.
âBlacklyteâs dedication to quality, design, and player comfort makes them the ideal partner for the Major,â said Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder. âWeâre proud to showcase their products on the biggest stage of the CS2 season.â
Fans attending the event will also be able to visit the Blacklyte PlayZone, where they can experience the same chairs and desks used by the pros, participate in giveaways, and take home exclusive merch.
For more information about Blacklyte and their activation at the event, follow us on social media or visit major.starladder.comÂ
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The post Blacklyte Joins StarLadder Budapest Major 2025 as its Official Furniture Partner appeared first on European Gaming Industry News.
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