Latest News
A New Era in Digital Performance Marketing: Introducing iKon. – Redefining Industry Standards
Founder of RR Group announces the launch of a new brand – iKon., a first-of-its-kind solution in performance marketing. Unlike anything currently on the market, iKon. is revolutionizing the industry by eliminating traditional media buying from the equation. Instead of buying traffic, we offer performance-driven creatives on a revenue-share basis – a radical departure from the conventional agency model.
Founded by Nikolai Belikov, a recognized industry expert, and backed by a team of experienced specialists, iKon. focuses on helping brands enhance their strategies, improve performance, and navigate the ever-changing digital industry with precision and confidence. iKon. does not compete with in-house teams – it strengthens them. Through strategic guidance, creative expertise, and comprehensive education, brands gain the ability to enhance their internal operations rather than relinquish control. The focus is not on short-term media buying but on establishing trusted partnerships and long-term success.
A Game-Changing Era: Media Buying Without Buyers
The industry is saturated with media-buying agencies, yet their fundamental approach remains unchanged: buy traffic, optimize, repeat. Recognizing the limitations of traditional models, iKon. has redefined the approach to performance marketing. Rather than hiring buyers or allocating massive budgets to ad spend, iKon. focuses on creativity, strategic execution, and performance optimization in ways unmatched by any other player in the industry.
By removing the reliance on media buyers, iKon. has developed a model that places brands firmly in control. With a focus on creative production, anti-fraud strategies, strategic consulting, and media optimization, iKon. provides a comprehensive framework for sustainable and scalable growth.
The Four Pillars of iKon.’s Success
What sets iKon. apart? A results-driven methodology built on four fundamental pillars:
- High-Impact Creative Solutions – Creativity determines success in a competitive digital landscape. iKon. develops performance-driven creatives that do more than capture attention – they engage, convert, and drive measurable revenue growth. With deep expertise in iGaming, iKon. crafts content designed for impact.
- Strategic Consulting – Leveraging deep industry knowledge, iKon. helps brands identify blind spots, optimize internal workflows, and implement anti-fraud measures to maximize ROI. With media buying and marketing expertise, the team ensures every advertising dollar works harder and smarter.
- Resale & Media Optimization – Strong partnerships with top-tier advertising sources allow iKon. to unlock new opportunities in media space utilization. Through a refined approach to resale strategies and ad account management, iKon. enables brands to maximize underutilized assets, enhance media efficiency, and generate additional revenue streams without direct involvement in traffic acquisition.
- Brand Performance Optimization – Success isn’t just about visibility – it’s about sustainability. iKon. builds high-performance marketing ecosystems that fuel long-term brand growth and profitability.
Industry Pioneers at the Helm
Behind iKon. is a team of seasoned digital specialists, each selected for their expertise and ability to drive measurable impact. Personally assembled by Nikolai Belikov, this group brings together deep industry knowledge, technical acumen, and a results-oriented mindset. With backgrounds spanning media buying, creative execution, anti-fraud strategies, and strategic consulting, the team is dedicated to confidently helping brands navigate complex digital landscapes.
The Future of Performance Marketing Starts Today
iKon. is not just another addition to the market – it’s a partner for brands looking to scale sustainably and intelligently. By integrating consulting, creative, and performance-driven strategies, iKon. empowers businesses to make informed decisions and build resilient marketing infrastructures. With a focus on collaboration, expertise, and long-term success, iKon. is redefining the standards of performance marketing.
Ready to take your brand to the next level?
iKon. – Because No One Else Can Do It Like This.
The post A New Era in Digital Performance Marketing: Introducing iKon. – Redefining Industry Standards appeared first on European Gaming Industry News.
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
Wager $1.50 to $30 to awaken divine features: Ra’s Sticky Expanding Wilds, Bastet’s gem-triggered Free Spins, and a Pick Me Bonus with layered treasures. For those betting $15 or more, five Pharaoh symbols unlock the progressive jackpot.
“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
WINADAY CASINO: Available December 19 – 28, 2025
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Up to 155% NEW GAME BONUS
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- On deposits on $10 – $250
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CRYPTOSLOTS: Available December 17 – 25, 2025
123% VIP TREASURE MATCH
- On deposits $50-500
- Redeem: 1x per day, wager: 35x, valid: Gods of Egypt
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77$ DESERT GOLD MATCH
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- Redeem: 2x per day, wager: 35x, valid: Gods of Egypt
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub
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