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Banijay Asia and NODWIN Gaming form Strategic Partnership to Amplify Youth Engagement in India
Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies, today announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture.
Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “This collaboration with NODWIN Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He further added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”
With a diverse portfolio of high-impact IPs including the televised esports tournament – BGMI Masters Series (BGMS), Comic Con India, NH7 Weekender, and more, NODWIN Gaming is a key player in the gaming, esports and youth entertainment ecosystem.
Talking about the partnership, Akshat Rathee, Co-Founder & MD, NODWIN Gaming, said, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”
With gaming emerging as one of the most influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and entertainment are consumed in India. By leveraging Banijay Asia’s expertise in content creation and NODWIN Gaming’s deep-rooted understanding of gaming communities, the collaboration promises to push creative boundaries and capture the imagination of young audiences nationwide.
Banijay Entertainment has strong expertise in the gaming space, via its global distribution arm Banijay Rights, with successful gaming activations leveraging key brands including Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.
The post Banijay Asia and NODWIN Gaming form Strategic Partnership to Amplify Youth Engagement in India appeared first on European Gaming Industry News.

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ELA Games to Share Insights During Two Panel Discussions at the SBC Summit Malta
ELA Games, an innovative game development studio, announces that its representatives will participate in panel discussions to share industry insights at the upcoming SBC Summit Malta on June 11, 2025, at the Casino Innovation stage.
2:00 – 2:45 pm: The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences
This panel discusses how sequels are a key tool for studios to refresh content and develop existing player relationships. Yaroslav Soloshenko, Business Development Team Lead, will highlight ELA Games’ approach to creating recognisable and memorable series while capitalising on success and positive momentum. Additionally, he’ll discuss the studio’s philosophy regarding creativity and game development.
3:45 – 4:30 pm: Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?
Marharyta Yerina, Managing Director, will take part in a panel discussion on the financial and business side of iGaming. Specifically, she will cover the relationship between game studios, content aggregators and platforms. She will provide key insights on the finances of these partnerships and how studios can utilise the increased reach these platforms provide to focus on innovation.
The post ELA Games to Share Insights During Two Panel Discussions at the SBC Summit Malta appeared first on European Gaming Industry News.
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REEVO Announces New Partnership with SpinLogic
REEVO, the cutting-edge B2B content and aggregation platform, has announced an exciting new partnership with SpinLogic, a leading game provider known for its thrilling slots, table and card games, and video poker experiences.
Through this collaboration, REEVO’s partners will now have instant access to SpinLogic’s entire game portfolio, featuring player-favourites like Mask of the Golden Sphinx, The Cash is Right and Spicy Reels Fiesta, blockbuster titles that are set to capture even more players globally.
Since its launch in 1998, in partnership with RealTime Gaming, SpinLogic has developed a robust catalogue of over 300 high-performing games, continuously releasing new titles every month. This rich and diverse library will now be available through REEVO’s dynamic aggregation platform, further enhancing the gaming choices available to operators and players alike.
By teaming up with REEVO, SpinLogic will also leverage a suite of innovative gaming solutions and advanced technologies, ensuring it remains at the forefront of the ever-evolving iGaming landscape. REEVO’s relentless focus on empowering partners with best-in-class tools, seamless integrations and next-generation capabilities means that SpinLogic is perfectly positioned for an exciting new phase of growth and innovation.
Adrian Ploscaru, Account Manager at SpinLogic, said: “This partnership opens up new avenues for innovation and enhances our ability to deliver top gaming experiences. We believe that working with REEVO will elevate our offering and strengthen our position in the industry. Together, we are committed to understanding and meeting the needs of our players.”
Daniel Cuc, Head of Account Management at REEVO, said: “We are proud to welcome SpinLogic to the REEVO family. Their proven track record of delivering standout gaming content perfectly aligns with our mission to offer operators nothing but the best. Together, we will push boundaries and create exceptional opportunities for innovation, growth, and player engagement.”
The post REEVO Announces New Partnership with SpinLogic appeared first on European Gaming Industry News.
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CT Interactive Goes Live on Sazka
CT Interactive’s premium gaming content is now officially live on Sazka.
This strategic launch underscores CT Interactive’s commitment to international growth and reinforces its presence in Central Europe. Czech players now have access to a curated selection of 20 of our most popular slot titles, including fan favourites such as Pick the Pig and Brilliants on Fire. These games have consistently delivered outstanding performance across multiple markets, thanks to their engaging gameplay and superior design quality.
Following the successful certification of the game portfolio including CT Interactive signature jackpots for the Czech market, players can now enjoy a rich and diverse gaming experience tailored specifically to their preferences. Hot Luck is a three-level interactive jackpot system that blends random rewards with player engagement. It boosts excitement, extends session duration and elevates overall gameplay.
Monika Zlateva, Chief Commercial Officer at CT Interactive said: “We are excited to join forces with Sazka, a brand with a strong reputation and a solid market presence in the Czech Republic. This strategic partnership reflects our commitment to expanding CT Interactive’s presence globally and delivering premium gaming experiences to an even broader audience.”
“We’re pleased to welcome CT Interactive’s portfolio to our games selection. Their certified games enhance the range and variety of entertainment we provide, and we’re confident our customers will enjoy them. This partnership reflects our goal to continuously expand and innovate our gaming content,” said Jašek Michal, Casino Operations Manager of Sazka.
The post CT Interactive Goes Live on Sazka appeared first on European Gaming Industry News.
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