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TEAM VITALITY UNVEILS IVY LEAGUE-INSPIRED CAMPAIGN V.UNIVERSITY TO ACCELERATE GROWTH IN THE US MARKET
- To celebrate the launch of V.University, Team Vitality is unveiling a new yellow jersey in partnership with sportswear brand hummel, along with an exclusive lifestyle apparel collection. This collaboration blends classic American collegiate aesthetics with The Bees’ distinctive style.
- Inspired by the prestigious Ivy League institutions and the recognisable culture of American colleges, V.University will look to engage local esports fans during Team Vitality’s participation in upcoming major esports competitions
- The launch reinforces Team Vitality’s commitment to establishing itself as a global, multifaceted presence across all aspects of esports
Leading esports organisation, Team Vitality, is thrilled to unveil its latest international campaign, V.University, aimed at engaging with North American esports fans and audiences by drawing inspiration from the iconic culture and visual identity of Ivy League schools.
Inspired by the iconic American university culture and fashion, the V.University campaign will feature a Vitality University 2025 Jersey created in partnership with Danish sportswear brand hummel, as well as a full lifestyle apparel collection. The campaign blends classic American collegiate style with Team Vitality’s signature yellow and black colours, creating an iconic, bold identity for the esports teams’ U.S. debut.
The new jersey will be worn by Team Vitality players at several major esports competitions across North America this year, starting with the Counter-Strike 2 team at IEM Dallas during DreamHack (May 19 -25th), followed by the Austin Major (June 19 – 22nd). Meanwhile, the Rocket League roster will represent the new jersey at the Raleigh Major (June 26 – 29th).
AN APPAREL COLLECTION EMBODYING AMERICAN STYLE AND AMBITION
Through V.University, Team Vitality celebrates the spirit of North American collegiate sports – competition, pride, and a sense of belonging. Marking a new visual and cultural direction for the esports club, emphasising storytelling and community engagement alongside world-class performance.
The Vitality University 2025 Jersey blends the club’s traditional design values, with the yellow bee, and the timeless style of US university fashion. Worn by Rocket League stars Alexis “zen” Bernier and Evan “M0nkey M00n” Rogez, the jersey is a standout piece in the collection, honouring the club’s competitive legacy while embodying its international ambitions.
Available now for pre-order at €79.99 via the official Team Vitality e-shop, the new jersey is a must-have for fans across the globe.
For the ultimate collector’s experience, fans can also purchase matching sleeves (€29.99) and a Collector’s Box – Vitality University 2025 (€99.99). Limited availability on the Team Vitality e-shop, the box contains a wide range of exclusive club items, including pins, stickers, a pennant and a Stanley Cup – the perfect addition to any esports fan’s collection.
A NEW LIFESTYLE COLLECTION
This new American lifestyle collection is now available on the Team Vitality website, it includes:
- 1 crewneck (€54.99)
- 1 tee shirt (€29.99)
- 1 tee shirt (available exclusively on the club’s Discord for €34.99)
- 1 bomber in collaboration with Bombers Original (€169.99)
- 1 pair of shorts (€39.99)
- 1 cap (€24.99)
STRENGTHENING TEAM VITALITY’S GLOBAL FOOTPRINT
After more than a decade of dominance of the European esports scene, Team Vitality is now accelerating its expansion into the United States. Building on its entry into the region with the acquisition of the US-based TeamFight Tactics (TFT) roster in 2024, the club is now taking a further step forward with the launch of V.University.
Marking a key milestone in the club’s global strategy, V.University campaign strengthens Team Vitality’s presence in the global esports community and reinforces its position among the world’s elite esports organisations. Whilst also showcasing the esports club’s broader ambition to unite a new generation of fans on a global scale through culturally driven storytelling and immersive brand experiences.
V.University campaign will be showcased across Team Vitality’s digital platforms, including social media channels, a new hero video, in-game assets, as well as the lifestyle apparel collection. Offering fans a unique opportunity to engage with the Vitality brand and the team’s identity, blending the competitive spirit and community values of traditional sports with the energy of modern esports.
“The US is home to one of the largest and most passionate esports communities, making it a natural step in Team Vitality’s ongoing international expansion.” said Fabien “Neo” Devide, President and Co-Founder of Team Vitality. “With V.University, we’re not just growing our presence, we’re creating a unique platform that brings fans closer to the Team Vitality experience in a way that no other organisation has done before.”
The post TEAM VITALITY UNVEILS IVY LEAGUE-INSPIRED CAMPAIGN V.UNIVERSITY TO ACCELERATE GROWTH IN THE US MARKET appeared first on European Gaming Industry News.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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