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Build or Buy? SOFTSWISS Solves Operators’ Biggest Dilemma

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SOFTSWISS, a global provider of iGaming software solutions, announces the release of its latest playbook, which helps operators make smarter, long-term platform decisions. The new iGaming Software: Build vs Buy Playbook breaks down the pros and cons of two main options: 5 million euro and up to 24 months for building a proprietary platform, or 1 million euro and six months for a third-party B2B solution. 

The SOFTSWISS Playbook offers a practical framework for operators, affiliates, and investors making one of the industry’s most critical decisions. Comparing the long-term effects of in-house development versus licensed turnkey solutions sheds light on essential decision-making paths. The study delivers actionable insights into cost structures, timelines, operational risks, and scalability challenges facing online casino and sportsbook operators.

The study highlights key time-to-market comparisons:

  • Building a standalone in-house platform that fully meets operational requirements may demand an investment of 2.5 million to 5 million euro on average and an MVP launch timeline of 12 to 24 months. And that’s without taking into account the significant responsibility for maintaining security, compliance, and continuous improvement of the system.
  • Opting for a B2B platform can cut your rollout period to just six months. Estimated first-year expenses, including upfront costs, range from 500 thousand to 1 million euro. However, it requires thorough provider selection to balance limitations in customisation and scalability.
  • Hybrid approaches combining vendor technology with custom feature development are becoming popular among ambitious brands that want to stand out from their competitors without investing a lot of money.
  • Compliance, scalability, and technical expertise are the decisive factors impacting long-term success.

These are just general points – the real answer lies in the details. The Playbook offers a deeper dive into timelines, cost breakdowns, risk factors, and what these variables actually mean when launching an iGaming project.

Denis Romanovskiy, Deputy CTO at SOFTSWISS, added: “Building an in-house platform guarantees total control, yet the cost and complexity of re-creating every core feature of other platforms can stall innovation. Choosing a reliable B2B solution provides essential functionality from day one, enabling teams to concentrate on brand positioning, player experience, and strategic growth.”

The iGaming Software: Build vs Buy Playbook also includes a salary index for key iGaming development roles split by region, sample cost calculations, and operational checklists, making it a crucial tool for strategic decision-making in 2025.

The Playbook helps operators establish clear paths in launching their projects. It guides them to create sustainable and profitable strategies in a fast-changing iGaming market.

The full guide is available for free download on the SOFTSWISS Reports page.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Build or Buy? SOFTSWISS Solves Operators’ Biggest Dilemma appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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LambdaTest Unveils the World’s First Platform to Test AI Agents: Introducing Agent-to-Agent Testing

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AI-native Multi-Agent System Delivers Smarter, Faster, and More Comprehensive Software Testing

LambdaTest, the leading AI-native testing platform, has launched the private beta release of its Agent-to-Agent Testing, the world’s first platform designed to validate and assess AI agents. With the rise of AI agents in developer workflows, the platform is set to revolutionize the way organizations test and validate their AI agents across conversation flows, intent recognition, tone consistency, complex reasoning, and beyond.

As enterprises increasingly rely on AI agents to power customer experiences, a critical challenge has emerged: no standard way of testing various AI Agents. These agents interact with users and systems in ways that are dynamic and unpredictable, making it hard to ensure their reliability and performance. Traditional testing methods fall short when the system under test is inherently unpredictable.

Organizations need a new, smarter way to test AI applications at scale, which is where Agent-to-Agent Testing comes in. LambdaTest’s Agent-to-Agent Testing platform is the first of its kind. The platform uses a suite of specialized AI testing agents to rigorously validate chat and voice AI agents..

Teams can upload existing requirement documents in various formats, such as text, images, audio, and video, and the system automatically handles multi-modal analysis to generate relevant test scenarios, simulating real-world challenges that could break the AI agent under test. Each scenario includes precise validation criteria and expected responses, evaluated within HyperExecute, LambdaTest’s next-gen test orchestration cloud, delivering up to 70% faster test execution than standard automation grids.

The platform highlights different key metrics like Bias, Completeness, Hallucinations, etc., to help teams analyse the quality of their AI agent

By integrating agentic AI and GenAI technologies, it generates real-world scenarios such as tone of personality agents, data privacy considerations, and executes test cases with unparalleled accuracy. This ensures much broader and more diverse test coverage compared to traditional testing tools. Unlike single-agent systems, LambdaTest’s Agent-to-Agent Testing leverages multiple large language models (LLMs), which the agents use for reasoning and test generation. This multi-agent approach results in a much more comprehensive and detailed test suite, enabling deeper, more robust testing of AI applications.

“Every AI agent you deploy is unique, and that’s both its greatest strength and its biggest risk! As AI applications become more complex, traditional testing approaches simply can’t keep up with the dynamic nature of AI agents,” said Asad Khan, CEO and Co-Founder at LambdaTest. ” Our Agent-to-Agent Testing platform thinks like a real user, generating smart, context-aware test scenarios that mimic real-world situations your AI might struggle with. Each test comes with clear validation checkpoints and the responses we’d expect to see.”

Enterprises using Agent-to-Agent Testing will experience faster test creation, evaluation of Agents, reduced testing cycles, and significant improvements in test coverage. The multi-agent system can generate a 5 to 10-fold increase in test coverage, providing a more comprehensive view of AI agent performance.

Furthermore, the integration with HyperExecute means teams receive rapid feedback, reducing the time between testing and iteration. By automating much of the testing process, companies also reduce their reliance on manual QA efforts, resulting in significant cost savings. With 15 purpose-built AI testing agents ranging from security researchers to compliance validators, LambdaTest Agent-to-Agent testing ensures every deployment is as robust, safe, and reliable as possible. Helping teams ship their AI agents with confidence.

Learn more about Agent-to-Agent Testing by LambdaTest here: lambdatest.com/agent-to-agent-testing

To watch the live unveiling of the platform, join the Testμ Conference 2025 on 20th August, 2025: lambdatest.com/testmuconf-2025

 

The post LambdaTest Unveils the World’s First Platform to Test AI Agents: Introducing Agent-to-Agent Testing appeared first on European Gaming Industry News.

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ADG Launches First-Ever Statewide Campaign to Empower and Protect Consumers

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The Arizona Department of Gaming (“the Department”) is proud to announce the launch of its first-ever statewide Public Education Campaign focused on protecting consumers, promoting public awareness, and reducing the harms associated with unregulated gambling. This is a significant milestone in the Department’s ongoing efforts to protect consumers and ensure a safe and responsible gaming environment.

Arizona offers a variety of legal, regulated gaming options throughout the state, including tribal casinos, event wagering, fantasy sports, and parimutuel wagering. For 30 years, ADG has safeguarded the integrity of Arizona’s gaming industry through rigorous oversight, licensing, and enforcement in accordance with the Tribal-State Gaming Compacts. This new campaign expands on that mission by educating Arizonans on how to avoid illegal gambling and access support services when needed.

The campaign is designed to inform and empower the public by emphasizing the risks of engaging with unlicensed operators and providing them with tools to identify legal, regulated options. It aims to reduce consumer vulnerability, prevent exploitation, and help individuals make informed decisions if they choose to participate in gaming activities.

The campaign kicks off with a series of Public Service Announcements (PSAs), developed in collaboration with the Arizona Media Association, which will be aired across TV, radio, print, and digital platforms. Available in both English and Spanish, the PSAs will:

  • Educate the public on how to identify legal, regulated gaming operators in Arizona
  • Emphasize consumer protection and the safeguards provided by regulated gaming environments
  • Highlight the role regulated gaming plays in supporting Arizona communities and essential services
  • Promote the 1-800-NEXT STEP helpline, which connects individuals to confidential, 24/7 support for problem gambling

To complement the PSAs, ADG has launched the Check Your Bet webpage, which serves as a centralized resource to verify regulated gaming and access consumer protection tools. The webpage includes:

  • A searchable list and interactive map of authorized Tribal Casinos in Arizona
  • A searchable list and interactive map of licensed Event Wagering and Fantasy Sports Operators and their retail locations
  • Information on Advanced Deposit Wagering Providers (ADWPs), Off-Track Betting (OTB) locations, and permitted horse racing tracks in Arizona
  • How to access the Division of Problem Gambling’s Helpline, a confidential Problem Gambling Self-Screening Quiz, and additional supportive resources
  • How to request Self-Exclusion, a voluntary program to prohibit oneself from Tribal Casinos and Event Wagering and Fantasy Sports Contests
  • Guidance on submitting tips about suspected illegal gambling to the Department and filing consumer complaints with the Arizona Attorney General’s Office

For more information, visit the Check Your Bet webpage at gaming.az.gov/checkyourbet.

“We are proud to celebrate 30 years of providing world-class gaming regulation and consumer protection,” said Jackie Johnson, Director of the Arizona Department of Gaming. “This campaign is about empowering Arizonans who choose to participate in gaming with the knowledge to make informed, responsible decisions. As illegal and unregulated options on the market increase, the Check Your Bet webpage serves as a key resource for the public to verify licensed operators and access support. By directing viewers from our PSAs to this tool, we’re helping ensure people not only play safely, but also know where to turn if they or a loved one are struggling with problem gambling.”

Since its founding in 1995, the Department has worked tirelessly to ensure that Arizona’s gaming industry operates with transparency, integrity, and responsibility. The campaign will run through the end of March 2026 and reflects ADG’s commitment to a safe, transparent, and well-regulated gaming landscape in Arizona.

 

The post ADG Launches First-Ever Statewide Campaign to Empower and Protect Consumers appeared first on European Gaming Industry News.

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Arizona Department of Gaming Continues Enforcement Against Unlicensed and Unregulated Gaming Operators

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The Arizona Department of Gaming (“ADG”) has issued cease-and-desist orders to four additional unlicensed and unregulated gambling operators targeting Arizona residents. The identified operators are reportedly offering access to illegal online gambling platforms, including “sweepstakes” casino-style models and event wagering sportsbook betting options. Unlicensed operators operating outside the law and without regulatory safeguards pose serious risks to consumer protection and financial security across the state, undermining the integrity of Arizona’s regulated gaming industry.

This latest action underscores the Department’s commitment to protecting the public and upholding Arizona’s gaming laws. ADG continues to actively monitor, investigate, and take enforcement action against entities attempting to exploit Arizona residents through unauthorized gambling activities, including possible enforcement actions in partnership with the Arizona Attorney General’s Office.

The following entities are not licensed by the State of Arizona. Therefore, cease-and-desist orders have been issued to:

  1. Event Wagering Sportsbook:
  • Fliff Online Gambling
  • Thrillzz Mobile Gambling
  1. Sweepstakes:
  • BettySweeps Casino
  • Pulsz Casino

The active operations of these companies and online websites in Arizona are alleged to be felony criminal enterprises, and each operator has been directed to desist from any future illegal gambling operations or activities of any type in Arizona. Due to the unregulated and illegal online gaming offerings on these sites, operators are claimed to be in violation of Arizona gaming laws, including

  • Promotion of Gambling (Felony) — A.R.S. § 13-3303.
  • Illegal Control of an Enterprise (Felony) — A.R.S. § 13-2312.
  • Money Laundering (Felony) — A.R.S. § 13-2317.

Each aforementioned operator has been directed to immediately cease all online (or other) gambling operations and activities in Arizona and take the necessary steps to immediately prevent and exclude Arizona residents and visitors from gambling on their websites.

Consumer Protection Advisory:

As illegal online gaming activity continues to rise, the ADG urges all residents and visitors to be cautious when participating in gaming, whether online or in person. Regulated gaming offers important consumer protections, helping ensure fair play, data security, accountability, and a safer overall experience.

Many online platforms currently accessible in Arizona are neither licensed nor regulated, exposing users to significant risks, including fraud, identity theft, and financial loss. Because these operations fall outside the state’s regulatory authority, ADG cannot assist with complaints or disputes involving unregulated or illegal gaming activities, often leaving victims with no recourse for recovering lost funds. It is important to remember: just because you can download the app, access the website, and play the games does not mean the platform is legal or safe.

Individuals are encouraged to verify the legitimacy of any gaming platform before placing bets or engaging in gameplay. To protect yourself, always use legally authorized and state-regulated operators. A complete list of authorized casinos, event wagering operators, fantasy sports operators, and off-track betting and advanced deposit wagering providers for horse racing is available on ADG’s official website: gaming.az.gov/checkyourbet.

How to Report Suspicious Gaming Activity, Fraud, or Identity Theft:

  • If you encounter what appears to be an illegal gaming website, app, or an operation impersonating an authorized Arizona casino or licensed operator, take the following steps:
  • Document the website URL, app, business name, and any promotional materials associated with the platform or operator.
  • Report it to ADG at [email protected] and the Arizona Attorney General’s Office Consumer Information and Complaints Unit at (602) 542-5763 or by visiting azag.gov/consumer.
  • Cease activity on the platform and monitor financial accounts for unauthorized transactions.
  • If you suspect identity theft, report it to the Federal Trade Commission (“FTC”): for help in English, go to IdentityTheft.gov, and for help in Spanish, go to RobodeIdentidad.gov.

ADG takes complaints about all illegal gambling seriously. To report any form of suspected illegal gambling, visit gaming.az.gov/about/contact-us, call ADG at (602) 255-3886, or email [email protected]. Reports can be made anonymously.

 

The post Arizona Department of Gaming Continues Enforcement Against Unlicensed and Unregulated Gaming Operators appeared first on European Gaming Industry News.

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