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ESPORTS ENTERTAINMENT COMPANY BLAST ANNOUNCES EXPANSION TO U.S. WITH OPENING OF NEW YORK OFFICE, POWERING GROWTH IN U.S. ESPORTS’ $1.3 BILLION MARKET
BLAST is hosting six esports events in North America in 2025/26 including the BLAST.tv Austin Major in June, which is slated to bring in over $30 million in economic impact
BLAST, the leading esports entertainment company, announces its new expansion with the opening of its first U.S. office in New York City. The move marks a major milestone and significant step in the company’s North American expansion strategy and underscores its commitment to growing the esports ecosystem across the U.S.
BLAST, founded in 2016, is a global esports entertainment company best known for creating premium live and digital experiences. The company has quickly become one of the most innovative forces in esports, with partnerships spanning from major game publishers like Epic Games, Valve, Riot and Ubisoft to global brands like Progressive, NASCAR, Netflix, Ally Bank, Magnum, TikTok and Nike. In addition to their live events that draw thousands to arenas around the world, their broadcast also reaches an incredible 100+ TV territories and 30+ languages.
With over $1.3 billion in U.S. esports market value and more than $10+ million in prize pools across domestic tournaments this year alone, the U.S. is a global leader in esports and will host more Tier 1 esports arena events in 2025 than any other country in the world including the upcoming BLAST events: FNCS Pro-Am Los Angeles, the BLAST.tv Austin Major , RLCS Raleigh Major and more.
The New York-based office will serve as the North American hub and will allow access to deliver more world-class esports events and content across the North American region, as well as further partnerships with U.S.-based companies and brands. The company also plans to deepen collaborations with North American creators, streamers, and talent agencies to develop original content, live event appearances, streaming and branded integrations.
Leo Matlock, Chief Business Officer at BLAST, will relocate from Copenhagen to New York City to lead the launch of BLAST’s new U.S. office. Leo will spearhead the company’s strategic growth in the region, oversee the development of a dedicated local team, and work closely with partners to deepen relationships across the U.S. market. With many of the world’s leading game publishers headquartered or operating in North America, the move positions BLAST to build closer ties with key stakeholders and explore new entertainment ventures tailored to the U.S. audience.
Leo Matlock, Chief Business Officer of BLAST says, “We’ve been deeply committed to the growth of esports in the U.S. for six years – hosting some of our most iconic live events here since 2019. Establishing a permanent hub here is a natural next step and also a powerful indicator of our long-term investment in the market. We have some incredible live events coming up across North America this year and are excited to continue to advocate this unmatched fandom and to work with national and local partners and brands, creating a positive impact everywhere we are. This move further adds to our global expansion efforts in 2025, with offices opening in India and the U.S. this year.”
The esports entertainment company’s global footprint now spans three continents and five major esports markets with existing offices in Copenhagen (HQ), London, Berlin, and soon to be India and the U.S. By the end of 2025, BLAST will have hosted 15 arena events across five continents, working with top publishers and brands to deliver premier competitive gaming experiences to a global audience.
The post ESPORTS ENTERTAINMENT COMPANY BLAST ANNOUNCES EXPANSION TO U.S. WITH OPENING OF NEW YORK OFFICE, POWERING GROWTH IN U.S. ESPORTS’ $1.3 BILLION MARKET appeared first on European Gaming Industry News.

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Spinomenal expands Dutch presence with Starcasino partnership
Spinomenal, the leading iGaming content provider, has extended its footprint within the Dutch market following a partnership with casino operator Starcasino.
The content collaboration delivers a wide selection of Spinomenal titles to the superb Starcasino offering, including Reign of Seth, 1 Reel Buffalo, Super Miner – Golden Treasure, and the special bespoke title “Starcasino! Mega Wild Fruits”.
Spinomenal has already enjoyed a successful collaboration with Starcasino within the Belgian market and plans are afoot to enter new markets.
Lior Shvartz, CEO for Spinomenal commented: “Our partnership with Starcasino has produced excellent results in the Belgian market and we expect more of the same in the Netherlands. Our games have really captured the attention of Starcasino’s players and we look forward to showcasing more titles in the future.”
Pieter van den Bos, Director at Starcasino NL added: “Spinomenal’s games have already made a lasting impression with Belgian Starcasino players and we’re thrilled to build on our partnership with the launch of Starcasino in the Dutch market.”
The post Spinomenal expands Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.
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SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming
As F1: The Movie races into theatres worldwide, SOFTSWISS, a global tech company providing software for the iGaming industry, has chosen to support the film as a reflection of its commitment to innovation, performance, and teamwork. With former Formula 1 driver Rubens Barrichello serving as the company’s Non-Executive Director for Latin America, SOFTSWISS draws a meaningful parallel between the high-speed world of racing and the fast-moving, data-driven nature of online gaming.
SOFTSWISS joined the momentum by hosting exclusive premiere screenings for its partners and clients in São Paulo and Malta. Guests experienced the adrenaline of Formula 1 and Hollywood glamour, with red carpets, champagne towers, and photo zones setting the scene for a celebration that bridged entertainment and technology.
The highlight of the event was a personal video greeting from Rubens Barrichello, former Formula 1 driver and Non-Executive Director for Latin America at SOFTSWISS, who shared his emotional response to the film and reflected on how closely it mirrors both his racing legacy and his current work in tech.
Ahead of the event, SOFTSWISS released a “react video” in which Barrichello watched and commented on the movie trailer. In the video, he draws a compelling parallel between Formula 1 and the iGaming industry, emphasising the role of precision, teamwork, and real-time decision-making in both worlds.
“In the world of iGaming, we also deal with large amounts of data, adjust solutions in real time, and rely on teamwork. Just as a driver trusts engineers and mechanics, we trust our developers and analysts. Both worlds share the same values, and I am happy to be part of each of them,” comments Rubens Barrichello.
Rubens Barrichello has been a SOFTSWISS partner since 2024, when he was appointed as Non-Executive Director for Latin America. Known for his analytical approach and data-driven mindset on the track, Barrichello now supports the company’s business growth across one of the world’s fastest-growing iGaming markets.
His presence bridges two industries deeply rooted in Latin American cultural passion – motorsport and digital entertainment.
By partnering with figures like Barrichello and aligning with major cultural moments like the F1 movie premiere, SOFTSWISS demonstrates its commitment to innovation, regional relevance, and storytelling that resonates with players and partners alike.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming appeared first on European Gaming Industry News.
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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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