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Nazara-Owned Nextwave Multimedia Partners with Winners Alliance to Bring 500+ Pro Players to the World Cricket Championship Game Franchise
Winners Alliance, the commercial partner of the World Cricketers’ Association (WCA), has announced a new licensing agreement with Nextwave Multimedia, a subsidiary of Nazara Technologies and the developer behind the popular World Cricket Championship (WCC) mobile game franchise.
Through the partnership, Nextwave will integrate names, images and likenesses of over 500 WCA-affiliated professional cricketers into its WCC titles. With hundreds of millions of downloads across its six releases, WCC remains one of the most widely played games across platforms.
Players currently incorporated in WCC3 include top international names, with additional athletes set to be introduced in May. The upcoming WCC4, scheduled for release later this year, will also feature stars such as Kagiso Rabada and Heinrich Klaasen from South Africa, Devon Conway and Tim Southee from New Zealand, Joe Root and Jos Buttler from England, Nicholas Pooran and Sunil Narine from West Indies, Rashid Khan from Afghanistan, and David Wiese from Namibia, in addition to players from Australia, Canada, Ireland, Zimbabwe, and the United States.
The agreement enables cricketers that are part of the Winners Alliance group licensing program to generate incremental off-field income and gain wider visibility. It also engages Nextwave Multimedia users, allowing them to play as their favourite cricketers.
“It’s great to see Nextwave Multimedia harness the power of professional cricketers as a collective by obtaining a license for their game,” said Tom Moffat, Chief Executive, WCA. “Professional athletes in other global sports have benefited from large-scale group licensing opportunities like this for decades, and we’re pleased that cricket is starting to move into the modern era in this area. Winners Alliance continues to do great work for cricketers by unlocking new revenue streams, boosting their visibility, and protecting them against any unauthorized use of their rights.”
“Our license with Nextwave Multimedia is a great example of the kinds of long-term, athlete-centric collaborations that Winners Alliance is committed to creating,” said Eric Winston, President, Winners Alliance. “Cricketers, and all professional athletes, should be empowered to maximize their value. Nextwave Multimedia and Nazara Technologies are world-class companies that will unlock new value for cricketers, create new engagement opportunities for fans, and drive more value for the cricket ecosystem as a whole.”
“Integrating over 500 of the world’s top cricketers into WCC marks a significant milestone for us,” said Nitish Mittersain, Founder & CEO of Nazara Technologies. “Our goal has always been to create deeply immersive and authentic sports gaming experiences. Featuring these renowned athletes brings the virtual game closer to reality, offering fans an unprecedented opportunity to engage with the sport—and their cricketing heroes—in a more personal and interactive way.”
Nextwave’s WCC franchise, launched in 2011, has grown to become one of the most downloaded cricket simulation games globally. Nazara Technologies, India’s largest and only public gaming company, acquired Nextwave Multimedia in 2024.
WCC is an officially licensed player product through Winners Alliance. It is not an official product of, or endorsed by, the ICC or any ICC Member unless otherwise prescribed.
The post Nazara-Owned Nextwave Multimedia Partners with Winners Alliance to Bring 500+ Pro Players to the World Cricket Championship Game Franchise appeared first on European Gaming Industry News.

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series
FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.
Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.
Key Features:
- Tumble slot mechanics with unlimited cascading wins
- All-symbols-pay-anywhere for flexible win patterns
- Free Spins feature with progressive multipliers
- Scatter symbol pays anywhere and retriggers spins
- Buy Bonus or Double Chance 25x for enhanced engagement
- Max win of 5000x the base bet
- RTP: 96.50%
As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.
This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.
The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.
The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.
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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards
ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”
These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.
To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.
Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”
The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.
Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/
The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.
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BetBrain Expands into the UK Market with Launch of British-Focused Platform
BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.
The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.
Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.
With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.
A Bespoke Model for UK Audiences
BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.
All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:
- An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
- Football predictions, match results, and free betting tips.
- A database of online casino bonuses from UKGC-approved brands.
- An AI-powered service for generating accumulators.
- Written informational support, catered to the UK iGaming context and sensibilities.
- Ongoing commitment to educating and protecting users.
Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”
The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.
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