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PRace launches as gambling industry’s first truly integrated B2B marketing agency
Having already serviced 10 big-brand industry clients since 2024, Nicholas Brown and Aiste Garneviciene announce official launch
PRace, a new disruptor marketing agency focused exclusively on the B2B gambling industry, has today announced its official launch – bringing a transformative, data-driven approach to lead generation and sales.
PRace aims to revolutionise how B2B marketing is delivered by offering the first truly comprehensive and integrated service, with a core specialisation in data-driven lead generation and the creation of end-to-end sales funnels.
Leveraging deep industry expertise, PRace has already grown to a 15-person team of industry experts since its inception.
PRace’s approach fills a significant gap in B2B marketing left by its traditional competitor agencies, offering a serious competitive advantage for both PRace and its clients.
The agency was founded under the radar in 2024 by industry experts Nicholas Brown, formerly of Square in the Air, and Aiste Garneviciene, former COO of BetGames and SBC Leader of the Year 2020.
With Relax Gaming and Amelco as its founding clients, PRace now counts more than 10 top-tier industry brands in its portfolio – as well as approaching more than one million Euros in annual projected revenue.
Following today’s official launch announcement, the agency will be publicly announcing its leadership team in the coming weeks.
Commenting on the launch, Nicholas Brown, Co-Founder of PRace, said: “Having been in marketing since the early 2010s –and being instrumental in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene.
“The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales.”
Co-Founder and CEO of PRace, Aiste Garneviciene, commented: “As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market – to driving qualified leads and sales.
“Each stage demands a different strategy and PRace is the first agency that can deliver that. We’re bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients. If you’re ready to make marketing your biggest growth engine – get in touch!”
The post PRace launches as gambling industry’s first truly integrated B2B marketing agency appeared first on European Gaming Industry News.
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IZIGROUP and Gamblers Connect Enter a New Partnership
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Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is excited to announce its latest strategic partnership with a true pillar of the European gaming industry: IZIGROUP.
Based in Malta, IZIGROUP is one of the most respected and established operators in the iGaming world. Its influence is immense, serving as the exclusive concessionaire for the National Lottery of Malta through their subsidiary, National Lottery plc. They also operate Malta’s most iconic land-based casino, the Dragonara Casino, a name synonymous with quality and heritage since 1964. The group also has a sports and casino betting platform, IZIBET.
But this partnership isn’t just about land-based prestige. IZIGROUP has powerfully translated its decades of experience into the digital realm with a formidable iGaming presence. This includes their flagship online brands, Dragonara Online Casino and IZIBET which are rapidly expanding beyond Malta into international markets.
Gamblers Connect’s mission has always been to act as the essential bridge, connecting its community with the most trusted, innovative, and responsible operators in the industry.
This partnership is a perfect embodiment of that goal. IZIGROUP’s entire operational philosophy is built on the same values: a deep commitment to safe, responsible, and engaging gaming experiences.
With €920 million in total gaming turnover last year and a clear strategy focused on digital innovation, IZIGROUP represents the gold standard of a modern, successful, and ethical gaming operator.
Gamblers Connect is proud to feature IZIGROUP’s brands and to provide users with a direct connection to their world-class portfolio. This collaboration strengthens the network and, more importantly, reinforces a promise to only partner with the best.
Gregory Busuttil, Acquisition & Retention Executive at IZIGROUP, commented: “This feels like a true partnership, not just another campaign — and that’s what sets it apart.”
Gjorgje Ristikj, Founder & CEO at Gamblers Connect, stated: “Our collaboration with IZIGROUP marks an important milestone for Gamblers Connect. Joining forces with a reputable Malta-based brand allows us to combine credibility with reach, delivering stronger exposure, better performance and a more mature presence in the industry. We see this partnership not as a campaign, but as the beginning of a long-term strategic relationship.”
The post IZIGROUP and Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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ZITRO PRESENTS NEW SLOT “BRAVE DRAGON”: PICK YOUR LUCK AND BRING DRAGONS TO LIFE!
Reading Time: < 1 minute
Enter a mystical realm where three dragon eggs hold the power to unlock legendary fortunes. In Brave Dragon, you control a special Lucky Cell that you can place manually anywhere on the reels for each spin. When fuchsia, red, or blue coins land in your Lucky Cell, they instantly summon mighty dragons that boost prizes, multiply rewards, and increase coin values. Experience up to three bonus rounds running simultaneously on their own reel sets, while landing a single MEGA or SUPER symbol in your Lucky Cell awards the respective jackpot. Play Brave Dragon exclusively on the FANTASY cabinet!
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Stay tuned—more legendary releases are about to hatch!
The post ZITRO PRESENTS NEW SLOT “BRAVE DRAGON”: PICK YOUR LUCK AND BRING DRAGONS TO LIFE! appeared first on European Gaming Industry News.
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A Splash of Color and a Burst of Fun with Amusnet’s newest release – Bulky Fruits Buy Bonus
Reading Time: < 1 minute
Amusnet brings a burst of color and excitement with Bulky Fruits Buy Bonus, a fresh twist on the classic fruit theme. This lively new release packs plenty of flavor, energy, and fun, delivering nonstop entertainment and juicy surprises at every turn.
Bright, bold, and brimming with action, Bulky Fruits Buy Bonus brings players right into the heart of the game with its Buy Bonus feature – letting them jump straight into bonus rounds without waiting. The familiar Wild symbol boosts rewards, while the Dollar Sign and Star Scatters light up the screen with chances for extra wins and special features.
And when luck decides to shine, the Jackpot Cards feature reveals hidden surprises and jackpots, adding even more layers of excitement. Together with Free Spins and Lucky Spin, every moment is filled with color, anticipation, and a splash of juicy fun.
Are you ready to spin your way through a world bursting with flavor?
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Activate the Buy Bonus feature at any time to instantly access exciting bonus rounds.
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Trigger Free Spins for additional opportunities to explore the fruity adventure and uncover bigger rewards.
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The Lucky Spin feature adds unexpected twists, delivering surprises that keep every spin interesting.
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Dollar Sign and Star symbols help trigger special features and unlock extra prizes.
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Play the game and multiply your winnings through the Gambling feature!
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post A Splash of Color and a Burst of Fun with Amusnet’s newest release – Bulky Fruits Buy Bonus appeared first on European Gaming Industry News.
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