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Boomerang’s insights: The evolution of sports betting traffic

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Sports betting is becoming a key driver of affiliate growth — it’s a global trend, and Boomerang Partners reveals the latest insights behind this evolution.

Sports betting has evolved significantly in recent years. Now, it is a serious separate direction in affiliate traffic, bringing top profits. Boomerang Partners, a rapidly growing global brand and organizer of the tournament for affiliate teams – the Golden Boomerang Awards, has analyzed the evolution of this business direction and shared its insights.

It’s a thing of the past: simple Sportsbook sites, limited payment methods, and basic betting options

Evolution touches every aspect of human activity, and sports betting is no exception. Previously, bookmakers offered their users simple website functionality so they could focus their attention only on betting opportunities. The range of markets was much more modest than it is now.

Payment options for deposits and withdrawals were also quite limited compared to today, often causing inconvenience for users. Users had to choose from a few options for transferring funds, and it was not always convenient for them.

Current trends: focus on dynamics, privacy, and modern technology

Today, the betting industry is booming thanks to live betting, where users place wagers in real time. The rapid development of the mobile app segment makes it possible to place bets wherever one likes. Users also appreciate dynamically changing odds and the ability to watch match streams on betting platforms to adjust their predictions. Artificial intelligence (AI) is increasingly being used to calculate odds, making them more accurate and adaptive.

Modern technologies have expanded the range of payment methods available, with the integration of cryptocurrencies opening new possibilities for fast, secure, and anonymous transactions. Another notable trend is the introduction of social functions into the work of Sportsbooks. For example, holding tournaments with prize pools adds an element of interaction and competition between players.

Golden Boomerang Awards 2025 as an opportunity to succeed through sports traffic

Sports betting is now an important area that can significantly impact traffic growth. Boomerang Partners is currently running its second annual global Golden Boomerang Awards 2025. Its participants compete for monthly prizes and awards in 11 categories, including a Grand Prix. This year, for the first time, organizers have introduced two separate leaderboards: one for sports and one for casino traffic. Registration is open until May 5, and all interested affiliate teams have time to join and compete for awards.

Also, as part of the Golden Boomerang Awards 2025, Boomerang Partners is holding a special raffle with prizes to coincide with the Champions League semifinals. The tournament will run until May 11. If you register now, you can get into the prize draw, which will take place on May 3. The top 30 teams at the end of the tournament will go to Milan to the iconic San Siro stadium.

Join the Golden Boomerang Awards 2025

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang’s insights: The evolution of sports betting traffic appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetConstruct to Participate in SiGMA Central Europe 2025

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BetConstruct is going to participate in SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy.

“BetConstruct will make a powerful appearance at SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy. This landmark event marks yet another milestone in BetConstruct’s ongoing journey of innovation and connection,” the Company said.

“As the world of iGaming gathers in the heart of Rome, we step into the spotlight to showcase the power of creativity, courage, and technology, the very elements that continue to define our global success story.”

At Stand 3083, visitors will experience more than a display. They will step into an atmosphere where ideas evolve into opportunities, powered by the synergy of BetConstruct’s AI suite and its renowned products, including its Sportsbook, Casino Suite and Affiliate ecosystem. Each innovation reflects the company’s spirit of creation, courage and conquest, combining intelligence with imagination to deliver unmatched experiences.

“BetConstruct’s participation will highlight our ongoing mission to connect products, partners, and players within one seamless ecosystem. Through dynamic technologies and a bold vision, we continue to set new standards for excellence and creativity in the global iGaming industry. Beyond technology lies a story of innovation that grows stronger through collaboration, curiosity, and constant evolution. BetConstruct invites all attendees to experience first-hand in Rome, where every interaction becomes an opportunity to explore, engage, and be inspired,” the Company added.

The post BetConstruct to Participate in SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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TaDa Gaming Releases 3 Coin Golden OX

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TaDa Gaming, a leading provider of premium casino content, has released 3 Coin Golden OX, the newest addition to its popular TriLuck series. Featuring Lock & Respin mechanics, Free Games, the Jackpot Pick feature and stunning East Asian-inspired design, this release continues TaDa’s mastery in crafting culturally resonant slots with modern excitement.

Played on a 5×3 grid with 243 ways to win, 3 Coin Golden OX merges elegant visual design with dynamic gameplay. The golden ox reigns over the reels as players chase multipliers, jackpot coins and powerful bonus rounds capable of delivering up to 1200x max win.

The heart of the game lies in its Fortune Pot system, where players collect Ta Ji Da Li Coins into red, green and blue pots above the reels. Each pot can trigger a different Free Game type such as Mighty Free Spins, Super Free Spins or Ultramate Free Spins, each with unique grid sizes, bonus coin behaviour, and jackpot opportunities. During Free Games, players start with three spins that reset whenever new coin symbols appear, keeping the tension high and rewards flowing.

Adding another layer of excitement, the Jackpot Pick Feature offers players a chance to reveal Fuwa symbols or Upgrade icons hidden behind gold coins. Revealing three identical Fuwa symbols awards one of four fixed jackpots, while Upgrade symbols can boost the prize to a higher tier. With fixed jackpot values up to 1000x the bet, 3 Coin Golden OX delivers thrilling win potential across every feature.

Sean Liu, Director of Product Management at TaDa Gaming, commented: “3 Coin Golden OX continues the evolution of our TriLuck series with deeper bonus layers and stronger visual storytelling. The combination of Lock & Respin, progressive Free Games, and the Jackpot Pick feature gives players a sense of progression and excitement that builds with every spin.”

The post TaDa Gaming Releases 3 Coin Golden OX appeared first on European Gaming Industry News.

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22Bet Partners, HellPartners and PlayamoPartners Present: Empire of Success at SiGMA Rome 2025

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When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and  — will set the stage for the most unforgettable night of the conference: Empire of Success.

Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen.

Not an Invite-Only. A Statement.

In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the bar — but by raising the ceiling. By opening registration to all affiliates, the organizers are sending a bold message: every partner deserves a seat at the table — and a place on the dancefloor. Every detail reflects the strength of the hosts. 22Bet’s precise, global execution. HellPartners’ bold, no-limits approach. PlayAmo’s polished, premium feel.  It’s not “another night out.” It’s a VIP-standard experience, scaled for thousands, powered by brands with the vision (and the muscle) to make it happen.

Atmosphere & Format

From 21:00 until 02:00, Atlantico Live will turn into a fusion of sound, lights, and community. Expect world-class production, multiple bars, and a crowd that feels less like an audience and more like a movement. A dedicated VIP zone, curated by the organizers, will host selected partners with its own private bar and light bites, offering space to connect, regroup, or recharge between sets.

Together, these three brands have turned what could have been another closed-door party into a gift from the industry to the industry — one that makes every affiliate feel like the main guest. And you definitely don’t want to miss this.

About the Organizers

  • 22Bet Partners is a multibrand affiliate program uniting 7 brands across casino, betting, and esports. Operating in 80+ GEOs, the program offers high-performing products, advanced analytics, and 24/7 support — making it a trusted and dynamic partner for affiliates worldwide.
  • HellPartners creates custom-built iGaming brands with 25%+ click-to-deposit and 50%+ reg-to-deposit, across 20+ GEOs. Their philosophy is simple: no limits, only results.
  • PlayamoPartners manages 17 products in 20 GEOs, with over 5 million players onboard. Known for stable payouts and personalized offers, they’ve built a reputation on premium partnerships.

Event Details

📍 Venue: Atlantico Live, Rome
📅 Date: November 4, 2025
Time: 21:00 – 02:00
🎶 Headliner: Armin van Buuren
👥 Capacity: 3,000 affiliates
Registration: Open

When the business of SiGMA ends, Empire of Success begins. Three powerhouse brands, one legendary DJ, and thousands of affiliates under one roof. If you’re in Rome and you’re in the industry, this is the night you cannot miss.

Registration is open now. Claim your place in the Empire.

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