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Team Vitality launches RushBee: Creative media agency dedicated to helping brands shape the future of entertainment
Team Vitality, one of the world’s leading esports clubs, is excited to announce the launch of RushBee, a new marketing agency designed to deliver high-impact, culturally relevant campaigns. Built to meet the evolving expectations of Gen Z and Alpha, RushBee helps brands craft authentic narratives that drive engagement across gaming, entertainment, and pop culture.
Building on over a decade of Team Vitality’s expertise in building online communities and partnering with top content creators, RushBee offers brands a unique gateway into emerging digital behaviours and trends. The agency specializes in immersive, social-first brand experiences that connect meaningfully with digital-native audiences.
While rooted in the gaming culture, RushBee’s ambitions go beyond the esports sector, aiming to help brands engage with next-gen audiences across traditional and media industries, creating immersive,social-first brand experiences, designed for Gen Z and Alpha.
RUSHBEE: THE AGENCY SERVING BRANDS IN TODAY’S FAST-MOVING DIGITAL WORLD
With over 3.3 billion gamers worldwide, younger generations are shifting their attention from traditional media to new platforms such as Twitch, TikTok, and YouTube. Video games and social media are now the pillars of contemporary pop culture and the brands looking to connect meaningfully with Gen Z and Alpha, must embrace this cultural phenomenon to be successful.
RushBee has been launched to help brands navigate this cultural phenomenon with authenticity, speed, and creative edge. With a team of experts in strategy, production and creation, RushBee will deliver standout brand stories that resonate across platforms and generations to help brands cut through the noise, offering complete support on four major key pillars including:
- Brand strategy: Connect brands with the new generation of consumers who shape trends and spark cultural conversations – turning attention into long-term affinity.
- Creative factory: From idea to execution, crafting bold, original campaigns that cut through the noise and come to life across every channel.
- Growth media: Design data-led, tailor-made media strategies that reach the right audience, spark engagement, and drive measurable results.
- Experiential: Building immersive, innovative brand experiences that captivate all types of audiences and create lasting emotional impact.
Under the leadership of François-Xavier Roux – an expert in creative industries and artistic production with a background at M6 Music, Paramount Media Networks, and Endemol – RushBee is positioning itself as a new force in cultural marketing. “Through RushBee, we want to channel the expertise we’ve developed in esports to service more traditional brands,” explains François-Xavier. “The high expectations of gaming and esports communities have pushed us to move faster, think sharper, and execute with greater precision than traditional agencies, especially when it comes to creativity and data. RushBee is uniquely equipped to tell powerful stories and help brands create bold, engaging campaigns that resonate.”
Drawing on his deep experience in brand strategy and the production of high-impact content, François-Xavier will guide brands across the entire value chain, from strategic consulting and creative campaigns to immersive activations, talent partnerships, and the production of innovative formats.
TEAM VITALITY PROVIDES PREMIUM SUPPORT TO BRANDS
Leveraging a network of partners including ALDI, NESCAFÉ LATTE, UNILEVER, hummel, and EVNIA by Philips, RushBee draws on Team Vitality’s proven expertise in brand collaboration. Rooted in a global footprint including 12 esports teams across Europe, Asia, and the Americas, over 13 million social media followers, and offices in Paris and Berlin, RushBee builds on a strong foundation of influence and credibility.
This new business unit represents a powerful growth engine, enhancing Team Vitality’s premium services and marking a new chapter where cultural relevance, sporting ambition, and long-term value creation converge.
Team Vitality continues its expansion with a clear objective: to become the go-to partner for brands shaping the future of gaming, entertainment, and digital culture.
Amélie Canet, Director of Strategy and Brand Development at Team Vitality, shares:
“The creation of RushBee aligns perfectly with our 2025–2027 roadmap and marks a strategic turning point for Team Vitality. It reflects our ambition to build a sustainable business model that supports our global development beyond pure competitive performance. RushBee embodies our commitment to innovation, diversification, and delivering tangible value, both for our long-standing partners and new brands seeking to connect with the digital generation. It also reinforces our positioning as a premium international brand.”
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The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
The Casino Guru Awards 2025 concluded in spectacular fashion last night, as nearly 150 distinguished guests gathered at the stunning Portomaso Suite, Hilton Hotel, to honor the changemakers shaping a safer and fairer future for online gambling.
From laughter echoing through the elegant venue to heartfelt applause for industry trailblazers, the atmosphere was vibrant and full of purpose. The night wasn’t just a gala, it was a statement. In her opening speech, Daniela Sliva, PR & Creative Projects Director at Casino Guru, set the tone:
“The Casino Guru Awards are more than just trophies and titles. They’re a celebration of the people and companies who are truly moving the industry forward. The ones who choose to be responsible, innovative, and proactive in how they do business.”
Hosted by Martin Sepiano, the evening honored the winners in 10 categories, all evaluated through a radically transparent and values-driven process. And the winners are:
- iGaming Changemaker of the Year: Ebbe Groes, CEO, EveryMatrix
- Most Effective Handling of Complaints: Vulkan Vegas
- Most Transparent Casino: OnlyWin Casino
- Most Impactful Social Responsibility Initiative: Mindway AI
- Fairest General Terms & Conditions: OnlyWin Casino
- Fairest Bonus Policy: Wazbee Casino
- Best Implementation of RG Tools (Operators): L&L Europe
- Best Implementation of RG Tools (Providers): Mindway AI
- Voice of the People – Public Vote: iWild Casino
- Players’ Choice Casino – Public Vote: Pragmatic Play
Following the awards, the celebration continued at the glamorous Tiffany Lounge, where guests enjoyed cocktails, conversation, and music by DJ Luke Panza until late into the night.
The Awards stand apart for their credibility, with judges required to declare conflicts of interest, direct interviews with shortlisted nominees, and clear evaluation criteria. This year’s edition saw over 150,000 public votes in the “Voice of the People” category, reinforcing the Awards’ commitment to transparency and community-driven recognition.
“This night isn’t just about recognition, it’s about building momentum for lasting change,” added Sliva. “Seeing this room filled with leaders who care about integrity and fairness makes me hopeful for what’s next.”
With a powerful lineup of finalists, the Casino Guru Awards 2025 Gala reaffirmed that ethical innovation in iGaming isn’t just an ideal, it’s becoming a reality.
The post The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration appeared first on European Gaming Industry News.
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MightyTips and Boomerang Partners expand media collaboration with exclusive Andrea Pirlo interview
MightyTips, one of the leading global football content platforms, is proud to announce the next stage of its strategic media partnership with Boomerang Partners, a prominent player in the iGaming industry, highlighted by an exclusive interview with Italian legend Andrea Pirlo.
This expanded collaboration builds on a shared commitment to delivering world-class football content and exclusive access to the gam’s iconic figures.
“Collaborating with Boomerang has allowed us to go beyond match stats and predictions”, said Eugene Ravdin, Head of PR of SEOBROTHERS. “It’s about capturing the emotional and personal side of football – what it means to the players and the fans.”
In the exclusive MightyTips interview, Pirlo spoke about pivotal career moments, his former AC Milan and Italy partners, including Paolo Maldini and Francesco Totti, and the heartbreak of the 2005 UEFA Champions League final, which he described as the most painful defeat of his career.
“Every child who wants to be a footballer dreams of winning the World Cup”, Pirlo told MightyTips. “It’s the ultimate prize, the pinnacle of success in our sport. For me, lifting that trophy was the realisation of a dream that seems almost unattainable for so many.”
With this renewed commitment, MightyTips and Boomerang Partners will continue to collaborate on original interviews, behind-the-scenes content, and compelling media projects that bring fans to football closer than ever.
The full Andrea Pirlo interview is available now on MightyTips.com.
The post MightyTips and Boomerang Partners expand media collaboration with exclusive Andrea Pirlo interview appeared first on European Gaming Industry News.
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Casino Kings Announces £4000 Giveaway when You Download Their Brand New App
Get ready to experience the thrill of the game like never before! Casino Kings, a trusted name in online betting and casino entertainment in the UK, is thrilled to announce the launch of their brand-new, state-of-the-art mobile app, bringing a world of excitement straight to your pocket.
Building on a legacy of trust and high-quality entertainment, this betting app has been designed with you in mind, offering a seamless and intuitive experience for both experienced players and newbies. Whether you’re looking to place a last-minute bet on your favourite football team, spin the reels on the latest slot releases, or immerse yourself in the live casino atmosphere, the Casino Kings app delivers it all with unparalleled speed and convenience. Imagine all that excitement, plus the opportunity to win £1,000 just for downloading… intrigued?
“Launching the Casino Kings app has been on our mission board for a while,” said James Dowd, CEO of Casino Kings. “It’s always in our greatest interest to develop Casino Kings to a higher level, and our app moves us one step closer to making Casino Kings the best online casino and sport book in the world!”
To say thank you to their dedicated customers for their continued support over the years, Casino Kings is launching a special giveaway exclusively for app users this June.
Download, Register, Deposit, and You Could Win!
As a special celebration of their app launch, and to reward their valued players, Casino Kings is giving away £1,000 in website credit to four lucky winners! Entering is simple:
- Download the new Casino Kings app (available on iOS).
- Register an account through the app (if you haven’t already).
- Make a deposit into your Casino Kings account during the month of June (from 10th June 2025 – until 30th June 2025).
That’s it! All users who complete these three steps within the promotional period will be automatically entered into a random draw. Four lucky winners will each receive a generous £1,000 directly into their Casino Kings account.
Special Note for Existing Players: The king casino hasn’t forgotten their loyal customers who have already registered and deposited this June. If that’s you, you’ll receive a separate invitation to simply download their betting and casino app to enter.
The new Casino Kings app boasts a range of impressive features, including:
- Effortless Navigation: A sleek and intuitive design ensures quick and easy access to all your favourite betting markets and casino games.
- Extensive Betting Markets: Enjoy competitive odds on a huge selection of sports, including football, horse racing, tennis, cricket, and more.
- The Best Casino Games: Dive into the very best slot games, classic table games like blackjack and roulette, and immersive live casino experiences with real dealers.
- Secure and Reliable: Enjoy peace of mind with advanced security measures protecting your data and transactions.
- Fast Deposits and Withdrawals: Enjoy the convenience of a pay by mobile casino, and cash out your winnings quickly and securely.
- Exclusive Mobile Offers: App users will gain access to special promotions and bonuses tailored specifically for mobile play.
- Personalised Experience: Save your favourite bets and games for quick access and receive tailored recommendations.
- Real-Time Updates and Notifications: Stay informed with the latest scores, odds changes, and bonus offers.
The launch of their betting app, coupled with this exciting giveaway, underscores Casino Kings’ enduring commitment, built over the past 15 years, to providing its customers with the most engaging, accessible, and rewarding gaming experience possible. Now, the excitement of Casino Kings can be enjoyed anytime, anywhere.
Download the Casino Kings app today and unlock a world of winning possibilities!
Available on iOS Now!
About Casino Kings:
Established for 15 years, Casino Kings is a leading online betting and casino platform dedicated to providing a premium gaming experience. With a wide selection of sports betting markets and casino games, coupled with a commitment to customer satisfaction and responsible gambling, Casino Kings have proved themselves to be a trusted and entertaining destination for players worldwide.
The post Casino Kings Announces £4000 Giveaway when You Download Their Brand New App appeared first on European Gaming Industry News.
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