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Betbazar Explores Cricket in iGaming: What Operators Need to Know
Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round
With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?
We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.
Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.
Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.
Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?
Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.
To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.
This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.
What cricket-related products are currently making the biggest impact in the iGaming market?
Three products are really making waves right now.
First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.
Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.
Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.
These innovations are driving serious volume — and, more importantly, keeping players coming back.
Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?
AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.
What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.
On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.
So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.
Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?
Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.
But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.
From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.
In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.
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Third quarter: July – September 2025
· Total revenues amounted to mSEK 9.6 (11.8), a decrease of 19%
· B2B revenues amounted to mSEK 7.7 (8.4), a decrease of 9%
· B2C revenues amounted to mSEK 1.6 (1.7), a decrease of 7%
· Other revenues amounted to mSEK 0.4 (1.8), a decrease of 80%
· Expenses related to write-down of receivables amounted to mSEK -1.1 (0.0)
· EBITDA amounted to mSEK -3.9 (0.1)
· Net result amounted to mSEK -4.7 (-0.1)
· Earnings per share amounted to SEK -0.02 (0.00)
Interim period: January – September 2025
· Total revenues amounted to mSEK 33.8 (30.9), an increase of 10%
· B2B revenues amounted to mSEK 25.5 (23.2), an increase of 10%
· B2C revenues amounted to mSEK 4.9 (4.6), an increase of 6%
· Other revenues amounted to mSEK 3.5 (3.1), an increase of 12%
· Expenses related to write-down of receivables amounted to mSEK -1.1 (0.0)
· EBITDA amounted to mSEK -5.1 (-3.6)
· Net result amounted to mSEK -7.4 (-5.0)
· Earnings per share amounted to SEK -0.03 (-0.02)
Events after quarter end:
No events after quarter end.
The post SCOUT Gaming Group : Interim report Q3 2025 appeared first on European Gaming Industry News.
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Led by the seasoned IGL Pahadi, alongside Mr. Jay, Hasan, Adeeb, and Arman, the new S8UL Elite lineup is ready to make its mark and reign supreme in Free Fire MAX
S8UL, a global powerhouse in gaming and esports content, has officially announced the acquisition of Team Elite’s Free Fire MAX roster, forming its new team – S8UL Elite. This reflects the organization’s continued commitment to achieving excellence through championship-winning teams across multiple esports titles.
Spearheaded by in-game leader Lokesh Karakoti (Pahadi), S8UL Elite’s roster features some of the most prominent names in the Free Fire circuit, including Jayesh Yadav (Mr. Jay), Hasan Haider (Hasan), Adeeb Ansari (Adeeb), and Syed Arman Ali (Arman).
Naman Mathur aka Mortal, Co-founder of S8UL Esports said, “We are delighted to onboard some of the most promising players from the Free Fire MAX scene. Each of them brings a unique skill set and a deep understanding of the game, making this roster an exciting addition to our esports family. S8UL’s commitment has always been to compete at the highest level across every game we enter, and S8UL Elite marks an important step in that direction. We look forward to seeing the team make its mark in the upcoming tournaments.”
As one of India’s most celebrated Free Fire MAX athletes and creators with over 1.63 million YouTube subscribers, IGL Pahadi has been a dominant force in the scene. The 22-year-old was a key part of Team Elite’s championship-winning run at the Free Fire India Championship 2021 Fall, where the team secured over INR 41.3 lakh in prize money. He also received the Best Sniper of the Year award from the game’s publisher, Garena, earlier this year. His teammate, Mr. Jay, who clinched the Rusher of the Year award at the same event, brings equal experience and firepower to the team, having represented top Indian lineups and led his side to victory at the Free Fire Tri Series 2021. Alongside Hasan, Adeeb, and Arman, the roster forms an explosive unit determined to make its mark in the Indian Free Fire MAX circuit.
“Joining S8UL is a dream come true. It’s the home of India’s biggest gaming icons and a brand that has redefined what it means to be a professional gamer and creator in this country. With S8UL’s support, our goal is to compete and perform at the highest level in upcoming tournaments, ” commented Lokesh Karakoti aka Pahadi, IGL of S8UL Elite.
Earlier this year, S8UL Esports created history by representing India at the Esports World Cup in Riyadh, which featured a record-breaking prize pool of over INR 600 crore. Alongside its competitive success, the organization continues to lead the gaming content revolution, earning four nominations at the Esports Awards 2025, where S8UL Esports, its Co-founder Animesh Agarwal, and creators Payal Dhare and Raj Varma have all been recognized for their contributions to the global gaming community.
With the addition of S8UL Elite, the organization reinforces its mission to empower Indian gamers and creators while setting new benchmarks in esports excellence. As S8UL continues to expand its footprint across multiple titles, it remains dedicated to shaping the future of Indian gaming and taking its success stories to the global stage.
The post S8UL Esports acquires Team Elite’s Free Fire MAX roster to form S8UL Elite appeared first on European Gaming Industry News.
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GoldenRace, leading provider of Virtual Sports and betting solutions, today announced the release of three significant platform enhancements: Rotating Display, Fast Ticket Checker and the Jackpot Viewer.
These updates are designed to optimise retail operations, improve player engagement, and provide greater operational flexibility for business partners.
The new Rotating Display feature allows operators to dynamically manage content across their retail screens. This enhancement moves beyond static displays by enabling the continuous cycling of selected GoldenRace V5 products, with Virtual Football currently integrated and additional games to follow soon.
- Optimised resource allocation: This functionality allows a single display unit to showcase multiple products, potentially reducing the necessity for additional hardware and complex installation setups.
- Increased visibility: By maintaining a fresh and dynamic content stream, the Rotating Display is intended to maximise player attention and encourage broader engagement with the product portfolio.
GoldenRace also introduces the Fast Ticket Checker, a self-service solution aimed at resolving in-store congestion and streamlining the ticket validation process.
- Operational efficiency: This feature empowers players to check the status of their betting slips instantly via their personal mobile devices by scanning a designated QR code and then the ticket barcode. This redirects validation traffic away from cashiers, allowing staff to concentrate on sales activities.
- Real-time status: Players receive immediate, server-verified updates on their ticket status, significantly reducing wait times and elevating the overall customer experience within the retail environment.
Last but not least, the enhanced Jackpot Viewer has been upgraded to offer superior flexibility in prize presentation, centralised management and increased display capacity.
- Maximum visibility: The update enables the simultaneous display of up to four different Jackpot prizes, ensuring greater exposure for top-tier rewards.
- Branding control: A new background colour configuration has been integrated into the back-office management system, allowing operators to seamlessly align the Jackpot Viewer’s aesthetics with their corporate branding.
- Simplified management: All configuration settings are now centralized within the back-office, simplifying the management process. The update also includes the addition of critical entity name information on the screen for player context and specialist URL parameter configurations for advanced customisation.
These three platform updates reflect GoldenRace’s commitment to delivering technologically advanced, high-performance solutions that simplify operations for betting businesses while enhancing the experience for the end-user.
The post GoldenRace announces three key enhancements to virtual betting retail platforms appeared first on European Gaming Industry News.
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