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Betbazar Explores Cricket in iGaming: What Operators Need to Know
Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round
With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?
We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.
Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.
Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.
Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?
Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.
To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.
This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.
What cricket-related products are currently making the biggest impact in the iGaming market?
Three products are really making waves right now.
First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.
Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.
Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.
These innovations are driving serious volume — and, more importantly, keeping players coming back.
Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?
AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.
What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.
On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.
So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.
Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?
Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.
But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.
From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.
In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.

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Sporting CP’s Estádio José Alvalade to Host Legends Charity Game
The inaugural Legends Charity Game, organised by Sport Global, will be staged at Sporting CP’s Estádio José Alvalade, marking the start of a series set to run annually until 2030.
The match will see Portugal Legends face off against World Legends on Monday, 15 September 2025, with Calema performing live at half-time, and all in support of the goal of raising €1 million for charity.
The venue confirmation came after the Champions League schedule was finalised, introducing Estádio José Alvalade as the host of the opening match of the series. Kick-off is scheduled for 20:00, with player arrivals at 18:00 and gates opening at 18:30. Fans can enjoy a pre-game show at 19:40, while half-time will feature a live performance by Calema, the São Tomé and Príncipe-born, Portugal-based duo known for their blend of pop and Afrobeat, performing in front of 50,000 fans and millions watching worldwide.
The Portugal side will be captained by Luís Figo and include a host of stars from the nation’s greatest footballing moments. Figo said: “It’s always a pleasure to come back to my country and play football! Hope to see a full stadium in my hometown, Lisbon, for this amazing Legends Charity Game and raise funds for important charity causes.”
Joining him are Euro 2016 winners Ricardo Quaresma, Nani, Eliseu, Bruno Alves, Ricardo Carvalho, and Pepe, along with Champions League winners Fábio Coentrão, Maniche, Pauleta, Vítor Baía, José Bosingwa, and Deco. Other confirmed legends include Beto, Jorge Andrade, Dani, Tiago Mendes, Simão, Hélder Postiga, Nuno Gomes, and Costinha, who will also serve as team manager.
Legendary forward Quaresma added: “Wearing the Portuguese shirt has always filled me with pride, and winning Euro 2016 was the greatest moment of my career. I’m really looking forward to representing Portugal again, especially for such a good cause. Football has the power to bring joy and hope, and using that to support families affected by war and conflict is incredibly important. Playing at home in Lisbon, for something that matters this much, makes the Legends Charity Game even more special.”
Nuno Gomes, one of Portugal’s most recognisable attacking players of the 1990s and 2000s, added: “Being called up to represent Portugal has always carried a deep sense of responsibility and national pride, and that feeling is no different ahead of the upcoming Legends Charity Match. Supporting those less fortunate has long been a personal priority.”
The World Legends squad will provide formidable competition, featuring international icons including Kaká, Peter Schmeichel (Manager), Petr Cech, Edwin van der Sar, Rene Higuita, Carles Puyol, Roberto Carlos, John Terry, Cafu, Javier Zanetti, Marco Materazzi, Gheorghe Hagi, Youri Djorkaeff, Christian Karembeu, Krasimir Balakov, Gaizka Mendieta, Marek Hamsik, Javier Saviola, Michael Owen, Henrik Larsson, Alessandro Del Piero, and Hristo Stoichkov.
All proceeds from the match will be donated through the Sport Global Charitable Foundation to four charities:
– Cruz Vermelha Portuguesa (Portuguese Red Cross): Delivering emergency response, healthcare, training, and social support nationwide.
– Cáritas Portuguesa: Providing critical support to marginalised communities in Portugal and abroad.
– International Alert: Working across divides to resolve conflict and build lasting peace.
– Ukrainian Red Cross Society: Delivering urgent care, shelter, food, and psychological support to those affected by war.
Rasmus Sojmark, Founder of Sport Global, said: “With the Legends Charity Game, we are connecting fans, legends, music and communities for something bigger than the game itself. This match will bring generations together, and Estádio José Alvalade is a fantastic host for what promises to deliver the best in entertainment for a great cause. I would also like to take the chance to thank the Portuguese Football Federation, along with all our sponsors and partners, for helping us make this a reality.”
The Legends Charity Game is an annual event organised by Sport Global and will run until 2030.
Tickets for the Legends Charity Game are now on sale starting from €10 for adults and €6 children. Premium Category tickets are also available at €35 for adults and €20 for children under 12.
* Sport Global Charitable Foundation is a restricted fund under the auspices of Prism the Gift Fund (UK registered charity no. 1099682). All profits from the Legends Charity Game will support the Foundation’s beneficiary charities.
The post Sporting CP’s Estádio José Alvalade to Host Legends Charity Game appeared first on European Gaming Industry News.
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ELA Games Partners with Slotsjudge for Strategic Content Collaboration
More partnerships to increase global reach
ELA Games is pleased to announce its newest partnership with Slotsjudge, a thriving media outlet and review platform that encourages community engagement.
Slotsjudge specialises in spotlighting new and exciting games, providing comprehensive casino reviews, interviewing prominent industry figures, and hosting user content that fosters community activity.
Key aspects of the collaboration include:
- In-depth game reviews: Slotsjudge’s expert contributors will provide evaluations and reviews of ELA Games’ releases and upcoming content, highlighting mechanics, features, and art style.
- Joint content production: Scheduled co-produced content, such as Q&As and interviews, aimed at spotlighting development philosophy, behind-the-scenes production, and more.
- Exclusive insights: Slotsjudge and ELA Games will plan future features and initiatives that educate readers and provide valuable insights into the industry.
Marharyta Yerina, ELA Games’ Managing Director, commented on the collaboration, “We’re thrilled with this new partnership with Slotsjudge. Their reputation for honest, insightful, and engaging game and casino reviews and their willingness to develop an active community are values that we align with. We also look forward to bolstering Slotsjudge’s content with helpful insights and interesting content that highlight our creative process and how we create games that players love.”
Jekaterina Dubnicka, Slotsjudge’s Head of Marketing and Communications, added, “At Slotsjudge, we are delighted to begin our media partnership with Ela Games. Their creative approach to game development perfectly aligns with our mission to highlight innovation and quality within the iGaming entertainment space.”
The post ELA Games Partners with Slotsjudge for Strategic Content Collaboration appeared first on European Gaming Industry News.
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GoldenRace is opening up the Bulgarian market with Inbet
GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is announcing a new partnership with Inbet, the biggest Retail operator in Bulgaria and one of the most important iGaming companies in the market.
This collaboration brings Penalt2Win – GoldenRace’s dynamic football game created for sports fans who enjoy simple and fast betting formats – to Inbet shops.
“We are excited to join forces with GoldenRace to bring Penalt2Win to Bulgarian players through our Retail locations. This Virtual Football game delivers a fast, immersive experience with realistic gameplay and popular betting options. Our customers enjoy quick rounds and rewarding opportunities, making it a great addition to our offering. Together, we are committed to raising the bar for football entertainment and innovation in the market,” said Mihail Hadzhiev, CEO of Inbet.
Penalt2Win will further strengthen Inbet’s leadership in the country by offering a product that combines GoldenRace’s advanced technology with our proven retail innovations. Built with motion capture technology, Penalt2Win delivers a highly realistic penalty experience that is quick, easy to follow and packed with players’ favourite football markets.
“At GoldenRace we value clients who understand their market and know what they need. This helps us to work closely together and find the best approach, and Inbet is exactly this kind of partner,” said Martin Wachter, CEO and Founder of GoldenRace. “With Penalt2Win we are adding something fresh and different to their retail shops. Football is the game that truly engages players, and it has always been at the centre of our innovation. With Inbet we have found the perfect partner to bring this passion to life in Bulgaria.”
This partnership also highlights GoldenRace’s strong commitment to the European market and proves that our innovation strategy is in line with the needs of the best operators in each country. GoldenRace already leads global markets with top football products such as our Virtual Football Leagues. Now, together with Inbet, we will bring a new football experience to the Bulgarian retail market.
The post GoldenRace is opening up the Bulgarian market with Inbet appeared first on European Gaming Industry News.
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