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How to make an iGaming brand? Slotegrator posted a new guide

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The media insist on the importance of brand creation and management, but what does that mean in the context of iGaming? Slotegrator has some tips that we can take note of.

Online gambling businesses need a strong brand, according to the Slotegrator team, because of the industry’s high level of competition. 

The worldwide gambling market is projected to reach $449.69 billion in revenue in 2025. This is an impressive market volume, generated by plenty of profitable businesses, but it’s just as easy to fail completely. The reason lies in human nature: modern players are not interested in a pure gaming process any more. They want experience, interaction, and reputation. They want to be a part of the process. 

“Today, loyalty goes far beyond the typical bonus program designed to reward players based on how much they deposit. That old model — the more you spend, the more you get — might still have its place, but it’s no longer the foundation of real, lasting loyalty. Players have evolved. They’re not just chasing short-term incentives; they’re looking for brands that offer something more meaningful — a sense of connection, consistency, and value” adds Barb Tasci, a co-founder and business director of Revpanda.

Slotegrator has released a guide that covers five aspects of a company’s brand: brand positioning, brand identity, brand experience, brand awareness, and brand loyalty. These components are important for every brand as they contribute to all marketing efforts that come after. Attracting clients, partners, investors, and talents is much easier when the company is an established brand.

“When we talk about business, it’s about money — but brand is where business meets people. Brand building is about giving the business value. The primary goal of a brand is to build loyal relationships with consumers, and loyalty can only be achieved through the value of the product.

One of the key aspects of brand development in the iGaming industry is the need to account for reputational risks related to market regulation, as well as the social responsibility that brands in this niche inevitably carry.

In our work, we follow a brand strategy in three directions:

  • B2C — where we focus on meeting the needs of the player;
  • B2B — maintaining high-level partnerships to better meet player needs and enable knowledge and experience sharing;
  • Internal corporate direction — because the people inside the company are pieces of the brand being built. They become the voice, the visual identity, and bring emotional depth to every process in the business, thereby scaling the brand.

A brand starts with people and ends with people — at different stages, with different tasks” says Jessica Millis, CEO at CasinoRIX.

For each aspect of branding covered in the guide, Slotegrator provides the best practices that are relevant to gambling companies. The guide also includes expert opinions from Barb Tasci from Revpanda.

Offer your players what they want by working on a brand that resonates with their values and goals. Download the guide to learn more and contact the Slotegrator team for a free consultation if you’d like to know more.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post How to make an iGaming brand? Slotegrator posted a new guide appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

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Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.

This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.

For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!

Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.

“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”

“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.

Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!

About BoxNation:

BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial

About Casino Kings:

Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!

Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.

The post Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation appeared first on European Gaming Industry News.

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Week 17/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has let its creative juices flow with its brand new title, Doomsday Rampage. As doomsday descends to plunge the world into chaos, players must navigate their way through a ruined city in search of three missing power clamps that hold the key to humanity’s last hope. Doomsday Rampage is a 5-reel, 1-row video slot featuring a three-level multiplier wheel with multipliers up to x100.

 

Spinomenal has released its tropical-themed game Majestic Lemur as part of its Wildlife series. The 5×3 reel frame is set against a picturesque beach backdrop, with clear blue waters, palm trees, wooden huts, and distant misty mountains. A light-hearted tropical soundtrack gives the game an exotic feel as players hunt for payouts.

 

Relax Gaming is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit. This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x. The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels.

 

Evoplay has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement. Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.

 

Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.

 

BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot. Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action. Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin.

 

Yugo Workshop is back with another thrilling slot release! Wild Island marks the studio’s third launch this year under the Million Stars Partner Program, following the successful debuts of Thorfinn’s Journey and Vault Rush. This latest title delivers a paradise setting with a fiery twist, packed with high-energy gameplay, immersive visuals, and fiery features.  As players spin the reels of this high-volatility 5×3 video slot with 20 paylines, they’ll uncover the island’s hidden dangers and lucrative rewards, all leading to an explosive finale when the volcano awakens.

 

Inspired Entertainment, Inc., is delighted to announce the launches of Piggy Winner and Gold Mine Fortune in the United Kingdom, Gibraltar and Malta iGaming jurisdictions. Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts.

 

Play’n GO reintroduce their iconic explorer in Rich Wilde and the Tome of Dead, a grid slot where forbidden knowledge, ancient deities, and raw chaos collide. Rich Wilde returns to face his most perilous discovery yet. Uncovering a cursed tome deep within the sands of myth, Wilde inadvertently releases Ammit – the Devourer of the Dead. This 5×5 cascading grid slot challenges players to manipulate arcane power to seal the beast away.

 

Stakelogic is proud to unveil its latest game release, Wild Canyon. This high-volatility adventure takes players to the rugged landscape of the Wild West, where an outlaw Chameleon rules the reels with attitude and generous payouts. In this 40-payline slot, players encounter a colour-shifting Chameleon outlaw who struts above the reels, blending in with the desert dusk.

 

Red Rake Gaming introduces Sugar Burst, a thrilling 6×6 video slot that turns every spin into a true celebration of flavours, colours, and rewards. This new release takes players to a world filled with candy, cakes, and waffles, where every spin can trigger a delicious avalanche of wins. With its Xtreme Cascading system, all matching symbols disappear after a winning combination, creating new cascades and even more chances to win.

 

Players can charge into action and lock in mighty wins in Blazin’ Buffalo Extreme Hold & Win, the latest slot from in-demand studio, Rival. This game is all about explosive action, with players caught up in a stampede across an arid frontier where they join the magnificent beasts to chase down blazin’ wins. They are helped along the way by different Wilds, a Hold & Win feature, Jackpots and the chance to win up to 20,000x the bet.

 

Get ready to experience a carnival colour in Supa Crew – the dazzling new addition to the Elysium Studios – Driven by Swintt line-up that sees players team up with a dynamic group of graffiti artists to grab their spray cans and paint the town any shade they please! Set in a fantasy kingdom filled with mushrooms, cats and other cute creatures, Supa Crew is a five-reel, 10-payline slot where wins are paid for adjacent matching symbols regardless of the reels they appear on.

 

Blueprint Gaming™ is ready to treat players to another thrilling underwater adventure via its latest release, Fishin’ Frenzy Even Bigger Fish 2™, where new and improved collect modifiers, free spins and the Rapid Fire Jackpots™ system boost chances of fishtastic returns. The 6×4, 4,096 way-to-win slot sees the collect modifiers more than double from the series’ predecessor, with Bait ‘N’ Catch, Win Stepper, Catch Match and Super Catch offering an array of features including increased cash symbols, wilds, multipliers and free spins.

 

Playson takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols. A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.

 

Inspired Entertainment, Inc. is excited to announce the release of Gate of Horus™, now available to the UK LBO, B3 market. From the creators of the popular Rise of Samurai slot™, Inspired’s Bell-Fruit Games studio presents Gate of Horus a captivating new Egyptian-themed slot. Packed with engaging features, players can enjoy an expanding symbol that unlocks additional win lines, Free Spins, a dynamic dual-wheel gamble, and Fortune Spins for even greater opportunities to win.

 

The post Week 17/2025 slot games releases appeared first on European Gaming Industry News.

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LuckyStreak unveils optimised Mobile Live European Roulette

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New ultra-slick interface brings mobile-first, immersive play with seamless multi-camera views, stat tracking, multi-tabling and social features

LuckyStreak, the Riga-based live games provider, has launched its new Mobile Live European Roulette game, delivering a stunning player experience with sleek mobile-first interface, smooth gameplay and a host of powerful new features.

Following the recent upgrades to its Blackjack and Baccarat offerings, the relaunch of this mobile-friendly format cements LuckyStreak’s position at the forefront of live casino innovation. The new Mobile Live European Roulette has been specifically designed for mobile gaming – playable in both portrait and landscape orientations with a bold interface.

New features include a streamlined UI and thumb-friendly controls for quick chip selection, bet placement and game interaction. Players can toggle easily between classic and racecourse betting layouts, track hot and cold numbers, review winning stats and save their favourite bets for speedy reuse.

A refined automatic camera system ensures players never miss a moment of action, smoothly transitioning between views to give a clear view of the entire game. Players can also customise their table presence with a fun selection of avatars and dive into the social element with in-game chat, emojis and a fully-integrated jackpot tournaments tool.

LuckyStreak’s new Mobile Live European Roulette game is now in-play and available to all operators and players. This launch demonstrates LuckyStreak’s ability to keep pace with some of the industry’s most popular live dealer suppliers and adapt to ever-evolving technological advancements.

Erez Cywier, CTO and co-founder at LuckyStreak, said: “This version of our Mobile Live European Roulette reflects everything we’ve learned from past relaunches and customer feedback. The new interface is sleek, intuitive, and designed for seamless play—without compromising the features our players love.

“We’re not trying to shout louder than the competition — we are proving that we belong in the top tier. With Mobile Live Roulette, we’ve once again delivered a product that not only matches, but in many ways surpasses, the best in the market in terms of usability.”

The post LuckyStreak unveils optimised Mobile Live European Roulette appeared first on European Gaming Industry News.

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