Latest News
SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET
AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025
Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated €80 billion in global betting turnover annually.
Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.
Alpha Odds is offered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.
Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS. In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.
Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”
The post SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET appeared first on European Gaming Industry News.

Latest News
Kambi unveils agenda for the Festival of Sportsbook 2025
Kambi, the home of premium sports betting solutions, has announced a comprehensive lineup of sessions for the upcoming Festival of Sportsbook 2025, as the returning online content series prepares to explore the key topics and tools modern sportsbooks can harness to gain a competitive edge.
Now in its fifth year, the two-day event running from 3–4 June will bring together experts from Kambi and stakeholders across the sports betting landscape to examine the tools and technologies operators need to gain an edge in a fast-evolving market. From AI trading to risk management to player engagement, the Festival’s sessions will showcase how the future of sports betting is already here.
The Festival will open with an Executive Panel examining key developments shaping the sector, featuring Kambi CEO Werner Becher, LiveScore Group CEO Sam Sadi and Deputy CEO of KTO Group Jeff Tabone.
This year, the wider industry is being invited to shape the Festival’s agenda for the first time to determine the topic of the event’s final session. The vote will take place on Kambi’s social media channels over the coming days.
Gerard Starkey, Senior Vice President of Marketing and Communications at Kambi, said: “We’re excited to welcome our partners, peers and industry stakeholders back for what promises to be the most engaging Festival of Sportsbook yet.
“With the pace of competition, regulation and technological change, succeeding in today’s sports betting industry is more challenging for operators than ever before. This year’s Festival aims to shed light on the innovations and strategies they can harness to get ahead and take their businesses to new heights.”
The post Kambi unveils agenda for the Festival of Sportsbook 2025 appeared first on European Gaming Industry News.
Latest News
Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025
BetConstruct proudly announces the Harmony Meetup 7 featuring Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, set to take place from 8–11 July in Yerevan, Armenia.
The event will present the concept of FTN’s 7 dimensions as a driving force shaping the future of the digital domain.
Alongside the classic categories of the Ortak x B.F.T.H. Arena Awards, the team will also introduce new ones that reflect the direction adopted by the company.
Ortak Categories:
- Best Ortak Estate Collection
- Best Ortak Casino NFT Collection
- Best Ortak White-label Unique Collection – Sponsored by VBET – 10 000 FTN prize pool
- Best Ortak Snowball Collection – Sponsored by PopOK Gaming – 10 000 FTN prize pool
- Best Ortak Partner
- Best Ortak Performer
- Most Traded NFT Collection
- Best Start-up NFT Collection
- Most Innovative Business of the Year
FTN Categories:
- FTN Innovation of the Year – Sponsored by Fastex – 10 000 FTN prize pool
- FTN Casino Supplier of the Year – Sponsored by CreedRoomz – 10 000 FTN prize pool
- FTN Casino Operator of the Year
- FTN Platform Provider of the Year – Sponsored by BetConstruct – 10 000 FTN prize pool
- FTN Game of the Year – Sponsored by Pascal Gaming – 10 000 FTN prize pool
- Best FTN Game Design
- Best FTN Game Soundtrack
- Rising Star in FTN Casino
YoDoor Categories:
- Best YoDoor Space Developer Company – Sponsored by YoDoor – 10 000 FTN prize pool
- Best YoDoor Casino Space
Participation Rules for All Partners
Rules for Operator Partners
To qualify for participation as Operator Partner, applicants must meet at least one of the following criteria:
- have an average monthly invoice of 25,000 FTN;
- hold a minimum of two Ortak Snowball Collections;
- perform at least one self-initiated campaign utilizing either NFTs or FTN.
Rules for Provider Partners
To qualify for participation as Provider Partner, applicants must have executed two or more FTN-based campaigns in collaboration with Operators.
Also, at least one of the following criteria must be met:
- an average of 50% of invoices paid via FTN;
- the release of a Yo or FTN-related game;
- the issuance of one or more Ortak Multi-Platform Collections.
Within the framework of the Harmony meetup feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, The Last Battle Universe will release a new Universe level for the partners who choose to pay their employee salaries in FTN.
Dates and Deadlines
The application submission will open on May 15th with a final deadline of May 21st, 2025. All the participants should have completed their applications by the set deadline.
Become a Sponsor
Take part in this landmark event by sponsoring a category!
Industry leaders such as BetConstruct, VBet, PopOK Gaming, Pascal Gaming, CreedRoomz, Fastex, and YoSpace are already confirmed sponsors for various categories of the Ortak x B.F.T.H. Arena Awards.
Each has confirmed a 10,000 FTN prize fund for the winner of the category they are sponsoring, which will be allocated towards the winner’s promotion and business growth.
You too can apply and become a sponsor of a category.
Join Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, and discover the 7 dimensions of FTN this July.
The post Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
Latest News
Discover What’s Next in France’s Gambling Industry at the iGaming Exchange Virtual Meetup on April 30
HIPTHER, the global connector of thought leaders and innovators in the gaming industry, is proud to announce the next edition of the iGaming Exchange Virtual Meetup, taking place on April 30, 2025, at 10:00 CET. This highly anticipated session will focus on the evolving landscape of France’s gambling sector and feature an exclusive insight session with Claire, a leading voice on French gaming regulation.
Spotlight on France: A Key Market in Transformation
France’s gambling industry has entered a pivotal phase in 2025. Following the latest developments outlined in this recent article, significant changes are taking shape:
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Regulatory Expansion: The French government has extended the operation of Paris gaming clubs through 2027 under the 2025 Finance Act, signaling confidence in a well-regulated urban gambling environment.
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Innovative Betting Models: The introduction of a new form of pari-mutuel betting on horse races, approved by the Ministry of Economy and Finance, reflects a shift toward more dynamic and diversified wagering options.
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New Governance Horizons: The mandate of ANJ President Isabelle Falque-Pierrotin has been extended until 2027, ensuring regulatory stability during a time of change and expansion.
Meet Claire Pinson-Bessonnet – Founding partner at CPB Avocats France – Your Guide to French Gambling Regulations
This session’s keynote will be delivered by Claire Pinson-Bessonnet – Founding partner at CPB Avocats France, an expert analyst in French gambling law and policy. Claire will provide attendees with:
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Context on the Finance Act and what it means for operators;
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A breakdown of the regulatory environment and compliance updates;
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Opportunities and challenges ahead for domestic and international stakeholders.
Why You Should Attend
Whether you’re a gambling operator, regulatory professional, affiliate, or investor, this session offers:
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Expert commentary on real-time developments;
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Actionable insights for strategic growth in the French market.
Event Details
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Event: iGaming Exchange – Focus on France
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Date: April 30, 2025
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Time: 10:00 CET
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Location: Online (Virtual Meetup) – Streamed live on LinkedIn and YouTube
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Hosted by: HIPTHER
👉 Register Today!
Reserve your virtual spot now to stay at the forefront of the European gaming conversation: https://www.linkedin.com/events/igamingexchange-virtualmeetupby7288574026942222338/theater/
The post Discover What’s Next in France’s Gambling Industry at the iGaming Exchange Virtual Meetup on April 30 appeared first on European Gaming Industry News.
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