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Soft2Bet Foundation Fuels US Growth Through Gamification and Innovation
In the dynamic world of US iGaming, where the competition is fierce and consumer expectations are high, one element has become crucial to success: gamification. It’s no longer just a feature but necessary for driving user engagement, retention, and growth. Amid this challenge, the Soft2Bet Foundation has positioned itself as a catalyst for innovation, ensuring the brand’s rapid expansion in the US market.
With a focus on gamified engagement at the core of its product development, Soft2Bet isn’t just entering the US—it’s embedding itself into the fabric of the region’s gaming ecosystem.
The Soft2Bet Foundation is key in this approach, driving long-term growth while balancing regulatory compliance.
Introducing the Soft2Bet Foundation
The Soft2Bet Foundation is a crucial link between the company’s internal research and development and external stakeholders.
Acting as a think tank and an implementation hub, the Foundation ensures a seamless flow of innovation from concept to market implementation, refining Soft2Bet’s offerings and driving long-term growth.
Mission-Driven Innovation
At the heart of the Foundation’s mission is the goal of driving responsible gamification. This encompasses not just creating entertaining experiences but also ensuring that these experiences are fair, safe, and aligned with market-specific regulations—particularly as Soft2Bet looks to grow its presence in tightly regulated markets like the US.
By facilitating collaboration, the Foundation allows Soft2Bet to refine and optimize its offerings, ensuring compliance while pushing the envelope of what’s possible within the iGaming industry.
Soft2Bet’s Approach to Gamification
The Foundation’s influence is most visible in the company applying gamification beyond superficial mechanics.
Creating Personalized Journeys
Rather than layering achievements or badges on top of existing content, Soft2Bet designs the player experience from the ground up, blending real-time interaction, adaptive content, and tier-based reward systems to improve retention and lifetime value.
Features Engineered for Performance
Gamification features currently being rolled out include:
- Personalized daily challenges tailored to player behavior
- Engagement loops tied to real money and social activity
- Reputation-based leaderboards designed for regulatory alignment
- Integrated loyalty economies mapped to acquisition KPIs
This infrastructure delivers measurable value—not just for users but also for operators and partners who need modular, compliant solutions that scale.
Why the US Is Key to Soft2Bet’s Expansion Strategy
The US market represents a rapidly growing opportunity in the iGaming industry, where consumer expectations and regulatory frameworks continuously evolve. Soft2Bet’s strategic focus ensures it capitalizes on this dynamic market to build a long-term presence.
Understanding Regional Nuance
The Soft2Bet Foundation’s research division has dedicated significant resources to understanding the various nuances of the US market.
Focusing on states like New Jersey, Pennsylvania, and Michigan, Soft2Bet has developed market-specific insights that allow for product readiness across multiple jurisdictions. This data-driven approach ensures that Soft2Bet’s platforms are engaging and compliant with state regulations from day one.
Building with Compliance in Mind
Navigating US regulatory frameworks can be daunting, but Soft2Bet’s model includes a streamlined compliance strategy. Soft2Bet has implemented a robust model that partners with local regulatory experts and US-based technology providers to ensure compliance across fragmented state laws.
This allows for rapid deployment while maintaining adherence to strict state-specific gaming regulations. By collaborating with licensed US-based partners, Soft2Bet ensures its products are fully compliant and scalable without overextending its internal compliance resources.
Recent Wins and the Road Ahead
Soft2Bet’s expansion strategy is already gaining momentum. Recent initiatives include:
- Deployment of a US-specific gamification engine for localized platforms.
- Collaboration with university-led research groups focused on responsible gaming.
- Licensing discussions with state-level regulators are underway for several markets.
Forward-Looking Focus
The Soft2Bet Foundation plans to continue its investment in data science, further enhancing personalized player journeys and engagement strategies.
Additionally, Soft2Bet focuses on frictionless onboarding processes and community-driven content, ensuring that every aspect of the user experience is optimized for retention and growth.
With these initiatives, Soft2Bet is positioned to succeed in the US market and redefine what it means to deliver a world-class gaming experience.
Conclusion
As the US iGaming market continues to mature, operators are facing increasing pressure to innovate quickly, stay compliant, and engage players meaningfully. Soft2Bet’s gamification-first approach, powered by the Soft2Bet Foundation, sets the stage for long-term growth.
For US-based operators and tech partners, Soft2Bet offers a blueprint for navigating the competitive landscape—blending innovation with compliance to stay ahead in an increasingly saturated sector. As Soft2Bet continues its US expansion, it will be an operator to watch for years.
Visit Soft2Bet’s official website today to explore partnership opportunities or learn more about gamification strategies that drive growth.
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GGPoker Launches Online Poker Millionaires – A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker
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Online Poker Millionaires Episode 1 to premiere on GGPoker’s YouTube channel this Wednesday, November 12
GGPoker, the World’s Biggest Poker Room, is excited to launch Online Poker Millionaires, a new docuseries that takes viewers inside the world of high-stakes online poker. The series trailer will go live on GGPoker’s official YouTube channel on Monday, November 10, with Episode 1 featuring Alex Theologis made available on Wednesday, November 12.
Series Description
Online Poker Millionaires is produced in association with POKERfilms and reveals how the game’s most dedicated players turn a laptop, ambition, and discipline into real financial success. Online poker isn’t just a game – for some, it can be a path to financial success, where real money and real careers are built at GGPoker.
Each episode follows a different high-stakes player, uncovering the mindset, routines, and drive required to compete for life-changing prizes from behind the screen. The debut episode features Alex Theologis – a GGMillion$ and WSOP champion with over $9 million in GGPoker tournament earnings – offering an unfiltered look at the grind, preparation, and passion that define one of online poker’s most respected professionals.
Launch Week Schedule
- Monday, November 10 at 17:00 UTC | 12:00 EST: Official Trailer Launch on GGPoker’s YouTube Channel: YouTube.com/@GGPoker
- Tuesday, November 11: GGMillion$ live broadcast – Alex Theologis joins Jeff Gross as guest commentator at 18:15 UTC
- Wednesday, November 12 at 17:00 UTC | 12:00 EST: Online Poker Millionaires Episode 1 Premiere exclusively on GGPoker’s YouTube Channel
- Thursday, November 13: Reddit AMA (Ask Me Anything) with Alex Theologis on r/poker, discussing the making of the episode and his online poker journey
“Online poker let me build a life I never thought was possible when I started out,” said Alex Theologis, online poker professional. “It’s tough sometimes, but I wouldn’t trade this job for anything. I just want people who watch Online Poker Millionaires to get a real, honest look at what it means to be a professional player.”
Mike Bailey, Director of Online Poker Millionaires, added: “When GGPoker approached me to create Online Poker Millionaires, I felt empowered; I wanted to show viewers the real people living real lives behind the monitors. These high-stakes pros may not care for the limelight, but I felt it was important to be able to highlight the talent and dedication that goes on behind closed doors on a daily basis.”
To be ready to catch every moment of the upcoming Online Poker Millionaires, please subscribe to GGPoker’s official YouTube channel at GGPoker.TV.
The post GGPoker Launches Online Poker Millionaires – A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker appeared first on European Gaming Industry News.
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The International Esports Federation (IESF) proudly announces the 19 nations set to compete in Mobile Legends: Bang Bang (MLBB) at the 16th World Esports Championships (WEC25), hosted in Kuala Lumpur, Malaysia.
This year’s MLBB competitions will see teams from Egypt, South Africa, Dominican Republic, Peru, Colombia, Argentina, Bolivia, Kazakhstan, Mongolia, Nepal, Cambodia, Indonesia, Myanmar, Iran, Türkiye, Belarus, Romania, Uzbekistan, and host nation Malaysia come together in the spirit of unity, passion, and competition.
From South America to Central Asia, and from Europe to Southeast Asia, the World Esports family will once again gather under one banner, celebrating the values that define the IESF: inclusivity, integrity, and the joy of play.
“Each year, the World Esports Championships bring together athletes and fans who share the same dream, to connect, to compete, and to grow,” said Boban Totovski, IESF General Secretary. “We’re proud to see Mobile Legends: Bang Bang continue to bridge cultures and inspire players around the world. Malaysia will be an incredible stage for this year’s competition.”
The WEC25 MLBB tournament will shine a spotlight on both rising stars and champions, with every nation bringing its own story, its own energy, and its own pride to the world stage.
As the host country, Malaysia is ready to welcome the world with open arms, offering a unique blend of culture, passionate fans, and an esports scene that continues to grow year after year. WEC25 will once again prove that esports is more than a game, it’s a moment where nations unite, athletes rise, and communities grow stronger together.
The post 19 Nations Set to Compete in MLBB at The World Esports Championships 2025 in Malaysia appeared first on European Gaming Industry News.
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Yaspa, the award-winning Pay by Bank fintech, today announced a new partnership with Sterling Lotteries, the UK’s market-leading External Lottery Manager (ELM). Sterling has selected Yaspa as its primary open banking payments provider for prize-led fundraising, enabling faster, safer, and more efficient supporter payments across its charity lottery programmes.
Sterling powers weekly lotteries and raffles for 800+ UK charities, from local organisations to national causes. By integrating Yaspa, Sterling can offer a streamlined Pay by Bank experience that confirms entries in real-time, reduces processing costs, and strengthens fraud protection, thereby freeing up more funds for impact.
Yaspa’s Head of Commercial, Amie Kadhim, said: “Sterling sets a high bar for reliability, security, and supporter experience. We’re proud to power their next chapter with instant bank payments that help charities move faster, enhance engagement, and achieve more with every donation.”
The partnership aligns with Sterling’s ongoing modernisation of the charity lottery model, bringing the convenience supporters expect, while improving cashflow and operational efficiency for fundraising teams. Entry confirmation is immediate and funds settle instantly, helping charities plan with confidence and reduce admin overheads.
Richard Dixon, Managing Director at Sterling, said: “We’re thrilled to be partnering with Yaspa to deliver an open banking solution that represents a true sector-first innovation. From the outset, it was clear that Yaspa shares Sterling’s vision for using technology to drive meaningful change in the charity lottery space. Open banking has transformed retail and financial services and now we’re bringing that same innovation to fundraising. It’s faster, more secure, and significantly more cost-effective for charities. By harnessing open banking, we offer charities a bold, efficient, and future-proof way to engage supporters, especially digital-first donors who expect a seamless experience.”
Key benefits for Sterling and its charity partners include:
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Instant payment settlement and immediate entry confirmation
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Lower processing costs compared with traditional methods i.e. debit and credit cards
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Reduced fraud and chargeback risk, utilising bank-grade security
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A smoother, mobile-first, user journey for supporters
The post Sterling Lotteries selects Yaspa as its primary open banking payments partner appeared first on European Gaming Industry News.
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