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Soft2Bet Foundation Fuels US Growth Through Gamification and Innovation

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In the dynamic world of US iGaming, where the competition is fierce and consumer expectations are high, one element has become crucial to success: gamification. It’s no longer just a feature but necessary for driving user engagement, retention, and growth. Amid this challenge, the Soft2Bet Foundation has positioned itself as a catalyst for innovation, ensuring the brand’s rapid expansion in the US market.

With a focus on gamified engagement at the core of its product development, Soft2Bet isn’t just entering the US—it’s embedding itself into the fabric of the region’s gaming ecosystem.

The Soft2Bet Foundation is key in this approach, driving long-term growth while balancing regulatory compliance.

Introducing the Soft2Bet Foundation

The Soft2Bet Foundation is a crucial link between the company’s internal research and development and external stakeholders.

Acting as a think tank and an implementation hub, the Foundation ensures a seamless flow of innovation from concept to market implementation, refining Soft2Bet’s offerings and driving long-term growth.

Mission-Driven Innovation

At the heart of the Foundation’s mission is the goal of driving responsible gamification. This encompasses not just creating entertaining experiences but also ensuring that these experiences are fair, safe, and aligned with market-specific regulations—particularly as Soft2Bet looks to grow its presence in tightly regulated markets like the US.

By facilitating collaboration, the Foundation allows Soft2Bet to refine and optimize its offerings, ensuring compliance while pushing the envelope of what’s possible within the iGaming industry.

Soft2Bet’s Approach to Gamification

The Foundation’s influence is most visible in the company applying gamification beyond superficial mechanics.

Creating Personalized Journeys

Rather than layering achievements or badges on top of existing content, Soft2Bet designs the player experience from the ground up, blending real-time interaction, adaptive content, and tier-based reward systems to improve retention and lifetime value.

Features Engineered for Performance

Gamification features currently being rolled out include:

  • Personalized daily challenges tailored to player behavior
  • Engagement loops tied to real money and social activity
  • Reputation-based leaderboards designed for regulatory alignment
  • Integrated loyalty economies mapped to acquisition KPIs

This infrastructure delivers measurable value—not just for users but also for operators and partners who need modular, compliant solutions that scale.

Why the US Is Key to Soft2Bet’s Expansion Strategy

The US market represents a rapidly growing opportunity in the iGaming industry, where consumer expectations and regulatory frameworks continuously evolve. Soft2Bet’s strategic focus ensures it capitalizes on this dynamic market to build a long-term presence.

Understanding Regional Nuance

The Soft2Bet Foundation’s research division has dedicated significant resources to understanding the various nuances of the US market.

Focusing on states like New Jersey, Pennsylvania, and Michigan, Soft2Bet has developed market-specific insights that allow for product readiness across multiple jurisdictions. This data-driven approach ensures that Soft2Bet’s platforms are engaging and compliant with state regulations from day one.

Building with Compliance in Mind

Navigating US regulatory frameworks can be daunting, but Soft2Bet’s model includes a streamlined compliance strategy. Soft2Bet has implemented a robust model that partners with local regulatory experts and US-based technology providers to ensure compliance across fragmented state laws.

This allows for rapid deployment while maintaining adherence to strict state-specific gaming regulations. By collaborating with licensed US-based partners, Soft2Bet ensures its products are fully compliant and scalable without overextending its internal compliance resources.

Recent Wins and the Road Ahead

Soft2Bet’s expansion strategy is already gaining momentum. Recent initiatives include:

  • Deployment of a US-specific gamification engine for localized platforms.
  • Collaboration with university-led research groups focused on responsible gaming.
  • Licensing discussions with state-level regulators are underway for several markets.

Forward-Looking Focus

The Soft2Bet Foundation plans to continue its investment in data science, further enhancing personalized player journeys and engagement strategies.

Additionally, Soft2Bet focuses on frictionless onboarding processes and community-driven content, ensuring that every aspect of the user experience is optimized for retention and growth.

With these initiatives, Soft2Bet is positioned to succeed in the US market and redefine what it means to deliver a world-class gaming experience.

Conclusion

As the US iGaming market continues to mature, operators are facing increasing pressure to innovate quickly, stay compliant, and engage players meaningfully. Soft2Bet’s gamification-first approach, powered by the Soft2Bet Foundation, sets the stage for long-term growth.

For US-based operators and tech partners, Soft2Bet offers a blueprint for navigating the competitive landscape—blending innovation with compliance to stay ahead in an increasingly saturated sector. As Soft2Bet continues its US expansion, it will be an operator to watch for years.

Visit Soft2Bet’s official website today to explore partnership opportunities or learn more about gamification strategies that drive growth.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Sporting CP’s Estádio José Alvalade to Host Legends Charity Game

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The inaugural Legends Charity Game, organised by Sport Global, will be staged at Sporting CP’s Estádio José Alvalade, marking the start of a series set to run annually until 2030.

The match will see Portugal Legends face off against World Legends on Monday, 15 September 2025, with Calema performing live at half-time, and all in support of the goal of raising €1 million for charity.

The venue confirmation came after the Champions League schedule was finalised, introducing Estádio José Alvalade as the host of the opening match of the series. Kick-off is scheduled for 20:00, with player arrivals at 18:00 and gates opening at 18:30. Fans can enjoy a pre-game show at 19:40, while half-time will feature a live performance by Calema, the São Tomé and Príncipe-born, Portugal-based duo known for their blend of pop and Afrobeat, performing in front of 50,000 fans and millions watching worldwide.

The Portugal side will be captained by Luís Figo and include a host of stars from the nation’s greatest footballing moments. Figo said: “It’s always a pleasure to come back to my country and play football! Hope to see a full stadium in my hometown, Lisbon, for this amazing Legends Charity Game and raise funds for important charity causes.”

Joining him are Euro 2016 winners Ricardo Quaresma, Nani, Eliseu, Bruno Alves, Ricardo Carvalho, and Pepe, along with Champions League winners Fábio Coentrão, Maniche, Pauleta, Vítor Baía, José Bosingwa, and Deco. Other confirmed legends include Beto, Jorge Andrade, Dani, Tiago Mendes, Simão, Hélder Postiga, Nuno Gomes, and Costinha, who will also serve as team manager.

Legendary forward Quaresma added: “Wearing the Portuguese shirt has always filled me with pride, and winning Euro 2016 was the greatest moment of my career. I’m really looking forward to representing Portugal again, especially for such a good cause. Football has the power to bring joy and hope, and using that to support families affected by war and conflict is incredibly important. Playing at home in Lisbon, for something that matters this much, makes the Legends Charity Game even more special.”

Nuno Gomes, one of Portugal’s most recognisable attacking players of the 1990s and 2000s, added: “Being called up to represent Portugal has always carried a deep sense of responsibility and national pride, and that feeling is no different ahead of the upcoming Legends Charity Match. Supporting those less fortunate has long been a personal priority.”

The World Legends squad will provide formidable competition, featuring international icons including Kaká, Peter Schmeichel (Manager), Petr Cech, Edwin van der Sar, Rene Higuita, Carles Puyol, Roberto Carlos, John Terry, Cafu, Javier Zanetti, Marco Materazzi, Gheorghe Hagi, Youri Djorkaeff, Christian Karembeu, Krasimir Balakov, Gaizka Mendieta, Marek Hamsik, Javier Saviola, Michael Owen, Henrik Larsson, Alessandro Del Piero, and Hristo Stoichkov.

All proceeds from the match will be donated through the Sport Global Charitable Foundation to four charities:

–   Cruz Vermelha Portuguesa (Portuguese Red Cross): Delivering emergency response, healthcare, training, and social support nationwide.

–   Cáritas Portuguesa: Providing critical support to marginalised communities in Portugal and abroad.

–   International Alert: Working across divides to resolve conflict and build lasting peace.

–   Ukrainian Red Cross Society: Delivering urgent care, shelter, food, and psychological support to those affected by war.

Rasmus Sojmark, Founder of Sport Global, said: “With the Legends Charity Game, we are connecting fans, legends, music and communities for something bigger than the game itself. This match will bring generations together, and Estádio José Alvalade is a fantastic host for what promises to deliver the best in entertainment for a great cause. I would also like to take the chance to thank the Portuguese Football Federation, along with all our sponsors and partners, for helping us make this a reality.”

The Legends Charity Game is an annual event organised by Sport Global and will run until 2030.

Tickets for the Legends Charity Game are now on sale starting from €10 for adults and €6 children. Premium Category tickets are also available at €35 for adults and €20 for children under 12.

Donations can be made online.

* Sport Global Charitable Foundation is a restricted fund under the auspices of Prism the Gift Fund (UK registered charity no. 1099682). All profits from the Legends Charity Game will support the Foundation’s beneficiary charities.

 

The post Sporting CP’s Estádio José Alvalade to Host Legends Charity Game appeared first on European Gaming Industry News.

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ELA Games Partners with Slotsjudge for Strategic Content Collaboration

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More partnerships to increase global reach

ELA Games is pleased to announce its newest partnership with Slotsjudge, a thriving media outlet and review platform that encourages community engagement.

Slotsjudge specialises in spotlighting new and exciting games, providing comprehensive casino reviews, interviewing prominent industry figures, and hosting user content that fosters community activity.

Key aspects of the collaboration include:

  • In-depth game reviews: Slotsjudge’s expert contributors will provide evaluations and reviews of ELA Games’ releases and upcoming content, highlighting mechanics, features, and art style.
  • Joint content production: Scheduled co-produced content, such as Q&As and interviews, aimed at spotlighting development philosophy, behind-the-scenes production, and more.
  • Exclusive insights: Slotsjudge and ELA Games will plan future features and initiatives that educate readers and provide valuable insights into the industry.

Marharyta Yerina, ELA Games’ Managing Director, commented on the collaboration, “We’re thrilled with this new partnership with Slotsjudge. Their reputation for honest, insightful, and engaging game and casino reviews and their willingness to develop an active community are values that we align with. We also look forward to bolstering Slotsjudge’s content with helpful insights and interesting content that highlight our creative process and how we create games that players love.”

Jekaterina Dubnicka, Slotsjudge’s Head of Marketing and Communications, added, “At Slotsjudge, we are delighted to begin our media partnership with Ela Games. Their creative approach to game development perfectly aligns with our mission to highlight innovation and quality within the iGaming entertainment space.”

The post ELA Games Partners with Slotsjudge for Strategic Content Collaboration appeared first on European Gaming Industry News.

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GoldenRace is opening up the Bulgarian market with Inbet

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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is announcing a new partnership with Inbet, the biggest Retail operator in Bulgaria and one of the most important iGaming companies in the market.

This collaboration brings Penalt2Win – GoldenRace’s dynamic football game created for sports fans who enjoy simple and fast betting formats – to Inbet shops.

“We are excited to join forces with GoldenRace to bring Penalt2Win to Bulgarian players through our Retail locations. This Virtual Football game delivers a fast, immersive experience with realistic gameplay and popular betting options. Our customers enjoy quick rounds and rewarding opportunities, making it a great addition to our offering. Together, we are committed to raising the bar for football entertainment and innovation in the market,” said Mihail Hadzhiev, CEO of Inbet.

Penalt2Win will further strengthen Inbet’s leadership in the country by offering a product that combines GoldenRace’s advanced technology with our proven retail innovations. Built with motion capture technology, Penalt2Win delivers a highly realistic penalty experience that is quick, easy to follow and packed with players’ favourite football markets.

“At GoldenRace we value clients who understand their market and know what they need. This helps us to work closely together and find the best approach, and Inbet is exactly this kind of partner,” said Martin Wachter, CEO and Founder of GoldenRace. “With Penalt2Win we are adding something fresh and different to their retail shops. Football is the game that truly engages players, and it has always been at the centre of our innovation. With Inbet we have found the perfect partner to bring this passion to life in Bulgaria.”

This partnership also highlights GoldenRace’s strong commitment to the European market and proves that our innovation strategy is in line with the needs of the best operators in each country. GoldenRace already leads global markets with top football products such as our Virtual Football Leagues. Now, together with Inbet, we will bring a new football experience to the Bulgarian retail market.

The post GoldenRace is opening up the Bulgarian market with Inbet appeared first on European Gaming Industry News.

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