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Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse

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Leading racing and sportsbook data supplier Pythia Sports has unveiled its AI-powered solution which is designed to help buyers identify standout breeze-up prospects during the sales season.

The month of April welcomes the annual series of ‘breeze-up sales’ – at which two year-old horses are put through their paces and then sold at auction.

And now, there’s a new technology designed to make the process of solving the sales more efficient. 

Pythia Sports’s tech provides buyers with a deeper analysis of the horse’s breezing, combining artificial intelligence, machine learning and historical breeze-up sales data to improve the accuracy of performance predictions.

Incorporating more than 100 essential factors, the innovative tech is a proprietary model which evaluates time, stride and biomechanics for every horse at the breeze-ups. These considerations then generate a comprehensive rating for each horse. 

Technology already making an impact

Pythia introduced the technology to the breeze-up sale at Newmarket last week, where it gathered a lot of interest from the breeze-up fraternity, says Pythia head of commercial operations, Stephen Davison, and will continue its analysis in Doncaster next week.

“The technology analyses three different sections of the breeze: the time, speed and stride profile, the model tracks each stride as the horse gallops combining it with sectional times,” says Davison. “That allows us to see how the stride profile changes as the horse accelerates and when it reaches top speed.

“We have biomechanics as well, that looks at the horse’s walk and takes measurements of a horse’s conformation and its gait. That works in conjunction with historic racing performances to learn what the most defining physical features are in an elite horse. 

“For example we can go back ten years to look up breeze-up data to say, ‘this horse did this breeze, this stride and these biomechanics’ and then the machine learning model can start picking up stuff we’ve missed or things we’ve maybe underestimated or overestimated.”

“I think there’s definitely starting to be a lot more openness to people using data to inform their decision making. You only have to look at where football was 10-15 years ago to where it is today. The obvious examples are Brighton and Brentford who were using their own player data models to find value in the transfer market way before any other top level club.  It is only natural that you can get a cross over into other sports and other industries. We’re hoping we can play our part in revolutionising the way horse racing and bloodstock views the use of data within the sport. “  

The Doncaster sale takes place April 23-24, with the breeze from 8.30am on the 23rd and the sale beginning at 10am sharp on the 24th. 

The post Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector

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The UK Gambling Commission (UKGC) has issued a warning about the growing threat of money laundering facilitated by artificial intelligence technologies, including deepfakes, and the rising use of crash games. As part of its regulatory mandate, the UKGC requires licensed operators to stay ahead of evolving cybersecurity risks or risk incurring fines and even losing their licenses. With AI-powered deception on the rise, the Commission urges tighter security protocols across all operator systems.

The need to tighten security 

Artificial intelligence has become more sophisticated, and some users are taking advantage of this to bypass due diligence checks. Players registering on mobile casino platforms are typically required to provide identity documents as part of KYC procedures under AML regulations. However, deepfake technology is now being used to bypass these verifications.

Criminals now use artificial intelligence to create deepfake videos, false documentation, and face swap images to facilitate money laundering. This is why the UK Gambling Commission has stated that all operators in the UK must work fast to retrain employees in assessing customer documents.

In addition to AI threats, the UKGC continues to classify cryptocurrency as a high-risk channel for laundering illicit funds. Operators are reminded that all crypto transactions must be treated with enhanced due diligence, given their anonymity and growing association with financial crime.

The Commission also raised concerns over the rising popularity of crash games typically found on both licensed and unlicensed crypto casino platforms. Their short duration and rapid cash-out mechanics make it difficult for platforms to detect suspicious patterns, creating opportunities for high-risk laundering behavior to go unnoticed.

All operators were advised to implement appropriate procedures to identify suspicious patterns during the crash games. The UKGC shared an update that revealed that remote and non-remote casinos were providing unlicensed money service business facilities to third parties. These businesses included foreign currency exchange, with some customers attempting to deposit large denominations, such as 500-pound bills.

The Body considered such transactions a money laundering risk. It also noted that some individuals have been offered money to use their personal details to open multiple gambling accounts for criminals. This has been a source of concern for the commission as these accounts are being paid for without the third parties, knowing that they act as unlicensed betting intermediaries.

So far, two operators have been penalized for anti-money laundering and customer care failures. The erring operators were ordered to pay 375,000 pounds for AML breaches, while the bookmaker was fined 686,070 pounds.

The UKGC also warns operators to avoid supply partners connected to illegal sites. This came from the observation that games developed by operators with software licenses were ending up on unlicensed websites. The UKGC warns that operators connected to black market supply chains may face direct penalties even if indirectly involved. As such, due diligence on third-party content providers is now not just advisable, but essential. These developments underscore a broader industry challenge: maintaining regulatory compliance amid fast-evolving digital threats.

The post UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector appeared first on European Gaming Industry News.

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Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S.

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Sweepstakes gaming has become very popular in the United States, as it provides individuals with the opportunity to win prizes without the need for a purchase. As opposed to traditional gambling, which has been highly regulated, sweepstakes gaming operates under the gray area of the law, and as a result, it runs in a varied regulatory environment. As this form of entertainment continues to evolve, it is significant for operators, players, and policymakers to understand the regulatory challenges in order to shape its future.

Understanding Sweepstakes Gaming

Sweepstakes gaming allows users to participate in games and contests in which prizes are won. Sweepstakes are a bit different from traditional gambling. In normal gambling, individuals gamble money in hopes of winning, while in sweepstakes, you do not typically have to purchase anything for entry. The growth of new sweepstakes casinos platforms offering casino-style gameplay through promotional credits and free-entry mechanics has expanded the reach of the sweepstakes model, attracting users seeking low-risk entertainment alternatives.

However, the legitimacy of sweepstakes gambling differs from state to state, and all these various regulations form a set of laws that are confusing to both the operators and the players. New sweepstakes casinos typically have to contend with such convoluted regulation, as there are multiple regulations at the state level to comply with. This inconsistency could be challenging for operators to implement and may limit players from accessing this new and creative gaming experience.

The Future of Sweepstakes Gaming in the U.S.

In spite of the regulatory hurdles, there are possible avenues that can potentially unlock a brighter future for sweepstakes gaming in the U.S.

  • Standardization of regulations

Nowadays, the legislation is different. Each state has different definitions, rules, and prerequisites for sweepstakes. This lack of uniformity can keep operators from entering the marketplace and confuse players about their rights and responsibilities. By promoting interstate collaboration to develop standardized regulations, the industry would benefit from more transparent compliance channels that make it easier to conduct business for emerging sweepstakes casinos. A standardized regulatory landscape would not only reduce legal uncertainties but also optimize consumer confidence, ensuring an open and fair gaming environment.

  • Innovation in Compliance

Compliance innovation involves using new solutions and technology to make the regulations of sweepstakes gaming simpler or better. As there is evolution in the industry, the traditional methods of performing compliance might no longer apply, hence becoming a hindrance in the manner in which operators comply with diverse state regulations. New solutions like blockchain and artificial intelligence can be explored to enhance transparency and accountability in sweepstakes gaming.

  • Consumer Education

Consumer education involves the offering of understandable, clear information to players about their rights, responsibilities, and types of games played. As the industry expands, it is very crucial to educate consumers so they know how the sweepstakes are conducted, the rules of play, and the possible risks. Educating players so they are well-informed will enable operators to build trust and achieve responsible gaming practices. Effective consumer education can diminish confusion regarding sweepstakes, resulting in a more secure and transparent gaming experience

The post Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S. appeared first on European Gaming Industry News.

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Recently Released Slot Games Worth Checking Out

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Part of what’s great about living in the golden age of online casinos is a steady stream of new games and innovations. At all times, developers are coming up with new designs and using emerging technologies in new ways to create games. It almost makes it difficult to keep up with all of the available casino games. If you need a little help catching up, here are some of the top casino games that were recently released and offer something special that’s worth checking out.

Alice Wonderluck

Don’t let the name fool you; it’s not Alice in Wonderland, although it’s close, offering a fantastical twist on the classic Wonderland tale! This enchanting 5-reel, 50-payline slot whirls you away on a magical ride full of surprises, sparkles, and seriously big wins. With high volatility, wilds, mystery symbols, and a coin feature that’s full of charm, this game is packed with excitement. The real magic happens in the Free Spins round, where you get to pick your own perks like juicy multipliers, extra spins, and shiny symbol upgrades. The coin feature might just drop a multiplier bomb up to x1,000, and for those who can’t wait, the Bonus Buy and Mystery SpinUp bring the action instantly.

King of Samba

Love carnival season? Then get ready to samba your way into the heart of the party with King of Samba. This game brings the electrifying energy of Rio’s Carnival straight to your screen, complete with dazzling visuals, upbeat tunes, and feel-good gameplay. With just 5 paylines and super simple mechanics, it’s perfect for casual players looking to kick back and have some fun. Plus, its low volatility and solid 96.16% RTP mean the good times keep rolling. Watch out for Walking Wilds; they strut onto the top or middle row and shimmy their way down the reels with each spin. Things heat up with the randomly triggered Wild Spree feature, which unleashes up to nine Walking Wilds, all packing at least a x2 multiplier.

Trillionaire

What’s cooler than being a billionaire? Obviously, being a trillionaire. Step into the spotlight with this glitzy 5-reel, 20-payline slot that’s serving high fashion, bold beats, and big win potential. This game is tailor-made for anyone who loves the glamorous world of fashion and supermodels. Strut your stuff through features like stacked symbols, nudging wilds, and a fabulous free spins round. During free spins, you’ll choose your signature model symbol, which will always nudge into view for max impact. Low-paying symbols take a graceful exit during the bonus, giving you better odds at scoring those top-tier wins. For the ultimate fashion-forward moment, there’s the Fashion Wheel, a dazzling four-level bonus wheel where you can climb to the coveted 1,000x Mega Win.

Diamonds Up

Diamonds Up is a classic slot with a modern twist. Featuring 5 reels, 3 rows, and 25 paylines, it may use traditional fruit symbols like cherries and plums, but its standout mechanic is a unique 30-spin cycle. During this cycle, collecting Diamond Wilds gradually upgrades lower-paying symbols into higher-value ones. If you manage to upgrade all symbols to sevens and land a full screen, you’ll unlock a 1,000x win. For those who want to jump straight into the action, there’s a Feature Buy option. With a massive top payout of 20,000x your bet, Diamonds Up blends nostalgic visuals with exciting progression-based gameplay, making it appealing to both classic slot lovers and modern players alike.

Bass Blitz

Fishing slot games never go out of style, and fans of that genre are in for an exciting catch with Bass Blitz. This aquatic-themed slot features 6 reels, 4 rows, and 4,096 ways to win, all set against a serene underwater backdrop. Players can dive into features like Lightning Collect, which scoops up Bass Cash symbols instantly or during respins, and Jackpot Coins that can trigger Mini (20x), Minor (100x), or Major (1,000x) jackpot wins. The Free Spins Feature Picker adds a strategic twist, allowing players to choose between Cash Collect Free Spins, which guarantee a Lightning Collect symbol on every spin, or Symbol Eliminator Free Spins, which remove lower-paying symbols to boost winning potential. With a max win of up to 6,946x your bet, Bass Blitz offers the chance to hook some serious prizes.

The post Recently Released Slot Games Worth Checking Out appeared first on European Gaming Industry News.

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