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Arturs Korolkovs, Media 24: “Radical Transparency Is Our Strategy”

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We’ve recently sat down with Arturs Korolkovs, Head of Sales at affiliate marketing company Media 24, to talk about building long-term partnerships in iGaming, his approach to industry events, and key trends of the affiliate sector — from deal structures and listing fees to navigating increased competition.

 When did you join Media 24 and how has your role evolved since then?

I joined the company in 2020, right in the middle of COVID. It was a time of big changes for a lot of people, both in work and in life. I was actually the company’s first employee, and together, we worked on launching our first website.

In the beginning, I had little formal experience in sales or partner management, so I was doing a bit of everything. Uploading content, editing videos, handling social media. But as the company grew, so did my role. Over time, I transitioned fully into partner management, starting as an account manager and working my way up to the Head of Sales.

You attend many conferences and industry events throughout the year. What are your main priorities and how do you measure success there?

In the early days, conferences were more like hunting. Pure acquisition mode, trying to get our name out there and sign initial deals. Now, it’s a far more strategic play. Maintaining relationships, gaining new insights, and staying ahead of industry trends. Conferences aren’t just about sales. It’s an opportunity to gather valuable information that helps both the company and my own professional growth.

How we measure success has shifted too. It’s not solely about the number of contracts signed right there and then, though we certainly track leads that convert into long-term partnerships. We evaluate success by asking: Did we meaningfully strengthen ties with our top-tier partners? Did we gain specific, actionable insights – perhaps about competitor moves or regulatory shifts that will impact our strategy? And did we initiate promising conversations that lay the groundwork for valuable, long-term collaborations? That deeper, strategic ROI is what defines a successful conference for us now.

What are the key factors you consider when deciding whether to start a partnership with a specific operator?

Beyond the obvious things like relevant GEOs and a strong product, the initial communication with the affiliate manager is a massive factor. Are they responsive? Do they communicate clearly? This is the person you’ll be working with long-term, so having a good connection is crucial.

And yes, reputation is critical. The industry is smaller than it looks. Over time, you build a network, and there’s always ways to ask around and get feedback about a brand.

What’s your approach to building long-term relationships with partners?

Radical transparency. We’re open about our traffic sources, our methods, and even potential challenges we foresee. And we expect the same from the operator. Hiding bad news does more harm than good in the long run.

Beyond that, it’s important to proactively add value. By sharing market insights, providing constructive feedback, and maintaining regular meaningful contact. It’s about creating a relationship where both sides feel invested in the other’s success. The more open and proactive the communication, the stronger the partnership.

A lot of affiliates are working with the CPA deals, others prefer Rev Share. What’s Media 24’s approach here and why?

Ideally, a hybrid model works best. But if I had to choose between CPA and Rev Share, I’d go with Rev Share. For SEO traffic, it’s the most effective and sustainable model in the long run. And it’s probably the fairest model for both sides of the deal.

CPA can be situationally useful. Maybe for testing a new, unproven GEO, or launching a new project. But if we’re talking about a long-term strategy and good traffic quality, Rev Share wins every time.

There’s a differing opinion about listing fees in the industry. What’s your take on this?

We see listing fees as a mechanism for building strong and sustainable partnerships. In most cases, especially with new partners, we prefer to work with listing fees. Look, when we onboard a new brand, we’re investing significant resources immediately. Creating content, SEO, traffic allocation — all that requires a budget. This happens before we see a single dollar in commission. And without any guarantees on performance, GEO stability, or long-term commitment from the operator.

At the same time, we always take a flexible approach. For trusted, long-term partners with a strong track record, we are open to alternative structures. It’s all about finding a setup that works for both sides and ensures mutual long-term growth.

How can affiliate marketing companies handle increased competition and what are the ways to stand out in the industry?

Quality over quantity. A lot of affiliates still focus on pumping out mass content, but that approach is becoming less effective. Today you seriously have to focus on product improvements and user experience. The best way to stand out is through strong branding, engaging content, and a clear value proposition.

Building long-term relationships with partners also plays a huge role. In a crowded market, reputation and the ability to collaborate strategically become powerful differentiators. At Media 24, we believe in growing together with our partners, and that long-term thinking continues to pay off.

The post Arturs Korolkovs, Media 24: “Radical Transparency Is Our Strategy” appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration

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The Casino Guru Awards 2025 concluded in spectacular fashion last night, as nearly 150 distinguished guests gathered at the stunning Portomaso Suite, Hilton Hotel, to honor the changemakers shaping a safer and fairer future for online gambling.

From laughter echoing through the elegant venue to heartfelt applause for industry trailblazers, the atmosphere was vibrant and full of purpose. The night wasn’t just a gala, it was a statement. In her opening speech, Daniela Sliva, PR & Creative Projects Director at Casino Guru, set the tone: “The Casino Guru Awards are more than just trophies and titles. They’re a celebration of the people and companies who are truly moving the industry forward. The ones who choose to be responsible, innovative, and proactive in how they do business.”

Hosted by Martin Sepiano, the evening honored the winners in 10 categories, all evaluated through a radically transparent and values-driven process. And the winners are:

  • iGaming Changemaker of the Year: Ebbe Groes, CEO, EveryMatrix
  • Most Effective Handling of Complaints: Vulkan Vegas
  • Most Transparent Casino: OnlyWin Casino
  • Most Impactful Social Responsibility Initiative: Mindway AI
  • Fairest General Terms & Conditions: OnlyWin Casino
  • Fairest Bonus Policy: Wazbee Casino
  • Best Implementation of RG Tools (Operators): L&L Europe
  • Best Implementation of RG Tools (Providers): Mindway AI
  • Voice of the People – Public Vote: iWild Casino
  • Players’ Choice Casino – Public Vote: Pragmatic Play

Following the awards, the celebration continued at the glamorous Tiffany Lounge, where guests enjoyed cocktails, conversation, and music by DJ Luke Panza until late into the night.

The Awards stand apart for their credibility, with judges required to declare conflicts of interest, direct interviews with shortlisted nominees, and clear evaluation criteria. This year’s edition saw over 150,000 public votes in the “Voice of the People” category, reinforcing the Awards’ commitment to transparency and community-driven recognition.

“This night isn’t just about recognition, it’s about building momentum for lasting change,” added Sliva. “Seeing this room filled with leaders who care about integrity and fairness makes me hopeful for what’s next.”

With a powerful lineup of finalists, the Casino Guru Awards 2025 Gala reaffirmed that ethical innovation in iGaming isn’t just an ideal, it’s becoming a reality.

 

The post The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration appeared first on European Gaming Industry News.

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Esports Charts and FURIA Extend Partnership, Expanding Coverage to the Kings League

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Esports Charts, the leading esports viewership analytics provider, today announced the extension of its long-standing partnership with FURIA, one of Brazil’s most prominent esports organizations.

The renewed agreement will see Esports Charts providing comprehensive audience insights and data to FURIA through 2027, with a significant expansion into the world of media football.

The partnership between FURIA and Esports Charts, which began in 2021, now also covers FURIA’s participation in the Kings League—a groundbreaking media league that brings together well-known personalities and offers a unique take on minifootball. Esports Charts will provide FURIA with detailed analytics for key Kings League tournaments, including the Kings World Cup and Kings League Brazil events.

“We are thrilled to continue our partnership with FURIA and expand our coverage into the exciting world of media football. FURIA has been a valued partner since 2021, and we are excited to support their continued growth and success in both esports and new ventures like the Kings League.” said Artyom Odintsov, co-founder and CEO at Esports Charts

FURIA’s involvement in the Kings League is spearheaded by co-founder Cristian Guedes and global football superstar Neymar Jr, who serve as Presidents of Furia FC. This unique blend of esports and traditional sports is attracting a massive audience and opening new opportunities specifically for organizations like FURIA and their sponsors. While the Kings League itself is not an esports competition, it creates fresh exposure and value for esports organizations in a new area.

“Renewing our partnership with Esports Charts is strategic for FURIA. Having access to reliable, real-time data allows us to make quick, assertive decisions, better understand our audience’s behavior and deliver more value to our athletes, fans and partners. Expanding this analysis to soccer, especially with the Kings League, is a natural step in our vision of integrating technology, performance and entertainment on all fronts where we operate.” said Milton Stiilpen Junior, CTO at FURIA

Esports Charts’ ongoing work with FURIA highlights both its leadership in esports analytics and the broader vision of AWERTI. As AWERTI expands its data expertise beyond esports to cover sports and entertainment streaming, Esports Charts remains the go-to platform for esports data. The extensive coverage of FURIA’s participation in leagues and tournaments like the Kings World Cup Clubs 2025 shows AWERTI’s commitment to providing data-driven insights across all digital content.

 

The post Esports Charts and FURIA Extend Partnership, Expanding Coverage to the Kings League appeared first on European Gaming Industry News.

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F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote

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Claire Williams OBE, former leader of the Williams Formula 1 racing team has been confirmed as the keynote at July’s iGB L!VE

Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history has been confirmed as the keynote at July’s iGB L!VE the first edition to be held in London.

Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire will be in conversation with the award-winning journalist and broadcaster Nadine Dereza on the Pulse Stage at ExCeL London on Tuesday 2 July.

Announcing iGB L!VE’s high profile inspirational key note, Naomi Barton Global Portfolio Director responsible for the iGB brand said: “I am delighted that Claire who is one of only two women to head a F1 team in the modern era will be bringing her experience and insight to what is an historic edition of iGB L!VE.

“An inspirational leader she was responsible for transforming Williams F1 from an outdated, male-dominated culture into one renowned for being a pioneer of innovative technology, sustainability, diversity and inclusion.

“Her development of a high-performance team culture galvanised an underperforming race team that had been struggling on and off the grid to its best finishing positions in years.

“Progressing from the Silverstone press office to leading a group of over 1,000 employees, she possesses an authentic and fearless approach to leadership. Her keynote will be one of many ‘must attends’ of the iGB L!VE experience and will underline the brand’s focus on driving increased performance in the industry as well as our unswerving commitment to diversity.”

Looking ahead to her appearance at what is poised to be the biggest edition of iGB L!VE on record Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets.

“As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. I look forward to exploring the lessons provided by F1 that will inspire iGaming leaders attending iGB L!VE.”

iGB L!VE (2nd- 3rd July, ExCeL London) will welcome a projected 15,000 iGaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.

Driving Operational Excellence with F1’s Claire Williams is one of 30 inspiring sessions taking place at the world’s fastest growing gaming expo. To view the programme visit: igblive.com/event-schedule

To register for the first edition of iGB L!VE to be held in London visit:igblive.com

 

The post F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote appeared first on European Gaming Industry News.

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