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Optimove US Gaming Pulse Report – March 2025
Executive Summary – Optimove US Gaming Pulse Report (March 2025)
The March 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting.
Key Insights:
- U.S. Players Spend More: U.S. bettors deposited an average of $538 over the past 12 months — 2.6x higher than the global average.
- Casino Activity Climbs: U.S. casino bettors grew 37% March year-over-year, with average monthly bets reaching $8,511 (6.4x the global average), boosted by state expansions like Rhode Island.
- Sports Betting Spikes with NFL Season: Bettor volume rose 32% in September compared to the baseline. U.S. average monthly sports bet: $1,010 (vs. $404 globally).
- Global Players More Engaged: Global players are active more days per month (+13%) and retain better (70% vs. 65% monthly average).
Conclusion:
Report Metrics:While the U.S. market demonstrates higher player spend and betting volume, global markets show stronger engagement and retention. Continued U.S. growth is closely tied to seasonal events and expanding iGaming legalization, while future success will depend on improving long-term engagement and retention strategies.
- Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (March 2024-2025)
- Database: A 12-month average of 3,270,596 active players per month in the US and 21,308,702 globally.
Category: Average Deposit Amount
Key finding: Average Deposit Amounts Greatest in the US
In monthly average total deposit amounts, the US consistently outpaces the global average, maintaining values more than twice as high throughout the year.
The US average peaked at $602 in August 2024 and again in March 2025, while the lowest point was $466 in February 2025. (The 12-month average was $538.)
Global deposit amounts remained relatively stable, fluctuating between $193 and $225, ending at $206 in March 2025.
Definition of Average Deposit Amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of Sports and Casino bettors (players) who have made at least one deposit.
Category: Total Monthly Casino Betting Amount & Number of Casino Bettors Growth
Key findings: The US has been leading in both betting amount and number of casino bettors’ growth since August 2024
Throughout the period, the US consistently outpaced global averages, with an average of $8,511 per bettor through the period compared to $1,327 globally. US ending at $8,536 in March 2025 while the global average stands on $1,329.
In number of casino bettors’ growth, the US market saw significant growth, rising from the March 2024 baseline of 100% to 137% (37% growth) by March 2025. Global growth was more moderate, increasing to 116% over the same period. The most notable growth for the US occurred between August 2024 and January 2025, peaking at 142%.
Legalization of online casino gaming in the US has influenced the growth trends among casino bettors, Rhode Island is the most recent state legalized, having launched its iGaming casinos platform in March 2024.
Definition of Total Monthly Casino Bet Amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.
Definition of Casino Bettors Growth Trend: calculated by dividing the total number of casino bettors each month by the number of casino bettors in March 2024, which serves as the baseline (100%).
Category: Total Monthly Sports Betting Amount & Number of Sport Bettors Growth
Key finding: The US consistently outpaced global averages in monthly average sports bet amounts, with a strong seasonality effect observed in the number of sport bettors starting in September, coinciding with the beginning of the NFL season.
Throughout the period, the US consistently outpaced global averages in monthly average sports bet amounts. The US average peaked at $1,166 in March 2024, dipped mid-year, and rebounded to $1,150 by March 2025.
In contrast, the global average remained steady, fluctuating between $362 and $452, and closing at $391 in March 2025.
In terms of the number of sport bettors, the US market experienced a sharp increase starting in September 2024, aligning with the start of the NFL season. Growth surged to 132% in September, peaking at 144% in November, and closing at 112% in March 2025.
Global growth remained more stable, gradually increasing from 100% to 108% over the same period.
Definition of Total Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.
The Sport Bettors Growth Trend: calculated by dividing the total number of sport bettors each month by the number of sport bettors in March 2024, which serves as the baseline (100%).
Category: Average Number of Activity Days per Active Customer
Key finding: global market consistently maintained a higher engagement level than the US.
- Unlike trends in casino and sports betting, the global market consistently maintained a higher engagement level than the US, with 13% more activity days on average per active customer throughout the period.
- The global average began at 8.71 days in March 2024 and rose slightly to 9.03 days by March 2025, maintaining a relatively stable trend.
- In contrast, the US started at 7.02 days, picked to 8.08 days in March 2025, with a notable low point of 6.82 days in February 2025.
Definition of Average Activity Days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.
Category: Average Active Retention Rate
Key finding: Although retention rates remained relatively close, the global market consistently outperformed the US
While retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months.
The global average began at 72% in March 2024 and ended at 73% in March 2025, showing stable performance.
Over the period, US average was 65% compared to the global average of 70%.
Definition of Active Retention Rate: The percentage of bettors who were active in the preceding month and remained active in the current month.
The post Optimove US Gaming Pulse Report – March 2025 appeared first on European Gaming Industry News.

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Americas Online Gambling Market To Soon Eclipse Europe’s, Finds Vixio Forecasts
- Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Vixio, a leading provider of regulatory intelligence solutions, ahead of SBC Americas forecasts that the regulated online gambling market in the Americas to be worth US$32.5bn by 2026, compared to US$15.6bn in 2022, more than doubling in size in a period of four years. This growth rate is more than double the equivalent in Europe, with the European regulated online gambling market projected to be worth €37.3bn in 2026, up from just under €30bn in 2022.
By 2028, regulated online gambling markets in the U.S., Canada and Latin American countries are expected to generate US$56.3bn, drawing level with Europe or potentially surpassing it depending on currency fluctuations.
“Prior to 2018, the regulated online gambling market was highly euro-centric but legalization of sports betting and iGaming in various U.S. states as well as the major markets of Ontario and Brazil has coincided with stricter regulations in European countries that has restricted growth in a number of cases,” said James Kilsby, Chief Analyst, Vixio.
Vixio will be showcasing its data forecasting and regulatory intelligence solutions in more detail at the SBC Summit Americas 2026 at stand B175, with additional information in its Latin America Online Outlook report, available at vixio.com/research/latin-america-outlook-2025.
Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 20.3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Providing further insight into one of the most closely watched online gambling markets globally, Kilsby, Vixio’s award-winning analyst, will be speaking during a panel session titled “Brazil 2025: A Surge in Licensing and Lessons So Far.” James was recently recognized as a Silver Stevie® Award Winner for Thought Leader of the Year in the 2025 American Business Awards®. The panel will take place on Wednesday, May 14, at 11 a.m. in conference room four.
In addition, Vixio has been shortlisted for Compliance Solution of the Year at the 2025 SBC Awards, which will be announced on the second day of the conference.
Visit us at stand B175 at SBC Summit Americas to learn more about how Vixio can help your business navigate the regulatory challenges of the gaming industry.
For more information, or to book a meeting with a Vixio representative at SBC Americas, visit vixio.com.
The post Americas Online Gambling Market To Soon Eclipse Europe’s, Finds Vixio Forecasts appeared first on European Gaming Industry News.
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ACR POKER’S FANTASY POKER LEAGUE RETURNS FOR VEGAS’ HOTTEST SUMMER SERIES
Drafting opens from today through Monday, May 26th, giving players the chance to compete for cash rewards
ACR Poker is bringing back its fan-favorite Fantasy Poker League promotion this month, offering players the chance to cash-in on Vegas’ biggest summer series without playing a single hand.
Building on the success of 2024’s inaugural Vegas edition, where over 700 teams were created, the Fantasy Poker League: Vegas 2025 gives fans and players worldwide a unique opportunity to engage with the action by drafting their ultimate lineup of poker pros and competing for cash prizes, glory and bragging rights.
“Fantasy sports are wildly popular, and after last year’s epic Vegas edition, bringing the Fantasy Poker League back was a no-brainer,” said 2003 WSOP Main Event champion and ACR Pro Chris Moneymaker. “Whether you’re railing your favorite pros or competing with friends, it’s the best way to stay connected to all the hot poker action in Vegas this summer.”
The drafting period for the Fantasy Poker League kicks off today and runs until Monday, May 26th (12pm ET). From Tuesday, May 27th through Wednesday, July 16th, participants will earn points every time their drafted players cash in live poker events during Sin City’s hottest summer series.
Here’s how the 2025 Fantasy Poker League works:
- Draft your fantasy squad(s) (between 4 to 8 players), staying within the $300 salary cap (May 12th–26th)
- Choose between three fantasy league buy-in options: $20, $100, and $500 (May 12th–26th)
- Check the leaderboard daily to see how your selected team(s) are performing against the competition (May 27th–July 16th)
In addition to the Public League, ACR Poker is enhancing this year’s Vegas edition with the introduction of Private Leagues. Players now have the ability to design their own custom league experience with friends and choose their own buy-ins, salary caps, and participation limits to create the perfect competition.
Moneymaker also noted that participants can easily register and assemble their dream poker team(s) by visiting the My Account page – Rewards tab in the ACR Poker client. Plus, they can enter as many teams as they like.
Alongside the Fantasy Poker League, players looking for more poker action this May can jump into ACR Poker’s largest Online Super Series XL, guaranteeing over $50 Million. Plus, the ‘Moneymaker May-Hem’ offers players a chance to join Chris Moneymaker in Las Vegas for the $10K Main Event when they play in any $109 Sunday Moneymaker Tournament this month.
To learn more about the Fantasy Poker League: Vegas, visit ACRPoker.eu.
The post ACR POKER’S FANTASY POKER LEAGUE RETURNS FOR VEGAS’ HOTTEST SUMMER SERIES appeared first on European Gaming Industry News.
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Rapid growth in sports traffic and 400+ participating teams – the Golden Boomerang Awards 2025 results.
The Golden Boomerang Awards 2025, a global affiliate traffic tournament hosted by Boomerang Partners, has officially concluded after three thrilling months of intense competition. From February 3 to May 11, the tournament brought hundreds of affiliate teams across two dynamic leaderboards: Sports betting and Casino.
Boomerang shared some impressive numbers and results from the tournament:
- Over 400 affiliate teams from around the world participated (last year, 226)
- The share of sports traffic to the Boomerang portfolio brands increased by 39% during the competition;
- Sports traffic attracted to the active segment during the competition remained at 86%;
- The top sports event during the contest period was the Champions League semi-final match between Barcelona and Inter;
- During the same period, the top game on the casino leaderboard was the Sugar Rush 1000
In addition to awards in 11 categories (these will be awarded to the winners in May at a special ceremony), Golden Boomerang Awards 2025 participants competed for exclusive prizes in monthly drawings. There were a total of four such drawings:
- Month 1 winner — RevPanda. They attended AC Milan vs Inter.
- Month 2 winner — HighRoller Gaming. The prize was a trip to F1.
- Month 3 winner — Boring Seo. The Boomerang Partners team will fulfil their wish.
Boomerang also held a special competition as part of GBA 2025. It was timed to coincide with the Champions League semi-finals. The winner was team FUMMA, which will receive the coveted ‘Home Stadium Fan’ VIP experience.
With the competition closed, the Top 30 affiliate teams are receiving official invitations to an exclusive award ceremony and networking event at the legendary San Siro Stadium in Milan. As the Official Regional Betting Partner of AC Milan, Boomerang Partners is proud to host the winners in true Italian style — with a show-stopping evening that combines recognition, entertainment, and football heritage. At the center of the celebration will be Andrea Pirlo, football icon and AC Milan legend, who will personally present the award nominations to the top-performing teams.
More details about the final event and winners will follow soon.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Rapid growth in sports traffic and 400+ participating teams – the Golden Boomerang Awards 2025 results. appeared first on European Gaming Industry News.
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