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Optimove US Gaming Pulse Report – March 2025
Executive Summary – Optimove US Gaming Pulse Report (March 2025)
The March 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting.
Key Insights:
- U.S. Players Spend More: U.S. bettors deposited an average of $538 over the past 12 months — 2.6x higher than the global average.
- Casino Activity Climbs: U.S. casino bettors grew 37% March year-over-year, with average monthly bets reaching $8,511 (6.4x the global average), boosted by state expansions like Rhode Island.
- Sports Betting Spikes with NFL Season: Bettor volume rose 32% in September compared to the baseline. U.S. average monthly sports bet: $1,010 (vs. $404 globally).
- Global Players More Engaged: Global players are active more days per month (+13%) and retain better (70% vs. 65% monthly average).
Conclusion:
Report Metrics:While the U.S. market demonstrates higher player spend and betting volume, global markets show stronger engagement and retention. Continued U.S. growth is closely tied to seasonal events and expanding iGaming legalization, while future success will depend on improving long-term engagement and retention strategies.
- Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (March 2024-2025)
- Database: A 12-month average of 3,270,596 active players per month in the US and 21,308,702 globally.
Category: Average Deposit Amount
Key finding: Average Deposit Amounts Greatest in the US
In monthly average total deposit amounts, the US consistently outpaces the global average, maintaining values more than twice as high throughout the year.
The US average peaked at $602 in August 2024 and again in March 2025, while the lowest point was $466 in February 2025. (The 12-month average was $538.)
Global deposit amounts remained relatively stable, fluctuating between $193 and $225, ending at $206 in March 2025.
Definition of Average Deposit Amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of Sports and Casino bettors (players) who have made at least one deposit.
Category: Total Monthly Casino Betting Amount & Number of Casino Bettors Growth
Key findings: The US has been leading in both betting amount and number of casino bettors’ growth since August 2024
Throughout the period, the US consistently outpaced global averages, with an average of $8,511 per bettor through the period compared to $1,327 globally. US ending at $8,536 in March 2025 while the global average stands on $1,329.
In number of casino bettors’ growth, the US market saw significant growth, rising from the March 2024 baseline of 100% to 137% (37% growth) by March 2025. Global growth was more moderate, increasing to 116% over the same period. The most notable growth for the US occurred between August 2024 and January 2025, peaking at 142%.
Legalization of online casino gaming in the US has influenced the growth trends among casino bettors, Rhode Island is the most recent state legalized, having launched its iGaming casinos platform in March 2024.
Definition of Total Monthly Casino Bet Amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.
Definition of Casino Bettors Growth Trend: calculated by dividing the total number of casino bettors each month by the number of casino bettors in March 2024, which serves as the baseline (100%).
Category: Total Monthly Sports Betting Amount & Number of Sport Bettors Growth
Key finding: The US consistently outpaced global averages in monthly average sports bet amounts, with a strong seasonality effect observed in the number of sport bettors starting in September, coinciding with the beginning of the NFL season.
Throughout the period, the US consistently outpaced global averages in monthly average sports bet amounts. The US average peaked at $1,166 in March 2024, dipped mid-year, and rebounded to $1,150 by March 2025.
In contrast, the global average remained steady, fluctuating between $362 and $452, and closing at $391 in March 2025.
In terms of the number of sport bettors, the US market experienced a sharp increase starting in September 2024, aligning with the start of the NFL season. Growth surged to 132% in September, peaking at 144% in November, and closing at 112% in March 2025.
Global growth remained more stable, gradually increasing from 100% to 108% over the same period.
Definition of Total Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.
The Sport Bettors Growth Trend: calculated by dividing the total number of sport bettors each month by the number of sport bettors in March 2024, which serves as the baseline (100%).
Category: Average Number of Activity Days per Active Customer
Key finding: global market consistently maintained a higher engagement level than the US.
- Unlike trends in casino and sports betting, the global market consistently maintained a higher engagement level than the US, with 13% more activity days on average per active customer throughout the period.
- The global average began at 8.71 days in March 2024 and rose slightly to 9.03 days by March 2025, maintaining a relatively stable trend.
- In contrast, the US started at 7.02 days, picked to 8.08 days in March 2025, with a notable low point of 6.82 days in February 2025.
Definition of Average Activity Days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.
Category: Average Active Retention Rate
Key finding: Although retention rates remained relatively close, the global market consistently outperformed the US
While retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months.
The global average began at 72% in March 2024 and ended at 73% in March 2025, showing stable performance.
Over the period, US average was 65% compared to the global average of 70%.
Definition of Active Retention Rate: The percentage of bettors who were active in the preceding month and remained active in the current month.
The post Optimove US Gaming Pulse Report – March 2025 appeared first on European Gaming Industry News.

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Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship
Snooker fans at this year’s World Championship will get the chance to pocket £25,000 if they witness a 147 maximum break – thanks to bookies Midnite.
Midnite are the official betting and casino partner of this year’s tournament. To celebrate, they are pledging to give away the cash prize to a random member of the Crucible crowd whenever a maximum goes in.
The Midnite Maximum will see a seat number randomly selected at the start of every session and – if a player completes a 147 break – the lucky fan in the audience will collect £25,000.
A 147 maximum is the holy grail of snooker achievements and there have been 14 in crucible history – including two during the tournament in 2023.
Jackson Page made snooker history this week, becoming the first player to complete two maximum breaks in a single pro match on his way to victory over Allan Taylor in the World Championship qualifiers.
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. Midnite added horse racing and casino to the product mix in 2023 and Midnite’s team has grown from 60 to 110 over the past 12 months.
Co-founder Wright said: “At Midnite, we’re passionate about bringing fans closer to the games they love.
“The Crucible theatre is one of the most intimate venues in world sport and it is never more electric than when a player is closing in on a maximum break.
“With Midnite Maximum, our aim is to bring fans even closer to the emotion and tension that the players experience when achieving snooker perfection.”
Earlier this month, Midnite was announced as the official UK betting and casino partner of the 2025 World Snooker Championship.
To take part in the Midnite Maximum giveaway, fans need to be aged 18 and older and opt-in before the start of play at every session at the Crucible.
The post Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship appeared first on European Gaming Industry News.
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CSGORoll Launches New Promo Code” VIP100” for All Players
CSGORoll, the #1 CS:GO gambling site since 2016, has released a new promo code available for all players: VIP100. The CS:GO casino decided to share this bonus code after reaching a key milestone: receiving over 3.7M monthly visitors per month, ranking it as the most popular skins gambling site in 2025.
CSGORoll stated this new promo code – VIP100 – is a way to thank all the players who have made it possible for CSGORoll to become the top-rated CS2 gambling site nowadays. From high rollers to players just getting started on skins gambling, this exclusive promo code offers exclusive rewards such as free CS:GO Cases, CS:GO skins, deposit bonuses, free coins, and more to all new and existing players at CSGORoll.com.
To make it easy for all players to redeem this new promo code, CSGORoll has also released a step-by-step tutorial on how to claim it easily:
- Visit CSGORoll.com
- Sign up or log into your account
- Head over to the “Rewards” section
- Enter the new promo code “VIP100”
- Click on “Claim”
- CSGORoll is going to credit your account instantly with the new bonuses and promos
New and existing players can follow the instructions shared by CSGORoll to redeem the promo code “VIP100” and obtain its linked bonuses and promotions instantly and for free.
CSGORoll has also released a detailed overview on the bonuses and promos players can obtain by claiming the newly-released promo code “VIP100”:
- 3 free CS:GO cases
- Free CS:GO skins
- 5% extra on your first deposit
- Enable free daily CS2 cases
- Access to all the new Giveaways (worth up to $500K)
The VIP100 is available right now and players can claim it instantly by following the tutorial shared by CSGORoll. The promo code does not require players to make a first deposit in order to obtain the free CS:GO cases, free skins and free daily cases. However, to claim the 5% first deposit bonus, it’s mandatory to make a minimum deposit of 10 coins.
“Players are at the heart of everything we do at CSGORoll” — “The promo code VIP100 is our way of giving back to all the players who have helped us build and grow CSGORoll since 2016, and we have made sure to rewards players with the exact type of bonuses they like: free cases, free coins and extra money on deposits”.
CSGORoll analyzed the current state of the CS2 and skins gambling industry before releasing the promo code “VIP100”, in order to offer more than their competitors. Because nowadays players have more options than back in 2016, and hence, the company has made it clear that the promo code VIP100 is the most rewarding promo available in the CS2 gambling industry nowadays.
Furthermore, the company stated they decided to make the promo code 100% free, to make sure all players can benefit from it equally. In addition, it’s available for all games listed at CSGORoll.com, because the CS2 casino wants to bring players the freedom to use the bonuses of the promo code as they seem fit, and allow new players to understand why CSGORoll is their best option for playing skins gambling games online in 2025.
“The mission of CSGORoll is to offer players a new type of online gambling experience, hence why we accept small deposits and wagers in all of our games. Likewise, we wanted to make sure all players, from high rollers and seasoned players to beginners just testing the waters, can take advantage of the promo code VIP100. And we believe we have accomplished it based on the feedback we have received”.
The promo code VIP100 has already been claimed by thousands of players since its release, which further confirms the outstanding and rapidly-growing popularity of CSGORoll. Furthermore, it also validates the legitimacy of the promo code and its bonuses, especially since over 3.7M visitors land on CSGORoll.com every month, from which an important percentage claim the promo code “VIP100”.
The skins gambling site has confirmed that the promo code is going to remain active until the end of 2025, to give all players a fair chance at claiming it and enjoying its benefits.
The company has also stated that players are free to use and wager the bonuses of the promo code VIP100 as they seem fit. From wagering the free skins and coins on CS:GO Crash, CS:GO Roll or CS:GO Dice, to sending the skins straight to your CS2 inventory, CSGORoll has brought players the freedom to use the VIP100 according to their needs and goals.
As the CS:GO gambling industry keeps getting busier and more competitive, operators such as CSGORoll recognize the importance of staying relevant, and one of the most effective ways to accomplish it is by giving back value to the players. “Gratitude goes a long way, especially in such a competitive and always-evolving industry” – “The promo code VIP100 is a great proof of it, and we’re sure players are going to love it, and a result, they’re going to help us turn CSGORoll into an even bigger giant”.
The post CSGORoll Launches New Promo Code” VIP100” for All Players appeared first on European Gaming Industry News.
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Playbook Fusion secures UK Gambling Commission licence
Playbook Fusion has been awarded a supplier licence from the UK Gambling Commission, granting it access to one of the most significant online betting markets in the world.
The approval means Playbook Fusion can offer its flagship Playbook Football™ title to UK-licensed operators for the first time, building yet more momentum behind the rising star studio.
Playbook Fusion made its debut in June 2024 with a mission to bring never-seen-before sports gaming content to the market.
This is done by enabling the worlds of sports betting and mobile/video gaming to collide in an entirely new genre of immersive sports-themed games.
Playbook Fusion’s unique wagering experience is showcased through Playbook Football™, a football strategy betting game where players build their own teams, compete in matches, earn rewards and climb divisions while placing bets.
UK operators who have an RGS integration with Games Global will be able to get first access to Playbook Football™.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Securing our licence from the UK Gambling Commission is a key moment for Playbook Fusion, granting us access to one of the most established online gambling markets in the world.
“Being able to satisfy the stringent criteria set out by the UKGC is a testament to the strength of the team which we have built at Playbook Fusion and, to achieve this milestone within such a short time period, is an accomplishment that we’re incredibly proud of. “
The post Playbook Fusion secures UK Gambling Commission licence appeared first on European Gaming Industry News.
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