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The Power of Influencers in iGaming – Insights from the EEGS Webinar

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In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,” brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.

The Brave Step of Working with Influencers

Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. “When a company decides to work with influencers, it is a very brave step,” she noted. This decision means not only expanding a brand’s visibility but also committing to a much more open communication strategy.

Working with influencers is not just about showcasing a product; it’s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. “You have to answer quicker, you should be more flexible,” Alexandra explained, underscoring the evolving nature of marketing in today’s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.

Getting Real: The Importance of Authenticity

Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. “If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,” Jekaterina said. This statement couldn’t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.

She went on to challenge companies considering influencer partnerships: “Before you decide to work with influencers, you need to answer yourself: Why?” This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends — businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.

The Power of Smaller Influencers

A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn’t always equate to success. “The huge amount of followers doesn’t necessarily bring success,” she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.

In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. “Working with influencers is about emotions, and when you are on the same page, that is magic,” she said. It’s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.

All attendees of the EEGS Webinar received a Certificate of Attendance, acknowledging their commitment to continuous learning and professional development in the iGaming industry.

For those who missed the live session, the on-demand video is now available – featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.

You can watch the full session here: www.youtube.com/@eegamingsummit

Stay tuned for more updates and upcoming events by following EEGS on social media and visiting their official website.

The post The Power of Influencers in iGaming – Insights from the EEGS Webinar appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Pragmatic Play Launches 40,000x Jackpot Spellmaster Slot

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iGaming software studio, Pragmatic Play, has unveiled its latest online slot, Spellmaster.

With its wizard-themed gameplay and 40,000x maximum jackpot, it will likely appeal to a broad audience, including big prize hunters and lovers of arcane fantasy.

Launched on August 18, the game is played on a 5×3 grid with 50 paylines. Reels are filled with card ranks as well as magical sceptres, spell books, potion bottles and wise owls.

Wild symbols feature the eponymous spellmaster wizard. Wilds can land at any time during the base game and feature in all but the far left reel.

The base game offers relatively standard fare. Basic symbols like the card symbols pay low prizes, which are enough to keep you in the game. Matching five premium symbols returns up to four times the original bet.

Respins And Jackpots

Players have the opportunity to win big prizes during respins. The game has different types of respin bonuses, depending on which of the three bonus orbs triggered the event. These bonuses are applied to money symbols that land during the spins.

Golden orb respins are played on a 5×6 grid. Golden orbs that land on the grid reveal one of five random jackpot names, and if the player matches three of the same jackpots, they win that prize.

Prizes range from the 12.5x Mini to the 1,875x Grand Jackpot. With red orbs, players receive multipliers between 2x and 10x any money symbols that hit, and the money symbols can be multiplied up to four times each.

Blue orbs multiply the value of randomly selected money symbols on the grid.

During the respins feature, if the entire grid is filled with money symbols, the player wins the impressive 40,000x jackpot.

Spellmaster offers bets ranging from 10p to £5 in the UK, although higher maximum bets up to €250 are available in other jurisdictions.

The game has a high volatility level, and RTP options include 94.5%, 95.5% and 96.5%. Interested bettors can play a demo of the Spellmaster game on the Pragmatic Play website.

 

The post Pragmatic Play Launches 40,000x Jackpot Spellmaster Slot appeared first on European Gaming Industry News.

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Endorphina Releases Electrifying New Title – Thunder Crown

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Endorphina, a leading B2B iGaming provider, has announced the release of its newest electrifying title, Thunder Crown, which will be available to players in online casinos starting on 21 August.

Featuring a dynamic 5×5 grid, 50 fixed paylines, and a suite of powerful features, the new slot is designed to deliver a captivating and full-sensory gaming experience.

The game invites players into a realm where the legendary Thunder Crown awaits. As lightning strikes charge its crystals, the very reels and symbols are infused with the storm’s raw power, creating an electrifying atmosphere that builds with every spin.

Thunder Crown combines classic slot mechanics with lightning-charged features, including Free Games with a guaranteed Wild symbol, a Thunder Hold Bonus Game with multipliers up to x30, Column Jackpots from 50x to 1000x total bets, and Endorphina’s Classic Risk Game to double winnings up to 10x.

The release of Thunder Crown reinforces Endorphina’s commitment to crafting memorable and visually stunning games that appeal to a wide range of players.

Will you be the one to unlock the Crown’s full power? Try the Thunder Crown demo: demo.endorphina.network.

 

The post Endorphina Releases Electrifying New Title – Thunder Crown appeared first on European Gaming Industry News.

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NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder

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EVO ANNOUNCES NEXT PHASE OF INTERNATIONAL EXPANSION

Multi-year partnerships with Qiddiya and Sony Interactive Entertainment, and new ownership of Evo by NODWIN Gaming alongside existing shareholder RTS, will fuel the global growth of events, content, and experiences

The future for Evolution Championship Series (Evo) takes a major step forward today as the world’s largest and longest-running fighting game festival enters new ownership and multi-year partnerships. Strategic agreements with NODWIN Gaming, Qiddiya, Sony Interactive Entertainment (SIE), and RTS will drive Evo’s international expansion, engaging content, and immersive experiences through 2028 and beyond.

SIE has sold its stake in Evo to NODWIN Gaming, a company backed by SIE’s parent, Sony Group Corporation. SIE will become a new global sponsor of Evo through 2028, and will continue its commitment to the fighting game community through the PlayStation Tournaments platform and key products currently in development that appeal to fighting game players.

“When SIE acquired Evo alongside RTS in 2021, our goal was to help the Evo community grow and spotlight the skills and passion of fighting game fans on a global stage,” said Phil Rosenberg, SVP and Head of Global Partner Development & Relations at Sony Interactive Entertainment. “As SIE transitions to become an Evo sponsor, the momentum for Evo has never been stronger, following a successful Las Vegas event and upcoming expansion to new regions. We look forward to supporting the continued growth of Evo globally.”

New co-owner NODWIN Gaming is a leading name in the South Asian gaming, esports, and youth entertainment industries, with Evo complementing its wide range of properties.

“Evo was built by a team whose authenticity and passion for the fighting game community are unmatched,” said NODWIN Gaming Co-Founder and Managing Director Akshat Rathee. “We will continue SIE’s great work and honor the legacy of everyone who has made it what it is today, while opening the door for a new generation to experience the spirit of Evo.”

Qiddiya, which became a global partner of Evo in 2024, announced today that the company is investing in RTS, co-owner and operator of Evo, and will extend its global partnership with Evo through 2027.

“Teaming up with Qiddiya strengthens the future of RTS and what we’re building with Evo, an event that lives up to its name by driving real transformation in the fighting game community through new opportunities, deeper connections, and meaningful growth,” said Stuart Saw, CEO of RTS.

The realignment and new partnerships will also support Evo’s vision for more original content to engage the community and continue to push the boundaries of creating more profound immersive experiences during the live events.

The popularity and global presence of Evo has continued to grow. Most recently, Evo’s flagship event in Las Vegas attracted fans and competitors from more than 60 countries and crowned champions across 16 fighting game titles. The festival show floor covered 14 acres, featuring major brand activations from Chipotle as the presenting sponsor, alongside AT&T, PlayStation®, Qiddiya, Nacon, Zenni, Red Bull, White Claw Zero Proof, Under Armour, Voodoo Ranger IPA, and Grand Archive TCG.

Beyond the US, Evo returned to Japan at Tokyo Big Sight and became the largest in-person tournament in the country’s history, with approximately 30,000 attendees. Evo will make its European debut at the Palais des Expos in Nice, France, on October 10-12, which has already broken a record for registrations. The event series is expanding to Singapore in 2027.

“In recent years, Evo hosted record-setting events in the USA and Japan, and our upcoming premiere in France is already breaking European records,” said Rick Thiher, General Manager of Evo. “These latest partnerships join the ongoing support from our global and regional partners in accelerating Evo’s expansion from hosting renowned live events to serving as a nexus point for fighting game culture worldwide.”

 

The post NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder appeared first on European Gaming Industry News.

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