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The Power of Influencers in iGaming – Insights from the EEGS Webinar

Published

1 day ago

April 14, 2025

Reading Time: 3 minutes

In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,” brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.

The Brave Step of Working with Influencers

Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. “When a company decides to work with influencers, it is a very brave step,” she noted. This decision means not only expanding a brand’s visibility but also committing to a much more open communication strategy.

Working with influencers is not just about showcasing a product; it’s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. “You have to answer quicker, you should be more flexible,” Alexandra explained, underscoring the evolving nature of marketing in today’s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.

Getting Real: The Importance of Authenticity

Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. “If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,” Jekaterina said. This statement couldn’t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.

She went on to challenge companies considering influencer partnerships: “Before you decide to work with influencers, you need to answer yourself: Why?” This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends — businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.

The Power of Smaller Influencers

A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn’t always equate to success. “The huge amount of followers doesn’t necessarily bring success,” she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.

In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. “Working with influencers is about emotions, and when you are on the same page, that is magic,” she said. It’s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.

All attendees of the EEGS Webinar received a Certificate of Attendance, acknowledging their commitment to continuous learning and professional development in the iGaming industry.

For those who missed the live session, the on-demand video is now available – featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.

You can watch the full session here: www.youtube.com/@eegamingsummit

Stay tuned for more updates and upcoming events by following EEGS on social media and visiting their official website.

The post The Power of Influencers in iGaming – Insights from the EEGS Webinar appeared first on European Gaming Industry News.

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FOLIATTI CASINO GUADALUPE ADDS ZITRO’S CONCEPT CABINET LINE

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1 hour ago

April 15, 2025

George Miller

Reading Time: < 1 minute

Foliatti Casino Guadalupe, a leading entertainment destination in Monterrey, Mexico, is getting a fresh look with the addition of CONCEPT, Zitro’s innovative furniture line, which aims to transform the gaming experience for its customers.

Additionally, players can now enjoy the medieval-themed multi-game Legendary Sword, featuring a huge 6×5 reel and special features like Honor, which multiplies winnings; Glory, which grants extra spins; and Magic Sword, which doubles prizes in its column.

Daniel Ramírez, Slots and BI Manager at Foliatti emphasizes their dedication to offering customers the most cutting-edge experiences: “In our ongoing effort to improve and broaden our entertainment options, we’re once again relying on Zitro to wow our players. CONCEPT and Legendary Sword have been a hit, and our customers’ feedback has been very positive.”

Johnny Viveiros Ortiz, founder of Zitro, comments: “We appreciate Foliatti Casino’s continued trust in Zitro and for choosing CONCEPT again, both for their Gonzalitos and Guadalupe venues.”

The post FOLIATTI CASINO GUADALUPE ADDS ZITRO’S CONCEPT CABINET LINE appeared first on European Gaming Industry News.

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Monsterwin Partners with iConvert to Turn Global Traffic into Real Deposits

Published

2 hours ago

April 15, 2025

George Miller

Reading Time: < 1 minute

Monsterwin Casino, the fast-scaling international operator, has partnered with iConvert, the world’s first iGaming-specific conversion solution, to power up first-time deposits (FTD) rates across its global sites.

With players spanning Portugal, Turkey, Italy, Czech Republic, New Zealand, Finland, Canada, Hungary, Norway, Poland, Brazil, Switzerland, Germany, and Spain, Monsterwin’s footprint is vast. But so is the volume of unconverted traffic. iConvert’s solution is built for exactly this: turning missed opportunities into new depositing players.

Now live across all of Monsterwin’s key markets, iConvert’s behavioural overlays are geo-personalised and traffic-source-driven, ensuring every user sees the right offer, at the right time, before they bounce.

Monsterwin is the kind of operator we love working with, ambitious, global, and not here to mess about. They’ve got the traffic. Our job is to make sure more of it converts. This partnership is all about building smarter funnels, fast.

Ashley Wood, CEO of iConvert. “Partnering with iConvert is a game-changer for our conversion strategy—bringing sharper visibility and greater control across every region. Their team, led by the brilliant Ashley Wood has been nothing short of exceptional. This marks the start of what we believe will be an outstanding and long-lasting partnership.”

Sebastian, Head of Affiliates at Altair Affiliates. “With over 2M FTDs generated and 100+ operators across 50+ global markets, iConvert continues to help iGaming brands stop wasting traffic and start turning interest into action.”

The post Monsterwin Partners with iConvert to Turn Global Traffic into Real Deposits appeared first on European Gaming Industry News.

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Liftoff’s Mobile AppDev Awards 2025 Finalists Announced

Published

2 hours ago

April 15, 2025

George Miller

Reading Time: 3 minutes

The Mobile AppDev Awards 2025 recognizes excellence in mobile games and apps

Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, has announced the finalists for the 2025 Mobile AppDev Awards.

Now in its fourth year, the Mobile AppDev Awards mark the best collaborations, social events, and minigame events in midcore and casual gaming, as well as marking both notable newcomers and evolving game apps.

For the first time, the 2025 awards will celebrate non-gaming apps for their innovation and use of engagement, social, and AI-powered features, drawing upon the skills and expertise of the team behind AppRefinery, Liftoff’s new insights platform designed to revolutionize app development and growth.

A jury of expert game and app analysts selected finalists across five gaming categories, each split into midcore and casual, as well as for the first year, four non-gaming categories.

Gaming categories (both midcore and casual) are:

Best Collaboration Event
Best Social Event
Best Minigame
Best Newcomer
Biggest Evolver

New for 2025, the non-gaming app categories are:

Best Feature Innovation
Best Use of Engagement Features
Excellence in Social Features
Excellence in AI-Powered Features

The winners will be announced on May 13th, 2025.

The finalists for the 2025 Mobile AppDev Awards are:

Best Collaboration Event (Midcore):

Summoners War: Sky Arena x Jujutsu Kaisen by Com2uS
PUBG Mobile x Venom: The Last Dance by Tencent
Brawl Stars x Spongebob Squarepants by Supercell
Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
Diablo Immortal x World of Warcraft: Eternal War by Blizzard Entertainment

Best Collaboration Event (Casual):