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ATG to Appoint New Board as Government Hands Over Control
The Riksdag recently decided on changes to the gambling legislation, which, among other things, means that the state will hand over control of the gambling company ATG to its owners Svensk Travsport and Svensk Galopp.
On Thursday, April 10, the government, together with Svensk Travsport and Svensk Galopp, signed a long-term agreement that ensures the owner-led model in ATG as well as the conditions, state transparency and financing of the Hästnäringens Stiftelse (HNS).
Since ATG was formed in 1974, the state has always had a majority on the company’s board. This remained the case even after the reregulation of the gambling market in 2019, when ATG lost its exclusive right to arrange betting on horses in Sweden. Since the beginning of 2023, Svensk Travsport and Svensk Galopp have had an ongoing dialogue with representatives of the government regarding ATG’s ownership model and the financing and operational direction of HNS.
“It is about trust from the government and the Riksdag. Together with the state, we have built a world-class ATG for fifty years. Now we will have full ownership responsibility based on a continued agreement with the state. The model ensures commercial conditions for the sport’s economic future. We will take good care of it and thereby live up to the trust in a sport with roots throughout the country,” said Anders Källström, chairman of Svensk Travsport.
The relationship with the state is now maintained in a new long-term agreement that ensures a number of fundamental conditions for the ownership of ATG. Among other things, the current ownership structure is regulated, where Svensk Travsport owns just over ninety percent and Svensk Galopp just over nine percent of the shares in ATG. This cannot be changed without the government’s approval.
“From Svensk Galopp’s side, we are proud and happy about the increased trust as a responsible owner of ATG. In the increasingly fierce competition in the gambling market, it is important to have an actor that protects our stakeholders, such as players and the horse industry as a whole,” said Anders Lilius, chairman of Svensk Galopp.
Also the financing of the National Foundation for the Equine Industry (HNS) and that it will continue to be operated on similar grounds as today is established in the new agreement. The state will in future be given the opportunity to appoint a member of the HNS board.
A new board of directors for ATG will now be appointed and the work of the nomination committee is already underway. The proposals from the nomination committee will be presented on 28 April, after which a decision on a new board will be made at ATG’s annual general meeting on 8 May.
The post ATG to Appoint New Board as Government Hands Over Control appeared first on European Gaming Industry News.

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SA Gaming is thrilled to announce the launch of Fish Prawn Crab
SA Gaming is thrilled to announce the launch of Fish Prawn Crab, a timeless dice game that has captured hearts across Asia for generations. Players can predict the roll of three dice and bet on symbols or combinations to win big.
Different from common dice, the dice in Fish Prawn Crab uses symbols instead of numbers represented by dots. The six faces of a die in Fish Prawn Crab are Fish, Calabash, Tiger, Crab, Prawn and Rooster.
The bet types available include Specific Symbols (betting on a specific symbol appearing face up), Specific Double (a specific combination of two different symbols appearing face up), and Triples of the same color or same symbol.
The post SA Gaming is thrilled to announce the launch of Fish Prawn Crab appeared first on European Gaming Industry News.
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SkillOnNet Doubles Down on Portugal with Blockbuster BacanaPlay TV and OOH Blitz
Global entertainment giant SkillOnNet has unveiled a blockbuster TV and billboard campaign in Portugal for BacanaPlay, its flagship Portuguese-language online casino brand.
The campaign stars culinary icon and beloved Portuguese TV personality Ljubomir Stanisic, whose unmistakable energy helps bring the brand’s taglines to life: “Hey BacanaPlay!” and “Dá um play na vida,” which can be translated as “Press Play on Life.”
Born in Sarajevo, Stanisic is one of Portugal’s top celebrities, a Michelin-starred restaurateur who presents hit TV shows, including Hell’s Kitchen Famosos and Pesadelo na Cozinha. His star power and cultural impact make him an irresistible face for BacanaPlay’s message of fearless fun.
The marketing push builds on previous high-profile campaigns that have helped make BacanaPlay a household name in Portugal since its launch in 2020. The push kicked off this month with a nationwide TV blitz and a widespread Out-of-Home (OOH) presence, with bold, eye-catching traditional print and digital billboards in Portugal’s busiest urban hubs.
The TV ad sees Stanisic transported from his busy kitchen into a stylized Wild West Saloon after logging onto BacanaPlay on his mobile device. Suddenly a bar fight erupts as cards and gambling chips fly in cinematic slow motion.
The ad reinforces the ability for BacanaPlay to transport players into a word of entertainment, highlighting the fun aspect of the brand and showcasing the platform as a portal to a whole universe of experiences.
Pedro Garcia, Portuguese Country Manager at SkillOnNet said: “With this campaign, we wanted to show that BacanaPlay isn’t just a gaming platform — it’s a mindset. It’s about stepping out of the everyday and into something more exciting, more cinematic. ‘Dá um play na vida’ is our way of saying ‘live boldly, have fun.’ Ljubomir was the perfect choice — he’s fearless, he’s intense, and he knows how to turn life into an experience. That’s exactly what BacanaPlay is all about.”
The post SkillOnNet Doubles Down on Portugal with Blockbuster BacanaPlay TV and OOH Blitz appeared first on European Gaming Industry News.
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New studio Ebaka Games launches to bring chaos and soul back to casinos
The most hyped new studio in years, Ebaka Games, has launched to give casino players games that thrill, packed full of soul, madness and mechanics you can feel in your fingers.
The studio is the lovechild of a secret cabal of iGaming execs, investors, unhinged degens, gamblers and chaos-loving risk-takers from some of the biggest names in the industry, led by iGaming entrepreneur Dmitry Belianin.
Its games take an unconventional approach to player engagement, utilising customisable progression and distinct game levels to deliver truly personal user experiences.
“We’re not here to play it safe. The Ebaka Games team will blow up the formula, inject some soul and build games that actually make you feel something,” says Ebaka Games co-founder Dmitry Belianin.
“Let’s face it, players are f*****g bored. We’ve come together to do something completely different and create 2025’s boldest portfolio of new games. Embrace the madness and the chaos, it’s what online casino players want. If you’re looking for the same old thing, you’ve come to the wrong place.”
Ebaka Game is a studio that puts the player first. The team is fuelled by a visceral desire to escape the churn of reskins and generic art, building games that hit harder and leave a mark.
The studio will initially launch a new wave of games, including Instant Win, Crash, Mines, Tower, Plinko and Limbo titles, each with multiple volatility levels and tailored gameplay paths.
The post New studio Ebaka Games launches to bring chaos and soul back to casinos appeared first on European Gaming Industry News.
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