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Casino Guru community trials Droodles for user insights
Casino Guru announced an exciting new collaboration with the world’s only wellness company dedicated to gamers and one that focuses on reducing problem gambling before it becomes a problem, the Digital Wellness Center (DWC).
The collaboration enables Casino Guru’s growing community to test the mental health benefits via Droodles, DWC’s novel cognitive microbreak tool.
The initiative aligns with Casino Guru’s ongoing commitment to exploring new methods for promoting safer gambling practices and encouraging positive habit formation among its users.
That’s why the introduction of Droodles represents a unique opportunity for both parties to validate and refine wellness innovation within a real-world and a highly engaging environment.
Droodles can be described as short and interactive visual tasks or microbreaks that have a cognitively restorative manner and require low effort.
Leveraging principles of neuroaesthetics and behavioral science, the goal of such microbreaks is to stimulate light mental activity that helps with relaxation.
The science behind microbreaks
Microbreaks or intentional short pauses taken throughout the day help a person reset their brain by reducing cognitive fatigue and restoring focus.
Such short breaks enable the mind to shift from intense concentration and have an added benefit of improving creativity, decision making, memory retention and are proven to boost productivity.
When a person gambles for an extended period of time, they may experience a “fog” that settles in their prefrontal cortex.
Unless this pattern is interrupted, the player in question may make irrational decisions about their gambling.
With the help of microbreaks, players can easily “reset” their brain, allowing them to interrupt the continuous cognitive load and lower emotional intensity.
Subsequently, this reduces the risk of impulsive decision-making and the chance of addictive behaviors such as chasing losses.
From a scientific point of view, the short pauses enable the player to better regulate dopamine which contributes to better self-control and reduces the risk of gambling-related harm.
The creative mini puzzle game seeks to normalize breaks from gambling
Casino Guru and DWC’s new initiative focuses on the users’ creativeness and encourages them to reset their brains.
Droodles is an innovative approach that seeks to normalize pauses between gambling games in a way that can be completely refreshing.
Unlike responsible gambling tools that are often related to restrictions and limits, the thought-provoking mini puzzle games are fun and at the same time, relaxing.
Here’s what Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, said about the latest initiative: “Introducing DWC’s microbreaks to Casino Guru community is a brilliant opportunity to explore measures to reduce gambling related harm beyond traditional responsible gambling principles and tools.”
Dr. Mary Donohue, CEO & Founder The Digital Wellness Center, said about the new collaboration: “At DWC, we believe play should feel good—and with Casino Guru’s brilliant team, we’ve built a playful tool with a powerful purpose. Droodles help players reset before risky decisions begin, making wellness a natural part of the game. Great clients create great solutions—because they know people want to feel good, and have fun doing it.”
Play Droodles to cool down and get a shot at a special prize
Droodles, now available to Casino Guru forum community members, encourages users to take a mental pause, quickly shift their focus and change their mental perspective.
The post Casino Guru community trials Droodles for user insights appeared first on European Gaming Industry News.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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