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TEAM VITALITY AND NESCAFÉ LATTE PARTNER TO LAUNCH “READY TO LEVEL UP”

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  • Team Vitality is thrilled to announce NESCAFÉ LATTE as its official latte coffee supplier for 2025, fuelling the clubs elite rosters
  • NESCAFÉ LATTE’s first foray into the esports space, “READY TO LEVEL UP”, created in collaboration with The Brand Nation, is a key element of NESCAFÉ LATTE’s national “Now You’re Fresh to Level Up” campaign
  • Through tailored brand activation strategies, Team Vitality is reinforcing itself as an industry leader, helping brands authentically enter the esports world and engage with the global gaming community

Team Vitality is excited to welcome NESCAFÉ LATTE as its latest partner to join The Hive. Gearing up for a landmark year, competing in several international tournaments on home soil – including the Rocket League World Championships in Lyon – Team Vitality’s partnership with NESCAFÉ LATTE is a welcome addition as they aim to deliver new and engaging experiences for players and fans. Throughout the year, the partnership will introduce a fully digital activation, combining performance and sensory equipment to elevate experiences.

NESCAFÉ LATTE AND TEAM VITALITY: READY TO LEVEL UP

Team Vitality and NESCAFÉ LATTE are teaming up for the “Ready To Level Up” campaign, developed in collaboration with The Brand Nation agency. The campaign shines a spotlight on how NESCAFÉ LATTE, crafted for younger generations, seamlessly fits into the fast-paced world of esports. In competitive gaming, leveling up symbolises growth, skill enhancement and continuous improvement – values that resonate deeply with both players and fans seeking a boost in energy and motivation.

Through “Ready to Level Up,” Team Vitality reveals how its players naturally incorporate NESCAFÉ LATTE into their daily routines, especially during defining moments in their careers. Whether gearing up for major matches, recharging after intense competition, or celebrating victories, the drink serves as a genuine performance booster, fueling both performance and enjoyment. The campaign will feature exclusive social content capturing these moments, giving fans a closer look at the energy that drives professional esports.

Together, Team Vitality and NESCAFÉ LATTE celebrate the passion, intensity, and dedication behind every gaming session. This partnership reflects a shared ambition – to blend performance and pleasure, empowering the esports community to reach new heights.

TEAM VITALITY SUPPORTING A PREMIUM BRAND IN ESPORTS

With a global viewership of over 540 million in 2024, esports has cemented itself as a key industry for capturing the attention of younger generations. By partnering with Team Vitality, NESCAFÉ LATTE is tapping into France’s largest esports club to connect with this incredibly engaged audience and mark its official entry into the esports scene. This collaboration reflects the evolution of the esports industry, with consumer brands increasingly teaming up with esports organisations that share similar values.

By welcoming NESCAFÉ LATTE as its twelfth partner, Team Vitality reinforces its ambitions for growth and accessibility, furthering its mission to make esports more inclusive for the global gaming community.

Welcoming NESCAFÉ LATTE to Team Vitality is a fantastic development for both the club and our broader ecosystem. This partnership showcases our ability to support household names in exploring new opportunities, offering tailored solutions that engage a young, passionate audience. Together, we’ll unlock the full potential of esports as a dynamic platform for engagement and innovation for the world’s biggest brands.” said Nicolas Maurer, CEO of Team Vitality.

*Nescafé is a registered trademark of Société des Produits Nestlé S.A.

 

The post TEAM VITALITY AND NESCAFÉ LATTE PARTNER TO LAUNCH “READY TO LEVEL UP” appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fairspin Receives Nomination for “Best Crypto Casino 2025”

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The blockchain gaming pioneer Fairspin has been shortlisted for “Best Crypto Casino 2025” at the SiGMA Central Europe B2C Awards.

This latest nomination follows Fairspin’s earlier victory at the AffPapa iGaming Awards 2025, where it earned the title “Crypto Casino of the Year.” Together, these honors confirm Fairspin’s reputation as a brand that delivers not just innovation but real value for every player — enjoy speed, transparency, and rewards at every step!

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Fairspin continues to expand its VIP program, offering tailored features as part of its broader crypto gaming platform.

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For those who know value, Fairspin delivers it without compromise. With over 10,000 premium titles from the world’s top studios, the platform seamlessly blends entertainment and technology to create an elite gaming experience.

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SlotMatrix spins a tale of treasures with 1001 Nights of Riches release

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SlotMatrix, the world’s largest casino content aggregator, has launched 1001 Nights of Riches, an enchanting new slot inspired by the legendary tales of Scheherazade.
This vibrant adventure takes players deep into a world of treasures, magic lamps, and endless riches waiting to be discovered.
1001 Nights of Riches is a medium-volatility, 96.08% RTP title with a potential max win exceeding 5,000x, delivering action-packed gameplay and thrilling moments across every spin.
The game’s signature Multi Coins Feature triggers when five, or more, coin symbols land, awarding prizes and multipliers that stack for impressive payouts. As players gather coins, they can unlock the Golden Chest, a special event that rains coins onto the reels and guarantees the activation of the Multi Coins Feature.
Free Spins bring even greater win potential, increasing the number of coins and the chance to trigger Multi Coins. The spins can retrigger during this feature, keeping the riches flowing.
Exclusively available through SlotMatrix, 1001 Nights of Riches is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Stephen Orchard, Head of Commercial Operations, SlotMatrix¸ said: “1001 Nights of Riches captures the timeless magic of Scheherazade’s tales, blending rewarding coin mechanics with a really cinematic representation of the famous Middle Eastern folktales.”

The post SlotMatrix spins a tale of treasures with 1001 Nights of Riches release appeared first on European Gaming Industry News.

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Descend into the dark with Divina Commedia I Nove Cerchi

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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.

The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.

The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.

Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.

Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”

Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.

The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.

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