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G2 Makes First Entry into ‘Traditional’ Sports with the Launch of G2 Football Club in Kings League Germany

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  • G2 will field a football team in the newly announced Kings League Germany, marking the organisation’s first entry into traditional sports, a major milestone for the club. The team is set to compete in the Kings World Cup Qualifiers in Germany ahead of the Kings World Cup in June.
  • 2025 is G2’s 10 year anniversary and as the organisation looks ahead to the future, a key focus area is blurring the lines between esports and traditional sports in a way that makes sense for its young community.
  • Kings League and G2 have a shared vision of entertainment, innovation, and fan engagement, blending traditional sports, esports, and entertainment in a way that appeals to multigenerational audiences.
  • G2 is the first esports team to join Kings League in Europe.
  • The strategic move will harness digital innovation, shaping a future where sports and esports coexist and thrive together.
  • The move is an expansion of G2’s competitive DNA, rather than a shift away from esports.

G2, one of the world’s leading esports and entertainment brands, has announced it will be fielding a football team (G2 FC) in the new German division of Kings League, a 7-a-side global football league, founded in 2022 by Gerard Piqué, former professional player for FC Barcelona and the Spanish national team, in collaboration with other football personalities and streamers.

Kings League features teams from around the world, with domestic leagues in Spain, Americas, Brazil, Italy, France, and the newly announced German league. On April 12, Kings League Germany will launch with a qualification series for the Kings World Cup, where 8 teams will compete for one of 2 slots to represent Germany in the upcoming World Cup in France. On March 25th, Kings League Germany was announced, with Bastian Schweinsteiger as President, unveiling 6 teams in the league, with a surprise 7th and 8th team. G2 can now confirm today, it’s one of the surprise teams to join the league.

G2 FC is based in Berlin, with 2 Berliner footballers appointed as Team Manager and Coach. Ron Stublla, with a background in Sports Management and played in the Youth Bundesliga, joins as Team Manager alongside new Coach, Malik Hadziavdic, who was a member of the German National Futsal team and played for FC Liria Berlin in the Futsal Bundesliga. The team recently completed tryouts with footballers at the Adidas SPORTS BASE BERLIN, and a full roster reveal is coming soon.

Kings League leverages streaming to maximize its reach, allowing each club to broadcast games directly to their fans through dedicated co-streams. G2 has partnered with German influencers Reeze and Rumathra as their content creator duo, and the pair will co-stream all G2 FC games on Twitch.

G2 is one of the most successful esports organisations in the world, with 40 million fans globally and over 100 first-place finishes across all teams. G2 is known for its consistent competitive success, with the most-awarded League of Legends team in Europe, the best VALORANT team in America, one of the best Counter Strike teams, and the most successful women’s esports teams in the world. G2 is also the most entertaining brand in esports, its raw, unfiltered approach to content and community with a key focus on narrative building and storytelling has enabled the organisation to rise above its competitors, setting the bar high for the industry.

2025 is G2’s 10 year anniversary, and over the past decade, it has grown into a defiant powerhouse in esports, with successful teams across the globe and long-standing partnerships with mainstream global brands including Mastercard, Red Bull, Ralph Lauren, Herman Miller, Spotify, and Oakley. As G2 looks ahead to the future with plans to continue and diversify its expansion, entry into traditional sports is a key exciting pillar for the organisation. Kings League is a completely new way to experience football, combining sport, entertainment and digital innovation, and G2 is ready to take on this challenge to bring something fresh and fun to the next generation of sports fans.

Alban Dechelotte, CEO of G2 comments: “When G2 was created 10 years ago, the dream was to build the ‘Real Madrid of esports’. We wanted to be known as a disruptive brand that’s not only competitively successful, but also has a great personality that knows how to entertain and captivate our fans through storytelling and community building. Now, 10 years later, we are the ‘Real Madrid of esports’, so it’s time for us to go one step further and become the ‘G2 of sports’. Esports has a unique way of connecting with and engaging our passionate fanbase and now it’s our opportunity to show traditional sports how we do things, the G2 way.”

G2 is the first esports organisation to enter Kings League in Europe, and showcases G2’s commitment to shaping its future by blurring the lines between esports and traditional sports, and bringing expert knowledge of new-age digital communities to the next generation of sports fans.

 

The post G2 Makes First Entry into ‘Traditional’ Sports with the Launch of G2 Football Club in Kings League Germany appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ZITRO INTRODUCES CONCEPT AT FOLIATTI CASINO MITRAS

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CONCEPT, Zitro’s new cabinet line has arrived at Foliatti Casino Mitras in Monterrey, Mexico.

This innovative addition is complemented by the launch of Legendary Sword, Zitro’s new multi-game that transports players to a medieval world where, with the help of a magical sword, they can double their prizes through unique mechanics, offering an unparalleled experience for Foliatti’s customers.

“We are delighted to welcome Zitro to our Mitras property with their exciting new products. The arrival of CONCEPT and games like Legendary Sword reinforces our commitment to offering our customers innovative and high-quality entertainment. From day one, the players’ response has been extraordinary, and we are confident that this new addition will continue to bring great satisfaction,” states Daniel Ramírez, Machines and BI Manager at Foliatti.

For his part, Johnny Ortiz Viveiros, founder of Zitro, commented, “We are proud that Foliatti has chosen Zitro to add CONCEPT into their offering. Zitro’s presence is known to generate positive results in any venue, and with this impressive installation and the addition of games like Legendary Sword, the outcomes have been highly successful.”

 

The post ZITRO INTRODUCES CONCEPT AT FOLIATTI CASINO MITRAS appeared first on European Gaming Industry News.

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FBMDS launches Infinity Series: A New Era of Video Bingo Innovation

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FBMDS is thrilled to introduce the Infinity Series, a groundbreaking collection of video bingo games created to elevate the online gaming experience and bring new dimensions of engagement and profitability to casino operators worldwide. This highly anticipated collection represents FBMDS’s leadership recognition in the video bingo landscape, with advanced features that align with modern gaming expectations.

The Infinity Series includes FBMDS’ most popular titles such as:

  • Rubingo,
  • Bingo Blast,
  • Champion II,
  • Viva Mexico,
  • Multi Champion,
  • Multi Mega,
  • Bingo Pilipino,
  • Multi Plus,
  • 30 Mania!
  • and Plus 3.

Each game in the collection has been meticulously crafted with spotless novelties, improved game mechanics and game atmosphere, and next level designs that together create an enhanced gaming experience for players.

At the core of the Infinity Series are innovative features and improvements that make each game stand out, including enhanced game math, increased RTPs, and refined betting systems. These elements not only add layers of excitement for players but also help online casinos achieve greater revenue through optimized prizes and longer engagement.

  • Revolutionary Game Math: The Infinity Series redefines the gaming experience with advanced mathematical models, bringing a new level of unpredictability and excitement. The improved RTP rate of up to 96% across all games provides players with competitive prizes while supporting a sustainable revenue model for operators.
  • Next-Level Visual and Audio Design: Each game in the Infinity Series features an innovative visual style that combines vibrant graphics, immersive soundscapes, and a responsive layout, creating an atmosphere that captures players’ attention from the very first play.
  • Player-Friendly Game Mechanics: The Infinity Series products incorporate intuitive controls and betting options to make games accessible to players of all experience levels. This player-first approach ensures players stay engaged, maximizing retention and expanding game popularity among diverse audiences.
  • Commitment to Reliability: The Infinity Series not only ensures exceptional performance for operators, but also stands out for its responsiveness. The games are Responsive Designed, which means they adapt perfectly to any device, guaranteeing an immersive and unforgettable gameplay experience, and have a robust system that provides total confidence for both operators and players.

The Infinity Series is designed to be as beneficial for casino operators as it is thrilling for players. Through increased RTP and advanced game logic, FBMDS has developed leading games that support a win-win environment, fostering both high player retention and profitability for casinos.

‘It is with great enthusiasm that we launch the Infinity Series onto the market,’ says Renato Almeida, Director of the FBM® Group and FBMDS representative. ‘We are determined to be the pioneers of innovation in the video bingo universe, providing our partners with high-performance tools that boost engagement and optimize results. Infinity Series is not just a novelty, it’s a revolution that will raise industry standards and transform the player experience.’

With the Infinity Series, FBMDS offers a revolutionary collection that brings video bingo to a whole new level of sophistication, thrill, and profitability. Casino operators interested in adding these innovative games to their platform can contact FBMDS for further information.

 

The post FBMDS launches Infinity Series: A New Era of Video Bingo Innovation appeared first on European Gaming Industry News.

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TEAM VITALITY AND NESCAFÉ LATTE PARTNER TO LAUNCH “READY TO LEVEL UP”

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  • Team Vitality is thrilled to announce NESCAFÉ LATTE as its official latte coffee supplier for 2025, fuelling the clubs elite rosters
  • NESCAFÉ LATTE’s first foray into the esports space, “READY TO LEVEL UP”, created in collaboration with The Brand Nation, is a key element of NESCAFÉ LATTE’s national “Now You’re Fresh to Level Up” campaign
  • Through tailored brand activation strategies, Team Vitality is reinforcing itself as an industry leader, helping brands authentically enter the esports world and engage with the global gaming community

Team Vitality is excited to welcome NESCAFÉ LATTE as its latest partner to join The Hive. Gearing up for a landmark year, competing in several international tournaments on home soil – including the Rocket League World Championships in Lyon – Team Vitality’s partnership with NESCAFÉ LATTE is a welcome addition as they aim to deliver new and engaging experiences for players and fans. Throughout the year, the partnership will introduce a fully digital activation, combining performance and sensory equipment to elevate experiences.

NESCAFÉ LATTE AND TEAM VITALITY: READY TO LEVEL UP

Team Vitality and NESCAFÉ LATTE are teaming up for the “Ready To Level Up” campaign, developed in collaboration with The Brand Nation agency. The campaign shines a spotlight on how NESCAFÉ LATTE, crafted for younger generations, seamlessly fits into the fast-paced world of esports. In competitive gaming, leveling up symbolises growth, skill enhancement and continuous improvement – values that resonate deeply with both players and fans seeking a boost in energy and motivation.

Through “Ready to Level Up,” Team Vitality reveals how its players naturally incorporate NESCAFÉ LATTE into their daily routines, especially during defining moments in their careers. Whether gearing up for major matches, recharging after intense competition, or celebrating victories, the drink serves as a genuine performance booster, fueling both performance and enjoyment. The campaign will feature exclusive social content capturing these moments, giving fans a closer look at the energy that drives professional esports.

Together, Team Vitality and NESCAFÉ LATTE celebrate the passion, intensity, and dedication behind every gaming session. This partnership reflects a shared ambition – to blend performance and pleasure, empowering the esports community to reach new heights.

TEAM VITALITY SUPPORTING A PREMIUM BRAND IN ESPORTS

With a global viewership of over 540 million in 2024, esports has cemented itself as a key industry for capturing the attention of younger generations. By partnering with Team Vitality, NESCAFÉ LATTE is tapping into France’s largest esports club to connect with this incredibly engaged audience and mark its official entry into the esports scene. This collaboration reflects the evolution of the esports industry, with consumer brands increasingly teaming up with esports organisations that share similar values.

By welcoming NESCAFÉ LATTE as its twelfth partner, Team Vitality reinforces its ambitions for growth and accessibility, furthering its mission to make esports more inclusive for the global gaming community.

Welcoming NESCAFÉ LATTE to Team Vitality is a fantastic development for both the club and our broader ecosystem. This partnership showcases our ability to support household names in exploring new opportunities, offering tailored solutions that engage a young, passionate audience. Together, we’ll unlock the full potential of esports as a dynamic platform for engagement and innovation for the world’s biggest brands.” said Nicolas Maurer, CEO of Team Vitality.

*Nescafé is a registered trademark of Société des Produits Nestlé S.A.

 

The post TEAM VITALITY AND NESCAFÉ LATTE PARTNER TO LAUNCH “READY TO LEVEL UP” appeared first on European Gaming Industry News.

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