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The Baron Upright by Aristocrat Gaming Makes its European Debut
Hailed as the most anticipated slot game cabinet of the year, The Baron Upright has made its European debut in an impressive seven installs over seven days in seven international locations. The Baron Upright is now live in Albania, France, Italy, Malta, Monaco, Montenegro, and aboard European cruise ships.
Since its debut in North America a few months ago, The Baron Upright and its suite of games have been quickly climbing industry charts, ranking in the top spots for the last several months on independent research lists. Now, with its swift international arrival, The Baron Upright footprint will expand its reach to engage with customers and players across Europe.
“The speed at which we commercialize hardware and games internationally has been a top priority for our customers. With the recent installs of Phoenix Link and now the arrival of The Baron Upright, we’re pleased to be succeeding in that goal. The Baron Upright brings an all-new entertainment experience for our international customers and players, from its unique design to its popular launch titles, and we’re looking forward to seeing the positive response,” said Kurt Gissane, chief revenue officer for Aristocrat Gaming.
Following its award-winning predecessors’ footsteps, The Baron Upright dual-screen cabinet features advanced technological innovations including integrated dynamic lighting, advanced display monitors, and sleek design elements to enhance casino floors.
The advanced technological features of The Baron Upright are player-centric and deliver gameplay that is even more vibrant. Vivid LEDs light up the cabinet frame and monitors, while indirect backlighting on the chimney illuminates The Baron in colour coordination with gameplay and game themes, both of which come standard, and an integrated candle that lowers the cabinet profile for improved sightlines on casino floors.
The dual 27″ ultra-high-definition 4K display monitors bring proven player comfort and ergonomics combined with best-in-class graphics, plus a customizable 27″ LCD topper that integrates play, jackpot features, or can be removed to adapt to a variety of ceiling heights to best fit floor needs. A discreet soundbar, two top monitor speakers, and a subwoofer in-cabinet make for an improved premium sound experience. Finally, a floating virtual button deck adds sleekness and functionality to the modern look of The Baron Upright.
The Baron Upright’s European launch title is Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity, tailored specifically to the needs of European customers, including 50 credit minimum entry bet and more jackpot options. Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity expands on the beloved Red and Blue Festival base game and adds a fourth Metamorphic and a new Quad Metamorphic trigger in the base game. Additionally, players have the opportunity to trigger additional Metamorphics once they are in the bonus Hold & Spin feature.
The fast-following titles that are now available for purchase in over 15 EMEA markets include: Ju Cai Jin Gui Dragon and Ingot and Lucky Looters Devil and Leprechaun.
Ju Cai Jin Gui is the successor to Fu Dai Lian Lian building on the Triple Metamorphic that started it all, to introduce a newly branded member of the portfolio with the addition of a Fourth Metamorphic. Lucky Looters is a dual metamorphic with a Lock & Loot feature to lock in reels 1 and 5 and multiply the up to 12 Cash on Reels values from reels 2 to 4 up to 6x for a 48x multiplier.
The post The Baron Upright by Aristocrat Gaming Makes its European Debut appeared first on European Gaming Industry News.

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Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8
Popular event bigger than ever with family-friendly festival, carnival games
The Helldorado Days Rodeo returns to downtown Las Vegas, Friday, Nov. 7 and Saturday, Nov. 8 at the CORE Arena at the Plaza Hotel & Casino. This year, the event will be bigger than ever before with the addition of a family-friendly festival before the rodeo excitement begins each night. The festival will include a petting zoo, a mechanical bull, carnival rides and games, line dancing, and more.
The Helldorado Days Rodeo is fully sanctioned by the Professional Rodeo Cowboys Association and the Women’s Professional Rodeo Association. The rodeo will feature bull riding, barrel racing, team roping, tie-down roping, steer wrestling, saddle bronc riding, breakaway, and bareback riding, with prize purses totaling $40,000.
The Helldorado Days Rodeo also features related western-themed events, like mutton bustin (a sheep riding competition for future cowboys and cowgirls who are 4-10 years old and under 60 pounds), a Whiskerino contest, and a historical exhibit area. The winning artwork of a children’s coloring contest will also be on display the first night.
After parties featuring country music acts will be held at the Sand Dollar Downtown after the rodeo concludes.
General admission tickets for the Helldorado Rodeo are now on sale online for $10 per person (plus taxes). VIP tickets for $30 each (plus taxes) offer guaranteed seating as well as access to an exclusive bar and restrooms.
Sponsored by the Commission for the Las Vegas Centennial and the Plaza Hotel & Casino, the mission of the Helldorado Days Rodeo is to bring the community together to celebrate the spirit of Old Las Vegas, including those who shaped the city’s history and those who are working to preserve the western lifestyle while looking toward the future.
Details about the Helldorado Days Rodeo, associated events, and sponsorships are at: plazahotelcasino.com/entertainment/helldorado-days-rodeo/.
The post Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8 appeared first on European Gaming Industry News.
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SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES
Casino goers enjoy slot machines for a whole host of reasons. Some enjoy their tried-and-true favorite games. Some people like discovering new games. Gaming manufacturer, Zitro, has just introduced slot games enclosed in a new cabinet called CONCEPT that synchronizes its Magic Lighting system to elements of the game and what a player sees on the screen.
Zitro launched the system at Pechanga Resort Casino just outside Temecula, California. Pechanga is among the first casinos in California to feature the CONCEPT cabinet and its upgraded and inviting technology. Pechanga guests can try their luck on Zitro’s Legendary Sword slot game, a medieval-themed, multi-game players like for immersive gameplay and standout features such as a four-level jackpot link, mystery-activated bonuses, and special in-game powers such as “Honor,” which multiplies rewards, “Glory,” which grants extra lives, and the “Magic Sword,” which doubles Link symbols on the boosted column. Players can experience up to seven Bonus Links, making each spin feel like part of an epic quest.
“We are committed to offering the best in gaming entertainment,” said Alex Rodriguez, Vice President of Slot Operations at Pechanga Resort Casino. “The CONCEPT cabinet and Legendary Sword slot machine bring incredible visual impact. We think our guests will love the new technology that brings all the elements of the game and the cabinet together.”
“We truly appreciate Pechanga’s continued trust in Zitro,” said Derik Moobery, CEO of Zitro USA. “Bringing the CONCEPT cabinet to Pechanga is a proud moment for us. We know they’re one of the busiest and most sought-after gaming establishments by both visitors and other gaming manufacturers. We’re confident that Legendary Sword will be a standout favorite among Pechanga’s players.”
Pechanga Resort Casino feature six Legendary Sword slot machines.
The post SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES appeared first on European Gaming Industry News.
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EPIC partners with Underdog to deepen culture of responsible gaming
Attendees of the initial sessions noted positive anecdotal outcomes.
EPIC Global Solutions announced a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.
As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.
The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.
EPIC’s VP North America Teresa Fiore noted: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness. It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”
The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.
“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog,” said Adam Warrington, Vice President of Responsible Gaming at Underdog. “We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge.”
Attendees noted positive anecdotal outcomes, such as learning ‘the nuances of messaging’ and how to ‘dive deeper to get to the bottom of what messaging could be problematic’ and taking the message of ‘direct experiences to help understand how people are impacted’.
The post EPIC partners with Underdog to deepen culture of responsible gaming appeared first on European Gaming Industry News.
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