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Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon

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Scatters Club Streamers Awards, the first online award dedicated exclusively to streamers, have just celebrated the creators who bring gaming, entertainment, and community-building to the next level. The 2025 edition marked its second year, and this time, it didn’t just grow — it exploded.

This year’s numbers set new records:

  • 15 winners across key categories
  • 2,000+ stream views
  • 3,730 total award submissions 
  • 50 streamers shortlisted 
  • 61 team members behind the production 
  • 10x more media coverage than 2024

But what fueled this exponential growth? What made this year’s event resonate so powerfully with both streamers and audiences? Let’s break it down into more details.

1. A fairer, smarter award system: fixing what needed to be fixed

Awards should mean something. The biggest challenge in past years? Vote manipulation and inflated numbers. It’s easy to game the system when you have an army of bot accounts or when categories are too vague.

So, we reworked everything.

  • New category structure: No more ambiguous labels — every award had a clear purpose, ensuring fairness in nominations.
  • Stronger verification protocols: We built a system that tracked duplicate votes, reducing artificial engagement.
  • Scoring that made sense: The final tally was 70% jury / 30% audience votes, making sure expert analysis carried weight but fans still had their say.
  • Reduced social media engagement bias: We structured the voting so that fewer overall likes didn’t mean weaker engagement — it meant a more meaningful, competitive race.

The result? The winners list wasn’t just about fanbases — it was about real talent, consistency, and impact. And the best part? It actually helped newcomers shine.

2. ‘Award FOR Everyone’—more than a slogan, a strategy

This year’s philosophy was simple: inclusivity fuels engagement. Instead of just focusing on who wins, we focused on who participates.

  • A dream job with real stakes: For the first time ever, we introduced the Professional Stream Watcher position — a gig that literally paid Mauro Ciara to watch streams. It was proof that passion for streaming could translate into real work opportunities.
  • Seven streaming dreams realized: We ran a contest “Dreams Come True” and received a good number of essays. The seven best essays didn’t just get a mention — they got actual support to kickstart their aspirations.
  • Viewer engagement beyond voting: More interactive moments, more “your voice matters” activations, and an open-door approach to getting fans involved.

And it worked. Instead of being passive spectators, the audience felt invested in the event.

3. PR & Marketing that never let the hype die

Keeping an event relevant for half a year is no small task. The challenge? How do you stay on top of the conversation without exhausting your audience?

  • Fresh narratives every two weeks: Instead of repeating the same award promo, we constantly shifted the storytelling — new angles, different highlights, and teaser campaigns leading up to key moments.
  • Evolving visuals: The core branding stayed strong, but we switched banner colors, key art, and creative approaches every cycle. The audience saw familiarity without fatigue.
  • A media strategy that built momentum: Instead of dropping everything at once, we rolled out interviews, behind-the-scenes content, and exclusive partnerships across a six-month campaign.
  • Real impact stories instead of generic ads: A big part of our content push was about showcasing what the awards meant rather than just reminding people to vote. This approach led to over 100+ organic applications from people wanting to participate beyond just nominations.

The live show: high-stakes production, real-time adaptation

Months of preparation led up to one high-energy, multi-location live event. Here’s how we made it work:

  • Two simultaneous filming locations: One dedicated to winner interviews, the other for live fan interaction.
  • Live engagement with stakes: Instead of just announcing winners, we added layers of interactive unpredictability.
  • Wheel of Fortune & Bingo Draws: This year, we introduced live segments where audience members and nominees could win unexpected rewards.
  • A legendary lucky streak: A contestant won four times in a row during one of the giveaways, creating one of the most talked-about moments of the night.
  • An expert production team of 61: From camera operators to live coordinators, every moving piece was fine-tuned to deliver a seamless experience.

The result? An industry-defining event

  • Wider reach than ever before – The event wasn’t just talked about in gaming circles; mainstream media took notice.
  • Greater audience retention – Instead of passive viewership, engagement remained active and invested.
  • More than an award show — an experience – Scatters Club Streamers Awards 2025 didn’t just recognize talent. It elevated the streaming community as a whole.

What comes next?

Scatters Club Streamers Awards 2025 raised the bar. The question is — how do we push it even higher?

Next year, expect even more refined categories, deeper audience engagement, and new opportunities for both streamers and fans to take part.

A huge thank you to the streamers, the fans, the partners, and the production team who made this possible. This is just the beginning. See you in 2026.

The post Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Week 46/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has expanded its Demi Gods Series with the launch of its epic new title, Majestic Atlas. Set high above the clouds, Majestic Atlas is a 5×3 game that’s framed within a grand celestial temple inspired by the beauty of ancient Greece. A powerful, atmospheric musical score evokes the might of Atlas and lifts the entertainment to new heights.

GAMOMAT has continued the sweet life of the beloved La Dolce Vita with the highly-anticipated La Dolce Vita 2. This new title picks up the love affair of the original with fresh gameplay, engaging features, and a beautiful new Italian location. Charming Giovanni returns to take centre stage within the bustling Italian village marketplace, where a heartfelt soundtrack creates a joyful atmosphere.

Amusnet has released its latest video slot, Ancient Coins. This captivating release transports players deep into the heart of the jungle, where adventure and ancient treasures meet across 5 reels and 25 fixed paylines. Rich with colour, atmosphere and detail, Ancient Coins is designed for those who seek excitement in every moment of their gameplay.

Promatic has released Apollo’s Garden of Riches – a new 5×3 slot game that combines elegant design, rewarding gameplay and a heartfelt connection to the company’s roots in the Karkonosze Mountains. The Karkonosze region – where Promatic was founded and continues to draw inspiration – is a place of amazing landscapes, legends and rare species.

 

PG Soft has released its uplifting game, Skylight Wonders. This game welcomes players aboard a hot air balloon traversing across a dreamlike world high above the clouds. There are increasing multipliers and three reel frames that transform winning symbols into Wild symbols.

Amusnet has released its new video slot game, 40 Mystic Gem. This gem-inspired title is set to light up the reels with brilliance, blending vibrant fruit symbols and radiant jewels in a game that captures both style and excitement. Featuring 5 reels and 40 fixed paylines, 40 Mystic Gem brings together a sparkling mix of modern design and timeless gameplay.

Evoplay has released Piggy Bank 3 Pots Bonanza, a vibrant and joyful slot where players can crack the safe for generous wins. With the inclusion of the popular 3 Pots mechanic and several thrilling features, the 5×3, 20-line game offers a colourful world of gold bars, diamonds, and the three titular Piggy Banks for an action-packed adventure.

Tom Horn Gaming invites players to step into a world of emerald fields, leprechauns, and hidden treasures with its latest release, 3 Ribbon Pots. Launched on 11 November, this fast-paced slot delivers a new take on the popular Hold&Win mechanic, adding depth, variety, and smoother gameplay.

SlotMatrix is bringing the fire with the launch of Hula Moolah, an explosive new slot from Powderkeg Studios. Set in a tropical paradise where Tiki gods rule and volcanoes erupt, Hula Moolah turns every spin into a molten-hot chance to win. The game’s centrepiece is the Hold & Spin Feature, ignited when the vibrant Tiki Wilds leap into the volcano.

Reflex Gaming is turning up the heat once again with the launch of 8 Balls of Fire Blazing Bounty, a thrilling sequel to one of the company’s most popular titles. The original 8 Balls of Fire became a breakout hit across multiple channels, and this follow-up brings even more action, jackpots and explosive potential to the reels.

BGaming summons a mystical cat-genie to help players’ wishes come true in the brand-new Golden Paw Hold & Win slot. Golden Paw Hold & Win provides a fresh perspective on the classic Hold and Win gameplay mechanic. The game boasts 1,024 ways to win on every spin, with a variety of five exciting progressive bonus rounds, expanding reels, and a mesmerising leading character.

Inspired Entertainment, Inc. is pleased to announce the launch of Cops ‘n’ Robbers Bigger Big Money Christmas developed by Inspired’s Bell-Fruit game studio. Set on a 3×5 reel set with 10-win lines, Cops ‘n’ Robbers Bigger Big Money Christmas is packed with thrilling features.

Inspired Entertainment, Inc., has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.

Thunderkick has launched Pink Elephants Trinity, the third instalment of its mystical franchise, where six bonus game levels unveil a journey towards deep synesthetic immersion. The Swedish supplier has traded the desert landscape and starry sky for an ethereal jungle backdrop, where a tribe of monkeys gather around the Pink Flame for a ritual honouring the Pink Elephants.

 

Belatra has proudly released Slattors Battle – Orcs vs Elves, a slots saga that puts the fate of the world in players’ hands. Inspired by an ancient rivalry between the radiant Elven kingdoms and the fearsome Orc hordes, Slattors Battle – Orcs vs Elves unfolds on a 5×5 reels battlefield.

Play’n GO presents Rings of Prosperity, a slot rooted in ancient mysticism and the power of celestial guidance. Play’n GO’s Rings of Prosperity draws on the influence of Eastern mythology, placing players under the protection of the Dragon God – a symbol of strength and abundance. 

Just Slots, has announced the release of its latest slot title, Book of Abyss. In this dark fantasy adventure, players descend into the realm of Abyss, a fallen queen demoness bound to a cursed diary. Every spin of the reels echoes Abyss’s torment, and when the mystical Book feature opens, players peer into forbidden chapters of her soul.

Playson ups the ante in its electric new release, More Energy Coins: Hold and Win, with an enlarged 5×4 reelset, special Collect Feature and 10,000x Royal Jackpot supercharging the excitement on offer. Inspired by Playson’s data-proven mechanics, the game’s starring Energy Bonus symbol unlocks the Collect Feature if it combines with any Bonus Symbol.

Blueprint Gaming has turned up the heat in its latest release, Lava Lock Jackpot King, with the sweltering title leading with a new Volcano feature and a host of refreshed modifiers for an enriched gameplay experience. Pele, the goddess of volcanoes, takes centre stage in the 5×3, 30 payline slot.

Gallop into Big Wins with Mustang Hold and Win from Booming Games! Step into the wild and untamed world of Mustang Hold and Win, where the free-spirited mustangs rule the reels. With a 5×3 grid and 25 paylines, this slot delivers an exhilarating experience with stunning visuals of the American wilderness.

BGaming boldly goes where no slot studio has gone before with the release of Star Trek: The Next Generation. The slot honours the legacy of the show, beaming players into a new dimension with an entertainment-first approach that will please Star Trek fans and newcomers alike.

 

The post Week 46/2025 slot games releases appeared first on European Gaming Industry News.

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Best in Sports named as “Sports Betting Supplier of the Year” by 5 Star iGaming Media Starlet Awards

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FIRST – Best in Sports, the Tier-1 sportsbook technology provider redefining global performance standards, has been honoured as “Sports Betting Supplier of the Year” at the 5 Star iGaming Media Starlet Awards 2025, recognising the company’s innovation, expansion, and leadership across regulated markets.

The award marks another milestone in a transformative year for FIRST, as the company continues to lead the sportsbook vertical with measurable results, a performance-driven product vision, and a growing footprint across LATAM, Europe, and Africa.

Built from the ground up for speed, scale, and absolute reliability, FIRST’s sportsbook engine has become the driving force behind more than 35 of Brazil’s leading operators, expanding rapidly through Mexico, Peru, and Argentina – markets that reward real technological power, not promises.

In regions where regulation is tightening and competition intensifying, FIRST has set a new benchmark for what performance means: instant automation, real-time data orchestration, AI-driven personalisation, and a seamless architecture that adapts faster than the market itself.

2025 was the year FIRST stopped chasing momentum and started defining it. With new strategic partnerships alongside Light & Wonder, Pixbet, and others already in motion, the company is not just participating in the race for innovation – it’s setting the pace. These collaborations are not about validation but about leadership: where others adapt, FIRST dictates direction.

Beyond commercial growth, FIRST has also advanced its regulatory roadmap, securing approvals and pursuing licences in multiple regulated markets, ensuring full compliance and future-ready scalability for its operator base.

Tom Light, Founder & CEO of FIRST – Best in Sports, commented:
“This recognition reflects our commitment to building the most advanced sportsbook technology in the market – one that’s fast, scalable, and truly local. But more than that, it celebrates the mindset of our entire team: we don’t follow trends, we create them. We set the standard for what a sportsbook partner should be.”

As the industry continues to evolve, FIRST remains focused on innovation that drives measurable impact – delivering the performance, reliability, and intelligence that define the future of sports betting.

The post Best in Sports named as “Sports Betting Supplier of the Year” by 5 Star iGaming Media Starlet Awards appeared first on European Gaming Industry News.

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SA Gaming partners with EGT Digital to offer extraordinary gaming experiences

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SA Gaming is delighted to announce our new partner, EGT Digital, one of the largest gaming platforms in Europe. This agreement will see our games available on EGT Digital’s platform.

This collaboration marks an important milestone for both of us as it enhances our brand visibility and allows us to reach a broader audience. This alliance is also bringing elevated gaming experience to players on the platform of EGT Digital.

As one of the fastest-growing brands in Europe, EGT Digital has an extensive network and a comprehensive product portfolio that attract a diverse player base from numerous markets around the world. As players of EGT Digital now have access to our wide range of Live Games, which are certain to attract players – this new partnership certainly fulfills the business objectives of both EGT Digital and SA Gaming.

EGT Digital’s spokesperson commented, “For us at EGT Digital, the priority number 1 is always to give our customers the best gaming experience. That is why we are very pleased to have the opportunity to offer them SA Gaming’s titles, standing out with great thematic diversity, highly engaging mechanics and captivating bonuses. We believe that this partnership will both enrich our platform and enhance the game developer’s reach, while providing players with access to the high-quality gaming content they are looking for.”

As we continue to provide top-notch entertainment, this agreement creates new room for both of us to grow and flourish. We are eager to embark on this journey together and look forward to the infinite possibilities that would deliver exceptional value to all players.

The post SA Gaming partners with EGT Digital to offer extraordinary gaming experiences appeared first on European Gaming Industry News.

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