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Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon
Scatters Club Streamers Awards, the first online award dedicated exclusively to streamers, have just celebrated the creators who bring gaming, entertainment, and community-building to the next level. The 2025 edition marked its second year, and this time, it didn’t just grow — it exploded.
This year’s numbers set new records:
- 15 winners across key categories
- 2,000+ stream views
- 3,730 total award submissions
- 50 streamers shortlisted
- 61 team members behind the production
- 10x more media coverage than 2024
But what fueled this exponential growth? What made this year’s event resonate so powerfully with both streamers and audiences? Let’s break it down into more details.
1. A fairer, smarter award system: fixing what needed to be fixed
Awards should mean something. The biggest challenge in past years? Vote manipulation and inflated numbers. It’s easy to game the system when you have an army of bot accounts or when categories are too vague.
So, we reworked everything.
- New category structure: No more ambiguous labels — every award had a clear purpose, ensuring fairness in nominations.
- Stronger verification protocols: We built a system that tracked duplicate votes, reducing artificial engagement.
- Scoring that made sense: The final tally was 70% jury / 30% audience votes, making sure expert analysis carried weight but fans still had their say.
- Reduced social media engagement bias: We structured the voting so that fewer overall likes didn’t mean weaker engagement — it meant a more meaningful, competitive race.
The result? The winners list wasn’t just about fanbases — it was about real talent, consistency, and impact. And the best part? It actually helped newcomers shine.
2. ‘Award FOR Everyone’—more than a slogan, a strategy
This year’s philosophy was simple: inclusivity fuels engagement. Instead of just focusing on who wins, we focused on who participates.
- A dream job with real stakes: For the first time ever, we introduced the Professional Stream Watcher position — a gig that literally paid Mauro Ciara to watch streams. It was proof that passion for streaming could translate into real work opportunities.
- Seven streaming dreams realized: We ran a contest “Dreams Come True” and received a good number of essays. The seven best essays didn’t just get a mention — they got actual support to kickstart their aspirations.
- Viewer engagement beyond voting: More interactive moments, more “your voice matters” activations, and an open-door approach to getting fans involved.
And it worked. Instead of being passive spectators, the audience felt invested in the event.
3. PR & Marketing that never let the hype die
Keeping an event relevant for half a year is no small task. The challenge? How do you stay on top of the conversation without exhausting your audience?
- Fresh narratives every two weeks: Instead of repeating the same award promo, we constantly shifted the storytelling — new angles, different highlights, and teaser campaigns leading up to key moments.
- Evolving visuals: The core branding stayed strong, but we switched banner colors, key art, and creative approaches every cycle. The audience saw familiarity without fatigue.
- A media strategy that built momentum: Instead of dropping everything at once, we rolled out interviews, behind-the-scenes content, and exclusive partnerships across a six-month campaign.
- Real impact stories instead of generic ads: A big part of our content push was about showcasing what the awards meant rather than just reminding people to vote. This approach led to over 100+ organic applications from people wanting to participate beyond just nominations.
The live show: high-stakes production, real-time adaptation
Months of preparation led up to one high-energy, multi-location live event. Here’s how we made it work:
- Two simultaneous filming locations: One dedicated to winner interviews, the other for live fan interaction.
- Live engagement with stakes: Instead of just announcing winners, we added layers of interactive unpredictability.
- Wheel of Fortune & Bingo Draws: This year, we introduced live segments where audience members and nominees could win unexpected rewards.
- A legendary lucky streak: A contestant won four times in a row during one of the giveaways, creating one of the most talked-about moments of the night.
- An expert production team of 61: From camera operators to live coordinators, every moving piece was fine-tuned to deliver a seamless experience.
The result? An industry-defining event
- Wider reach than ever before – The event wasn’t just talked about in gaming circles; mainstream media took notice.
- Greater audience retention – Instead of passive viewership, engagement remained active and invested.
- More than an award show — an experience – Scatters Club Streamers Awards 2025 didn’t just recognize talent. It elevated the streaming community as a whole.
What comes next?
Scatters Club Streamers Awards 2025 raised the bar. The question is — how do we push it even higher?
Next year, expect even more refined categories, deeper audience engagement, and new opportunities for both streamers and fans to take part.
A huge thank you to the streamers, the fans, the partners, and the production team who made this possible. This is just the beginning. See you in 2026.
The post Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon appeared first on European Gaming Industry News.

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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards
Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.
The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.
Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.
“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.
“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”
This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/
The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.
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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th
The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.
Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.
“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”
Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.
The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.
This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.
For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.
The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.
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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets
BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.
BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.
“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”
The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.
BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.
Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”
BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.
The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.
About BetBrothers:
BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.
The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.
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