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Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon

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Scatters Club Streamers Awards, the first online award dedicated exclusively to streamers, have just celebrated the creators who bring gaming, entertainment, and community-building to the next level. The 2025 edition marked its second year, and this time, it didn’t just grow — it exploded.

This year’s numbers set new records:

  • 15 winners across key categories
  • 2,000+ stream views
  • 3,730 total award submissions 
  • 50 streamers shortlisted 
  • 61 team members behind the production 
  • 10x more media coverage than 2024

But what fueled this exponential growth? What made this year’s event resonate so powerfully with both streamers and audiences? Let’s break it down into more details.

1. A fairer, smarter award system: fixing what needed to be fixed

Awards should mean something. The biggest challenge in past years? Vote manipulation and inflated numbers. It’s easy to game the system when you have an army of bot accounts or when categories are too vague.

So, we reworked everything.

  • New category structure: No more ambiguous labels — every award had a clear purpose, ensuring fairness in nominations.
  • Stronger verification protocols: We built a system that tracked duplicate votes, reducing artificial engagement.
  • Scoring that made sense: The final tally was 70% jury / 30% audience votes, making sure expert analysis carried weight but fans still had their say.
  • Reduced social media engagement bias: We structured the voting so that fewer overall likes didn’t mean weaker engagement — it meant a more meaningful, competitive race.

The result? The winners list wasn’t just about fanbases — it was about real talent, consistency, and impact. And the best part? It actually helped newcomers shine.

2. ‘Award FOR Everyone’—more than a slogan, a strategy

This year’s philosophy was simple: inclusivity fuels engagement. Instead of just focusing on who wins, we focused on who participates.

  • A dream job with real stakes: For the first time ever, we introduced the Professional Stream Watcher position — a gig that literally paid Mauro Ciara to watch streams. It was proof that passion for streaming could translate into real work opportunities.
  • Seven streaming dreams realized: We ran a contest “Dreams Come True” and received a good number of essays. The seven best essays didn’t just get a mention — they got actual support to kickstart their aspirations.
  • Viewer engagement beyond voting: More interactive moments, more “your voice matters” activations, and an open-door approach to getting fans involved.

And it worked. Instead of being passive spectators, the audience felt invested in the event.

3. PR & Marketing that never let the hype die

Keeping an event relevant for half a year is no small task. The challenge? How do you stay on top of the conversation without exhausting your audience?

  • Fresh narratives every two weeks: Instead of repeating the same award promo, we constantly shifted the storytelling — new angles, different highlights, and teaser campaigns leading up to key moments.
  • Evolving visuals: The core branding stayed strong, but we switched banner colors, key art, and creative approaches every cycle. The audience saw familiarity without fatigue.
  • A media strategy that built momentum: Instead of dropping everything at once, we rolled out interviews, behind-the-scenes content, and exclusive partnerships across a six-month campaign.
  • Real impact stories instead of generic ads: A big part of our content push was about showcasing what the awards meant rather than just reminding people to vote. This approach led to over 100+ organic applications from people wanting to participate beyond just nominations.

The live show: high-stakes production, real-time adaptation

Months of preparation led up to one high-energy, multi-location live event. Here’s how we made it work:

  • Two simultaneous filming locations: One dedicated to winner interviews, the other for live fan interaction.
  • Live engagement with stakes: Instead of just announcing winners, we added layers of interactive unpredictability.
  • Wheel of Fortune & Bingo Draws: This year, we introduced live segments where audience members and nominees could win unexpected rewards.
  • A legendary lucky streak: A contestant won four times in a row during one of the giveaways, creating one of the most talked-about moments of the night.
  • An expert production team of 61: From camera operators to live coordinators, every moving piece was fine-tuned to deliver a seamless experience.

The result? An industry-defining event

  • Wider reach than ever before – The event wasn’t just talked about in gaming circles; mainstream media took notice.
  • Greater audience retention – Instead of passive viewership, engagement remained active and invested.
  • More than an award show — an experience – Scatters Club Streamers Awards 2025 didn’t just recognize talent. It elevated the streaming community as a whole.

What comes next?

Scatters Club Streamers Awards 2025 raised the bar. The question is — how do we push it even higher?

Next year, expect even more refined categories, deeper audience engagement, and new opportunities for both streamers and fans to take part.

A huge thank you to the streamers, the fans, the partners, and the production team who made this possible. This is just the beginning. See you in 2026.

The post Scatters Club Streamers Awards 2025: How PR and Marketing Turned it Into an iGaming Phenomenon appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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N1 Partners launches a promo for N1 Bet: earn extra payouts for your FTDs!

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N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.

Promo period: October 16 – November 30
Promo GEOs: Australia (AU), Germany (DE)
Traffic sources: FB, In-App, UAC, Email, SMS, SEO, PPC, ASO, and more.

* How it works: the more FTDs your players bring, the higher your bonus to your CPA.

  • 500–899 FTDs → +5% payout on CPA
  • 900+ FTDs → +7% payout on CPA

* Results for Australia and Germany are combined, as well as all accounts of one participating team within the affiliate network.

Why is it worth focusing on Australia and Germany with N1 Partners?

  • 🇩🇪 Germany (DE) brings steady, high-quality traffic with strong evening activity and players who prefer dynamic slot mechanics.
  • 🇦🇺 Australia (AU) delivers solid conversion on slot-focused content and a loyal base of engaged users.

Joining this promo also boosts your progress in the N1 Puzzle Promo, the massive campaign featuring luxury prizes and the ultimate reward: a Robinson R22 Beta II helicopter. The more traffic you send to N1 Bet, the closer you are to the leaderboard’s top!

N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.

Work with a brand that delivers – and get the most out of every lead!

For questions or personal assistance, reach out to your Affiliate Manager or our LeadGen Manager Christina via the contacts below:
[email protected]
LinkedIn
Telegram

Be number one with N1!

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SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025

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SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.

The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technology’s role in prevention and intervention. A SOFTSWISS representative will join the panel discussion ‘Innovation, Technology, and Responsible Gambling’, which explores emerging risks and mitigation strategies in digital environments.

“Industry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,” said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.

“South Africa is a priority market for SOFTSWISS, and we are proud to support this summit’s mission to advance safer play through collaboration and technology,” said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. “We continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.”

Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve – including attempts to use AI-generated deepfakes during verification – SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.

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Week 42/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush. PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins.

Evoplay has launched Velvet Gems, a glamorous slot filled with sparkling stones, seamless gameplay, and high reward potential. The game immerses players in a luxurious realm of shimmering rubies, emeralds, and sapphires, where each spin radiates opulence. Striking visuals and a refined soundtrack create a premium atmosphere, making it a perfect choice for players seeking an elegant, feature-rich experience.

The authorities thought they’d finally locked away The Syndicate, the most notorious crew of fugitives in history. But in Nolimit City’s latest release, Breakout, not even a maximum security prison can hold them. This jailbreak-themed slot adds to the list of this year’s releases; Dead Men Walking, Tsar Wars and Kill Em All.

Think you are brave enough to return to the Castle of Terror? This lab experiment-horror sequel from Big Time Gaming is a bone-chilling adventure packed with electrifying features designed to give you the fright of your life. This is a slot where players find themselves in a spooky lab where they must brace themselves for Bonus Respins that are triggered by landing Scatters.

BGaming brings the party to the reels with the release of its latest slot, Fiesta Clusters. This vibrant, highly volatile slice of action combines the celebratory spirit of Cinco de Mayo with the expressive artistry of Día de los Muertos, delivering vibrant thrills for players and a seasonal spike potential for operators around Halloween.

Push Gaming is set to deliver twice the thrills this Halloween with the release of two new seasonal titles, Tarot Treasures and Tricky Treats. Both games highlight the recent launch of Push Gaming’s new product segmentation. Push Action delivers titles with enhanced layers of mechanics and player interaction, a category which Tarot Treasures proudly joins.

Spinomenal has launched Buffalo Rampage – Hold & Hit 3×3, a 3×3 reel, 5 lines video slot. Buffalo Rampage – Hold & Hit 3×3 unfolds across a sun-scorched desert at dusk, framed by towering cacti and brought to life with a slow-paced and Western-inspired soundtrack that immerses players in the action.

TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp. Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.

Blueprint Gaming has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5marking an innovative double debut for the internationally recognised series. With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.

Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises. Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout.

Playson turns up the heat in its scorching new release Flaming Bells: Hold and Win, where nostalgic gameplay is reinspired with a 5,000x Grand Jackpot, Extra Bonus Game and valuable Multipliers. Collect symbols gather all visible cash values from the reels, including other Collect icons and the three in-game Jackpot symbol values.

ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book. Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.

Amusnet has released its latest online video slot, 27 Wild Shots. This vibrant slot game blends the style of classic fruit games with the charm of a fairytale twist, led by none other than the Little Red Riding Hood herself. The three reels burst with familiar symbols of juicy fruits, reimagined in a lively forest theme.

The post Week 42/2025 slot games releases appeared first on European Gaming Industry News.

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