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Casino Innovation to Take Center Stage at SBC Summit Malta
SBC Summit Malta, formerly the CasinoBeats Summit, will build on its strong foundation in casino innovation, providing 5,500 attendees with a comprehensive overview of the latest trends, technological advancements, and strategies shaping the casino industry’s future.
The dedicated ‘Casino Product Excellence‘ conference track will take place on Wednesday, June 11, at the InterContinental Hotel in St. Julian’s, Malta, kicking off the event’s first core day.
Rasmus Sojmark, CEO and Founder of SBC, said: “CasinoBeats Summit may have evolved, but so too have the trends and challenges faced by those operating in the casino space.
New technology, shifting player habits, and evolving regulations are constantly reshaping the industry. While the agenda is expanding to cover disciplines beyond casino, we will still explore this vertical in depth with dedicated content.”
Attendees can look forward to in-depth discussions on the rise of sweepstake casinos, the influence of video games on slot machines, and strategies for developing games that engage seasoned players while attracting new audiences.
The panel titled ‘Over Gamification of Slot Games? Are we Moving Too Far Away From the Traditional Game’ will explore the excessive addition of gamification features in slot games. Featuring experts Michael Foster (Group Head of Commercial Gaming Operations, FEG) and Dr Eyal Loz (CPO, Ruby Play), the panel will examine the impact of these new features—such as bonuses, multiplayer modes and video game tropes—on player engagement. The experts will also assess whether these innovations are enhancing the overall gaming experience or causing a disconnect amongst core players instead.
The ‘The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences’ session will offer strategies for revamping established and successful games through innovative features and marketing. Hosting a lineup of iGaming experts, including Chris McGowan (Chief Operations Officer, Scatters), David Fall (Business Development Manager, ELA Games) and Alexandru Ababei (Brand Manager, LeapSquare), the panel will provide insights on how game studios can better align with shifting player preferences. Discussions will also explore leveraging influencers to promote new titles and strategies for striking the right balance between attracting new audiences and catering to existing fans.
The panel titled ‘Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?’ will examine whether platform providers and aggregators still offer the same value for operators in 2025. The panel, which will feature experts from both sides of the argument, Ewa Kaźmierska (Managing Director, ELA Games), Kristina Murgovska (CPO, Rhino Entertainment) and Jovana Popovic-Canaki (CEO, iGP), will discuss the advantages and disadvantages of utilising these providers and their influence across the industry.
As well as the ‘Casino Product Excellence’ track, delegates will have the chance to attend dedicated tracks covering regulation, affiliation, sports betting, marketing and payments. The event will also feature two dedicated workshop rooms, offering delegates a more hands-on learning experience.
The post Casino Innovation to Take Center Stage at SBC Summit Malta appeared first on European Gaming Industry News.

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Hit the red line and massive payouts in Vegas Velocity from Rival
Speed down The Strip towards the game’s 10,000x max payout, boosted by Expanding Turbo Wilds and an Overdrive Respin feature
Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins.
Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.
This is one of the studio’s most visually striking games to date, capturing the electrifying glow of the Las Vegas strip, which flashes past as players speed towards the game’s 10,000x max win potential.
The action hits the red line when Expanding Turbo Wild Symbols drop onto the reels. They can land on reels two, three or four and light up the reel (literally), substituting for all symbols to boost wins.
There’s also the Overdrive Re-spin Feature for added adrenaline-fuelled action. When a Wild Car symbol is part of a win, it expands to fill the whole reel.
It then Locks into place for a free Overdrive Respin. Any additional Wild Cars that form a win during the respin award another Overdrive Respin.
This occurs until there are no more Respins in play, and the feature then U-turns back to the base game.
Vegas Velocity is set across five reels and three rows with ten paylines active in the base game. This is a highly volatile slot with a score of 5/5.
Operators can choose from a range of RTPs including 92.62%, 94.64% and 96.00%, which is the game’s default Return to Player setting.
Ryan Maclean, Head of Games at Rival, said: “Vegas Velocity offers players a fast-paced thrill ride where the adrenaline builds with each spin as they speed towards massive wins.
“The game captures the electrifying excitement of The Strip and where neon lights pulse to the beat of the city.
“By keeping the pedal to the metal, players can trigger high-octane bonuses such as Expanding Turbo Wilds and Overdrive Respin, which help them shift up a gear and hit the game’s biggest payouts.
“This is a strong addition to our growing game portfolio, and we look forward to seeing players buckle up, hit the gas, and light up the reels in what is one of our most explosive slots yet.”
The post Hit the red line and massive payouts in Vegas Velocity from Rival appeared first on European Gaming Industry News.
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PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series
PopOK Gaming has released Rico Rabbit, the latest title in its Rico series of slot games. Featuring a compact 3×3 layout and straightforward mechanics, Rico Rabbit offers players a simple, engaging gaming experience with a mix of familiar features and clear gameplay.
Rico Rabbit introduces a well-dressed rabbit character, set against a background inspired by themes of Asian wealth and prosperity. The design combines traditional elements with modern visuals to create a clean and approachable slot environment.
Game Overview
Rico Rabbit is built on a 3×3 grid with 5 fixed paylines, designed for players who prefer short, fast-paced sessions. The mechanics are easy to understand, with features that maintain consistent action throughout the game.
Main Features:
- Wild Symbol — Can appear on all reels and substitutes for any symbol to help form winning lines.
- Respin Chance — When two reels show matching symbols but no win occurs, the third reel spins again, giving another chance for a win.
- Lucky Wheel Bonus — If all positions are filled with matching symbols or Wilds, the Lucky Wheel is triggered. Players can multiply their win by up to 10x.
Rico Rabbit is now available across all PopOK Gaming partner platforms.
The post PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series appeared first on European Gaming Industry News.
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About 59% of Germans Aged 6-69 Play Video Games
About 59% of people aged 6 to 69 in Germany play video games. Overall, the number of players in the country has risen significantly in the last several years. Across all age groups, some 37.5 million Germans – more than ever before – play video games on consoles, PCs and smartphones. This represents an increase of around 9% in the number of players since 2020. These are the new figures released by game – the German Games Industry Association, based on data collected by YouGov.
The development among players over 60 is especially dynamic, with this group having grown from 6.4 to 7.7 million in just 12 months. The growth in the proportion of older gamers is partly due to the fact that many gamers have been playing games for decades. On the other hand, more and more older people are discovering the joy of video games. Thus the trend of recent years continues, with the average age of German players also surpassing 39 for the first time – rising from 38.2 in 2023 to 39.5 in 2024. In total, 8 in 10 players in Germany (79%) are over 18 years old. With regard to the gender of players in Germany, the distribution has remained balanced in the last several years, at around 48% women and 52% men.
“Games fascinate millions of people in Germany – young and old, women and men. The majority of Germans have been playing games for a long time and the number is increasing. The steadily rising average age of gamers is also exciting: we are fast approaching the age of 40. This makes clear what still surprises many people: whether they are 17 or 70, games inspire people of all ages and the proportion of older players is growing particularly strongly,” said Felix Falk, Managing Director of game – The German Games Industry Association.
After attaining unprecedented heights in recent years, the German games market saw a dip in its growth trajectory in 2024. Last year, sales revenue from games, gaming hardware and online gaming services in Germany totalled 9.4 billion euros – a 6% drop from the year before. This downturn was especially pronounced in purchases of games for PCs, consoles and smartphones (−17%, to 921 million euros), as well as in hardware purchases (−10%, to 2.9 billion euros). Running counter to the overall market trend, revenue from online gaming services saw a double-digit increase, rising 12% from the level of 2023, to 965 million euros.
The post About 59% of Germans Aged 6-69 Play Video Games appeared first on European Gaming Industry News.
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