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Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry

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HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is delighted to welcome Endorphina as the Awards Party Sponsor and a leading force in the iGaming sector. In this exclusive interview, we speak with Džangar Jesenov, Corporate Compliance Manager at Endorphina, to explore the company’s recent achievements, including new market entries, rigorous security certifications, and their strategic focus on the LATAM region.

 

Endorphina recently secured authorization as a supplier of online slot games in Peru and obtained B2B licenses in Sweden and Denmark. What were the key challenges in achieving these milestones, and how do they align with your broader market expansion strategy?

Yes, it’s true—we are now officially authorized as a supplier in Peru, Sweden, and Denmark. Expanding into these regulated markets was a carefully structured process that required thorough preparation and deep regulatory understanding.

From a compliance perspective, we dedicated nearly 11 months to analyzing each market, studying regulatory frameworks, and engaging directly with local authorities. This hands-on approach allowed us to interpret legal details correctly and streamline our applications. Once we completed our groundwork, our submissions proceeded as planned, reflecting our meticulous preparation and proactive strategy.

These expansions are part of our long-term vision to strengthen our global presence, ensuring that Endorphina remains at the forefront of regulated gaming. By entering these strategic jurisdictions, we continue to build a trusted brand that delivers premium, compliant, and innovative gaming experiences.

 

Endorphina completed an ISO 27001 security certification audit, a significant achievement in information security. Can you provide more details about it, and share how this certification impacts your operations in terms of data security and compliance

Security has always been a top priority for us—not just for compliance reasons but because we believe in building trust with our partners and players.

Our decision to pursue ISO 27001 certification was driven by our commitment to establishing the highest security standards across all operations.

Rather than adapting to individual country regulations piecemeal, we chose the most rigorous and internationally recognized approach: an overarching Information Security Management System (ISMS) that meets global best practices. This certification reinforces the security of our infrastructure, protecting both operator partners and players.

Achieving ISO 27001 is a reflection of years of experience and expertise within our compliance team. By implementing this standard, we future-proof our systems against evolving security threats while ensuring seamless compliance across multiple jurisdictions. Now, our partners know that when they work with Endorphina, they’re working with a provider that takes security seriously and operates at the highest level of integrity.

 

You recently concluded successful security audits in Spain, Italy, Argentina, and Denmark. How do you navigate the diverse compliance requirements across these regions, and what best practices would you share with other iGaming businesses?

Each country has its own regulatory framework, but ultimately, they all share a common goal: ensuring player protection and responsible gaming.

One of the most valuable lessons we’ve learned is that proactivity is key. Instead of reacting to regulatory changes at the last minute, we focus on staying ahead by implementing strong security standards that align with global best practices.

Here are three key best practices we follow at Endorphina:
– Think from the player’s perspective – A safe and fair gaming environment should always be the priority. Our compliance decisions are made with player security and trust in mind.
– Establish a strong, unified security framework – Rather than adapting compliance measures market by market, we implement a universal security model (ISO 27001) that seamlessly integrates into different regulatory landscapes.
– Invest in people – Compliance isn’t just about policies; it’s about the expertise and dedication of the team. Continuous education, adaptation, and training are key to staying ahead of ever-changing regulations.

That’s why for me, and I’m sure for many people on my team as well, compliance is more of a craft than just a job.

 

Endorphina concluded the year with a strong focus on the LATAM region, achieving certification as one of the first suppliers of online slot games in Brazil. What opportunities does this milestone present, and how do you plan to further strengthen your presence in the region?

The LATAM region has been a long-term focus for Endorphina, and we have been expanding into these markets for several years. Argentina and Colombia were among the first jurisdictions where our games became highly popular, and Brazil was the next strategic step in our expansion.

With Brazil’s regulatory framework evolving, we saw an opportunity to leverage our experience from other regulated markets to establish a strong foothold early on. Being one of the first authorized slot suppliers in the country is a huge achievement, as it positions us as a trusted provider in a highly competitive market.

Looking ahead, we plan to actively grow our footprint in LATAM by:
– Expanding our certified game portfolio – We already have 83 games certified for Brazil, and this number will continue to grow.
– Strengthening partnerships with local operators – By offering localized content and tailored marketing support, we ensure our games resonate with Brazilian players.
– Adapting to new regulations – As Brazil tightens its iGaming laws, we expect greater regulatory enforcement, which will increase market stability and further strengthen licensed operators and suppliers like Endorphina.

Our goal is clear: to be a leading force in LATAM’s regulated iGaming market, delivering premium, compliant, and engaging gaming experiences.

 

At the Prague Gaming & TECH Summit 2025, you will be speaking on the panel “Navigating the Maze: iGaming Compliance Across CEE”. Can you give us a taste of the key insights you’ll be sharing with the audience?

I’m really looking forward to the Prague Gaming & TECH Summit 2025—it’s always a fantastic opportunity to reconnect with industry friends and exchange insights.

My main focus will be sharing practical, real-world compliance strategies that can help operators and suppliers navigate regulatory complexities across Central and Eastern Europe (CEE). I expect there will be a lot of discussion around market-specific compliance challenges, particularly in the Czech Republic and across the EU.

Rather than delivering a one-way presentation, I want this to be a dynamic and interactive discussion. My goal is to create a space for open dialogue, where attendees can ask direct questions, share their own experiences, and gain practical takeaways that they can apply in their own businesses.

Compliance is constantly evolving, and my mission is to make it accessible, insightful, and—dare I say—exciting for everyone attending the panel! 😊

 

With Endorphina at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into compliance across CEE and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!

Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!

The post Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Reflex Gaming dances with the dead in Dead Lucky DuoMax™

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Reflex Gaming, the UK-based omni-channel gaming supplier, takes players on a vibrant journey to the afterlife in its latest online slot, Dead Lucky DuoMax™, powered by Yggdrasil. Bursting with colour and character, the game is set in a dazzling Día de los Muertos celebration, where skeletons and festive spirits turn every spin into a thrilling party.

Players join the skeleton guitarist, Dead Sheeran as he chases explosive wins in a realm where the dead never sleep.
The game features a dynamic 5-reel, 3-row layout, 243 ways to pay, taking excitement to a whole new level. The DuoMax Game Engagement Mechanic (GEM) is an innovative feature that alternates payout directions with each consecutive win, switching between left-to-right and right-to-left, to create a fast-paced and highly dynamic gameplay experience.

Dead Lucky DuoMax™ also includes a Free Spins Gamble feature. This is activated when 3, 4, or 5 Bonus symbols land or cascade into view during the base game. Players are then given the choice to collect their awarded Free Spins or risk it all in an ‘all or nothing’ gamble for the chance to win more. It’s a bold mechanic that adds a layer of strategy and suspense before the bonus round even begins.

In the base game, every four consecutive dropdowns will trigger the Calavera Bonus, while in Free Spins mode, only three are needed. This bonus delivers one of several potential rewards, each chosen at random—Multiplier Boost, Double Wild, Wild Stack, or even an Extra Life to keep the action going.

The Guitarist Bonus brings unexpected magic to losing spins. At random, Sally Samba, a mischievous winged fairy, may appear after a non-winning spin, burning away an entire reel column and replacing it with new symbols that guarantee a win or trigger Free Spins.

Mat Ingram, Chief Product Officer at Reflex Gaming, said: “Dead Lucky DuoMax™ is all about energy, colour and rhythm — both in theme and gameplay. We’ve taken inspiration from the spirit of Día de los Muertos to deliver a game that’s as joyful as it is volatile. With the DuoMax mechanic, players can expect fast-paced action that rewards the bold.”

The post Reflex Gaming dances with the dead in Dead Lucky DuoMax™ appeared first on European Gaming Industry News.

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Clever Advertising appoints Andre Sousa Machado as Chief Commercial Officer

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Clever Advertising, the performance marketing partner for tier one iGaming operators, is thrilled to welcome back Andre Sousa Machado as Chief Commercial Officer. A “boomerang” talent, Andre originally joined the team eight years ago—spending six years leading R&D and sales—before moving to Sportradar as Head of Publisher Relations & Affiliation, where he built ad-tech solutions and affiliate networks for tier one operators such as bet365, Entain, Fanduel, and Betway US.

At Clever Advertising, Andre will work with tier one iGaming operators to drive genuine revenue-share partnerships that reward mutual success. “I’m excited to be back,” he says. “With our creative and influencer expertise, custom technology, and deep market know-how, we’ll help new and existing partners maximise returns—while rolling out fresh tools like AI-powered optimisations, an exclusive publisher network, and dynamic ad formats that engage players from first click to long-term loyalty.”

“By using a revenue-share model, Clever Advertising truly invests in our clients’ growth,” said Jose Pedro Panzina, CEO of Clever Advertising. “With Andre now leading our channel expansion, we’re set to rival traditional marketing agencies, launch innovative partnership deals, and bring cutting-edge solutions to tier one operators around the world.”

Clever Advertising specialises in iGaming marketing. The Company offers a no-risk, revenue-share approach and an end-to-end service—from creative production and influencer campaigns to data-driven media buying across affiliate, paid social, SEM, and emerging channels. Clever Advertising’s proprietary analytics platform and compliance tools ensure full transparency, measurable results, and exclusive audience access without any upfront fees or minimum spend.

The post Clever Advertising appoints Andre Sousa Machado as Chief Commercial Officer appeared first on European Gaming Industry News.

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Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8

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Popular event bigger than ever with family-friendly festival, carnival games

The Helldorado Days Rodeo returns to downtown Las Vegas, Friday, Nov. 7 and Saturday, Nov. 8 at the CORE Arena at the Plaza Hotel & Casino. This year, the event will be bigger than ever before with the addition of a family-friendly festival before the rodeo excitement begins each night. The festival will include a petting zoo, a mechanical bull, carnival rides and games, line dancing, and more.

The Helldorado Days Rodeo is fully sanctioned by the Professional Rodeo Cowboys Association and the Women’s Professional Rodeo Association. The rodeo will feature bull riding, barrel racing, team roping, tie-down roping, steer wrestling, saddle bronc riding, breakaway, and bareback riding, with prize purses totaling $40,000.

The Helldorado Days Rodeo also features related western-themed events, like mutton bustin (a sheep riding competition for future cowboys and cowgirls who are 4-10 years old and under 60 pounds), a Whiskerino contest, and a historical exhibit area. The winning artwork of a children’s coloring contest will also be on display the first night.

After parties featuring country music acts will be held at the Sand Dollar Downtown after the rodeo concludes.

General admission tickets for the Helldorado Rodeo are now on sale online for $10 per person (plus taxes). VIP tickets for $30 each (plus taxes) offer guaranteed seating as well as access to an exclusive bar and restrooms.

Sponsored by the Commission for the Las Vegas Centennial and the Plaza Hotel & Casino, the mission of the Helldorado Days Rodeo is to bring the community together to celebrate the spirit of Old Las Vegas, including those who shaped the city’s history and those who are working to preserve the western lifestyle while looking toward the future.

Details about the Helldorado Days Rodeo, associated events, and sponsorships are at: plazahotelcasino.com/entertainment/helldorado-days-rodeo/.

 

The post Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8 appeared first on European Gaming Industry News.

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