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HALF OF ALL MOBILE GAMERS HAVE EARNED MONEY PLAYING GAMES, FINDS SURVEY OF 2,000 PLAYERS

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The mobile games industry is experiencing a seismic shift in the way gamers discover and play games. According to a new survey of 2,003 gamers in the US and UK, a staggering 50% of players have earned real-world rewards such as cash and gift cards from brands such as Netflix and Amazon for playing mobile games. These findings are part of the deepest study into rewarded gameplay, produced by Almedia, a fast growth technology company that rewards players for downloading and completing milestones in mobile games and apps.

After two years of decline, 2024 was the year mobile gaming returned to revenue growth, with a 3% year-on-year rise. During this time, rewarded gameplay has driven a fundamental shift in how people discover and choose games to play. Almedia’s study finds that 54% of gamers are playing more games now than in previous years. Of those, almost more than two in five (42%) cite gameplay rewards and incentives as one of the key factors in them playing more often.

72% of gamers who have previously earned real-world rewards say they’re important in their decision to try a new game, and 76% are more likely to recommend a rewarded game than a game without rewards. Leading global studios such as Innplay Labs, Mad Brain Games and Playtika have made rewarded gaming part of their user acquisition and engagement strategies through Almedia’s market-leading rewards platform, Freecash, which has more than three million monthly active users.

Moritz Holländer, Founder and CEO at Almedia, added:

“Our deep study of gamers clearly shows that there’s a voracious appetite for rewards across the mobile games industry. Never before in gaming have we witnessed the mass adoption of real-world rewards by players. What we are currently seeing is real-time transformation in how gamers choose what they play based on rewards – and also rewards’ ability to foster valuable long-term relationships between players and games. It’s a total rewrite of how and why users engage with gaming content, and a much-needed one at a time where game studios face barriers to acquiring and retaining players in a highly competitive market.” 

Rewards are not only powering increased game downloads, but they’re also a key driver of player engagement and retention. Nearly three-quarters (71%) of players reported an increased playtime due to rewards, while 85% continue playing a game once rewards end; indicating rewards have powerful potential to onboard long-term users that transcends their immediate impact. The study also shows how rewards can unlock new revenue opportunities for developers, with 23% of players expecting to spend on in-app purchases within a game to unlock higher tiers of rewards.

While rewards are already transforming the way players engage with mobile and web games, there’s an expectation from games studios that consoles will see similar rewards in the future. ‘Rewarded Returns Part Two: The Player Perspective’ follows the release of Almedia’s first report in January 2025 which revealed how 500 game developers were evaluating rewarded approaches. In this study, 90% of developers who have run a reward-based campaign expect to see rewards on consoles in the future.

Key Findings:

Among 2,003 mobile gamers

  • 50% have received a real-world reward via a mobile game

  • 75% feel positive about mobile games offering real-world rewards

  • 54% of gamers are playing more games now in comparison to 3-5 years ago

    • 42% of these are playing mobile games more because of rewards or incentives

Among those who have received a real-world reward (50%)

  • 72% say rewards are important in their decision to try a new game

  • 85% continue to play after a game’s real-world rewards end

  • 76% are more likely to recommend a rewarded game

Among those who have only received in-game rewards (50%)

  • 67% say traditional in-game rewards make them feel positive towards a game

  • 65% say they are more likely to try a new game if offered real-world rewards

  • 58% said that real-world rewards would make them play differently — mostly longer

The post HALF OF ALL MOBILE GAMERS HAVE EARNED MONEY PLAYING GAMES, FINDS SURVEY OF 2,000 PLAYERS appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards

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Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.  

The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.

Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.

“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.

“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”

This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/

 

The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.

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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES

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Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th


 The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.

Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.

“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”

Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.

The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.

This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.

For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.

 

The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.

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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets

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BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.

BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.

“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”

The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.

BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.

Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”

BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.

The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.

About BetBrothers:

BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.

The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.

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