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HALF OF ALL MOBILE GAMERS HAVE EARNED MONEY PLAYING GAMES, FINDS SURVEY OF 2,000 PLAYERS
The mobile games industry is experiencing a seismic shift in the way gamers discover and play games. According to a new survey of 2,003 gamers in the US and UK, a staggering 50% of players have earned real-world rewards such as cash and gift cards from brands such as Netflix and Amazon for playing mobile games. These findings are part of the deepest study into rewarded gameplay, produced by Almedia, a fast growth technology company that rewards players for downloading and completing milestones in mobile games and apps.
After two years of decline, 2024 was the year mobile gaming returned to revenue growth, with a 3% year-on-year rise. During this time, rewarded gameplay has driven a fundamental shift in how people discover and choose games to play. Almedia’s study finds that 54% of gamers are playing more games now than in previous years. Of those, almost more than two in five (42%) cite gameplay rewards and incentives as one of the key factors in them playing more often.
72% of gamers who have previously earned real-world rewards say they’re important in their decision to try a new game, and 76% are more likely to recommend a rewarded game than a game without rewards. Leading global studios such as Innplay Labs, Mad Brain Games and Playtika have made rewarded gaming part of their user acquisition and engagement strategies through Almedia’s market-leading rewards platform, Freecash, which has more than three million monthly active users.
Moritz Holländer, Founder and CEO at Almedia, added:
“Our deep study of gamers clearly shows that there’s a voracious appetite for rewards across the mobile games industry. Never before in gaming have we witnessed the mass adoption of real-world rewards by players. What we are currently seeing is real-time transformation in how gamers choose what they play based on rewards – and also rewards’ ability to foster valuable long-term relationships between players and games. It’s a total rewrite of how and why users engage with gaming content, and a much-needed one at a time where game studios face barriers to acquiring and retaining players in a highly competitive market.”
Rewards are not only powering increased game downloads, but they’re also a key driver of player engagement and retention. Nearly three-quarters (71%) of players reported an increased playtime due to rewards, while 85% continue playing a game once rewards end; indicating rewards have powerful potential to onboard long-term users that transcends their immediate impact. The study also shows how rewards can unlock new revenue opportunities for developers, with 23% of players expecting to spend on in-app purchases within a game to unlock higher tiers of rewards.
While rewards are already transforming the way players engage with mobile and web games, there’s an expectation from games studios that consoles will see similar rewards in the future. ‘Rewarded Returns Part Two: The Player Perspective’ follows the release of Almedia’s first report in January 2025 which revealed how 500 game developers were evaluating rewarded approaches. In this study, 90% of developers who have run a reward-based campaign expect to see rewards on consoles in the future.
Key Findings:
Among 2,003 mobile gamers
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50% have received a real-world reward via a mobile game
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75% feel positive about mobile games offering real-world rewards
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54% of gamers are playing more games now in comparison to 3-5 years ago
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42% of these are playing mobile games more because of rewards or incentives
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Among those who have received a real-world reward (50%)
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72% say rewards are important in their decision to try a new game
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85% continue to play after a game’s real-world rewards end
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76% are more likely to recommend a rewarded game
Among those who have only received in-game rewards (50%)
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67% say traditional in-game rewards make them feel positive towards a game
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65% say they are more likely to try a new game if offered real-world rewards
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58% said that real-world rewards would make them play differently — mostly longer
The post HALF OF ALL MOBILE GAMERS HAVE EARNED MONEY PLAYING GAMES, FINDS SURVEY OF 2,000 PLAYERS appeared first on European Gaming Industry News.
Partnering with Games Global marks a significant milestone in Zitro Digital’s global expansion strategy.
Zitro Digital, the online division of global gaming powerhouse Zitro, has announced a strategic partnership with Games Global, a leading supplier of iGaming content, to distribute its digital portfolio through Games Global Plus.
This partnership will introduce a curated selection of Zitro Digital’s most popular game titles—adapted from its successful land-based offerings—including the ‘Legendary Sword’, ‘Fu Frog’, ‘Link King’ and ‘Link Me’ series, among others, into Games Global’s extensive network of operators across multiple regulated markets.
Andy Booth, Chief Product Officer at Games Global, commented: “Welcoming Zitro Digital to Games Global marks an exciting step forward. This partnership represents not only a significant expansion of our aggregated content offering but also aligns with our vision of expanding our network of innovative partners that are shaping the future of iGaming.
Zitro’s proven success in land-based gaming, now translated into the digital space, brings fresh momentum to our portfolio. We look forward to growing together and delivering exceptional experiences to players around the world.”
Jose Javier Marti, COO at Zitro Digital, added: “Partnering with Games Global is a significant step in our digital growth strategy. Their world-class aggregation platform perfectly showcases Zitro’s distinctive game portfolio, allowing us to accelerate our global reach and bring our proven titles to new audiences. We’re confident this collaboration will deliver exceptional value for both companies and the operators we serve”.
The post ZITRO DIGITAL CONTENT LAUNCHES ON GAMES GLOBAL AGGREGATION PLATFORM, GAMES GLOBAL PLUS appeared first on European Gaming Industry News.
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Online casino players can now step into frosty wins with FBMDS’ Arctic Jumper new crash game
FBMDS proudly announces the release of Arctic Jumper, the second title in its Momentum Series of crash games.
Following the successful debut of Magical Garden, this new release continues the series’ focus on dynamic gameplay, configurable mechanics, and engaging visual storytelling — all optimized for seamless cross-platform performance.
In Arctic Jumper, players join Snowball, a brave penguin on a mission to recover his lost glacier. Each round invites players into a frosty world of risk and reward, where the multiplier climbs higher with every moment, and the challenge is to cash out before the crash.
With visually captivating graphics, smooth animations, and immersive environments, Arctic Jumper offers a refreshing twist on the traditional crash experience. In terms of features, the Momentum Series offers players an immersive gaming experience, based on:
- Single crash base game with high-paced action;
- Stunning visuals and charming arctic narrative;
- Manual and auto-bet functionalities for customized play;
- Auto cashout option for strategic wagering;
- Dual bet system – place up to two simultaneous bets;
- Configurable maximum multiplier: 100x to 1000x;
- Optimized for Desktop, Tablet, and Mobile;
- RTP: 97.00%
Whether players prefer full control with manual bets or hands-off efficiency with auto-play and auto cashout, Arctic Jumper provides a smooth and intuitive interface. The Momentum Series is designed to balance simplicity and depth, giving operators a competitive edge in the evolving crash category.
As the second title of Momentum Series, Arctic Jumper continues the FBMDS mission to offer flexible, engaging, and mobile-friendly crash titles tailored to different player profiles, from casual gamers to high-risk strategists. Contact FBMDS to add this product to your portfolio today!
The post Online casino players can now step into frosty wins with FBMDS’ Arctic Jumper new crash game appeared first on European Gaming Industry News.
ComOps, a strategic consulting firm specializing in support-as-a-service for commercial operations, today announced that Medallia Go, Medallia’s rapid-deployment solution for hospitality brands, will now be powered by ComOps, the Preferred Hospitality Partner of Medallia.
The organization has teamed up with Medallia to ensure that hotels receive the strategic guidance and operational support needed to accelerate performance and success on the Medallia Go platform.
ComOps is a leading Medallia partner with decades of experience in the hospitality industry. The team brings deep knowledge of the Medallia ecosystem and a proven track record of helping hotels, resorts, and casinos achieve impactful results through elevated service delivery, employee engagement, and customer-centric operations.
“We’re proud to expand our partnership with Medallia and take on this role in supporting Medallia Go,” said Robert Levine, CEO of ComOps. “Our team understands the unique challenges hospitality brands face today. By pairing that knowledge with Medallia’s powerful technology, we’re helping hotel operators turn guest feedback into meaningful action and long-term loyalty.”
“Medallia Go is designed to deliver experience insights to hospitality brands quickly and without unnecessary complexity,” added George Polyard, COO of ComOps. “With ComOps leading the charge, hotels gain not just data, but the operational and strategic support needed to actually do something with it—because insights are only useful if they lead to action.”
“This collaboration with ComOps empowers organizations with powerful technology focused on creating meaningful outcomes,” said Sid Banerjee, Chief Strategy Officer at Medallia. “ComOps brings deep hospitality expertise and a proven track record of driving results, making them a natural extension of our mission. Together, we’re helping Medallia Go customers activate impactful experience programs from day one and turn insights into action faster than ever.”
ComOps will begin supporting the entire portfolio of Medallia Go properties on July 1.
Medallia and ComOps are officially launching the collaboration at the Hospitality Industry Technology Exposition and Conference (HITEC), the world’s largest, longest-running hospitality technology event, June 16-19, 2025. Attendees can stop by ComOps at Booth #2019 for more information.
The post Medallia Go to Be Powered by ComOps Starting July 1 appeared first on European Gaming Industry News.
ZITRO DIGITAL CONTENT LAUNCHES ON GAMES GLOBAL AGGREGATION PLATFORM, GAMES GLOBAL PLUS
Online casino players can now step into frosty wins with FBMDS’ Arctic Jumper new crash game
Medallia Go to Be Powered by ComOps Starting July 1
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