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French Union of Professional Esports Clubs (UFCEP): Esports clubs unite to strengthen their representation in France
Today marks a historic moment for the global esports industry with the creation of the French Union of Professional Esports Clubs (UFCEP). The new association will unite France’s leading esports clubs, including Team Vitality, Karmine Corp, Gentle Mates, and Solary, to collectively represent the esports ecosystem and its passionate fanbase. The UFCEP will play a crucial role in shaping future decisions made by government bodies, tournament organizers, and publishers, ensuring the continued growth and success of esports in France and beyond.
The UFCEP’s initiative is part of a bigger strategy aimed at building a stronger, more credible and sustainable global esports ecosystem. A unique opportunity to strengthen France’s position as a key player in the global esports industry and create a new union to represent and support its various stakeholders, especially with many key deadlines fast approaching in 2025, including the VALORANT Champions and the Rocket League Worlds esports tournaments
A new union to represent France and the esports ecosystem
The UFCEP builds upon years of collaboration among France’s top esports clubs, having collectively worked together to evolve and grow the global esports industry. With a mission to increase the visibility and credibility of esports worldwide, the union is dedicated to representing the interests of both the clubs and their passionate fanbase. Its goal is to elevate the global esports landscape by fostering positive change on both the international and local levels.
By representing all French esports clubs and their millions of fans, the UFCEP is creating one strong voice that the teams and clubs can identify with. The UFCEP will also represent the needs of the esports ecosystem, including fans, clubs and players, any decisions made by tournament organizers and game publishers and manage any issues with government bodies.
Aligned with the global esports landscape, the UFCEP is committed to promoting an open and inclusive model, allowing any club that meets the eligibility criteria to automatically join the union. This approach guarantees representation for all professional esports clubs, embracing their diversity while uniting them within a structured and cohesive ecosystem.
The elected members of the Steering Committee will be responsible for representing the interests of the UFCEP and serving as key communicators with various stakeholders, including tournament organizers, publishers, government, parliamentarians, and economic and institutional decision-makers. A designated representative will ensure a supportive framework that promotes the long-term sustainability of the esports ecosystem, safeguarding the interests of its brands, fans, and players.
Protecting the sustainability and structure of the esports industry
Comprising internationally recognized esports organisations, the UFCEP represents a diverse range of popular esports titles, including League of Legends, Rocket League, VALORANT and Counter-Strike. These French clubs also boast a roster of exceptionally talented professional gamers, including Mathieu “zywOo” Herbaut, Caliste “Caliste” Henry-Hennebert, Jeremy “Eika” Valdenaire, and Luna “Lilith” Benzerara-Arnoux. Home to many esports superstars, France has an incredible ability to create and nurture talent, a strength that must be protected and built on to develop and propel the global esports industry into the next generation.
The participating esports clubs are already deeply committed to fostering a healthy and sustainable ecosystem. However, to elevate these efforts further, a robust framework must be created, coupled with comprehensive support for players throughout their careers. This involves developing personalised training programs that empower players to continue their education alongside their professional esports careers. Additionally, dedicated training courses, such as esports focused studies and specialised skills development, are crucial to nurturing player growth. This enhanced support system will unlock greater post-career opportunities for young talent, ensuring long-term success both on and off the screen.
Equally vital is addressing the challenges players face in their professional journeys. This begins with the creation of a streamlined legal framework that facilitates visa processing during transfer periods and prioritises the protection of players’ mental well-being. Combating the pervasive threat of cyberbullying, a significant concern for many young esports and sports athletes alike, must remain a top priority.
These measures are crucial, not only for safeguarding players but also for strengthening France’s position as an emerging global esports hub. With a rising number of French players exerting significant economic influence and an increasing influx of major international tournaments being held in the country, ensuring their well-being and development is fundamental to sustaining this momentum.
France, an esports nation, fuelled by its passionate young fanbase
The UFCEP stands firm in its commitment to the core values that define esports and unite its players: performance, inclusion, and passion. These organizations play a pivotal role in shaping French youth culture, captivating over 7 million fans, predominantly between the ages of 18 and 34. Through their active participation in major international competitions, they continue to expand their influence and elevate France’s standing on the global esports stage.
As the global esports audience experiences significant growth, reaching 544 million fans in 2024, France has emerged as a key destination for hosting major international events. Paris has been chosen multiple times by Riot Games, the publisher of League of Legends, to host the highly coveted World Championship Finals. In 2023, the region made history by hosting the inaugural Counter-Strike Major, an event of Grand Slam caliber in the esports world.
Looking ahead, 2025 is poised to be an equally prestigious year for the esports ecosystem. The UFCEP’s member clubs will be at the forefront of a calendar brimming with high-profile tournaments, including the VALORANT Champions (equivalent to World Championships), the Rocket League Worlds, the Evolution Championship Series, the 2025 Fortnite Global Championship and the TFT Open Qualifier.
These events provide a unique opportunity for the UFCEP to collaborate closely with governing bodies, tournament organizers, and publishers to create unforgettable experiences for fans, athletes, clubs and players alike. With an unwavering focus on advancing France’s position as a global esports powerhouse, the UFCEP is poised to continue driving positive change and shaping the future of esports on the world stage.
The post French Union of Professional Esports Clubs (UFCEP): Esports clubs unite to strengthen their representation in France appeared first on European Gaming Industry News.
MGA Games has announced the launch of its new slot, Sweet Fortune Megaways, in the .com markets on August 25th. This game transports players to Sugarland, a magical universe made of sweets and candy. Set in the city of Candyville, where chocolate rivers and caramel streets create a unique atmosphere, the title features the Megaways mechanic and promises a memorable experience.
The gameplay is full of surprises. Players can enter a majestic candy palace through the Free Spins screen, where prizes multiply and a mini game is activated inside the Grand Prize Hall. This combination of mechanics, setting, and interactive elements has been designed to maximize user engagement.
Among its main innovations are random multiplying Wilds (x2, x3), expanding Wilds, and the Megaways structure, which allows for thousands of possible combinations with each spin. Additionally, this marks the first time MGA Games has embraced a candy-themed slot, aligning with the most popular trends in the gaming and entertainment sectors.
The post Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds appeared first on European Gaming Industry News.
In the crowded world of iGaming affiliate marketing, where networks often overpromise and underdeliver, a new player has established itself by focusing on fundamentals that matter most: transparency, reliability, and direct access to high-value markets. 1st Partners has entered the industry as a direct advertiser for Tier-1 countries, offering affiliates the chance to work directly with in-house brands instead of relying on intermediaries. This model not only guarantees more control but also unlocks the true potential of Tier-1 markets such as Europe and Canada.
The advantage of working with a direct advertiser is clear. Affiliates no longer face the uncertainty of resellers or white-labels. With 1st Partners, every promoted brand, from BeonBet to BitStake, SlotRush, and Betsomnia, is fully owned and operated by the program. The result is consistency, stability, and a user experience tailored for conversion and retention. By cutting out middle layers, affiliates gain access to products designed with one purpose: turning traffic into loyal, depositing players.
Equally important is the strategic choice of Tier-1 markets. Affiliates often chase GEOs that look profitable in the short term but collapse under weak regulation or low player value. Tier-1 countries represent the opposite. Players in these regions deposit more per session, often commit to long-term gaming, and deliver higher lifetime value. Economically stable, with strong digital infrastructure and clear regulations, Tier-1 geos like Europe and Canada ensure predictable revenue and reliable growth. For affiliates, this means bigger checks, consistent payouts, and campaigns that can scale sustainably over time.
The financial structure offered by 1st Partners reinforces this positioning. As a Direct advertiser, the program begins with a 40% RevShare baseline and no negative carryover, providing a strong foundation even for newcomers. For teams that prefer immediate returns, CPA and hybrid models are negotiable, and a five percent referral commission adds another layer of monetization. Crucially, the program operates on Affilka by SoftSwiss, which delivers hourly data updates and supports API and postback integrations. Net Gaming Revenue is calculated with a clear and open formula, giving affiliates full transparency and eliminating the hidden deductions that are common in indirect networks.
Payments are another area where the Direct advertiser model shows its strength. Affiliates can withdraw earnings from as little as €100 through crypto or e-wallets, while wire transfers start at €1,000. Payouts are processed monthly, with Skrill and crypto finalized by the 15th and bank wires by the 21st. The availability of multiple payment methods, from PayPal to Neteller and SEPA, ensures that affiliates of all sizes can manage cash flow effectively and reinvest into campaigns without delays.
Beyond terms and technology, 1st Partners has gained praise for its approach to support. Affiliates consistently note that managers are not simply account handlers but real partners who provide timely responses and proactive advice. This is a reflection of the Direct advertiser mindset: when the affiliate succeeds, the brand succeeds. Instead of standardized replies, affiliates receive optimization tips, creative assistance, and in many cases, custom deal adjustments. This level of involvement is particularly valuable for media-buying teams operating in competitive channels such as PPC or social ads.
Reputation in the industry has followed quickly. On community platforms and review sites, affiliates highlight on-time payments, straightforward contracts, and the reliability of the team. Transparency about the company’s structure has further strengthened confidence, as 1st Partners has openly clarified its position as a Direct advertiser with independent brands and infrastructure. For affiliates who have grown cautious of programs that shift responsibility or fail to deliver, this level of clarity has been a welcome change.
Taken together, the strengths of 1st Partners outline a clear choice for affiliates aiming at the top tier of iGaming performance. It is a Direct advertiser with exclusive in-house brands, focused on Tier-1 regions where deposits are higher, lifetime value is stronger, and regulation provides security. It offers a generous RevShare baseline, flexible CPA options, transparent reporting, and payments designed for affiliates rather than against them. Most importantly, it delivers a true partnership model where affiliates are treated as essential collaborators rather than just sources of traffic.
In a market where networks come and go, the long-term opportunity is in aligning with programs that own their products, pay on time, and focus on quality markets. 1st Partners checks all these boxes. For affiliates ready to expand in Europe and Canada, it is not just another affiliate program — it is a Direct advertiser designed for Tier-1 success, and a partner built for the future of iGaming.
The post 1st Partners – Direct Advertiser for Tier-1 markets appeared first on European Gaming Industry News.
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The post Bitstrike.io – The Best Crypto Casino Experience With Huge Welcome Bonuses appeared first on European Gaming Industry News.
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