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Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund?
Securing investment is a crucial step in the growth of any business, but before submitting an application, it is essential to critically assess its readiness. Does the team have the necessary expertise? Is the product in demand in the market? Is there a well-thought-out development strategy and financial model?
Founders often become so engrossed in their ideas that they overlook critical aspects that are key for investors. Investors evaluate not just the concept but also the actual viability of the business—market demand, team professionalism, financial stability, and scalability potential.
One of the funds that support promising companies, teams, startups, and technologies and help them grow is PIN-UP.INVESTMENTS. The fund follows a meticulous selection process, investing in verified projects that are prepared for sustainable development. COO Ihor Denysov has outlined the key criteria that define an ideal candidate for investment, emphasizing strategic business development and scalability potential. These criteria serve as guiding principles rather than strict requirements, helping projects better align with the fund’s vision.
1. Strategic Investment Focus Areas
To attract investment, the product of potential investee must align with the verticals that match current investor focus areas. Essential alignment niches include:
- MarTech Solutions — traffic solutions, advertising agencies, and marketing tools, including arbitrage teams, media platforms, telegram channels, advertising networks, influencer marketing, and AI-driven technologies. Tier 1 and Tier 2 are of interest.
- iGaming Innovations — casino game studios and comprehensive iGaming solutions, particularly slots, instant games, and infrastructure solutions for online gaming operators.
- Fintech Advancements — digital banking services, cryptocurrency projects, and innovative payment systems.
- AI/ML Applications — advanced artificial intelligence technologies enhancing user engagement, retention, and innovative solutions across various domains.
- Analytics Platforms — operational solutions optimising user acquisition, retention strategies, marketing performance, and overall business processes. Projects falling outside these strategic domains may not align with our current investment thesis regardless of their individual merit.
2. Product with Proven Market Demand
To secure investment, businesses, companies, technology projects, and teams must have more than just an idea; they need a real, market-validated product. Minimum requirements include:
- MVP+ (Minimum Viable Product Plus) — a product with basic functionality and initial users.
- Market demand validation — stable customer base growth, user behavior analytics, early sales, market research, alignment with the key market trends.
- A clear business model — understanding how the initiative will generate revenue.
If the product has not yet demonstrated market demand, it is crucial to focus on testing hypotheses before seeking investment.
3. Innovative Features for Market Advantage
Product differentiation is a crucial element for market success. It is essential to have:
- Unique solution to an existing problem that addresses the pain points in ways competitors don’t.
- Clear superiority backed by data, user testing, experience.
- Technologies that are hard to replicate—ideally patent-protected—can help maintain a competitive edge in the market. While not a strict requirement, having such innovations significantly strengthens a project’s investment appeal.
Products lacking distinctive features significantly reduce their chances of gaining market traction and investment.
4. A Strong Team with Industry Experience
The team is a critical factor in determining a project’s success. It is essential to have:
- An experienced CEO and competent core team (devOps, marketers, technical specialists, financial experts) who understand their field.
- Clearly defined roles and efficient internal processes.
- Previous experience in launching or developing similar projects.
Teams lacking the necessary expertise significantly reduce their chances of securing investment.
5. Transparent Financial Model and Growth Forecast
It is essential that the potential investees have:
- A well-structured financial model — revenue streams, cost structure, and expected profitability.
- Key customer acquisition metrics (CAC, LTV, ROI) that demonstrate marketing strategy effectiveness would be considered as the plus.
- A profitability forecast — outlining when and under what conditions the project will become self-sustaining.
Projects that cannot justify financial viability typically do not pass the selection process.
6. Readiness for Scaling
It is crucial to demonstrate:
- Growth potential — the ability to expand into international markets or scale within the current niche.
- Adaptable business model — ability to pivot or modify offerings based on changing market conditions and feedback.
- A well-planned customer acquisition strategy — including performance marketing, SEO, and partnership programs.
Projects without a clear scaling strategy are not considered investment-attractive.
Conclusion
Meeting these criteria significantly increases the chances of securing investment. PIN-UP.INVESTMENTS considers only verified, promising projects that are ready for growth. When submitting an application, businesses must be prepared to demonstrate not just anticipated but also concrete results that confirm their sustainability and competitiveness.
The post Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund? appeared first on European Gaming Industry News.

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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards
Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.
The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.
Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.
“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.
“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”
This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/
The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.
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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th
The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.
Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.
“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”
Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.
The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.
This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.
For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.
The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.
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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets
BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.
BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.
“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”
The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.
BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.
Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”
BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.
The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.
About BetBrothers:
BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.
The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.
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