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FDJ Changes its Name to FDJ UNITED

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With the acquisition of Kindred last year, following Premier Lotteries Ireland and ZEturf in 2023, FDJ has cemented its status as a champion in Europe’s betting and gaming sector. To reflect its new strategy aimed at achieving lasting growth across Europe, FDJ is changing its name to FDJ UNITED.

This new name reflects the Group’s European scale while paying tribute to its roots, its history and what makes it unique. The new “FDJ UNITED” name reaffirms the Group’s historic name, “FDJ”, and combines it with “UNITED”, reflecting its international development.

“The betting and gaming sector is constantly evolving, both in France and abroad. In this environment, we have always succeeded in reinventing ourselves and adapting to key trends in our market. The Group’s IPO in 2019 marked the start of a new stage in this journey, and the recent acquisition of Kindred opens up even more new possibilities. Today, our Group begins a new chapter in its history – more diversified and more international. With FDJ UNITED, we are continuing on this adventure, driven by our passion and determination, for the benefit of all our stakeholders,” Stéphane Pallez, Chairwoman and Chief Executive Officer of FDJ UNITED, said.

The Group will continue to use the FDJ trade name in France, where this major brand is particularly popular and recognised by 97% of the population. FDJ will cover products under exclusive rights in France such as Loto, Euromillions, Astro and ParionsSport point de vente. Players will thus continue to see the FDJ logo on their scratch cards and betting slips, at points of sale and on the fdj.fr website.

With FDJ, The National Lottery and a number of iconic online betting and gaming brands, including Unibet, FDJ UNITED has a portfolio of powerful brands all over Europe, which will continue to operate under their own trade names while embodying the Group’s values.

“To kick off this new European chapter in our story, we needed a powerful new identity. Our new name, FDJ UNITED, is a corporate brand designed to showcase what we stand for, together with our new brand signature: ‘Playful. Play fair. Play forward.’ Alongside FDJ UNITED, we will of course continue to operate the brands that have made us what we are today. In particular, the FDJ brand will remain the face of the business for our customers in France, for our lottery games and our sports betting range at points of sale. Rounding out our business portfolio are other powerful brands such as The National Lottery in Ireland and Unibet across Europe,” Nathalie Le Garlantezec, Chief Communications Officer at FDJ UNITED, said.

The new name comes with a new visual identity that pays tribute to the past while looking firmly ahead to the future. The FDJ UNITED logo uses a diamond shape derived from the La Française des Jeux diamond. The diamond shape was first used in 1991 and has since featured in every version of the logo, making it a powerful visual element of the brand that is carried on in the FDJ UNITED logo. Taken from the playing card suit, the diamond represents chance. The many facets of this precious stone also symbolise the company’s multiple, complementary areas of business.

For the colours in its new visual identity, the Group has chosen to continue to mainly use shades of blue, its traditional colour, while also drawing on the Kindred colours of purple and green.

The post FDJ Changes its Name to FDJ UNITED appeared first on European Gaming Industry News.

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT Digital is ready for another successful SiGMA Africa show

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24 minutes ago

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March 10, 2025

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EGT Digital has prepared well for its second participation in SiGMA Africa. On March 11th and 12th, the exhibition attendees will have the opportunity to get acquainted with its compelling product selection, which the company will showcase together with EGT on stand 10P.
The Bulgarian provider will reveal the captivating world of over 120 in-house developed casino games, offering a wide diversity of themes, numerous bonuses, and great entertainment.
EGT Digital’s iGaming platform X-Nave will also be on display to demonstrate its 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway. All of them can be both part of the complete solution or operate independently, as they allow integration with third-party providers’ developments.
The Gaming Aggregator will introduce over 13 000 titles from more than 130 providers. It will also demonstrate features like the Buy Bonus, Hot and Cold games category, giving live RTP insights, as well as numerous functionalities for content personalization.
X-Nave’s Sport Product will show a number of new features, aiming to offer users a faster and better betting experience. The operators will be able to become familiar with more functionalities and tools, providing them with detailed information about players’ preferences and behavior and enabling them to further customize their offerings.
The guests will also have the chance to learn more about the CRM Engine’s numerous player management tools and bonus features. The Gamification and loyalty and Player Journey modules will present their redesign.
EGT Digital’s Payment Gateway will also be available to operators, including a rich variety of payment methods. It will demonstrate new options like deposit repeat, bonus selection, and two-factor authentication for higher security.
“I am very glad that we will take part in SiGMA Africa once again, as this event gives us the excellent opportunity to build on our existing partnerships in the region and reach out to many potential new customers who can see and try out our iGaming solutions on-site,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “In addition, we are looking forward to the SiGMA Africa Awards, where EGT Digital is a finalist in the Best Slot Game Provider 2025 category.”

The post EGT Digital is ready for another successful SiGMA Africa show appeared first on European Gaming Industry News.

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Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch

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1 hour ago

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March 10, 2025

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Award-winning Stakelogic Unveils Branded 7-Seat Blackjack Table at Jackpot.ch, enhancing the Swiss Live Casino Experience

Stakelogic has strengthened its position in the Swiss online casino market by securing an agreement with Jackpot.ch, the online platform of Grand Casino Baden, the country’s second-leading casino.

Offering Swiss players an immersive and premium live casino experience, Stakelogic has unveiled a branded Jackpot.ch Chromakey 7-seat Blackjack table, integrated through Gamanza as part of the partnership, guaranteeing flawless gameplay and outstanding performance.

This milestone is a significant growth phase for Stakelogic in the regulated iGaming market of Switzerland. Jackpot.ch is going to offer a distinctive and exclusive gaming experience to its players with the introduction of a branded blackjack table, thus cementing its position as a leading online casino.

Stakelogic’s Chromakey technology enables highly customisable branding, allowing operators to design a unique live casino setting. The 7-seat blackjack format boosts engagement, delivering a genuine and interactive table game experience.

With its latest launch, Stakelogic has further established itself as a leading supplier of live dealer products, with further emphasis on important regulated markets. Jackpot.ch players can now enjoy a high-quality, custom branded blackjack experience, adding to the online gaming landscape in Switzerland.

Neil Tanti, Head of Sales at Stakelogic, commented: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded 7-seat Blackjack table. It demonstrates our dedication to delivering innovative live casino solutions, which are tailored to meet the requirements of our operator partners.”

Brian Christner, Chief Online Gaming at Jackpot.ch added: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience. The launch of our branded 7-seat blackjack table is a significant moment for us, as it sets a new standard for premium live casino entertainment on the market.”

The post Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch appeared first on European Gaming Industry News.

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Logifuture and Bolabet deepen partnership with addition of Zoom Soccer

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1 hour ago

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March 10, 2025

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Immersive virtual product adds 30,000 extra events to leading African sportsbook

Logifuture, a leading supplier of award-winning iGaming products, has strengthened its partnership with leading African sportsbook Bolabet with the integration of Zoom Soccer.

Zoom Soccer delivers ultra-realistic virtual events for sportsbook users, delivering tens of thousands of events every month for nonstop 24/7 action. With no off-peak moments and a packed schedule that’s always relevant, Zoom ensures continuous engagement. Powered by RNG for steady margins and consistent profits, it creates a fast-paced, immersive betting experience that mirrors the excitement of real football games.

This extended partnership means Bolabet is now able to offer more than 30,000 extra pre-match and in-play betting events each month to its players in Africa.

The move follows the successful addition of Simulate – another of Logifuture’s pioneering virtual products – to the Bolabet platform in August 2024.

Niccolo Cassettari, Group Chief Business Development Officer at Logifuture, said: “We are thrilled to deepen our collaboration with Bolabet through the addition of Zoom Soccer, building on the success we have seen with our Simulate partnership.

“At Logifuture, we remain focused on delivering fast-paced and entertaining sports products, and with the expansion of Zoom Soccer, we are poised to meet that demand.

“As the need for dynamic, quick-turnaround sports content increases, particularly in emerging markets, this integration will further strengthen Bolabet’s virtual sports portfolio and offer players an unparalleled gaming experience.”

Bolabet CEO Justin Palmer said: “Bolabet aims to deliver an engaging and interactive experience for our players and it’s a pleasure to welcome Logifuture’s Zoom Soccer to our product portfolio.

“The addition of Simulate last year has been hugely popular with our players and we are sure Zoom Soccer will further enhance our players’ experience.”

The post Logifuture and Bolabet deepen partnership with addition of Zoom Soccer appeared first on European Gaming Industry News.

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