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Ygam and NUS Charity Launch New Student Campaign

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Ygam has partnered with the NUS Charity to launch a new student campaign to help students recognise the signs of gambling harms and start crucial conversations.

As part of National Student Money Week, the Silence the Stigma campaign launched at Queen Mary University of London on March 6. The event will bring together leading academics to present the latest research on gambling harms, explore ways universities can better support students, and provide an opportunity for a panel discussion and live Q&A.

The charities aim to collaborate with universities and student unions across the UK to provide advice and guidance to students through a variety of resources. Additionally, Ygam offers free educational workshops for students and CPD training for university staff on the issue.

The latest Annual Student Gambling Survey which was published this week found that 49% of students are gambling and 32% of them state friends as the biggest influence on their gambling behaviour. Students who gamble are four times more likely to experience gambling harms compared to the general population. Student gamblers are spending on average £27.24 a week on gambling with almost 1 in 10 students spending between £51-£100 a week. For 36% their motivation to gamble was to have fun with friends, second only to making money (45%).

The survey demonstrates the strength of influence that friends and peers have within the context of student gambling behaviour. 29% of students who do not gamble said that they knew someone whose university experience had been adversely affected by gambling, with 24% struggling to pay for bills, 20% struggling to pay for accommodation, and 17% seeing their grades suffer. Yet less than half (48%) of non-gambling students were aware of the support available on campus for those experiencing gambling harms.

GambleAware data shows that 75% of people experiencing gambling harms feel unable to talk to loved ones, with stigma being the biggest barrier to opening up. Additionally, while 1 in 4 people believe they know someone affected by gambling harms, 61% hesitate to start a conversation due to concerns about stigma.

Claire Patel, Programme Lead for University and Student Engagement, said: “The survey findings once again emphasise that students remain a group that engages in gambling in significant numbers and are particularly vulnerable to gambling-related harms. Unique social factors, the transition to financial independence, and the disproportionate impact of rising living costs on UK university students all contribute to this vulnerability.

Conversations among students on campus play a vital role in both identifying and safeguarding against gambling harms. Our campaign recognises that friends and peers are key to shaping a positive university experience and have a strong influence on one another’s decision-making. Students are uniquely positioned to spot the signs of gambling harm in their peers, and we believe they, like university staff, should be equipped with the tools and information needed to offer support.”

Charlotte Britton-Stevens, Acting Head of Union Development, NUS Charity, said: “We are delighted to be working with Ygam on the Silence the Stigma campaign – designed to get young people talking about gambling harms. This year’s Annual Student Gambling Survey shows that 21% of surveyed student gamblers were in the ‘problem gambling’ category, versus just 4.2% in the general population. These concerning numbers highlight how this digital generation of students, impacted heavily by the cost-of-living crisis, are particularly susceptible to the empty promises of online gambling.

“The campaign offers much needed resources to ensure students notice gambling harms and understand how to get help for themselves and their peers. We believe these valuable conversations will lead to more students seeking support and are working closely with our member students’ unions to ensure advice services are aware of the campaign and ready to offer much needed guidance. We know how vital SU advice services are in improving the student experience during these challenging times.”

The post Ygam and NUS Charity Launch New Student Campaign appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen

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Award-winning game studio Peter & Sons has expanded its reach in Denmark through a new partnership with Spillehallen, one of the country’s most trusted and innovative gaming brands.

Spillehallen is a 100% Danish-owned company with over 45 years of experience in the national gaming industry. Known for its craftsmanship and visionary development team, Spillehallen has successfully transitioned from the world of physical slot machines to the online space, bringing its rich legacy to Spillehallen.dk. The company’s goal has always been to recreate the authentic feel and functionality of traditional Danish slots while enhancing them with modern design and technology.

Through this collaboration, Spillehallen players will gain access to Peter & Sons’ expanding portfolio of video slots, celebrated for their handcrafted art, cinematic sound design, and imaginative mechanics. Titles such as Barbarossa, Voodoo Hex, and Wild One reflect the studio’s signature approach — blending storytelling, bold aesthetics, and engaging gameplay to create unforgettable experiences.

Denmark stands as one of Europe’s most mature and well-regulated iGaming markets, making it a natural fit for Peter & Sons’ continued growth strategy. The partnership with Spillehallen underscores the studio’s mission to deliver creative, story-rich, and premium-quality gaming experiences to players in regulated markets worldwide.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”

Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”

This partnership marks another key milestone for Peter & Sons as it continues its expansion across Europe following recent launches in markets such as the UK, Italy, and the Netherlands.

The post Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen appeared first on European Gaming Industry News.

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MyEmpire Reborn: New Look, New Empires, New Features

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MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.

The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.

The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.

Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.

Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.

Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.

MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.

For more information and guidance, contact the team: https://www.miomedia.com/contact-us

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iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report

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Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.

The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.

Readers will learn what to expect from:

  • Regulatory developments in the industry’s most attractive markets.
  • Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
  • New marketing models built on emotional intelligence and data ethics.
  • The role of Web3, stablecoins, and gamified well-being.
  • The growing influence of ESG on the iGaming sector.

The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.

“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.

The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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