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GameOn partners with Shona ODonnell to launch event management service
Leading B2B PR and Marketing agency adds event management to its growing list of services together with industry events veteran
GameOn has partnered with industry events veteran Shona ODonnell to introduce a full-service event management offering for its clients.
Shona is one of the most experienced industry events specialists working for the likes of iGaming Business, Clarion Events and most recently Better Collective over a distinguished 20-year career.
This new partnership means GameOn can assist clients with creating and managing private, corporate and exhibition event initiatives, from low-level support up to a fully outsourced event marketing service.
The expansion into event management is a natural progression for GameOn following the successful launch of its Fractional CMO service and comes in response to increasing demand from clients for high-impact, strategically led event experiences.
Sarah Blackburn, Director of GameOn, said: “Having worked with Shona for many years, I can’t think of a better person to partner with us and I’m so thrilled that she’s agreed to collaborate with GameOn and our clients.
“Over the last twelve months, we’ve experienced a huge surge in demand, for us to support clients with events at all levels, which quickly sparked a conversation with Shona at the start of this year.
“We are really excited to welcome Shona to our team to deliver events that will create maximum impact for clients.”
Shona ODonnell added: “I’m thrilled to be working with Sarah, Andy and the team and can’t wait to get started.
“The scope of the service is intentionally broad so that we can support clients with all aspects of event management from venue booking to creating and managing a full event.”
With this expansion, GameOn continues to strengthen its position as the go-to agency for B2B iGaming brands, offering a full suite of PR, marketing, social media and now event management services to help clients amplify their brand.
The post GameOn partners with Shona ODonnell to launch event management service appeared first on European Gaming Industry News.

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RankRadar Launches “Operator’s Top Games” – Empowering Game Providers to Track and Compare Competitor Performance
RankRadar, the innovative game tracking and analytics platform for game providers, has launched a powerful new feature: Operator’s Top Games.
This new functionality enables game providers, their product teams, and account managers to gain deeper market insights by tracking and comparing the top-performing games of competitors across all monitored operators.
With this addition, game providers gain clear visibility into the competitive landscape. They can now track which competitor games are performing best across all monitored operators, stay ahead of market trends and shifts in player demand, and identify performance gaps as well as emerging opportunities. These insights enable providers to plan smarter release and marketing strategies — all backed by real-time data.
RankRadar Co-Founder & CEO Gjorgje Ristikj commented: “Operator’s Top Games was built to help RankRadar clients make faster, more informed decisions and stay ahead in an increasingly competitive landscape. Whether analysing competitors, monitoring market changes, or improving their own game positioning — this new feature gives teams the visibility and intelligence they need to drive success.”
The post RankRadar Launches “Operator’s Top Games” – Empowering Game Providers to Track and Compare Competitor Performance appeared first on European Gaming Industry News.
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DBET partners with Swedish Basketball Association for multi-year sponsorship deal
Immense Group is proud to announce that its sport betting brand DBET has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. The collaboration, which will kick off with the Women’s European Championship 2025, marks a significant step in DBET’s ongoing commitment to deepening its presence in Sweden’s sports landscape and enhancing the experience for Swedish basketball fans.
As part of the partnership, DBET will sponsor the senior national teams and the SBL leagues, SBL Dam and SBL Herr. The deal will extend through to the Men’s World Championship 2027, providing ample opportunity to engage with Swedish sports fans across multiple platforms and events.
“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community involvement. This new collaboration with Swedish basketball underscores DBET’s commitment to growing its brand presence while supporting the expansion of Swedish basketball on both the national and league levels.
“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”
This collaboration builds on DBET’s growing presence in Swedish sports, including its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association. DBET remains committed to expanding its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.
The post DBET partners with Swedish Basketball Association for multi-year sponsorship deal appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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