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Coral Becomes Birmingham City’s Official UK Betting Partner

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Birmingham City Football Club has announced leading British betting operator Coral as its Official UK Betting Partner.

Coral, owned by Entain, has signed a multi-year partnership with the club that will run through to the end of the 2027/28 football season. Coral will look to use the new partnership to reward and entertain Birmingham City supporters with a range of engaging content and activation activities. These will include acting as the official goal sponsor, collaborating on the Fan Park ahead of match days and providing fans with once in a lifetime experiences.

The deal will also see Coral branding pitch-side on the Club’s new digital screens and perimeter boards at St. Andrew’s @ Knighthead Park.

Birmingham City Chief Executive Officer, Jeremy Dale, said: “We are thrilled to welcome Coral onboard as the latest partner to join us on our exciting journey. In Coral, we are entering a partnership with a brand which puts the customer at the heart of its operation, something we care deeply about here at Blues with our supporters.

“We are aligned on our values and share a burning ambition to deliver an excellent product which our supporters can be proud of. This isn’t a journey we will go on alone and we are delighted that Coral has chosen to embark on this adventure with us. We love the focus on fans from Coral so it was very simple to build a programme that we both embraced.”

Charlotte Emery, Chief Marketing Officer for Coral (Entain UK Brands), said: “Having made the decision to return the Coral brand to football, it was key we partnered with a club that not only has a similarly long history to our own, but is also looking firmly to the future, with a long-term plan for success.

“Most importantly, we wanted to work with a club that shares our passion to put the fans first. We know Birmingham City FC and its fans are on a great journey, and we are thrilled that Coral will be here for that journey every step of the way.”

The post Coral Becomes Birmingham City’s Official UK Betting Partner appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Connor Williams: ‘iGB L!VE is critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry.’

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Connor Williams has been a director at Velo Capital Partners for more than 6 years, managing over 35 portfolio companies including the likes of Oddin, WinZO, and Novig.

His core thematic focuses include next gen casino content, B2C regulatory arbitrage, and the ‘gamblification” of mass market sectors such as video gaming and finance. He explains why Pitch iGB is critical to the industry, the impact of over-regulation on innovation and the importance of keeping a ‘fresh mind’.

You are part of the judging panel for Pitch iGB – how important do you think it is for the industry to come together and support new entrepreneurial businesses?

CW: The Pitch iGB competition is one of the key routes to democratising startup investing in the sector which is critical in unearthing new and disruptive businesses. This is even more critical to developed regions like the UK where innovation opportunities can be overlooked in the service of “safe and consistent”.

What are you looking for in terms of entries – what constitutes a winning submission?

CW: As a VC investor we target outsized returns on our investment for the early stage risk that we take. This means a winning submission needs to be swinging for the fences in terms of both scalability and disruption. Product is currently quite stale, user experience is far from being optimised, and over-regulation is stymying the incumbents and that’s where the opportunity lies.

In your experience how difficult is it for iGaming businesses to secure funding from the mainstream banking sector?

CW: The banking sector is risk constrained from a number of different angles and this is important to understand in the context of available funding for iGaming. That being said, the fintech sector at large is very keen to engage more with our sector, especially around payments. External funding in iGaming in general is more difficult to obtain, this holds true for listed businesses as well as startups, partially due to structural restrictions within the finance sector and partly due to a history of several bad actors on the operator side that the industry has yet to overcome. I think this challenge represents a specific opportunity for in-sector speciality lending not dissimilar to user acquisition financing businesses in the consumer and video gaming sectors.

How does the event contribute to the health of the industry: what do businesses gain from participating in iGB L!VE?

CW: Our sector is one that has historically been a bit disconnected, particularly at the large operator and supplier level. These events are critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry that (in my view) eventually needs to lead to the mass market the way the likes of online consumer and fintech businesses have. In order to achieve this the industry needs to be able to demonstrate that tech is now at a place where players can be almost completely insulated from player harm; and operators need to finally embrace this as the days of high staking whales (in regulated markets like the UK) are clearly coming to an end.

How would you describe the iGB L!VE experience – what does it deliver?

CW: iGB is like a cheat-sheet for all the latest happenings in the gaming sector, it’s an amazing opportunity to catch up with colleagues and meet new players in the market. In addition, one gets the latest insights of the industry’s thought leaders that you won’t get without travelling outside of the country.

In your view what are the main trends and technologies impacting the industry and that will be evident on the iGB L!VE show floor?

CW: The industry is currently reeling from a combination of over-regulation and over-taxation. This has lead to two predominant trends in regulated markets: a decisive shift to the black market and the rise of crypto solutions (the two not being wholly mutually exclusive). B2B tech is largely solved at this stage and is seeing a retreat due to the failure of B2B incumbents to innovate sufficiently, while services and content are still exciting places to cast an eye in the vertical. Specifically on the content side, we are seeing many operators attempt to shift this in-house (with limited success to date) which is seeing content providers shifting more towards innovation in content that is starting to cross into casual mobile gaming mechanics. AI remains a sector that iGaming is significantly behind other industries on and I am hoping we hear more about shifts towards agentic thinking, scalable solutions to sub-par AI art/animation/content to-date, and more ambitious pushes towards long term value drivers (such as bespoke gambling LLMs and innovation around classical model training loops).

How important is it that iGB L!VE is taking place in London a city regarded as being the home of iGaming?

CW: iGB is critical for visitors as the major industry event in the UK. As a market that is highly regulated and developed, iGB is critical to help one keep a fresh mind on industry trends and meet new entrants that are changing the rules of the game.

 

The post Connor Williams: ‘iGB L!VE is critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry.’ appeared first on European Gaming Industry News.

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A Blood Drop is a Lifeline: FBM Foundation ignites hope on World Blood Donor Day

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FBM Foundation celebrated the World Blood Donor Day, on June 14th , with a dedicated initiative. With the theme “A Drop of Blood is a Gift of Life,” FBM Foundation held a successful blood donation drive at One Corporate Center, Pasig City, in partnership with Philippine Red Cross, and proved once again that compassion knows no bounds.

A total of 40 registered donors successfully completed their donations in Pasig City last week in an inspiring turnout that reflects the growing commitment of individuals to support this life- saving cause.

Now an annual tradition, FBM Foundation’s blood donation drive continues to grow in participation and impact. This year, over 50 Champion volunteers registered to donate blood for a better cause, with strong follow-through that signals a rising spirit of solidarity and community involvement.

Through a few minutes of their time, these individuals made a significant contribution toward saving lives. Their commitment demonstrates the vital role of volunteerism in building healthier, more compassionate communities across the Philippines.

This FBM Foundation initiative, conducted in close collaboration with Philippine Red Cross, highlights the ongoing need for safe, regular blood donations in the country. It also serves as a call to action, reminding all of us that behind every unit of donated blood is a life that may be saved.

“This initiative is more than just a campaign—it’s a movement,” said Pepe Costa, FBM Foundation’s Representative in the Philippines. “It reflects our shared responsibility and the power each of us holds to make a difference, while also showcasing commitment to our ongoing roadmap to uplift communities through long-term, purpose-driven actions.”

Over the years, FBM Foundation has implemented a wide range of programs focused on healthcare access, empowerment support, and emergency assistance. These include hospital aid initiatives, educational activities to students in need, and community-based healthcare projects promoting preventive care and wellness for children and families.

FBM Foundation continues to champion causes that uplift lives and foster solidarity. Through events like this one, it unites communities in meaningful action—helping ensure that safe blood is available for those in need, and reminding us all of the extraordinary impact of giving.

 

The post A Blood Drop is a Lifeline: FBM Foundation ignites hope on World Blood Donor Day appeared first on European Gaming Industry News.

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ZITRO EXPERIENCE PERU: A NEW EDITION THAT REAFFIRMS ITS LEADERSHIP IN THE REGION

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On June 17th, Zitro held a new edition of its Zitro Experience Peru event during the PGS trade show in Lima.

Already established as a key gathering for the gaming industry in the region, the event brought together the country’s top operators to get an exclusive look at the latest innovations Zitro is bringing to the Peruvian and Latin American markets.

At the event, Zitro unveiled its new CONCEPT cabinets along with games debuting for the first time in the region, including highlights like Rainbow Birds, Wonder Dream, Devil’s Link, Legendary Sword, King Fu Frog, Triple Charm Journey, and Fairyland Quest. They also announced new additions to their WAP (Wide Area Progressive) game library, which is already active in Panama, Argentina, and Costa Rica—and will soon be available in Peru as well.

Another major launch was the Grand Mega Lounge, an evolution of the highly successful Mega Lounge. Designed for the CONCEPT cabinet line, this new offering features games with Grand Mega and Mega jackpots, taking the gaming experience on the floor to a new level.

Zitro Digital also showcased digital versions of its land-based titles, featuring ‘Avalon’ from the Legendary Sword series, alongside Fu Pots Spring, Twist Casino, and Empress—the latest title from the Bashiba Link series. The digital portfolio further included a broad range of video bingo and slot games, all carrying Zitro’s signature style and gameplay experience.

“Reuniting with our clients and friends in Peru is always a great pleasure,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “I’m proud of the amazing reception CONCEPT and its new games have received. This new product line, complementing our GLARE cabinets, directly addresses our growing presence and market share in Peru, where there’s strong demand for new offerings. This pushes us to provide a variety of cabinet options, avoiding a uniform presentation of Zitro games in casinos. We appreciate the trust operators place in Zitro and reaffirm our commitment to the Peruvian market, where we will continue to invest strongly.”

Sebastián Salat, Zitro’s President – International, added, “Zitro Experience Peru has become a flagship event in the gaming industry for both Peru and Latin America. This exclusive gathering lets us connect closely with our clients, share the latest updates tailored to this market, and receive feedback that helps us keep developing standout products. We thank all our clients once again for their presence and support at this event.”

The post ZITRO EXPERIENCE PERU: A NEW EDITION THAT REAFFIRMS ITS LEADERSHIP IN THE REGION appeared first on European Gaming Industry News.

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