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What’s Next in 2025: An Open Letter from Twitch CEO Dan Clancy

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As we have done for the past two years, I want to share some of the activities and priorities we’re focused on for 2025. But before I talk about the future, I want to thank all of our streamers for yet another amazing year. The streamers that come here everyday and build communities are what make Twitch a truly unique service – they’re why we exist. More than ever, in today’s world, we all want and need to find belonging and connection with other people.

Twitch continues to be a place for creativity, sharing experiences, and growing together. Our community is passionate and leaned in. We have something special that fills a universal need. As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an exciting place for new creators and viewers to build and find their communities. We’ll continue to focus on expanding our user base and introducing more people to livestreaming, as well as the critical and important work of supporting those who have already found a home here.

Before I get into what’s next, I wanted to walk through just a few key accomplishments from 2024. In August of last year, we kicked off Creator Clubs. We wanted to help streamers deepen their connections with other creators, and at the same time, access new audiences. By the end of the year, our Discord server housed more than 4,000 Affiliates and Partners across six different clubs. There’s a lot more to come in 2025. We also made big investments in Stream Together in 2024. We launched Drop Ins, to take the guesswork out of planning a joint stream, and rolled out collaborative features like Shared Chat and Shared Viewership, which make it easier to connect communities and audiences. We’re always working to help streamers earn more from their passions on Twitch, too. At the start of last year, we updated the Plus Program, giving qualifying streamers access to higher revenue shares. Since launching this program, we’ve seen a 4x increase in the number of Partners who’ve taken advantage and benefitted from these revenue shares.

Without further ado, here are some of the things we will be working on in 2025.

New tools and opportunities to help you grow your earnings and reach new viewers

Growing Your Audience Through Collaboration

Collaboration is a core part of Twitch—our service is all about connecting and creating with others. The tools we’re building are designed to make it easier to stream with a friend or bring more people into the conversation, without a ton of planning and prep work.

  • We are working on features to help you earn more money while collaborating. In particular we will be launching Shared Hype Trains for people using Stream Together or Shared Chat and will be exploring other monetization features that can be used when you are collaborating to drive more revenue like shared sub goals.
  • Plus, we’ll add the ability to start and manage Shared Chat sessions right from the mobile app so that you can use it when you are collaborating in the real world either IRL or at an activity or event.
  • We also will continue to explore ways to help smaller streamers find other streamers who are interested in collaborating and by creating communal events like Trick or Treat.

Improving the Mobile Viewing Experience

We want to help viewers quickly find content to watch, and help streamers grow their communities—recent updates like the Discovery and Clips feeds were built with that in mind.

  • In the middle of the year, we will be adding the ability to provide both landscape and vertical video through Enhanced Broadcasting and will integrate the vertical video source into the mobile app depending upon the orientation of the phone.
  • We will continue to invest in the feed to help viewers find content, reducing the time it takes to load as you swipe, improving the quality of the streams we recommend and exploring adding more signals like chat.

More Ways to Edit and Share Clips

Clips help you capture and share your best moments, anywhere and everywhere. They keep your community members updated on what happened if they missed your latest stream and help introduce you and your content to new audiences off of Twitch. We’ve loved seeing our community get creative with this feature.

  • This year, we’ll make it easier to find, edit, and share clips, while giving you the tools to see how they grow your community.
  • Expect smoother editing, new ways to highlight epic moments live, and fresh ways to inspire your viewers to share your content far and wide.
  • We also will be looking at more automated ways to find the best moments in your stream so you can share clips right after your stream.

Unlocking Monetization for Everyone

We want you to be able to take advantage of our monetization tools, whether you’re just getting your community started, or have been on Twitch for a while.

  • In 2025, we’re excited to open up monetization tools—subscriptions and bits—to most streamers, from day one. This will allow creators, regardless of their status, to grow their communities and start building earnings through direct patronage.
  • We’re also introducing an option, which will allow all streamers to use their earnings on purchases within Twitch.

Fuel More Creator Sponsorships

In 2024, we worked to bring more sponsorship opportunities to creators, with features like Sponsored Subscriptions and Channel Skins. But we’re not stopping there.

  • This year, we’re launching a new tool that will make it easier for streamers to let brands know that they’re interested in collaborating, and help brands discover new channels to partner with.
  • We are exploring new types of sponsorships and in particular will be working to expand the matching gift subscriptions feature that was part of SUBtember and Bonus Round through sponsorships.

More frequent promotional events

This year, we will also expand our promotional offerings, with more chances for streamers to earn throughout 2025.

  • We will be launching more sitewide promotions and discounts throughout the year to give creators more chances to earn and bring their communities together. We also will be exploring features that will allow streamers to offer discounts and promotions just on their streams during special events. Streamers will be able to opt out if they do not wish to participate in any of these promotions.
  • Our first promotion of the year will run from 10:00am PT on Thursday, March 27 through to 10:00am PT on Monday, March 31; it will feature a 35% discount on Gift Sub bundles of five or more. This offer will be available on both the Web and Mobile application.

Interactive Features that Drive Community Support

We believe that the connection between streamers and their communities is at the heart of what makes Twitch special, and we want to help you deepen that connection this year.

  • We’re launching a new feature that will allow viewers to react to specific moments on stream with Bits, and rally other viewers to join in. Similar to how Hype Train works, these reactions will play a key role in creating fun moments for streamers and their communities.
  • The ability to create custom Power-ups are on the way, and we can’t wait to see how they will be used to elevate streams in the coming year.

Building Streamer Affinity and Connection

We’re focusing on community in other ways too, with new tools and features to support special events, growing its ambassador and unity guild programs, and more.

Global Expansion of Unity Guilds and Ambassadors

Unity Guilds and Ambassadors were an integral part of fostering the Twitch community in 2024.

  • With the launch of the Pride Guild, Guilds grew 142% and had their own dedicated space at TwitchCon, which will return in 2025. This year, we’re expanding Guilds to include more languages, and to better support our global community.
  • Ambassadors from around the world will have continued growth opportunities, too. We’re doubling our Ambassador count in 2025 with a planned expansion in many regions, including LATAM.

Updated Enforcement System and New Tools

We’re doubling down on our commitment to make Twitch the safest place to stream. It’s important to us that our rules are easy to follow, and that our community is given room to learn from mistakes when they make them. We know that for many people, Twitch is their livelihood—and we remain committed to helping set our community up for success.

  • In February we introduced expiring violations. In the past, when someone broke one of our policies, those violations stayed on their account forever. Most violations now expire after a set amount of time. Violations we issue for our highest severity, highest harm policies won’t expire.
  • Coming soon, if you break a Community Guideline, we’ll provide more information at the account level about what content—whether a chat message or a part of a stream—violated our policies.
  • And on the tooling side, we’re expanding our moderator tools. Mods are a core part of the Twitch community, and we’re excited to roll out updates that make moderating even easier—from Mobile Mod View on Android, to an updated Moderation Settings page that’ll make it easier for mods to set up preferences, when they’re just starting out.

The post What’s Next in 2025: An Open Letter from Twitch CEO Dan Clancy appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Americas Weekly Roundup – July 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions. The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines.

Luckbet has announced Vitor Paulin as its Chief Marketing Officer (CMO), bringing his expertise in branding, digital marketing, data-driven strategies, performance, CRM and user experience optimisation to lead the brand’s positioning at a strategic moment for the betting sector in Brazil. With a consolidated track record in branding, strategy and communication, Paulin takes on the mission of boosting the company’s marketing initiatives, strengthening its presence in the market. Having worked for renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer and Grupo Aposta Ganha, Vitor has accumulated experience in leadership positions, including CMO and Chief Growth Officer.

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences. Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking. This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

Partnerships

Hasbro has announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay. The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

The Indiana Fever announced that one of the world’s leading online betting companies, bet365, is joining the team as its Official Sportsbook Partner for the 2025 season. Bet365 will step into the game with a lineup of fan-focused features that will be integrated across the Fever’s media and game day experience. As part of the partnership, bet365 will have a strong presence throughout the Fever season, including having a brand presence across Fever Radio Network broadcasts, team social content and the Fever mobile app.

The post Gaming Americas Weekly Roundup – July 7-13 appeared first on European Gaming Industry News.

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INSPIRED ENTERTAINMENT PARTNERS WITH TORRERO TO EXPAND REACH THROUGH CONTENT AGGREGATION PLATFORM

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has announced a partnership with Torrero, a casino and sportsbook platform aggregator.

Through this strategic collaboration, Inspired’s acclaimed portfolio of games is now live on the Torrero platform, expanding its reach across regulated markets including the United Kingdom, Estonia and Mexico.

The rollout includes Inspired’s most successful slot titles such as the enduring fan-favourite Gold Cash Free Spins™, the iconic Cops ‘n’ Robbers Bigger Big Money™, and the recent smash hit Golden Winner Grand Chance™. Inspired’s growing portfolio of titles offers curated blend of time-tested classics, seasonal favourites and fresh, high-impact releases designed to engage and retain players across diverse markets.

This collaboration marks another significant milestone in Inspired’s continued global expansion and reaffirms its focus on building strong, scalable partnerships that drive growth in key territories. By joining forces with Torrero, Inspired aims to captivate new audiences while further solidifying its leading presence in the competitive iGaming landscape.

Claire Osborne, Vice President at Inspired Entertainment, said: “We’re excited to partner with Torrero to bring our diverse games portfolio to new audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and performance. This collaboration will deliver exceptional entertainment experiences to Torrero’s operator network and their players worldwide.”

Aleksei Tolstov, Head of Business Development at Torrero, added: “Partnering with top-tier content providers like Inspired is central to our growth strategy. Inspired’s compelling, high-quality games add tremendous value to our platform, and we look forward to building on this relationship as we continue to deliver best-in-class iGaming entertainment to our customers.”

The post INSPIRED ENTERTAINMENT PARTNERS WITH TORRERO TO EXPAND REACH THROUGH CONTENT AGGREGATION PLATFORM appeared first on European Gaming Industry News.

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SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon

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From 16–18 September 2025, the global sports betting and iGaming community will converge at the Feira Internacional De Lisboa for SBC Summit 2025 – an industry-defining exhibition and conference designed to bring scale, structure, strategic dialogue and actionable business opportunities to the evolving gaming landscape.

This year’s edition is set to welcome 30,000 delegates and will unfold across an expanded 135,000 square metre venue space. With 700+ exhibitors, 550+ speakers, and a structured layout spanning 5 vertical-specific zones, the event reflects both the complexity and global reach of today’s gaming ecosystem.

An Evolving Format to Match Industry Needs

The layout of SBC Summit 2025 has been carefully designed to reflect the multifaceted nature of the gaming industry. Each of the five dedicated zones will focus on a key vertical, with its own exhibition floor, conference stage, and networking areas. This format aims to enhance relevance for attendees by enabling more focused exploration, conversation, and business development.

In addition to these zones, the event will host two specialist summits:

  • Affiliate Leaders Summit
  • Payment Expert Summit

These dedicated summits allow for deeper interaction among professionals operating in specific areas of the gaming value chain.

A Multi-Stage Conference Agenda

The conference programme will span seven stages, hosting over 550 speakers. Among many highlights will be headline speaker appearances from global superstars – such as marketing & tech pioneer Gary Vaynerchuck, with others to be announced shortly. Sessions are set to address core topics such as:

  • Application and implementation of Web3.0, AI, Blockchain and other booming technologies
  • Player protection and responsible gaming
  • Evolving regulation and compliance in Global & Emerging markets
  • Payment solutions and financial innovation
  • Advances in iGaming and casino tech
  • Affiliate strategies and performance marketing

Session formats will vary – including keynotes, workshops, and roundtable discussions– designed to encourage both knowledge sharing and interactive dialogue.

Beyond the Sessions: Networking and Media Infrastructure

To support both formal and informal engagement, the venue will also feature a dedicated media headquarters and a food festival area – offering relaxed settings for interviews, content creation, and spontaneous networking.

SBC Summit 2025 continues to position itself as a significant touchpoint for industry professionals seeking not only visibility, but also long-term growth opportunities and strategic partnerships.

Evenings of Connection: Networking Events & Infinity Lisbon Closing Party

SBC Summit 2025 isn’t just about the sessions and exhibition floor – it’s about the connections that spark after hours. This year’s lineup of networking events invites delegates to experience Lisbon’s vibrant nightlife through a curated series of parties, dinners, and celebrations hosted at the city’s most iconic venues.

The week kicks off with the SBC Summit Opening Party on Tuesday, 16 September, at Urban Beach – one of Lisbon’s hottest night spots – featuring headline sets by international DJs Joel Corry and Imanbek. It’s the perfect setting to unwind, network, and set the tone for the days ahead.

On Wednesday, 17 September, a trio of exclusive events will unfold across Lisbon:

  • The C-Level & Operator VIP Dinner & Networking Party at SUD Lisboa, offering luxury dining and breathtaking views of the 25 de Abril Bridge from its rooftop terrace
  • The Payment Expert Summit VIP Dinner & Party at Kais Restaurante Bar, designed for professionals in the Emerging Tech and Payments sphere
  • And the Affiliate Leaders Awards 2025 at MEO Arena, celebrating affiliate excellence with a glamorous awards ceremony and gala dinner

The Summit culminates in a spectacular finale: the Infinity Lisbon Closing Party 2025, held on Thursday, 18 September at the iconic MEO Arena. With superstar DJs Alok and Timmy Trumpet headlining, this event promises to be a high-energy, unforgettable close to an impactful week of business and celebration.

From casual mingling to VIP experiences, SBC Summit 2025 ensures that meaningful connections happen at every level – both on and off the show floor.

 

For full details, visit the official event site: sbcevents.com/sbc-summit

The post SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon appeared first on European Gaming Industry News.

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