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What’s Next in 2025: An Open Letter from Twitch CEO Dan Clancy

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As we have done for the past two years, I want to share some of the activities and priorities we’re focused on for 2025. But before I talk about the future, I want to thank all of our streamers for yet another amazing year. The streamers that come here everyday and build communities are what make Twitch a truly unique service – they’re why we exist. More than ever, in today’s world, we all want and need to find belonging and connection with other people.

Twitch continues to be a place for creativity, sharing experiences, and growing together. Our community is passionate and leaned in. We have something special that fills a universal need. As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an exciting place for new creators and viewers to build and find their communities. We’ll continue to focus on expanding our user base and introducing more people to livestreaming, as well as the critical and important work of supporting those who have already found a home here.

Before I get into what’s next, I wanted to walk through just a few key accomplishments from 2024. In August of last year, we kicked off Creator Clubs. We wanted to help streamers deepen their connections with other creators, and at the same time, access new audiences. By the end of the year, our Discord server housed more than 4,000 Affiliates and Partners across six different clubs. There’s a lot more to come in 2025. We also made big investments in Stream Together in 2024. We launched Drop Ins, to take the guesswork out of planning a joint stream, and rolled out collaborative features like Shared Chat and Shared Viewership, which make it easier to connect communities and audiences. We’re always working to help streamers earn more from their passions on Twitch, too. At the start of last year, we updated the Plus Program, giving qualifying streamers access to higher revenue shares. Since launching this program, we’ve seen a 4x increase in the number of Partners who’ve taken advantage and benefitted from these revenue shares.

Without further ado, here are some of the things we will be working on in 2025.

New tools and opportunities to help you grow your earnings and reach new viewers

Growing Your Audience Through Collaboration

Collaboration is a core part of Twitch—our service is all about connecting and creating with others. The tools we’re building are designed to make it easier to stream with a friend or bring more people into the conversation, without a ton of planning and prep work.

  • We are working on features to help you earn more money while collaborating. In particular we will be launching Shared Hype Trains for people using Stream Together or Shared Chat and will be exploring other monetization features that can be used when you are collaborating to drive more revenue like shared sub goals.
  • Plus, we’ll add the ability to start and manage Shared Chat sessions right from the mobile app so that you can use it when you are collaborating in the real world either IRL or at an activity or event.
  • We also will continue to explore ways to help smaller streamers find other streamers who are interested in collaborating and by creating communal events like Trick or Treat.

Improving the Mobile Viewing Experience

We want to help viewers quickly find content to watch, and help streamers grow their communities—recent updates like the Discovery and Clips feeds were built with that in mind.

  • In the middle of the year, we will be adding the ability to provide both landscape and vertical video through Enhanced Broadcasting and will integrate the vertical video source into the mobile app depending upon the orientation of the phone.
  • We will continue to invest in the feed to help viewers find content, reducing the time it takes to load as you swipe, improving the quality of the streams we recommend and exploring adding more signals like chat.

More Ways to Edit and Share Clips

Clips help you capture and share your best moments, anywhere and everywhere. They keep your community members updated on what happened if they missed your latest stream and help introduce you and your content to new audiences off of Twitch. We’ve loved seeing our community get creative with this feature.

  • This year, we’ll make it easier to find, edit, and share clips, while giving you the tools to see how they grow your community.
  • Expect smoother editing, new ways to highlight epic moments live, and fresh ways to inspire your viewers to share your content far and wide.
  • We also will be looking at more automated ways to find the best moments in your stream so you can share clips right after your stream.

Unlocking Monetization for Everyone

We want you to be able to take advantage of our monetization tools, whether you’re just getting your community started, or have been on Twitch for a while.

  • In 2025, we’re excited to open up monetization tools—subscriptions and bits—to most streamers, from day one. This will allow creators, regardless of their status, to grow their communities and start building earnings through direct patronage.
  • We’re also introducing an option, which will allow all streamers to use their earnings on purchases within Twitch.

Fuel More Creator Sponsorships

In 2024, we worked to bring more sponsorship opportunities to creators, with features like Sponsored Subscriptions and Channel Skins. But we’re not stopping there.

  • This year, we’re launching a new tool that will make it easier for streamers to let brands know that they’re interested in collaborating, and help brands discover new channels to partner with.
  • We are exploring new types of sponsorships and in particular will be working to expand the matching gift subscriptions feature that was part of SUBtember and Bonus Round through sponsorships.

More frequent promotional events

This year, we will also expand our promotional offerings, with more chances for streamers to earn throughout 2025.

  • We will be launching more sitewide promotions and discounts throughout the year to give creators more chances to earn and bring their communities together. We also will be exploring features that will allow streamers to offer discounts and promotions just on their streams during special events. Streamers will be able to opt out if they do not wish to participate in any of these promotions.
  • Our first promotion of the year will run from 10:00am PT on Thursday, March 27 through to 10:00am PT on Monday, March 31; it will feature a 35% discount on Gift Sub bundles of five or more. This offer will be available on both the Web and Mobile application.

Interactive Features that Drive Community Support

We believe that the connection between streamers and their communities is at the heart of what makes Twitch special, and we want to help you deepen that connection this year.

  • We’re launching a new feature that will allow viewers to react to specific moments on stream with Bits, and rally other viewers to join in. Similar to how Hype Train works, these reactions will play a key role in creating fun moments for streamers and their communities.
  • The ability to create custom Power-ups are on the way, and we can’t wait to see how they will be used to elevate streams in the coming year.

Building Streamer Affinity and Connection

We’re focusing on community in other ways too, with new tools and features to support special events, growing its ambassador and unity guild programs, and more.

Global Expansion of Unity Guilds and Ambassadors

Unity Guilds and Ambassadors were an integral part of fostering the Twitch community in 2024.

  • With the launch of the Pride Guild, Guilds grew 142% and had their own dedicated space at TwitchCon, which will return in 2025. This year, we’re expanding Guilds to include more languages, and to better support our global community.
  • Ambassadors from around the world will have continued growth opportunities, too. We’re doubling our Ambassador count in 2025 with a planned expansion in many regions, including LATAM.

Updated Enforcement System and New Tools

We’re doubling down on our commitment to make Twitch the safest place to stream. It’s important to us that our rules are easy to follow, and that our community is given room to learn from mistakes when they make them. We know that for many people, Twitch is their livelihood—and we remain committed to helping set our community up for success.

  • In February we introduced expiring violations. In the past, when someone broke one of our policies, those violations stayed on their account forever. Most violations now expire after a set amount of time. Violations we issue for our highest severity, highest harm policies won’t expire.
  • Coming soon, if you break a Community Guideline, we’ll provide more information at the account level about what content—whether a chat message or a part of a stream—violated our policies.
  • And on the tooling side, we’re expanding our moderator tools. Mods are a core part of the Twitch community, and we’re excited to roll out updates that make moderating even easier—from Mobile Mod View on Android, to an updated Moderation Settings page that’ll make it easier for mods to set up preferences, when they’re just starting out.

The post What’s Next in 2025: An Open Letter from Twitch CEO Dan Clancy appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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OMEN VALORANT Challengers South Asia 2025 Split 2 set to kick off on May 16 with a prize pool of INR 29 lakhs

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The top 8 teams battle for a spot at the Split 2 LAN finals on May 31 and June 1

The stage is set for the OMEN VALORANT Challengers South Asia 2025 Split 2 (OMEN VCSA Split 2) as eight of the region’s finest VALORANT teams prepare to clash for glory and a prize pool of INR 29 lakhs. Organised by NODWIN Gaming, a leader in the global esports and gaming ecosystem, in collaboration with Riot Games, makers of the globally acclaimed title, VALORANT, Split 2 of the OMEN VCSA will feature three weeks of high-octane action.

Following a highly competitive Split 1 that amassed over 10 million views across platforms, the tournament enters a critical phase with heightened stakes. Of the eight remaining teams, only the top three will secure a place at the LAN Finals, where they will compete not only for the championship title and prize pool but also for essential Challenger Points that play a decisive role in their qualification journey toward VCT Ascension Pacific 2025.

From the Organizers

Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming: “The OMEN VALORANT Challengers South Asia is part of a growing ecosystem that’s being shaped by the passion of our players, the energy of the community, and the support of our partners. Split 1 has already shown just how strong that foundation is, with great viewership and fan engagement. As we move ahead, the focus is on creating more opportunities for players and putting South Asia firmly on the global VALORANT map. The potential here is massive—and we’re just getting started.”

Sukamal Pegu, Esports Lead, South Asia, Riot Games: “Split 1 of the OMEN VALORANT Challengers South Asia 2025 laid a strong foundation, elevating the competitive bar and uncovering standout talent from across the region. As we move into Split 2, we expect the intensity to rise even further. At Riot Games, our vision is to build a sustainable esports ecosystem in South Asia, one that empowers players, engages fans, and creates a clear pathway to bigger stages in the VCT (VALORANT Champions Tour) Circuits like the OMEN VALORANT Challengers South Asia are central to that vision, and Split 2 represents another key milestone in shaping the future of competitive VALORANT in the region.”

Prize Pool Distribution:

  • Split 2 Winner: ₹12,15,000
  • Runner-up: ₹6,48,000
  • 3rd Place: ₹4,45,500
  • 4th Place: ₹2,43,000
  • 5th Place: ₹1,21,500
  • 6th Place: ₹1,21,500
  • 7th Place: ₹81,000
  • 8th Place: ₹81,000

Opening Matches:

  • May 16, 2025 | 3:00 PM: Velocity Gaming vs Asterisk
  • May 16, 2025 | 6:00 PM: Reckoning Esports vs GE Academy
  • May 17, 2025 | 3:00 PM: Revenant x Spark vs XO IND
  • May 17, 2025 | 6:00 PM: DotExe Esports vs S8UL Esports (BO3)

An Invitation to the Community

NODWIN Gaming and Riot Games welcome fans, players, and esports enthusiasts from across the region to be a part of the OMEN VALORANT Challengers South Asia 2025. With three high-stakes splits offering a shot at VCT Ascension Pacific 2025, the tournament marks a major step forward for VALORANT esports in the region.

Together, NODWIN Gaming and Riot Games continue to strengthen the esports ecosystem in South Asia, amplifying player stories, uncovering new talent, and uniting fans in celebration of esports brilliance.

Check out the thrilling broadcast of the OMEN VCSA 2025 on the following links :-

Hindi and English broadcast on NODWIN Gaming’s Official YouTube Channel

Hindi Broadcast on NODWIN Gaming’s Official Facebook Page

___________________________________________________________________________

OMEN VALORANT Challengers South Asia 2025 Split 2 – Teams & Rosters

 

Team Name Players
Velocity Gaming Russ
Lightningf
SkRossi
damaraa
Madelyn
SynX
Coach – GodspeedxD
Revenant XSpark Antidote
Rawfiul
DEATHMAKER
Azys
Georgyy
venka
Coach – Gobz
Reckoning Esports Paradox
Deadly10
Trickyy
Bgg
moner
Garv
Mojo
Coach – Inthra
GE Academy kibojn
r1seN
Envy2k
LilBOii
Yuvi
SmokeA
Coach – aRubyz
S8UL Hellff
k1ngkappa
miz
techno
HYBR1DD
Hoax
Coach – HellrangeR
DotExe Esports RvK
Makaveli
Trinity
deecee
Kohli
TERMI
Sanak
Coach -AYAN
Asterisk Bullet
YasH
haeart
rinsat
Enzyy
Homeboy
PRIME
Coach -Sieh
XO IND ShivamVLR
DOXZ3RRR
tryst
ScaR
Marcai
RozsteR
GauRanG
Coach -darksoul

—————————————————-

The post OMEN VALORANT Challengers South Asia 2025 Split 2 set to kick off on May 16 with a prize pool of INR 29 lakhs appeared first on European Gaming Industry News.

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Why 92% of Players Quit: Duamentes Report Exposes Costly Mistakes Across the GameDev Industry

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The GameDev industry has stopped growing. Despite strong top-line numbers — mobile ($96.2B), console ($52.4B), and PC ($40.4B) — studios are being stretched by rising production costs, gameplay fatigue, and shifting user expectations.  

The Global GameDev market is valued at $189.3B in 2025, signalling stabilization — not acceleration. In mature regions like the US and Europe, growth has stalled entirely. The industry is under pressure: studios are shutting down, layoffs are rising (Meta, Codemasters, Respawn, Nerial, NetEase Games and more), the old success formulas no longer work, and the post-pandemic boom is over.

Duamentes Gaming Report 2025 highlights the urgent need for change: player retention is broken, and most studios fail to understand what players actually want — and by the time they find out in beta, it’s too late to save the game or the business behind it, with examples including:

  1. Suicide Squad: Kill the Justice League (Rocksteady, 2024) launched to high expectations but faced poor reviews and rapid player drop-off, reportedly losing over $200 million before support was scaled back in early 2025.
  1. Concord (Firewalk Studios, 2024) drew immediate criticism for lacking originality in a crowded hero shooter market, with doubts about its relevance even before launch.
  1. XDefiant (Ubisoft, 2024) launched with promise but quickly declined due to balance issues and low retention, leading to its shutdown and studio closure in 2025.

“Studios keep building games players don’t want, delay testing, misread player behavior, and try to fix retention too late. We’re seeing the same mistakes repeated across platforms,” said Maria Amirkhanyan, Head of Gaming Division at Duamentes.  

Mind the Gap: Why Developers Are Losing Touch with Players 

Duamentes report combines global market trends with industry leaders’ in-depth interviews, surveys, and players’ behavioral insights — showing a clear gap between player expectations and developer workflows.

Players want meaning, not just mechanics — they want emotional clarity, narrative hooks, social features that foster belonging, and a genuine respect for their time, not manipulation.

“As short-form platforms like TikTok change how users discover games, the bar for first-session clarity has never been higher. Studios now compete not just with other games — but with every other moment of screen time,” said Maria Amirkhanyan, Head of Gaming Division at Duamentes.

Player challenges 

  • 92% of players churn before Day 30
  • 70% of players drop off within the first few sessions, often before the game has a chance to connect.
  • 38% decide whether to quit during the very first session seeking emotional connection, social features, and immediate clarity.
  • 60% of new mobile games launched in 5 crowded genres and most struggled to break through.
  • 40% of games entering new regions fail due to cultural mismatches in UX, tone, or monetisation.

Industry & Studio Challenges 

  • 71% of studios delay user testing until beta — but by then, it’s often too late to fix what matters.
  • 49% of developers say unionisation is necessary to protect working conditions in an industry increasingly shaped by burnout and uncertainty.
  • 40% of developers say their teams have been impacted by layoffs.
  • 46% of developers work over 50 hours per week — up from 35% last year

Root causes of failed game releases  

The report points to a growing industry divide between those who adapt and those who don’t. As outlined, many studios still rely on practices that no longer serve them:

  • “Build first, test later” leads to costly rework
  • Relying on genre popularity over emotional engagement
  • Live service overload without meaningful progression
  • Ignoring cultural nuance during global launches
  • Designing for metrics, not meaning

“In turbulent times, playtesting and user research are more important than ever for releasing games that players, critics, and investors love. Gaining early insight into the player experience helps identify problems while there’s still time to fix them, aligns teams around a shared vision of what’s being built, and clarifies development priorities — reducing costly rework and making production more predictable and less chaotic,” stated Steve Bromley, Games User Research Consultant, author of How To Be A Games User Researcher.

Indies Are Rising  

While many AAA studios struggle to innovate under mounting costs and conservative pipelines, indie studios are emerging as the creative engine of the industry. With players increasingly seeking smaller, emotionally resonant, and more affordable experiences, indies are filling a crucial gap.

“The quality and relevance of indie games will soar as more developers embrace independence and tools improve… Indie games will claim an all-time high share of top Metacritic titles, putting indie studios at the forefront of innovation,” said Amir Satvat, Game Industry Strategist & Founder of Amir Satvat’s Games Community.

Six Principles to Build High-Performing Games   

From the studios that succeed, the patterns are clear — and they’re embedded in the six principles outlined in Duamentes Gaming Report:

  1. Test onboarding and narrative in early prototyping
  2. Align UX, monetisation, and player emotion
  3. Build modular systems to adapt faster
  4. View player feedback as strategic input, not noise
  5. Invest in junior talent pipelines, protecting creativity over time
  6. Respect player time by replacing grind with clarity and purpose

These principles are the result of Duamentes in-depth research, cross-industry benchmarking, and firsthand analysis of what sets high-performing studios apart. As a strategic and product consulting firm operating across 40 countries and 20 industries for nearly a decade, Duamentes has been closely tracking market dynamics. While the industry tightens, the demand for deep, actionable expertise continues to grow.

“We already have that expertise, with a cross-industrial approach and extensive insight database, and now we’re strengthening it further by launching a dedicated Gaming Division, which we’re announcing at the AI & Games User Research conference,” said Maria Amirkhanyan.

 

The post Why 92% of Players Quit: Duamentes Report Exposes Costly Mistakes Across the GameDev Industry appeared first on European Gaming Industry News.

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AGCO calls on media platforms to step up the fight against unregulated online gambling sites

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The Alcohol and Gaming Commission of Ontario (AGCO) has contacted more than a dozen traditional and digital media platforms, calling on them to stop promoting unregulated online gambling and sports betting sites like Bodog to Ontario residents.

Operated by Il Nido Inc., Bodog is an offshore operator actively targeting Ontarians by advertising on popular traditional and digital media platforms. Despite blocking players in Quebec and Nova Scotia from accessing their unregulated gambling and sports betting sites, Bodog continues to allow Ontarians to access these sites while advertising heavily on traditional and digital media platforms targeting Ontarians.

Under the Gaming Control Act, 1992, Bodog and other online gambling sites are required to register with the AGCO and sign an operating agreement with iGaming Ontario in order to operate in Ontario. Ontario’s regulated igaming framework requires operators to meet comprehensive requirements related to game integrity, player protection, anti-money laundering and information privacy. Bodog’s efforts to direct Ontarians to unregulated gambling undermine player protection and other safeguards which exist in the regulated market, as well as fair market principles.

By airing ads for Bodog and other unregulated operators, legitimate media platforms are providing a veneer of legitimacy to unregulated and high-risk sites and creating confusion for Ontarians. The AGCO is therefore calling on these platforms to take a stand against the promotion of unregulated online gambling sites and remove the ads. By doing so, broadcasters and digital media companies will help reduce the risks these sites pose to Ontarians and support the long-term sustainability of Ontario’s regulated igaming market – all key objectives of the AGCO.

The AGCO will continue to work with its partners – both in Ontario and internationally – to combat these unregulated sites and protect the public.

Quote

“The AGCO is committed to protecting Ontario players and ensuring they have the safest experience by playing on regulated igaming sites. By refusing to carry advertising from unregulated and high-risk operators like Bodog, media organizations can exemplify social responsibility and play an important role in protecting Ontarians and supporting Ontario’s regulated market.”  – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO

Media Contact

AGCO Media
[email protected]

 

The post AGCO calls on media platforms to step up the fight against unregulated online gambling sites appeared first on European Gaming Industry News.

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