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The Countries with the Most Interest in Gambling

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A new analysis by gambling experts Casino Deps has revealed the countries with the highest levels of interest in gambling, ranked by their average monthly search volumes per 100,000 people. The findings provide a fascinating glimpse into the global appetite for gambling, highlighting regional trends and cultural influences that have contributed to their heightened interest. 

The countries with the most interest in gambling 

Rank 

Country 

Population 

Total Average Monthly Search Volume 

Total Average Monthly Search Volume Per 100,000 

1 

Netherlands 

18,092,524 

156,480 

864.89 

2 

Malta 

532,956 

2,050 

384.65 

3 

Sweden 

10,551,494 

40,530 

384.12 

4 

Poland 

38,762,844 

145,940 

376.49 

5 

Denmark 

5,948,136 

21,780 

366.17 

6 

Iceland 

387,558 

1,400 

361.24 

7 

Singapore 

5,789,090 

19,980 

345.13 

8 

Norway 

5,519,167 

18,570 

336.46 

9 

New Zealand 

5,172,836 

16,070 

310.66 

10 

Lithuania 

2,854,099 

8,580 

300.62 

The Netherlands takes the top spot, with an average of 864.89 monthly searches per 100,000 people. Dutch citizens exhibit the highest relative interest in gambling out of any country in the world. This heightened interest is likely due to The Netherlands’ liberal approach to gambling regulation and the popularity of online casinos. 

The term “Online casino” was the most searched term in The Netherlands, with an average monthly search volume of 75,000, followed by “Casino games” and “Online gambling, both with 21,000 monthly searches.   

Malta ranks second, with an average of 384.65 monthly searches per 100,000 residents. Despite Malta’s small population of just over half a million, Maltese residents’ interest in gambling reflects the country’s status as a hub for the online gaming industry, hosting many gambling operators and licensing authorities due to its favourable tax laws.  

Search data shows a relatively even distribution of interest across different game types, with “Poker,” “Roulette,” and “Blackjack” each averaging a monthly total of 250-300 searches.

Sweden places third, with an average of 384.12 monthly searches per 100,000 people. Sweden’s regulated online gambling market and cultural acceptance contribute to residents’ high interest in gambling 

“Online casino” has the highest average monthly search volume in Sweden at 11,000, while the 3,700 average monthly searches for “Free spins” suggests a specific interest in online casino promotions.   

Ranking fourth is Poland, with an average of 376.49 monthly searches per 100,000 people. Poland’s gambling laws have become more accommodating in recent years, which has contributed to a heightened interest in online betting and casino platforms 

With 40,000 average monthly searches, “Blackjack” is by far the most popular casino game in Poland, ranking significantly higher than Poker” and “Roulettewith 16,000 and 15,000 searches, respectively. 

Denmark places fifth, with 366.17 average monthly searches per 100,000 residents. Denmark’s heightened interest in gambling is reflected in the country’s well-regulated gaming market that ensures safe and accessible gambling options for its residents.  

Poker” is the most searched term in Denmark with 4,900 average monthly searches, ranking higher than the leading term across all countries, “Online casino”, with just 3,500.   

Ranking sixth is Iceland, with an average of 361.24 monthly searches per 100,000 residents. Iceland’s relatively high interest gambling is likely due to limited access to local establishments, pushing people toward online casinos 

“Blackjack” is the most popular search term in Iceland, with an average monthly search volume of 350.   

In seventh place is Singapore, with 345.13 average monthly searches per 100,000 people. The largest country in the top 10 in terms of residents, with a population of 5.8 million, Singapore’s affinity with gambling can be attributed to the popularity of integrated resorts such as Marina Bay Sands.  

Unlike most countries, “Baccarat” is the top search term among citizens of Singapore, with an average monthly search volume of 4,600.    Norway ranks eighth, with 336.46 average monthly searches per 100,000 people. Norway has a strict state-controlled monopoly on the gambling industry, with only two legal operators, Norsk Tipping and Norsk Rikstoto. The restrictive nature of the gambling industry pushes Norwegians to seek out more diverse experiences, despite the governments best efforts to block these sites.  

“Poker” is the casino game that Norwegians are most interested in, with an average monthly search volume of 7,500.   

Ranking ninth is New Zealand, with 310.66 searches per 100,000 people. Widespread cultural acceptance, along with the country’s rich sporting heritage popularity and of sports betting activity, drives gambling interest in New Zealand. 

“Blackjack” with 3,100 average monthly searches, and “Roulette” with 1,800, both rank above “Poker”, with just 1,600, as the casino games residents are most interested in. 

Rounding out the top 10 is Lithuania, with 300.62 average monthly searches per 100,000 residents. Lithuania only recently fully regulated its online gambling market, with key changes occurring on July 1 2022, when it became possible to obtain a dedicated online gambling license without needing to have land-based venues. These changes have likely contributed to the surge in interest surrounding the industry.  

“Poker” is the most popular search term with an average monthly search volume of 2,000, followed by “Free spins” with 1,300, as residents look toward online casinos to secure the best promotions.   

Amanda Wilson, CMO of Casino Deps commented on the study, “This analysis sheds light on how cultural attitudes, population size, and regulatory environments shape gambling interest across the globe.  

Countries like the Netherlands and Malta, with supportive gambling industries, naturally rank high, while nations with restrictions, such as Norway and Iceland, exhibit high relative interest due to seeking out alternatives outside their respective economies.”    

The post The Countries with the Most Interest in Gambling appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden

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BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.

As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.

“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.

You can read the full letter here:  Letter to Government on ATG gambling duty

 

The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.

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Momentum Series: A Crash Gaming collection crafted for emotions in your online casino

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FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.

Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.

The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.

Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.

Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.

Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.

“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”

FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.

 

The post Momentum Series: A Crash Gaming collection crafted for emotions in your online casino appeared first on Gaming and Gambling Industry Newsroom.

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Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available

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  • Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
  • New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
  • Upcoming updates with new events and challenges for long-lasting fun

A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.

With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.

New Features, More Events: Regular Updates for Lasting Fun

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.

Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4

Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.

Key Features of Cozy Coast

  • Merge items: Strategically combine items to create new and higher-value objects
  • Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
  • Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
  • Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
  • Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
  • A personal touch: Use portrait customization to bring individuality and personality to every adventure.
  • Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
  • Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)

Cozy Coast is available on the App Store for iOS and on Google Play for Android.

For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.

 

The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.

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