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The Countries with the Most Interest in Gambling
A new analysis by gambling experts Casino Deps has revealed the countries with the highest levels of interest in gambling, ranked by their average monthly search volumes per 100,000 people. The findings provide a fascinating glimpse into the global appetite for gambling, highlighting regional trends and cultural influences that have contributed to their heightened interest.
The countries with the most interest in gambling
Rank |
Country |
Population |
Total Average Monthly Search Volume |
Total Average Monthly Search Volume Per 100,000 |
1 |
Netherlands |
18,092,524 |
156,480 |
864.89 |
2 |
Malta |
532,956 |
2,050 |
384.65 |
3 |
Sweden |
10,551,494 |
40,530 |
384.12 |
4 |
Poland |
38,762,844 |
145,940 |
376.49 |
5 |
Denmark |
5,948,136 |
21,780 |
366.17 |
6 |
Iceland |
387,558 |
1,400 |
361.24 |
7 |
Singapore |
5,789,090 |
19,980 |
345.13 |
8 |
Norway |
5,519,167 |
18,570 |
336.46 |
9 |
New Zealand |
5,172,836 |
16,070 |
310.66 |
10 |
Lithuania |
2,854,099 |
8,580 |
300.62 |
The Netherlands takes the top spot, with an average of 864.89 monthly searches per 100,000 people. Dutch citizens exhibit the highest relative interest in gambling out of any country in the world. This heightened interest is likely due to The Netherlands’ liberal approach to gambling regulation and the popularity of online casinos.
The term “Online casino” was the most searched term in The Netherlands, with an average monthly search volume of 75,000, followed by “Casino games” and “Online gambling”, both with 21,000 monthly searches.
Malta ranks second, with an average of 384.65 monthly searches per 100,000 residents. Despite Malta’s small population of just over half a million, Maltese residents’ interest in gambling reflects the country’s status as a hub for the online gaming industry, hosting many gambling operators and licensing authorities due to its favourable tax laws.
Search data shows a relatively even distribution of interest across different game types, with “Poker,” “Roulette,” and “Blackjack” each averaging a monthly total of 250-300 searches.
Sweden places third, with an average of 384.12 monthly searches per 100,000 people. Sweden’s regulated online gambling market and cultural acceptance contribute to residents’ high interest in gambling.
“Online casino” has the highest average monthly search volume in Sweden at 11,000, while the 3,700 average monthly searches for “Free spins” suggests a specific interest in online casino promotions.
Ranking fourth is Poland, with an average of 376.49 monthly searches per 100,000 people. Poland’s gambling laws have become more accommodating in recent years, which has contributed to a heightened interest in online betting and casino platforms.
With 40,000 average monthly searches, “Blackjack” is by far the most popular casino game in Poland, ranking significantly higher than “Poker” and “Roulette” with 16,000 and 15,000 searches, respectively.
Denmark places fifth, with 366.17 average monthly searches per 100,000 residents. Denmark’s heightened interest in gambling is reflected in the country’s well-regulated gaming market that ensures safe and accessible gambling options for its residents.
“Poker” is the most searched term in Denmark with 4,900 average monthly searches, ranking higher than the leading term across all countries, “Online casino”, with just 3,500.
Ranking sixth is Iceland, with an average of 361.24 monthly searches per 100,000 residents. Iceland’s relatively high interest gambling is likely due to limited access to local establishments, pushing people toward online casinos.
“Blackjack” is the most popular search term in Iceland, with an average monthly search volume of 350.
In seventh place is Singapore, with 345.13 average monthly searches per 100,000 people. The largest country in the top 10 in terms of residents, with a population of 5.8 million, Singapore’s affinity with gambling can be attributed to the popularity of integrated resorts such as Marina Bay Sands.
Unlike most countries, “Baccarat” is the top search term among citizens of Singapore, with an average monthly search volume of 4,600. Norway ranks eighth, with 336.46 average monthly searches per 100,000 people. Norway has a strict state-controlled monopoly on the gambling industry, with only two legal operators, Norsk Tipping and Norsk Rikstoto. The restrictive nature of the gambling industry pushes Norwegians to seek out more diverse experiences, despite the government’s best efforts to block these sites.
“Poker” is the casino game that Norwegians are most interested in, with an average monthly search volume of 7,500.
Ranking ninth is New Zealand, with 310.66 searches per 100,000 people. Widespread cultural acceptance, along with the country’s rich sporting heritage popularity and of sports betting activity, drives gambling interest in New Zealand.
“Blackjack” with 3,100 average monthly searches, and “Roulette” with 1,800, both rank above “Poker”, with just 1,600, as the casino games residents are most interested in.
Rounding out the top 10 is Lithuania, with 300.62 average monthly searches per 100,000 residents. Lithuania only recently fully regulated its online gambling market, with key changes occurring on July 1 2022, when it became possible to obtain a dedicated online gambling license without needing to have land-based venues. These changes have likely contributed to the surge in interest surrounding the industry.
“Poker” is the most popular search term with an average monthly search volume of 2,000, followed by “Free spins” with 1,300, as residents look toward online casinos to secure the best promotions.
Amanda Wilson, CMO of Casino Deps commented on the study, “This analysis sheds light on how cultural attitudes, population size, and regulatory environments shape gambling interest across the globe.
“Countries like the Netherlands and Malta, with supportive gambling industries, naturally rank high, while nations with restrictions, such as Norway and Iceland, exhibit high relative interest due to seeking out alternatives outside their respective economies.”
The post The Countries with the Most Interest in Gambling appeared first on European Gaming Industry News.

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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards
Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.
The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.
Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.
“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.
“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”
This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/
The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.
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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th
The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.
Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.
“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”
Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.
The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.
This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.
For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.
The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.
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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets
BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.
BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.
“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”
The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.
BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.
Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”
BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.
The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.
About BetBrothers:
BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.
The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.
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