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The Countries with the Most Interest in Gambling

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A new analysis by gambling experts Casino Deps has revealed the countries with the highest levels of interest in gambling, ranked by their average monthly search volumes per 100,000 people. The findings provide a fascinating glimpse into the global appetite for gambling, highlighting regional trends and cultural influences that have contributed to their heightened interest. 

The countries with the most interest in gambling 

Rank 

Country 

Population 

Total Average Monthly Search Volume 

Total Average Monthly Search Volume Per 100,000 

1 

Netherlands 

18,092,524 

156,480 

864.89 

2 

Malta 

532,956 

2,050 

384.65 

3 

Sweden 

10,551,494 

40,530 

384.12 

4 

Poland 

38,762,844 

145,940 

376.49 

5 

Denmark 

5,948,136 

21,780 

366.17 

6 

Iceland 

387,558 

1,400 

361.24 

7 

Singapore 

5,789,090 

19,980 

345.13 

8 

Norway 

5,519,167 

18,570 

336.46 

9 

New Zealand 

5,172,836 

16,070 

310.66 

10 

Lithuania 

2,854,099 

8,580 

300.62 

The Netherlands takes the top spot, with an average of 864.89 monthly searches per 100,000 people. Dutch citizens exhibit the highest relative interest in gambling out of any country in the world. This heightened interest is likely due to The Netherlands’ liberal approach to gambling regulation and the popularity of online casinos. 

The term “Online casino” was the most searched term in The Netherlands, with an average monthly search volume of 75,000, followed by “Casino games” and “Online gambling”, both with 21,000 monthly searches.   

Malta ranks second, with an average of 384.65 monthly searches per 100,000 residents. Despite Malta’s small population of just over half a million, Maltese residents’ interest in gambling reflects the country’s status as a hub for the online gaming industry, hosting many gambling operators and licensing authorities due to its favourable tax laws.  

Search data shows a relatively even distribution of interest across different game types, with “Poker,” “Roulette,” and “Blackjack” each averaging a monthly total of 250-300 searches.

Sweden places third, with an average of 384.12 monthly searches per 100,000 people. Sweden’s regulated online gambling market and cultural acceptance contribute to residents’ high interest in gambling.  

“Online casino” has the highest average monthly search volume in Sweden at 11,000, while the 3,700 average monthly searches for “Free spins” suggests a specific interest in online casino promotions.   

Ranking fourth is Poland, with an average of 376.49 monthly searches per 100,000 people. Poland’s gambling laws have become more accommodating in recent years, which has contributed to a heightened interest in online betting and casino platforms.  

With 40,000 average monthly searches, “Blackjack” is by far the most popular casino game in Poland, ranking significantly higher than “Poker” and “Roulette” with 16,000 and 15,000 searches, respectively. 

Denmark places fifth, with 366.17 average monthly searches per 100,000 residents. Denmark’s heightened interest in gambling is reflected in the country’s well-regulated gaming market that ensures safe and accessible gambling options for its residents.  

“Poker” is the most searched term in Denmark with 4,900 average monthly searches, ranking higher than the leading term across all countries, “Online casino”, with just 3,500.   

Ranking sixth is Iceland, with an average of 361.24 monthly searches per 100,000 residents. Iceland’s relatively high interest gambling is likely due to limited access to local establishments, pushing people toward online casinos.  

“Blackjack” is the most popular search term in Iceland, with an average monthly search volume of 350.   

In seventh place is Singapore, with 345.13 average monthly searches per 100,000 people. The largest country in the top 10 in terms of residents, with a population of 5.8 million, Singapore’s affinity with gambling can be attributed to the popularity of integrated resorts such as Marina Bay Sands.  

Unlike most countries, “Baccarat” is the top search term among citizens of Singapore, with an average monthly search volume of 4,600.    Norway ranks eighth, with 336.46 average monthly searches per 100,000 people. Norway has a strict state-controlled monopoly on the gambling industry, with only two legal operators, Norsk Tipping and Norsk Rikstoto. The restrictive nature of the gambling industry pushes Norwegians to seek out more diverse experiences, despite the government’s best efforts to block these sites.  

“Poker” is the casino game that Norwegians are most interested in, with an average monthly search volume of 7,500.   

Ranking ninth is New Zealand, with 310.66 searches per 100,000 people. Widespread cultural acceptance, along with the country’s rich sporting heritage popularity and of sports betting activity, drives gambling interest in New Zealand. 

“Blackjack” with 3,100 average monthly searches, and “Roulette” with 1,800, both rank above “Poker”, with just 1,600, as the casino games residents are most interested in. 

Rounding out the top 10 is Lithuania, with 300.62 average monthly searches per 100,000 residents. Lithuania only recently fully regulated its online gambling market, with key changes occurring on July 1 2022, when it became possible to obtain a dedicated online gambling license without needing to have land-based venues. These changes have likely contributed to the surge in interest surrounding the industry.  

“Poker” is the most popular search term with an average monthly search volume of 2,000, followed by “Free spins” with 1,300, as residents look toward online casinos to secure the best promotions.   

Amanda Wilson, CMO of Casino Deps commented on the study, “This analysis sheds light on how cultural attitudes, population size, and regulatory environments shape gambling interest across the globe.  

“Countries like the Netherlands and Malta, with supportive gambling industries, naturally rank high, while nations with restrictions, such as Norway and Iceland, exhibit high relative interest due to seeking out alternatives outside their respective economies.”    

The post The Countries with the Most Interest in Gambling appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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‘PAGCOR GUARANTEE’ SITE, PANANGGA KONTRA BOGUS ONLINE GAMES

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“This new website will help our players easily identify and verify whether the online gaming sites are duly licensed before playing or making any payments,” ani PAGCOR Chairman at CEO Alejandro H. Tengco.

“By providing the public with a quick and accessible way to check a site’s legitimacy, we are empowering them to make informed decisions and avoid falling victim to fraudsters and scammers,”

“Illegal online gaming sites not only endanger players but also erode public trust and deprive the government of vital revenues,” giit ni G. Tengco. “The PAGCOR Guarantee is a key component of our regulatory framework to protect both the industry and the Filipino people.”

 

The post ‘PAGCOR GUARANTEE’ SITE, PANANGGA KONTRA BOGUS ONLINE GAMES appeared first on European Gaming Industry News.

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Inspired Entertainment and BetMGM Launch Hybrid DealerÂź Roulette 4-Ball Extra Bet

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First US Deployment of Hybrid Dealer Roulette 4-Ball Extra Bet

Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming content, systems, and solutions, is pleased to announce that BetMGM, a leading iGaming and sports betting operator, is the first in the United States to introduce the innovative Hybrid Dealer Roulette 4-Ball Extra Bet game, under a three-month exclusive agreement.

Inspired’s Roulette 4-Ball Extra Bet is an integral part of the Hybrid Dealer portfolio, blending original game design with patented technology to create an innovative roulette experience. This game introduces a unique twist—4-Ball Extra Bets—offering players brand new wagering options with potential payouts reaching up to 500/1.

The 4-Ball Extra Bet adds four additional balls on a new inner wheel, allowing players to place side bets on a color match between the inner and outer wheels. Bets can be placed via the standard roulette table, a neighbor bets table, or through a dedicated special bets interface that includes features such as hot and cold numbers.

Hybrid Dealer is a patented, game-changing online product category that offers players a rich casino and game show content experience without the challenges typically associated with live-dealer products. This technology combines the excitement of a live casino environment with the efficiency and consistency of CGI and pre-recorded hosts, delivering a reliable and engaging gaming experience.

The Hybrid Dealer platform is a patented innovation that has already gained recognition for its ability to replicate the thrill of a live casino while providing operational advantages. Hybrid Dealer Roulette 4-Ball Extra Bet is the third game launched within this innovative portfolio, featuring stunning Virtual CGI visuals and pre-recorded hosts.

Throughout gameplay, Hybrid Dealer technology ensures ultra-realistic action and smooth visual transitions, creating an environment that closely resembles a live casino experience. The game also incorporates social engagement features, including big win leaderboards and a quick chat function, fostering a lively, community-oriented atmosphere.

Available across online and mobile platforms around the world, Hybrid Dealer Roulette 4-Ball Extra Bet is poised to set a new standard in digital roulette gaming—combining innovation, realism, and social interaction.

Brooks Pierce, President and CEO of Inspired Entertainment, said: “We are excited to partner again with BetMGM to bring the first US deployment of our groundbreaking Hybrid Dealer Roulette 4-Ball Extra Bet. This game exemplifies our commitment to delivering innovative, engaging gaming experiences that captivate players and support our partners’ growth in the digital space.”

Oliver Bartlett, VP of Gaming, BetMGM, said, “Partnering with Inspired to introduce Hybrid Dealer Roulette 4-Ball Extra Bet marks an important milestone for us in delivering innovative gaming experiences to our players. This game’s immersive visuals and unique betting features will undoubtedly enhance our online casino offering and set a new standard for digital roulette.”

 

The post Inspired Entertainment and BetMGM Launch Hybrid DealerÂź Roulette 4-Ball Extra Bet appeared first on European Gaming Industry News.

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Connor Williams: ‘iGB L!VE is critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry.’

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Connor Williams has been a director at Velo Capital Partners for more than 6 years, managing over 35 portfolio companies including the likes of Oddin, WinZO, and Novig.

His core thematic focuses include next gen casino content, B2C regulatory arbitrage, and the ‘gamblification” of mass market sectors such as video gaming and finance. He explains why Pitch iGB is critical to the industry, the impact of over-regulation on innovation and the importance of keeping a ‘fresh mind’.

You are part of the judging panel for Pitch iGB – how important do you think it is for the industry to come together and support new entrepreneurial businesses?

CW: The Pitch iGB competition is one of the key routes to democratising startup investing in the sector which is critical in unearthing new and disruptive businesses. This is even more critical to developed regions like the UK where innovation opportunities can be overlooked in the service of “safe and consistent”.

What are you looking for in terms of entries – what constitutes a winning submission?

CW: As a VC investor we target outsized returns on our investment for the early stage risk that we take. This means a winning submission needs to be swinging for the fences in terms of both scalability and disruption. Product is currently quite stale, user experience is far from being optimised, and over-regulation is stymying the incumbents and that’s where the opportunity lies.

In your experience how difficult is it for iGaming businesses to secure funding from the mainstream banking sector?

CW: The banking sector is risk constrained from a number of different angles and this is important to understand in the context of available funding for iGaming. That being said, the fintech sector at large is very keen to engage more with our sector, especially around payments. External funding in iGaming in general is more difficult to obtain, this holds true for listed businesses as well as startups, partially due to structural restrictions within the finance sector and partly due to a history of several bad actors on the operator side that the industry has yet to overcome. I think this challenge represents a specific opportunity for in-sector speciality lending not dissimilar to user acquisition financing businesses in the consumer and video gaming sectors.

How does the event contribute to the health of the industry: what do businesses gain from participating in iGB L!VE?

CW: Our sector is one that has historically been a bit disconnected, particularly at the large operator and supplier level. These events are critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry that (in my view) eventually needs to lead to the mass market the way the likes of online consumer and fintech businesses have. In order to achieve this the industry needs to be able to demonstrate that tech is now at a place where players can be almost completely insulated from player harm; and operators need to finally embrace this as the days of high staking whales (in regulated markets like the UK) are clearly coming to an end.

How would you describe the iGB L!VE experience – what does it deliver?

CW: iGB is like a cheat-sheet for all the latest happenings in the gaming sector, it’s an amazing opportunity to catch up with colleagues and meet new players in the market. In addition, one gets the latest insights of the industry’s thought leaders that you won’t get without travelling outside of the country.

In your view what are the main trends and technologies impacting the industry and that will be evident on the iGB L!VE show floor?

CW: The industry is currently reeling from a combination of over-regulation and over-taxation. This has lead to two predominant trends in regulated markets: a decisive shift to the black market and the rise of crypto solutions (the two not being wholly mutually exclusive). B2B tech is largely solved at this stage and is seeing a retreat due to the failure of B2B incumbents to innovate sufficiently, while services and content are still exciting places to cast an eye in the vertical. Specifically on the content side, we are seeing many operators attempt to shift this in-house (with limited success to date) which is seeing content providers shifting more towards innovation in content that is starting to cross into casual mobile gaming mechanics. AI remains a sector that iGaming is significantly behind other industries on and I am hoping we hear more about shifts towards agentic thinking, scalable solutions to sub-par AI art/animation/content to-date, and more ambitious pushes towards long term value drivers (such as bespoke gambling LLMs and innovation around classical model training loops).

How important is it that iGB L!VE is taking place in London a city regarded as being the home of iGaming?

CW: iGB is critical for visitors as the major industry event in the UK. As a market that is highly regulated and developed, iGB is critical to help one keep a fresh mind on industry trends and meet new entrants that are changing the rules of the game.

 

The post Connor Williams: ‘iGB L!VE is critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry.’ appeared first on European Gaming Industry News.

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