Latest News
SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions
SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, announces the launch of the Cohort Analysis Report within the Affilka Platform. The new feature enhances how operators monitor and evaluate player behaviour.
Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time.
Operators can configure the report with essential filters, including:
- Cohort Type: Segment players by registration, FTD, or deposit dates.
- Cohort Size: Group data by day, week, or month.
- Period Range & Size: Define the analysis period and how data is grouped.
- Metrics: Analyse more than 40 performance indicators.
Additional filters, including Partner IDs, Brands, and Campaign/Promo IDs, enable further customisation, ensuring users can fine-tune their analysis to meet specific strategic goals. This flexibility allows operators to track retention, evaluate marketing campaigns, and make data-driven decisions, optimising overall performance.
“Our goal has always been to empower our partners with actionable insights,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”
Anna, Affiliates Team Lead at 7BitPartners, comments on the efficiency of the new feature: “The new Cohort Analysis Report has streamlined our traffic analysis by consolidating player activity into one clear, easy-to-read report – especially for CPA sources. This tool helps us quickly spot long-term trends and lower-quality traffic, speeding up our decision-making process. The report’s intuitive design and rapid processing have significantly enhanced our overall workflow.”
Current and potential clients can learn more about the latest SOFTSWISS innovations during the upcoming SiGMA Africa in Cape Town by booking a meeting at stand 56P via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions appeared first on European Gaming Industry News.
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Latest News
A new report from Slotegrator: 10 myths about gambling
Slotegrator releases its downloadable reports on a monthly basis. This time, it’s an overview of some common misconceptions about running a gambling business, essential reading for new operators.
Is running an online casino or sportsbook a foolproof enterprise? Are all players addicts? Is geographical expansion the only way operators can grow their business? Plenty of new operators might think so — and they won’t be the ones who last.
An online casino or sportsbook can be a fantastic and flourishing business. But if you build your platform on a foundation of false beliefs, it will never withstand the test of time. New iGaming operators who base their strategies on misconceptions will make wrong decision after wrong decision, ultimately leading to a very short-lived business.
That’s why it’s best to take a beat and do some research before diving in. They should find out which laws actually apply to their business, the different risks they’ll face once their platform is up and running (and there are plenty), what kind of player acquisition and retention strategies will work for them, and — most importantly — what kind of help they’ll need, and where and how to get it.
In Slotegrator’s latest report, the company collected 10 common myths about the online gambling industry and tore each one apart, revealing the truth behind them and clearing up any wrong ideas a reader might have. As an added bonus, they indicate which of their products and solutions correlate with the best efforts to avoid falling victim to each stereotype, like how their Telegram Casino solution can help iGaming companies expand their business, and how their APIgrator game integration solution can give you the game portfolio you need to keep players coming back (because offering a few favorite games isn’t enough anymore).
Any new operator in the early stages of planning, preparing, or launching an online business would find it well worth their time to learn everything they can from the insightful report, from the nuances of running an international business to the complexities of planning an effective marketing strategy for an online casino or sportsbook.
“We have experience in responding to various gambling operators’ requests in different regions and niches, and we know what ideas normally end in failure. Our mission is to minimize mistakes and help businesses to prevent crises. That’s why we developed our solutions for online casinos and sportsbooks, and that’s also the reason why we keep generating informative articles and other Academy materials,” comments Yana Khaidukova, the Managing Director of Slotegrator.
Download the PDF on the Slotegrator’s website and contact the company team to ask any additional questions.
The post A new report from Slotegrator: 10 myths about gambling appeared first on European Gaming Industry News.
Latest News
GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership
GR8 Tech has partnered with B2B gambling software provider Betting Software (BSW) to integrate its highly sought-after Sportsbook iFrame Solution into BSW’s offerings. The iFrame stands out for its easy integration and powerful margin management features, which have made it one of the most popular solutions of 2024. By adding the iFrame to BSW’s sportsbook aggregation, GR8 Tech’s innovative technology will reach a broader network of operators.
Bulat Fakhrutdinov, Head of Partnerships at BSW said, “GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest.”
“We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate,” Yevhen Krazhan, CBDO at GR8 Tech added.
GR8 Tech’s Sportsbook iFrame stands out with its broad content offering, featuring over 50 sports and esports, 25,000 daily events, and more than 2,000 betting markets. This extensive selection caters to a variety of player preferences. The iFrame’s easy integration and mobile-first design help operators quickly respond to market trends. Plus, with AI-powered content recommendations and advanced risk management, the iFrame boosts player experience and helps operators optimize margins and minimize risks. Its margin personalization feature can increase profits by over 15%, giving operators a clear edge in profitability management.
To see how GR8 Tech’s iFrame solution can elevate your iGaming business, connect with the team at upcoming events: SBC Summit Rio on February 25-27 and SPiCE South Asia on March 4-6.
The post GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership appeared first on European Gaming Industry News.
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1spin4win releases unique slot Don Catleone Hold and Win featuring gangster cats
Summary: Classic online slots provider 1spin4win invites players to take a trip back in time together with a highly charming roster of cat characters in its latest release
Don Catleone Hold and Win immerses the audience in the striking atmosphere of the 1930s in America, a time of cultural and technological advancement when wealth and illicit affairs ruled society, and Art Deco was the epitome of style. It offers players a chance to join three seasoned mobsters from the Catleone family to try and catch Don’s attention in hopes of rising to the top. Each character was lovingly developed by the team to leave a lasting impression.
The three mafiosos on the reels are as important as the person spinning them, as they will lead the player to success. Cue in Tommy Blue with his iconic gun, a fighter with a broken heart who will stick with you through thick and thin. Tony Green is always lurking by his side, a sly rogue and trickster who will ensure that all your deals go smoothly, no matter the circumstances. Of course, your genius operations wouldn’t be complete without Ruby More, a mastermind hungry for food and accomplishments.
The story can be clearly seen and understood through the game’s visual design, but what seals the deal are 1spin4win’s renowned mechanics and well-balanced math. Rewards across 243 ways, the RTP of 97.1%, x1,300 max multiplier, and medium volatility pack a delicious punch.
The central event of the slot is its Bonus game — a widely beloved Hold and Win round. 3+ casino chip symbols start it off, giving players 3 initial respins which refresh for each new chip dropped. In a traditional interpretation, holding all 15 chips on the 5×3 layout results in a Mega Jackpot win, and x100 Mini Jackpot Coins are also available.
Olga Bogdanova, the Art Director at 1spin4win, pointed out, “When you introduce a rousing idea to a like-minded team, everything works out perfectly.”
“We created the world in which our charismatic cats would live, fleshed them out by giving them backstories, and infused paytable symbols with distinctive designs, giving each character a different attitude, field of expertise, and interests. Finally, we worked out the name, which evoked necessary associations, and the slot came together neatly.”
The Don Catleone Hold and Win free demo is already up on 1spin4win’s official website.
The post 1spin4win releases unique slot Don Catleone Hold and Win featuring gangster cats appeared first on European Gaming Industry News.
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