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The $100 Billion Problem: iGaming Fraud Set to Surge by 2025

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The iGaming industry is fighting back against fraudulent traffic, with operators now successfully blocking up to 50% of fraudulent activity, according to recent research published by RockApp. This development marks a major milestone in a sector where fraudsters have long manipulated advertising budgets, distorted key metrics, and inflated acquisition costs.

Fraud in iGaming: A Multi-Billion Dollar Drain

Fraud in iGaming advertising has reached alarming levels, with up to 40% of ad traffic in iGaming campaigns being fraudulent. The rise of sophisticated fraud techniques, such as bot-generated clicks, affiliate fraud, and bonus abuse, has created an urgent need for operators to strengthen their security measures.

RockApp’s latest research, which examines the scale of fraudulent traffic across iGaming, highlights that fraud is draining billions from marketing budgets annually. Digital advertising fraud is projected to cost businesses over $100 billion annually by 2024, and the iGaming sector is among the most impacted due to its high CPAs and complex user acquisition strategies.

How Fraud is Manipulating iGaming Campaigns

Fraud in iGaming advertising takes many forms, with fraudsters using increasingly advanced methods to exploit ad networks, tracking systems, and promotional incentives. Key types of fraud affecting operators include:

  • Click Fraud & Fake Traffic: Up to 50% of clicks in high-CPA iGaming campaigns come from bots, automated scripts, and fraudulent networks that deplete budgets without bringing in real users.
  • Affiliate Fraud & False Attribution: Fraudulent affiliates manipulate tracking systems using tactics such as cookie stuffing, fake sign-ups, and pixel fraud, leading to inflated marketing spend.
  • Multi-Accounting & Bonus Abuse: Fraudsters create thousands of fake accounts to claim promotional bonuses, distorting retention rates and inflating acquisition costs.
  • Ad Injection & Domain Spoofing: Operators find their ads displayed on unauthorized or low-quality websites, misleading media buyers and reducing conversion rates.

The Financial & Operational Impact

Operators that fail to implement fraud prevention strategies are suffering from:

  • Inflated CPAs: Fraudulent traffic increases acquisition costs by 30-50%, making real user acquisition more expensive.
  • Distorted Performance Metrics: Fake traffic results in unreliable retention rates, conversion rates, and ROI calculations.
  • Regulatory & Compliance Risks: Fraudulent advertising practices put operators at risk of violating strict responsible gaming regulations.
  • Reputation Damage: Trust is essential in iGaming, and brands associated with high fraud levels risk losing credibility with users and partners.

How Operators Are Cutting Fraud in Half

With fraud levels reaching crisis proportions, leading iGaming operators are taking aggressive measures to detect and eliminate fraudulent traffic. The latest RockApp research reveals that brands implementing AI-driven fraud prevention solutions have successfully reduced fraudulent traffic by up to 50%, improving advertising efficiency and increasing real user acquisition.

Key Strategies for Combating iGaming Fraud:

  • AI-Powered Traffic Analysis: Machine learning algorithms detect abnormal traffic patterns and block fraudulent users in real time.
  • Affiliate Fraud Monitoring & Transparent Attribution: Advanced tracking tools expose irregular sign-ups and prevent fraudulent commissions.
  • Enhanced KYC & User Verification: Biometric authentication and multi-factor verification stop multi-accounting fraud.
  • Whitelisting & Real-Time Ad Verification: Operators are restricting ad placements to verified, high-quality websites to prevent domain spoofing.

The Future of Fraud Prevention in iGaming

The battle against fraud in iGaming is far from over, but the industry is making significant strides. As more operators adopt data-driven fraud detection solutions, the market is moving toward a future where advertising budgets yield real, measurable results. The reduction of fraudulent traffic by 50% marks a turning point, proving that technology-driven solutions are the key to securing long-term growth in iGaming.

RockApp’s full research on fraudulent traffic in iGaming is available now, providing a deep dive into the financial and operational impact of fraud, as well as the latest strategies operators can use to combat it effectively.

The post The $100 Billion Problem: iGaming Fraud Set to Surge by 2025 appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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S8UL Esports reveals star-studded VALORANT roster; set to conquer the competitive scene

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S8UL Esports, a global name in esports and gaming content, is set to dominate VALORANT with a formidable roster featuring a dynamic mix of Indian talents and international stars. This new lineup is built to compete at the highest levels, with each player bringing an impressive track record in competitive gaming.

The roster includes:

  • Sagnik Roy (Hellff)
  • Shravana Kumar Sahoo (Techno)
  • Bryston Tan (Miz)
  • Muhammad Axel Syahbanna Dadan (k1ngkappa)
  • Hrisikesh Awate (hybr1d)
  • Nathan Mascarenhas (D1SEASE)
  • Onkar Patil (AceStaRR)

S8UL Founder & CEO, Animesh Agarwal said, VALORANT is growing tremendously in India and globally, making this the perfect time for us to build a team that reflects S8UL’s vision and commitment to the esports landscape. Just as we have done in other titles, our goal remains the same, which is to set new benchmarks, create unforgettable moments for fans, and establish ourselves as a dominant force. We are confident that this team has what it takes to make a lasting impact, and we can’t wait to see them in action.”

Hellff, the Predator League India 2025 champion, will lead the team as skipper. Joining him once again is Techno, his teammate from that triumph, as they look to build on their synergy and establish themselves as a dominant duo on the battlefield.

Following a championship run in the G League 2025 Episode 1, Miz from Singapore joins the freshly assembled lineup, adding international firepower to the team. Adding further depth, k1ngkappa from Indonesia strengthens the squad after notably achieving a runner-up finish at the OneGame Showdown 2024.

Rounding out the squad are hybr1dD1SEASE, and AceStaRR, three promising Indian players from Mumbai who have been making waves at domestic LAN events and are ready to make a significant impact with one of the country’s biggest esports organisations. Bhavin Kotwani (HellrangeR), a VALORANT veteran, will step into the role of team coach, bringing his experience and strategic expertise to lead the team to success.

With this balanced mix of experience and emerging talent, S8UL enters VALORANT with the clear goal of competing at the highest level both in India and on the global stage.

“Joining S8UL is an incredible opportunity for all of us. With the organisation’s vision and support, we truly believe we can compete against the best in the world. We are ready to put in the work, embrace the grind, and take on any challenge that comes our way. This is just the beginning and we are excited for what’s ahead,” commented Sagnik Roy aka Hellff, IGL.

Already established as a global gaming content powerhouse with multiple wins at the Esports Awards and MOBIES, S8UL has also cemented its legacy in esports with its Pokémon UNITE roster securing a spot at the World Championship last year. Now, the organisation is ready to make its mark in Riot Games’ popular tactical shooter and establish a strong presence in it.

The post S8UL Esports reveals star-studded VALORANT roster; set to conquer the competitive scene appeared first on European Gaming Industry News.

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The Sun Dream Team Integrates Plucky’s Paid League Tech

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Plucky, the leading platform for monetising free-to-play games and skill-based wagering, has partnered with News UK brand The Sun to power its Dream Team ‘Score Predictor’ and ‘Last Man Standing’ games with its proprietary Paid Leagues technology.

Already live for the English Premier League run-in, Dream Team players across both games will now be able to compete for cash prizes in public leagues, while Score Predictor players will also be able to battle it out in private groups.

Plucky, acting as the licensed pool betting partner for the Dream Team platform, is proven in its ability to boost engagement and reactivation, while also delivering brand new revenue streams for free-to-play fantasy and predictor games.

Within Score Predictor, Dream Team ‘chairman’ will be able to set up Paid Leagues amongst social groups, with stakes of between £5 and £50, as ‘winner takes all’ or with staggered prizes across the top three players, with winnings credited immediately on game conclusion.

Various public leagues with elevated prize pools, dependent on the number of players signed-up, will also be made available via the Dream Team website and app for players to access across both games, should they choose to opt-in.

Sebastian Lewis, CEO & co-founder at Plucky, said: “The Sun is one of the most recognisable brands in the UK, and we’re delighted to partner with News UK to give its legions of Dream Team players access to more winning opportunities, while also giving them the chance to compete for more than just bragging rights in private pools amongst friends and colleagues.

“Equipping Dream Team’s Score Predictor and Last Man Standing games with private Paid League functionality brings an additional layer of tension to each gameweek for its players, and we’re optimistic for a successful partnership for this season and beyond after encouraging take-up at launch.”

Tim Reynolds, Director of Betting & Gaming at The Sun, added: “We endeavour to give Dream Team players the best gaming experiences, and this integration with Plucky empowers those players to responsibly play in more ways with more skin in the game.

“Whether its score prediction or going all-in on one team each week, adding Paid Leagues to our Dream Team proposition will give those who want it new opportunities to take on other players within their social circles for cash prizes, alongside the chance to win from our usual high-stakes prizes in the overall leagues.”

The post The Sun Dream Team Integrates Plucky’s Paid League Tech appeared first on European Gaming Industry News.

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Kambi Group plc repurchase of shares during 19 February – 25 February 2025

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Kambi Group plc (“Kambi”) has during the period 19 February to 25 February 2025 (the “Buyback Period”) repurchased a total of 52,000 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 52,000 ordinary shares at a volume-weighted average price of 121.07 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 25 February 2025, Kambi has repurchased a total of 742,500 ordinary shares at a volume-weighted average price of 112.00 SEK per share.

During the Buyback Period, Kambi has repurchased shares as follows:

Date Aggregated daily
volume (number of
ordinary shares)
Weighted average
share price
per day (SEK)
Total daily
transaction
value (SEK)
19 February 2025 10,000 121.95 1,219,461
20 February 2025 10,000 119.17 1,191,719
21 February 2025 10,000 119.76 1,197,587
24 February 2025 10,000 122.55 1,225,478
25 February 2025 12,000 121.76 1,461,167

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 25 February 2025, Kambi’s holding of its own shares amounted to 742,500 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.

A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.

The post Kambi Group plc repurchase of shares during 19 February – 25 February 2025 appeared first on European Gaming Industry News.

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