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Enteractive partners with Flows to enhance real-time player reactivation through automation
Leading iGaming reactivation specialist partners with Flows to power automated, real-time player engagement.
Flows, the leading no-code automation platform for the iGaming industry, is excited to announce a strategic partnership with Enteractive, the industry leader in player reactivation and retention. This collaboration is set to supercharge real-time player engagement and streamline reactivation processes for operators worldwide.
The integration of Enteractive’s (Re)Activation Cloud with Flows enables operators to re-engage players at critical moments, such as after periods of inactivity, or failed deposits. This makes automating personalised player outreach simpler and more effective, helping boost retention and engagement.
Through this partnership, Enteractive’s clients can tap into Flows’ automation suite, while Flows’ customers gain access to Enteractive’s reactivation services, enabling personalised player engagement triggered at the right moments.
Flows continues to lead the way in iGaming innovation, helping businesses integrate their tech stack, orchestrate data, and automate workflows without complex coding. This partnership with Enteractive supports Flows’ overall goal of making businesses more proactive, productive, and profitable by giving them the power of digital automation and the freedom to create without code.
Dan de Souza, VP of Commercial at Flows, said: “We’re excited to be working with Enteractive and welcoming them to the Flows family. Their results speak for themselves in reactivating lost segments. When combined with Flows’ real-time automation, it unlocks incredible potential for operators. This partnership isn’t just about streamlining processes, it’s about giving operators a smarter way to reconnect with players at the right time.”
Andrew Foster, Chief Business Officer, said: “Successful player engagement is about reaching the right players at the right time with the right approach. Our partnership with Flows marks a major milestone in automating real-time reactivation while maintaining the personal touch that sets us apart. By integrating our (Re)Activation Cloud with Flows’ advanced automation technology, we’re giving operators an innovative, data-driven way to boost retention, optimise player lifecycles, and maximise long-term revenue.“
The post Enteractive partners with Flows to enhance real-time player reactivation through automation appeared first on European Gaming Industry News.

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Viper City Heist brings a neon-soaked criminal caper to the reels
Play’n GO steps into the underworld of Viper City with its new slot, Viper City Heist, where cunning strategy and raw firepower lead to big rewards.
Viper City Heist throws players into a world of vault-busting gangsters and turf-war tensions. Led by the Boss, a crew of hard-bitten misfits reunites for one last job – a high-stakes hit on a rival gang’s underground vault. Every detail, from the moody neon skyline to the pulse of its synth-heavy soundtrack, immerses players in a cinematic clash of ambition and revenge.
Combining visual flair with exciting mechanics, this 5×3 slot with 20 fixed paylines offers a potent mix of instant prizes and feature-rich gameplay that stays true to Play’n GO’s signature storytelling style.
Two standout mechanics – Quick Hit and Heist Re-Spin – reflect the game’s fast-paced narrative. Quick Hit offers instant gratification by awarding visible Bonus Prize Symbols on non-winning spins, while Heist Re-Spin locks symbols in place for a shot at accumulating serious loot. The Vault Raid Free Spins take the intensity up a notch, launching with a Vault Wheel that sets both Free Spin count and Win Multiplier – with potential for 150 spins and a x10 multiplier. These features aren’t just flashy; they’re tightly woven into the game’s high-stakes theme, reinforcing Play’n GO’s commitment to seamless gameplay and compelling storytelling.
While Viper City Heist carves out its own identity, it echoes the gritty aesthetic seen in Cash Pump and the narrative depth of Mafia Gold. Fans of crime-laden slot tales will appreciate the layered characters, escalating tension, and multiple ways to take a rival’s riches. It’s a classic revenge story told through thrilling, player-first design.
Magnus Wallentin, Games Ambassador at Play’n GO, commented: “Viper City Heist captures that cinematic feel we strive for – it’s bold, stylish, and mechanically sharp. We think players will love stepping into this fast-paced, adrenaline-fuelled world.”
With daring features and atmospheric flair, Viper City Heist is set to be a steal for fans of high-impact slots.
The post Viper City Heist brings a neon-soaked criminal caper to the reels appeared first on European Gaming Industry News.
Latest News
‘PAGCOR GUARANTEE’ SITE, PANANGGA KONTRA BOGUS ONLINE GAMES
“This new website will help our players easily identify and verify whether the online gaming sites are duly licensed before playing or making any payments,” ani PAGCOR Chairman at CEO Alejandro H. Tengco.
“By providing the public with a quick and accessible way to check a site’s legitimacy, we are empowering them to make informed decisions and avoid falling victim to fraudsters and scammers,”
“Illegal online gaming sites not only endanger players but also erode public trust and deprive the government of vital revenues,” giit ni G. Tengco. “The PAGCOR Guarantee is a key component of our regulatory framework to protect both the industry and the Filipino people.”
The post ‘PAGCOR GUARANTEE’ SITE, PANANGGA KONTRA BOGUS ONLINE GAMES appeared first on European Gaming Industry News.
Latest News
Inspired Entertainment and BetMGM Launch Hybrid Dealer® Roulette 4-Ball Extra Bet
First US Deployment of Hybrid Dealer Roulette 4-Ball Extra Bet
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming content, systems, and solutions, is pleased to announce that BetMGM, a leading iGaming and sports betting operator, is the first in the United States to introduce the innovative Hybrid Dealer Roulette 4-Ball Extra Bet game, under a three-month exclusive agreement.
Inspired’s Roulette 4-Ball Extra Bet is an integral part of the Hybrid Dealer portfolio, blending original game design with patented technology to create an innovative roulette experience. This game introduces a unique twist—4-Ball Extra Bets—offering players brand new wagering options with potential payouts reaching up to 500/1.
The 4-Ball Extra Bet adds four additional balls on a new inner wheel, allowing players to place side bets on a color match between the inner and outer wheels. Bets can be placed via the standard roulette table, a neighbor bets table, or through a dedicated special bets interface that includes features such as hot and cold numbers.
Hybrid Dealer is a patented, game-changing online product category that offers players a rich casino and game show content experience without the challenges typically associated with live-dealer products. This technology combines the excitement of a live casino environment with the efficiency and consistency of CGI and pre-recorded hosts, delivering a reliable and engaging gaming experience.
The Hybrid Dealer platform is a patented innovation that has already gained recognition for its ability to replicate the thrill of a live casino while providing operational advantages. Hybrid Dealer Roulette 4-Ball Extra Bet is the third game launched within this innovative portfolio, featuring stunning Virtual CGI visuals and pre-recorded hosts.
Throughout gameplay, Hybrid Dealer technology ensures ultra-realistic action and smooth visual transitions, creating an environment that closely resembles a live casino experience. The game also incorporates social engagement features, including big win leaderboards and a quick chat function, fostering a lively, community-oriented atmosphere.
Available across online and mobile platforms around the world, Hybrid Dealer Roulette 4-Ball Extra Bet is poised to set a new standard in digital roulette gaming—combining innovation, realism, and social interaction.
Brooks Pierce, President and CEO of Inspired Entertainment, said: “We are excited to partner again with BetMGM to bring the first US deployment of our groundbreaking Hybrid Dealer Roulette 4-Ball Extra Bet. This game exemplifies our commitment to delivering innovative, engaging gaming experiences that captivate players and support our partners’ growth in the digital space.”
Oliver Bartlett, VP of Gaming, BetMGM, said, “Partnering with Inspired to introduce Hybrid Dealer Roulette 4-Ball Extra Bet marks an important milestone for us in delivering innovative gaming experiences to our players. This game’s immersive visuals and unique betting features will undoubtedly enhance our online casino offering and set a new standard for digital roulette.”
The post Inspired Entertainment and BetMGM Launch Hybrid Dealer® Roulette 4-Ball Extra Bet appeared first on European Gaming Industry News.
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