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Playzia Teams Up with Light & Wonder for Exciting Launch

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Playzia’s games go live on Light & Wonder’s content marketplace, alongside an exclusive deal for early distribution of soon-to-launch Love Island titles

Playzia, a fast-growing game provider to the iGaming industry, is excited to announce a strategic agreement with Light & Wonder, one of the world’s foremost iGaming entertainment companies. As part of the deal, Playzia’s portfolio of in-house studio content is now available on Light & Wonder’s content marketplace.

Thrilling titles from the fast-paced studio developer, such as Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, and the recently launched Volcanic Coins and Billionaire Rhino, are now featured on Light & Wonder’s state-of-the-art content marketplace. With the exceptional distribution power of Light & Wonder, Playzia broadens the appeal of their games to a diverse global network of operators and players, making their games even more accessible in regulated markets around the world.

Moreover, following the recently announced landmark collaboration between Playzia and ITV, the UK’s leading commercial broadcaster, to develop and release a series of online games inspired by the global reality TV phenomenon Love Island, these eagerly awaited titles will be exclusively available on Light & Wonder’s award-winning content marketplace for two weeks. This exclusive window offers operators early access to the highly anticipated Love Island content. The debut game in the series is set to offer an impactful introduction to this exciting relationship.

Playzia’s portfolio provides a rich, rewarding, and continuously evolving gaming experience through innovative and versatile mechanics, such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, Enhanced Hold and Win Symbols & Actions, with more surprises lined up in 2025.

Vlad Modorcea, CPO at Plazyia, commented on the milestone: “We are thrilled to see our games go live on Light & Wonder’s content marketplace. Their global network and reputation for excellence make them the perfect platform for us as we continue to expand our reach. This deal is a testament to the quality and appeal of our slot games, and we look forward to bringing them to even more players around the world.”

Steve Mayes, Senior Director, Partners at Light & Wonder iGaming, added: “We’re thrilled to welcome Playzia to our content marketplace. Their diverse portfolio of game types and fresh, exciting IP aligns perfectly with our mission to bring innovative and engaging gaming experiences to our clients. This agreement underscores our commitment to delivering new and dynamic content to our network of operators and players.”

The post Playzia Teams Up with Light & Wonder for Exciting Launch appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MiFinity Brings Apple Pay to Simplify Payments and Enhance User Experience to its customers

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MiFinity, a leading global payment services provider, today announced the integration of Apple Pay into its mobile app. This strategic enhancement simplifies transaction processes and provides customers with a seamless payment experience.
With Apple Pay supported on MiFinity, customers can enjoy even more user-friendly controls that facilitate and simplify day-to-day transactions. The main highlights are the convenience and speed of transactions, as depositing funds into the MiFinity eWallet can be done in just a few taps.
Privacy and security will always be fundamental values in financial services. By leveraging Apple Pay’s robust authentication methods (including Face ID, fingerprint, and passcode), MiFinity ensures payment card details remain private, enhancing security and privacy for users.
This new feature benefits consumers and merchants. Simplified and faster payment processes improve conversion rates and the overall user experience for MiFinity customers.
Paul Kavanagh, CEO of MiFinity, commented:
“This milestone reflects our ongoing commitment to listening to feedback from our partners and customers. By integrating Apple Pay, we can offer a tailored, forward-thinking solution. We also look forward to launching Google Pay soon, extending similar benefits to Android users.”

The post MiFinity Brings Apple Pay to Simplify Payments and Enhance User Experience to its customers appeared first on European Gaming Industry News.

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MightyTips nominated for the SiGMA Africa Awards 2025 as the Best Sportsbook Affiliate

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MightyTips has been shortlisted for the SiGMA Africa Awards 2025 in the Best Sportsbook Affiliate category. The award ceremony will occur in Cape Town, South Africa, on March 10, 2025.

This award highlights and recognises affiliates who successfully drive traffic to online sportsbooks, provide additional insight for sports bettors, and create meaningful collaborations that help boost engagement for all parties.

MightyTips will compete for the Best Sportsbook Affiliate award against industry titans such as Flashscore and Sofascore, among other contenders. A total of 24 awards will be handed out throughout the evening.

MightyTips highlights

The nomination follows a year of growth for the online sports portal. MightyTips provides comprehensive bookmaker reviews and daily free football tips and predictions across various leagues and tournaments, including the English Premier League, Spanish La Liga, and UEFA Champions League, which are highly popular with African audiences. The platform generates consistent African traffic, with Ghana, Kenya, South Africa, Nigeria, and Uganda being the biggest sources.

In 2024, MightyTips expanded its portfolio of multilingual sites to 18 and launched the MightyQs interview series, which illuminates partnerships between sportsbooks and high-profile sports organisations and personas. The latest instalment explores MelBet’s role as the Juventus FC’s Official Regional Partner in Africa and the Middle East.

Another highlight of the year came in September 2024 as MightyTips ambassador, an undefeated pro boxer Jevgenijs “The Hurricane” Aleksejevs claimed the IBO European Middleweight Championship belt, helping to improve the brand’s visibility among sports fans.

Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to be nominated for the Best Sportsbook Affiliate at the SiGMA Africa Awards. We are working hard to reach African bettors and are delighted to receive recognition. It is great to see our work and proactive approach rewarded. We cannot wait to represent MightyTips at the ceremony in Cape Town.”

The post MightyTips nominated for the SiGMA Africa Awards 2025 as the Best Sportsbook Affiliate appeared first on European Gaming Industry News.

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GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv

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The first media event as part of FC Zorya Luhansk’s partnership with their title sponsor, GGBET UA, has taken place in Kyiv. Zorya is the second Ukrainian football team that the brand has successfully collaborated with. The partnership with the leading betting brand has boosted Zorya’s media activity and brought the club closer to fans.

By working with GGBET UA, Zorya have strengthened their presence on social media, regularly sharing engaging and interactive content. Thanks to this new strategy for interacting with fans, the reach and engagement of certain types of social media posts have doubled. The club have launched an updated version of their official site, where you can now find all the information about their history and current activities. Zorya will also soon be delighting fans by launching an official fan shop.

This approach to the partnership between GGBET UA and FC Zorya Luhansk is bringing the team closer to their fans, creating real value for all involved, and promoting Ukrainian football.

GGBET UA CEO Sergii Mishchenko shared his thoughts about the collaboration and the future of the partnership: “GGBET chooses its partners carefully. Signing football clubs just for the sake of a portfolio is not the approach we take. Shared values, a drive for growth, and a desire to evolve and improve are all important to us. Our partnership with FC Zorya is a brilliant example of our philosophy when it comes to collaboration. We only started working together at the end of 2024, and we’re already seeing results. And we have many new and interesting things to look forward to in the future.”

During the press conference, club representatives also shared the results of their winter training sessions and discussed how the team is preparing for the second half of the Ukrainian Premier League season. The club also announced that it has signed some new players: Bosnia’s Dejan Popara and Ukraine’s Volodymyr Bilotserkovets.

You may recall that previously GGBET UA broadened its support for Ukrainian football by partnering with FC Dynamo Kyiv. A press conference with the club was held in autumn 2024 and was an important step forward in terms of strengthening the brand’s ties with Ukrainian football.

The post GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv appeared first on European Gaming Industry News.

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