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Danish Gambling Authority Launches “Take it ROFUS” Campaign
The Danish Gambling Authority has launched a new campaign aimed at raising young people’s awareness of the ROFUS self-exclusion scheme.
More than 15,000 young men between the ages of 18 and 25 are currently registered with ROFUS (The Danish Gambling Authority’s Register of Voluntarily Excluded Players).
“For many, games are an entertainment product, but it is important that there is also room for people to take a break from the game – and ROFUS can be a good tool for many. We hope that our new campaign can help inform the target group – which here is primarily younger men – about this,” Anders Dorph, Director of the Danish Gambling Authority, said.
The Danish Gambling Authority commissioned a study into young men’s relationship with gambling and ROFUS, which shows that gambling plays a large role in young men’s communities, especially at their pre-party events.
An important insight from the interviews was that although gambling is a large part of young people’s social arenas, there is not much talk about the potential negative consequences of gambling.
“When gaming is a big part of the community, it can be vulnerable to speak out and stand out from the crowd. That’s why we hope that a new campaign can start a conversation among young people that it’s okay to skip the game and ‘get it ROFUS’, which is the campaign’s slogan,” Anders Dorph explained.
The “Take it ROFUS” campaign consists of a 60-second film that alternates between a pre-party and an interview situation with six young men. As the film progresses, a discrepancy is depicted between the young men’s statements and their actions. It shows that young people may not be as good at keeping the game under control and looking out for each other as they claim.
The campaign is targeted at young men between the ages of 18 and 24 who have just been given access to gambling for money. An important criterion for the campaign was that it should be designed on the young people’s terms and reflect situations that young people can recognize themselves in. Subsequent tests of the campaign show that it resonates with the target group to a great extent, especially due to its relatable situations and group dynamics, a young language and a pace that young people are familiar with, for example, from content on social media.
The film, produced by the agency Advice, will be shown in cinemas, on YouTube, Twitch and various streaming services, among other things.
The post Danish Gambling Authority Launches “Take it ROFUS” Campaign appeared first on European Gaming Industry News.

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ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites
The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.
Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.
The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.
The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.
With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”
For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.
This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.
ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.
The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.
Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.
For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.
Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.
Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”
The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.
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A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’
Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.
Vigen Safaryan, Chief Product Officer at Galaxsys, commented, “With Funny Faces: Hoglet Moglet, we wanted to create something that not only entertains but also brings a sense of adventure to every spin. The innovative mechanics and fun visuals set this game apart, offering players more than just a typical slot experience. We’ve incorporated unique features, like the Hoglet-Dice symbol and increased winning opportunities, which elevate the overall gameplay and keep players engaged.”
About the Game
Funny Faces: Hoglet Moglet is a slot game with a unique twist. After every bet, players have a chance to land the special Hoglet-Dice symbol, which moves them forward on a track that surrounds the playing board. This playful feature turns every spin into a mini adventure, adding excitement and surprises along the way. With its vibrant theme and lively animations, the game offers an interactive and engaging experience that keeps the action going.
Key Highlights That Set the Game Apart
- External Board Game – Hoglet-Moglet
After every bet, players have a chance to land the special Hoglet-Dice symbol, which advances them along a dynamic board game path that surrounds the slot grid.
- Bonus Game – Sticky Wilds
The “Wild” symbol, which substitutes for all other symbols, may appear in the bonus game. Unlike the regular game, where it lasts for one round, it stays on the board until the bonus round ends.
Funny Faces: Hoglet Moglet is now live and available for Galaxsys’ global network of partners.
Galaxsys is an innovative games studio with a diverse portfolio of award-winning titles. Our 30+ games portfolio, which includes instant, crash, mines, bingo, turbo, skill, and slot games, is designed with a focus on innovation, player-centric experiences, and engagement.
Guided by a commitment to creativity and quality, our games are seamlessly integrated into platforms worldwide, connecting players through a trusted network of over 150 partners. Our achievements have been recognised with numerous prestigious awards in the iGaming industry, highlighting our dedication to creating innovative games.
The post A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’ appeared first on European Gaming Industry News.
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Yolo Entertainment makes senior hires across CRM, content, data and product
Yolo Entertainment, the operator behind leading brands Bitcasino and Sportsbet.io, has made four key senior hires as it continues to build out its leadership team.
Jock Jamieson-Black joins as Head of CRM, Regional Strategy, having previously spent six years in customer experience positions at Betway Group.
James Clark has been appointed Global Head of Content & SEO, joining from bet365 where he led the brand’s editorial content and SEO strategy.
Abu Koroma comes on board as Director of Product Engineering, with a strong track record of building and scaling high-performing engineering teams.
And Charlene Cassar becomes Global Head of BI & Data Science, following senior data roles at the likes of Gamesys and Eastrock Group.
Yolo Entertainment CEO Matthew D’Emanuele said: “At Yolo Entertainment, our commitment to delivering an exceptional player experience starts with our people. That’s why we are delighted to continue attracting world-class talent from both within and beyond the iGaming industry.
“We’re excited to welcome Jock, James, Abu, and Charlene, with each bringing outstanding pedigree, deep expertise, and the kind of ambition and energy that perfectly reflect our culture. We’re thrilled to have them on board as we continue to raise the bar for entertainment.”
The hires are part of Yolo Entertainment’s broader expansion strategy, which has seen multiple senior appointments over previous months, including Chief Product and Technology Officer Ashley Abela Hardy, Chief Brand Officer Shane Anderson and Chief Data Officer Laura Nash.
The post Yolo Entertainment makes senior hires across CRM, content, data and product appeared first on European Gaming Industry News.
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