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ASCI Signs MoU with FIFS, AIGF and EGF
The Advertising Standards Council of India (ASCI) has signed a Memorandum of Understanding (MoU) with the Federation of Indian Fantasy Sports (FIFS), the All India Gaming Federation (AIGF) and the E-Gaming Federation (EGF).
The MoU between ASCI and the online gaming industry federations establishes a framework to address these challenges through a special monitoring cell that will focus on screening and reporting offshore betting and gambling advertisements to the concerned ministries. The cell will also screen and process real-money gaming advertisements that are found to be in potential violation of the ASCI Code. The partnership aims to surface illegal ads and also strengthen compliance of the RMG industry.
Since the kickoff of the MoU in January 2025, ASCI has flagged 413 ads of offshore betting to the Ministry of Information and Broadcasting and processed 12 advertisements for potential violation of ASCI’s RMG guidelines. Previously, ASCI flagged off 1336 ads in the period April 2023–March 24, to the Ministry of I&B. Based on this, the Ministry has taken action to block such ads and platforms. During the same period, 492 cases pertaining to Real Money Gaming were also taken up by ASCI.
Indian state laws prohibit gambling and offshore betting activities; making advertisements for these activities, illegal in these states. However, online real-money games (RMG) that require a predominance of skill, are permitted by most state laws, and their advertising is therefore allowed. Some offshore betting and gambling operators attempt to portray themselves as legally permitted gaming companies, necessitating the need to identify such advertisements and escalate the same to regulators. For the real-money gaming sector, ASCI’s guidelines for “Advertising of Online Gaming for Real Money Winnings” needs advertisements to ensure that the content of such ads remains responsible and does not depict minors or represents winnings as a means of livelihood. In addition, these ads are required to carry disclaimers to inform consumers of the risks associated with such games.
Manisha Kapoor, CEO and Secretary General of ASCI, said: “Indian consumers are exposed to numerous ads of offshore betting and gambling companies that have no accountability in India. Several Indian celebrities too have been a part of such advertisements. Since gambling ads are prohibited in most parts of the country, their large-scale presence is a breach of the law. ASCI would like to surface such advertising to the regulators for necessary action. It is also key that the gaming industry, whose advertising is permissible in India, remains compliant with the ASCI Code. We welcome the proactive initiative of the gaming associations of working with the self-regulator to create a special monitoring cell for the industry.”
Neil Castelino, CEO of Federation of Indian Fantasy Sports, said: “Members of FIFS have demonstrated their commitment and compliance to responsible advertising through implementation of the ASCI guidelines and FIFS Charter. We are further committed to adopting the global best standards in responsible advertising, and through this collaboration, we hope that Indian consumers are not exposed to illegal platforms in the guise of online gaming while promoting responsible advertising practices amongst the Indian RMG industry.”
Anuraag Saxena, CEO of E-Gaming Federation, said: “Indian citizens have been duped and scammed by unscrupulous operators for years. The nation suffers, so do consumers, so does the domestic industry. Which is why we at EGF have been pioneering responsible gaming, and mandatory audits of our gaming companies. The monitoring cell of ASCI will only turbo-boost our efforts. Together, we will uphold high ethical standards and create a safer, more trusted gaming landscape for all.”
Roland Landers, CEO of All India Gaming Federations, said: “As the oldest and largest industry federation, AIGF has been at the forefront of advocating for responsible gaming practices and addressing the menace of offshore and illegal betting and gambling. We remain steadfast in our mission to ensure a robust, transparent, and responsible gaming environment in India. By collaborating with ASCI and fellow industry federations, we aim to tackle the growing challenge of offshore gambling ads and non-compliant advertising practices. This MoU marks a pivotal step towards protecting consumers, fostering ethical advertising, and elevating the credibility of India’s online gaming sector. Together, we are dedicated to shaping a fair and sustainable ecosystem for all stakeholders.”
The post ASCI Signs MoU with FIFS, AIGF and EGF appeared first on European Gaming Industry News.

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Grace Media partners with IGP bingo brands in the UK
Grace Media, the leading provider of white-label online gaming solutions, has partnered with Inter Group Partner Holding’s (IGP) bingo brands to deliver operational support across their UK portfolio.
The partnership will see Grace Media provide a range of solutions to IGP’s well-known UK-facing bingo brands, UK Bingo, Chitchat Bingo, Bogof Bingo, and Panda Bingo, the fastest-growing Bingo brand in the industry at the moment.
Grace Media will support the brands across CRM, compliance, payments, fraud protection and more, with a focus on enhancing the player experience and driving sustainable growth.
Lars Söderlund, Business Director and Co-Founder of IGP, said: “Partnering with Grace Media gives us access to a proven operational engine with the expertise to elevate our UK bingo portfolio. Their track record speaks for itself, and we’re looking forward to working closely with the Grace Media team to take these brands to the next level.”
Grace Media Head of Revenue and Partnerships Chris Prentice said: “It’s fantastic to be welcoming IGP to the Grace Media network. We’re all about providing the support operators need to thrive in the UK market, and we’re confident our model will help IGP’s brands unlock new opportunities over the coming months and years.”
In February, Grace Media strengthened its leadership team with four senior appointments, including industry veterans James Goodliffe and Frazer McNaughton, and internal promotions for Chris Prentice and Gary Barber.
The post Grace Media partners with IGP bingo brands in the UK appeared first on European Gaming Industry News.
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Evoplay releases explosive gameplay in Lava Burst
Evoplay, the award-winning game development studio, has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement.
Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.
The Ultra Bonus Game guarantees activation of the Lava Burst feature, where one to twelve fire comets strike random cells on the reels. Each strike applies an x2 multiplier, which increases if the same position is hit more than once.
Supporting features include Mystic Symbols, which transform into another icon at the end of the Bonus or Ultra Bonus Game, and the Mystic Jackpot Symbol, which guarantees a Mini (25x), Minor (50x), or Major (100x) jackpot. The Grand jackpot (x1000) is awarded by collecting all 12 bonus symbols of any type.
The Black Hole collects the value of all previously landed Bonus symbols and jackpots, increasing the overall win potential.
All Coin symbols carry bet multipliers – Bonus Coins appear with values from x1 to x4, while Heavy Coins land only in the base game with higher values of x5 to x9. Heavy Coins remain locked on the reels until the Bonus or Ultra Bonus Game begins, unless the bet is changed. The Bonus Game is triggered by landing four symbols on the central line, initiating a round with three spins. Each new Bonus symbol resets the spin count, and winnings are awarded only in the Bonus or Ultra Bonus Game, where all landed Bonus symbol values are totalled at the end.
Lava Burst combines high-impact visuals with layered bonus features, offering operators a strong addition to their slot portfolios.
Ivan Kravchuk, CEO at Evoplay, said: “Lava Burst offers something fresh, with mechanics that keep players invested throughout the session.
“From the escalating multipliers to the strategic bonus features, we’ve created a slot that’s built for performance and player appeal.”
The post Evoplay releases explosive gameplay in Lava Burst appeared first on European Gaming Industry News.
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Relax Gaming plots the ultimate heist in latest release Cash in Transit
Relax Gaming, the iGaming aggregator and supplier of unique content, is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit.
This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x.
The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels. Players are awarded three respins, which reset with every new symbol that drops. As reels fill with loot, up to two additional reels can be unlocked, increasing the chances of landing valuable symbols and hitting big wins.
A range of criminally clever features can be triggered when special symbols such as the Cash Bag, Bag Man, Lock Smith, Gov’Nor, Pawn Broker, Detective and Constable land on the reels. Each symbol brings unique abilities to the chase, from revealing and collecting all visible values and amplifying symbol values to bringing non-persistent symbols to life again.
Persistent variants of these character symbols can appear, raising the stakes even more, triggering their abilities at the end of each spin and pushing players toward a genuinely successful heist.
Shelley Hannah, CPO at Relax Gaming, said: “Cash in Transit has all the makings of a legendary Relax Gaming slot. With a truly thrilling bonus reel mechanic that showcases a cunning gang of criminals, we think players will revel in the high-octane action and enjoy the engaging London heist theme with Bonus symbols and respins also up for grabs.”
The post Relax Gaming plots the ultimate heist in latest release Cash in Transit appeared first on European Gaming Industry News.
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