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‘Hustlin harder’ – Stake F1 Team KICK Sauber new livery demonstrates defiance ahead of 2025 season
- Stake F1 Team KICK Sauber unveiled its new car for the 2025
- Formula 1 season at London’s iconic O2 Arena venue this week, with the updated
- design symbolising excitement and determination ahead of the 2025 F1 season
The Stake F1 Team KICK Sauber are determined to go out with a bang, promising its fans that ‘We are working harder than ever. We don’t give up.’
“The challenges faced by the Stake F1 Team KICK Sauber have been no secret, but our fans can rest assured that we are prepared to fight in 2025 – we are working harder than ever.”, said Akhil Sarin, Chief Marketing Officer at Stake.
With two new drivers, Nico Hülkenberg and Gabriel Bortoleto, at the helm this season, there is renewed energy and fighting spirit as Stake F1 Team KICK Sauber looks set to kickstart their campaign.
“This is a new season with new drivers, and we are so excited to have Nico Hülkenberg and Gabriel Bortoleto on our team. Niko is a fantastic driver with a lot of experience, and for him to be able to work alongside Gabriel will breathe real energy into the team,” expressed Sarin.
For Stake, growing its footprint in Brazil is extremely important. Now, with a Brazilian driver in the Stake F1 Team KICK Sauber, there is excitement and a promising season.
“It’s always special to have a Brazilian driver on the grid, and we’re excited to welcome Gabriel Bortoleto to the team. However, our decision was based purely on talent and potential. Gabriel has earned his place through his skill, dedication, and strong performances.
“Together with Nico, he forms a well- balanced and promising driver pairing, combining experience and fresh energy. We believe they will complement each other well and contribute to the team’s progress. We look forward to seeing their development throughout the season,” commented Mattia Binotto, Chief Operating and Chief Technical Officer at Sauber Motorsport AG.
The car’s new look
This season’s spirit has been epitomised with an updated brand identity and defiant messaging projected at the launch. Set across the backdrop of the moonlit sky, the motto ‘Hustlin’ Harder’ and its symbols tell a powerful story. The moon stands for consistency and the calm strength to fight, while the night symbolises the hard work and preparation done in secrecy.
“Together, they create a strong image for the team, which, after a challenging season, aims to shine again at full strength in 2025,” stated Sarin.
Meanwhile, Binotto remarked on the importance of this new campaign, saying that, “2025 marks an exciting chapter for Stake F1 Team KICK Sauber. With a new driver lineup, a bold new car design, and the unwavering support of Stake, we are excited to embark on this journey. This season presents a tremendous opportunity for growth, and while there’s hard work ahead, we embrace the challenge with enthusiasm. We look forward to creating unforgettable moments together—on and off the track.”
The official unveiling of all Formula 1 cars occurred at a special event on Tuesday, February 18th. The first-of-its-kind ceremony saw the class of 2025 reveal their new campaign liveries, with Stake F1 Team KICK Sauber wowing attendees with their ‘Hustin’ Harder’ launch.
The post ‘Hustlin harder’ – Stake F1 Team KICK Sauber new livery demonstrates defiance ahead of 2025 season appeared first on European Gaming Industry News.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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