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Atlassian Williams Racing Announces Partnership with Super Group

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Atlassian Williams Racing has announced a major multi-year partnership with Super Group Limited, the parent company of leading online sports betting and gaming business Betway and casino brand Jackpot City.

The agreement will see Super Group’s brands become Atlassian Williams Racing’s Official Betting Partner, Official Casino Partner, Official Gaming Partner, Official Score Partner and Official Live Score Partner. It marks Super Group’s entry into Formula 1, building on their market-leading sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

Neal Menashe, Chief Executive Officer at Super Group, said: “We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing.

“The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.”

James Bower, Commercial Director at Atlassian Williams Racing, said: “We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing.

“Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.

“We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”

The post Atlassian Williams Racing Announces Partnership with Super Group appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites

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The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.

Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.

The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.

The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.

With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”

For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.

This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.

ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.

The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.

Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.

For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.

Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”

The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.

Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”

The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.

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A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’

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Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.

Vigen Safaryan, Chief Product Officer at Galaxsys, commented, “With Funny Faces: Hoglet Moglet, we wanted to create something that not only entertains but also brings a sense of adventure to every spin. The innovative mechanics and fun visuals set this game apart, offering players more than just a typical slot experience. We’ve incorporated unique features, like the Hoglet-Dice symbol and increased winning opportunities, which elevate the overall gameplay and keep players engaged.”

About the Game

Funny Faces: Hoglet Moglet is a slot game with a unique twist. After every bet, players have a chance to land the special Hoglet-Dice symbol, which moves them forward on a track that surrounds the playing board. This playful feature turns every spin into a mini adventure, adding excitement and surprises along the way. With its vibrant theme and lively animations, the game offers an interactive and engaging experience that keeps the action going.

Key Highlights That Set the Game Apart

  • External Board Game – Hoglet-Moglet

After every bet, players have a chance to land the special Hoglet-Dice symbol, which advances them along a dynamic board game path that surrounds the slot grid.

  • Bonus Game – Sticky Wilds

The “Wild” symbol, which substitutes for all other symbols, may appear in the bonus game. Unlike the regular game, where it lasts for one round, it stays on the board until the bonus round ends.

Funny Faces: Hoglet Moglet is now live and available for Galaxsys’ global network of partners.

Galaxsys is an innovative games studio with a diverse portfolio of award-winning titles. Our 30+ games portfolio, which includes instant, crash, mines, bingo, turbo, skill, and slot games, is designed with a focus on innovation, player-centric experiences, and engagement.

Guided by a commitment to creativity and quality, our games are seamlessly integrated into platforms worldwide, connecting players through a trusted network of over 150 partners. Our achievements have been recognised with numerous prestigious awards in the iGaming industry, highlighting our dedication to creating innovative games.

The post A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’ appeared first on European Gaming Industry News.

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Yolo Entertainment makes senior hires across CRM, content, data and product

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Yolo Entertainment, the operator behind leading brands Bitcasino and Sportsbet.io, has made four key senior hires as it continues to build out its leadership team.

Jock Jamieson-Black joins as Head of CRM, Regional Strategy, having previously spent six years in customer experience positions at Betway Group.

James Clark has been appointed Global Head of Content & SEO, joining from bet365 where he led the brand’s editorial content and SEO strategy.

Abu Koroma comes on board as Director of Product Engineering, with a strong track record of building and scaling high-performing engineering teams. 

And Charlene Cassar becomes Global Head of BI & Data Science, following senior data roles at the likes of Gamesys and Eastrock Group.

Yolo Entertainment CEO Matthew D’Emanuele said: “At Yolo Entertainment, our commitment to delivering an exceptional player experience starts with our people. That’s why we are delighted to continue attracting world-class talent from both within and beyond the iGaming industry.

“We’re excited to welcome Jock, James, Abu, and Charlene, with each bringing outstanding pedigree, deep expertise, and the kind of ambition and energy that perfectly reflect our culture. We’re thrilled to have them on board as we continue to raise the bar for entertainment.”

The hires are part of Yolo Entertainment’s broader expansion strategy, which has seen multiple senior appointments over previous months, including Chief Product and Technology Officer Ashley Abela Hardy, Chief Brand Officer Shane Anderson and Chief Data Officer Laura Nash.

The post Yolo Entertainment makes senior hires across CRM, content, data and product appeared first on European Gaming Industry News.

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