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WELCOME TO DREAMLAND: AC MILAN, PUMA AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS
For the first time, Off-White™ creates a playing kit, marking a groundbreaking moment with AC Milan and PUMA.
Rooted in shared values of ambition and progress, the AC Milan x Off-White™ kit symbolizes the transformative power of dreams.
AC Milan, PUMA and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of football, fashion, and innovation.
This collaboration is more than just a meeting of football and fashion, it is a celebration of shared values and the transformative power of dreams. It honors the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by Off-White™ creating its first-ever kit designed to be worn on the pitch.
At the heart of this exclusive collection lies the concept of Dreamland, embodying a rich tapestry of values and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams. Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech from the same year.
The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.
The new kit, beautifully designed by PUMA and Off-White™, comes in two striking colorways, both infused with Pan-African colors to celebrate black excellence and symbolize unity and progress. The first features a black base that beautifully fades into a power green colorway at the bottom, with sizzle yellow logos and red detailing on the black collar and the jersey cuffs.
The alternative jersey features a red base that fades into a power green color with a monochrome AC Milan crest, collar and cuffs with sizzle yellow details.
Both designs are reimagined with signature Off-White™ touches, including the iconic Off White™ zip tie on both the Authentic and Replica editions of the jerseys. Players surnames feature quotation marks on the back, and the word “Diavoli” – a nod to AC Milan’s historic nickname – incorporated on the badge on the front.
Featuring subtle yet powerful design elements, the kit embodies the idea that change is unstoppable, and progress is continuous. The jerseys represent the notion ‘Unity is Strength’ by featuring the Off-White™ all over print modified to connect the arrows to create unity. The collection launches in February which coincides with Black History month, further elevating the importance of celebrating Black culture and excellence.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values in a way that is both bold and meaningful. Partnering with Off-White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future and celebrating the partnership with Off-White™.
Building on the success of our Fourth Kit strategy with PUMA, this project reaffirms our dedication to pushing creative boundaries and connecting with fans in innovative ways.
We are proud to celebrate this cultural moment and bring the transformative power of dreams to life on and off the pitch.” Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport, said: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honored to work with Off- White™ to bring this iconic moment to life, blending performance and culture into something truly unique.” This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”
Cristiano Fagnani, CEO of Off-White™ added:“The collaboration between Off-White™, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the Black community in sports and fashion. During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”
The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in its vision through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into car Decals and Wheels, set to debut in the popular sports-action game starting 21 February.
Meanwhile, a custom Fortnite island* takeover inspired by the collection is also launching, offering players the chance to explore, interact, and fully experience the essence of the new kits.
To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.
The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA’s ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.
The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.
Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand’s commitment to a circular production process.
The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan’s men’s First Team take on Hellas Verona in their Serie A fixture on the 15 February, with the team wearing the black version and the goalkeeper sporting the red version.
The red version will then feature in the match against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across these two games.
AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with outfield players in red and the goalkeeper in black.
The AC Milan x Off-White™ is available from AC Milan Official Stores, store.milan.com, PUMA stores, PUMA.com, and select retailers worldwide from the 14 February.
The post WELCOME TO DREAMLAND: AC MILAN, PUMA AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS appeared first on European Gaming Industry News.

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BACKFORCE extends long-standing partnership with BIG through 2028
Berlin International Gaming (BIG) is proud to announce the extension of our longest-standing partnership: BACKFORCE, a premium German gaming chair manufacturer, will continue to support BIG and its athletes for another three years, until at least mid-2028.
Since the beginning of our partnership in September 2019, BACKFORCE has been a fundamental pillar of support. Their gaming chairs, “Made in Germany”, have set new ergonomic and quality standards in the industry and have helped our athletes perform at the highest level. Whether it was during our CS:GO team’s rise to the top of the world rankings or our recent international victories across various titles, BACKFORCE has always had our backs. Also, during challenging times, they keep supporting BIG, which shows their dedication to the German and European esport scene.
More than just a supplier, BACKFORCE has also been a driving force in our content strategy. These series will continue, alongside new content formats and offline activations in the years ahead. We can also announce that they will be part of our next Overtime party at IEM Cologne, stay tuned for more information!
The extension of our collaboration is a testament to the mutual trust, shared values, and the strong personal connection between our organisations. We are incredibly thankful for BACKFORCE’s continued belief in BIG and the support for our community. #GOBIG
Statement Daniel Finkler, CEO of BIG: BACKFORCE is not only our longest-standing partner, but they are also one of our most loyal. Since 2019, they have provided our professional teams with what I consider the best gaming chairs in the world. Their support has always gone far beyond the commercial side: every person at BACKFORCE genuinely cares about BIG, our community, and the future of German esports. Extending our partnership for another three years means a lot to us. We’re proud and thankful to continue this journey together with Head of BACKFORCE Stefan “slame” Krumme and his team!
Statement Stefan Krumme, Head of BACKFORCE: It was actually back at IEM Cologne in 2018 when Backforce decided to partner with BIG. We saw the passion, the surroundings, and everyone welcoming people with an open heart. We already went through highs and lows, and supported the players as well with some warm words after losses or wins. The mutual trust between Backforce and BIG is unmatched. It´s easy to switch to a more successful team, that’s just not who we are and what you should be. Support the team when it’s needed the most. Stay with them and rise again. I personally just have one wish at this point. I attended so many Tier 1 tournaments, seeing other teams we support, I would love so much to see BIG on a stage again. #GEMEINSAM!
The post BACKFORCE extends long-standing partnership with BIG through 2028 appeared first on European Gaming Industry News.
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WEMADE to Launch Steam Playtest for Tactical FPS Black Vultures
- First public reveal of tactical FPS Black Vultures: Prey of Greed via Steam playtest
- Playtest runs July 25–28 for players in North and South America
- Major gameplay improvements implemented following April FGT
- New trailers highlight core gameplay and NVIDIA-powered AI combat system
Global game publisher WEMADE announced today that it will host the first Steam playtest for Black Vultures: Prey of Greed, a new tactical first-person shooter developed by THISMEANSWAR, a WEMADE studio, and published globally by WEMADE.
About the Playtest
The Steam playtest will run from July 25, with access open to players in North and South America. Interested players can request access on the game’s official . Selected participants will receive email instructions ahead of the test. Additional entry opportunities will be offered through community events on the official .
The playtest follows an April Focus Group Test (FGT), which provided valuable user feedback and prompted significant enhancements to the game’s combat balance, control systems, and overall feel.
To preview the upcoming experience, two new trailers have been released:
- – A look at the in-game action and core mechanics players will experience during the test.
- – A behind-the-scenes look at Viper, the AI-powered combat gear co-developed with NVIDIA, and how it integrates into the battlefield for strategic decision-making.
Players can stay up to date and explore in-depth gameplay information through the game’s official Discord and Steam Community Hub, which serve as the primary channels for community engagement and development updates.
About Black Vultures: Prey of Greed
Black Vultures: Prey of Greed is a tactical FPS set in a fractured warzone where trust is scarce, resources are limited, and every mission begins with a choice. Navigate abandoned infrastructure and hostile zones. Intercept transmissions, gather intel, and complete your objective—before rival squads get there first. Choose your battles carefully. The deeper you go, the higher the risk—but the greater the reward.
Core Features
- Three-Faction Conflict: Battle between three rival squads in an unforgiving warzone. No teams. No alliances. Just shifting tactics and uncertain outcomes.
- Life Ticket System: Each team starts with a shared pool of lives. Once depleted, respawns end and survival becomes personal. Every life matters.
- Team-Based Looting: Loot is stored in a shared squad inventory and only granted upon extraction. Coordination is key. Greed is a risk.
Community-Driven Development
With the Steam Alpha Playtest on the horizon, community feedback will directly influence the future of Black Vultures. Through a Community-Driven Development approach, the team at THISMEANSWAR is building the game hand-in-hand with players.
Help shape the experience. Let us know what works, what doesn’t, and what makes every match worth playing. Join the discussion on Discord and help define the battlefield.
The post WEMADE to Launch Steam Playtest for Tactical FPS Black Vultures appeared first on European Gaming Industry News.
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Goldex Casino by N1 Partners: a new brand tailored for top GEOs
N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.
Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.
Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.
Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.
With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.
On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.
The post Goldex Casino by N1 Partners: a new brand tailored for top GEOs appeared first on European Gaming Industry News.
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