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WELCOME TO DREAMLAND: AC MILAN, PUMA AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS
For the first time, Off-White™ creates a playing kit, marking a groundbreaking moment with AC Milan and PUMA.
Rooted in shared values of ambition and progress, the AC Milan x Off-White™ kit symbolizes the transformative power of dreams.
AC Milan, PUMA and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of football, fashion, and innovation.
This collaboration is more than just a meeting of football and fashion, it is a celebration of shared values and the transformative power of dreams. It honors the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by Off-White™ creating its first-ever kit designed to be worn on the pitch.
At the heart of this exclusive collection lies the concept of Dreamland, embodying a rich tapestry of values and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams. Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech from the same year.
The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.
The new kit, beautifully designed by PUMA and Off-White™, comes in two striking colorways, both infused with Pan-African colors to celebrate black excellence and symbolize unity and progress. The first features a black base that beautifully fades into a power green colorway at the bottom, with sizzle yellow logos and red detailing on the black collar and the jersey cuffs.
The alternative jersey features a red base that fades into a power green color with a monochrome AC Milan crest, collar and cuffs with sizzle yellow details.
Both designs are reimagined with signature Off-White™ touches, including the iconic Off White™ zip tie on both the Authentic and Replica editions of the jerseys. Players surnames feature quotation marks on the back, and the word “Diavoli” – a nod to AC Milan’s historic nickname – incorporated on the badge on the front.
Featuring subtle yet powerful design elements, the kit embodies the idea that change is unstoppable, and progress is continuous. The jerseys represent the notion ‘Unity is Strength’ by featuring the Off-White™ all over print modified to connect the arrows to create unity. The collection launches in February which coincides with Black History month, further elevating the importance of celebrating Black culture and excellence.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values in a way that is both bold and meaningful. Partnering with Off-White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future and celebrating the partnership with Off-White™.
Building on the success of our Fourth Kit strategy with PUMA, this project reaffirms our dedication to pushing creative boundaries and connecting with fans in innovative ways.
We are proud to celebrate this cultural moment and bring the transformative power of dreams to life on and off the pitch.” Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport, said: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honored to work with Off- White™ to bring this iconic moment to life, blending performance and culture into something truly unique.” This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”
Cristiano Fagnani, CEO of Off-White™ added:“The collaboration between Off-White™, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the Black community in sports and fashion. During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”
The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in its vision through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into car Decals and Wheels, set to debut in the popular sports-action game starting 21 February.
Meanwhile, a custom Fortnite island* takeover inspired by the collection is also launching, offering players the chance to explore, interact, and fully experience the essence of the new kits.
To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.
The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA’s ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.
The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.
Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand’s commitment to a circular production process.
The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan’s men’s First Team take on Hellas Verona in their Serie A fixture on the 15 February, with the team wearing the black version and the goalkeeper sporting the red version.
The red version will then feature in the match against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across these two games.
AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with outfield players in red and the goalkeeper in black.
The AC Milan x Off-White™ is available from AC Milan Official Stores, store.milan.com, PUMA stores, PUMA.com, and select retailers worldwide from the 14 February.
The post WELCOME TO DREAMLAND: AC MILAN, PUMA AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS appeared first on European Gaming Industry News.
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More Space, More Variety: Home of Indies Launches Booking for Gamescom 2025!
FACTORY-C, the Berlin-based communications agency specializing in gaming and esports events, is returning to Gamescom with the ultimate hub for indie game developers and fans – Home of Indies. Now in its fourth year, the Home of Indies stand offers developer studios from around the world the opportunity to showcase their latest games to a wide audience. Covering 440 square meters in Hall 10.2’s Indie Area, the space invites visitors to explore and play exciting new indie titles while connecting directly with the creative minds behind them.
“Home of Indies is more than just a shared stand at Gamescom – it’s a platform for indie studios from all over the globe to showcase their projects and build valuable connections at the trade fair,” says Christiane Gehrke, Senior Event Communication & Sales Manager at FACTORY-C and the driving force behind Home of Indies. Since its debut at Gamescom 2022, the number of exhibitors has grown by nearly 70%. “Every year, we’re reminded of the incredible passion and sense of community within the indie world, and how well the concept resonates with studios, publishers, and visitors alike.”
At Gamescom 2025, the Home of Indies stand will grow by 175 square meters compared to last year. New highlights include an exclusive Streaming Booth, where indie games will be showcased live. For the first time, indie studios will also have access to a dedicated meeting space for business appointments, along with the option to use MeetToMatch.
Exhibitor registration for Home of Indies is now open!
Indie developers can secure their spot at the Home of Indies stand with booth spaces available in three sizes, including a dedicated area for games rated 16+ or 18+.
The post More Space, More Variety: Home of Indies Launches Booking for Gamescom 2025! appeared first on European Gaming Industry News.
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St8 agrees partnership to integrate Tequity’s White Label Originals
Next-generation content aggregator St8.io has teamed up with fast-growing iGaming software pioneer Tequity to integrate its new White Label Originals product.
St8 operator partners are now among the very first to gain access to White Label Originals, which hands them the power of unprecedented customisation.
This includes the ability to change the theme of the games to match casino branding, adjusting RTP, Max Win and Max Exposure, and even choosing whether to offer titles with provably fair technology or via a classic RNG model.
Krzysztof Opałka, CEO and CTO at Tequity, said: “Some of the most exciting casino brands in the world have found success offering their own branded titles. White Label Originals makes this simpler than ever for fast-growing operators who want to give their players something truly bespoke. We’re thrilled to bring this exciting new vertical to St8, one of the most forward-thinking aggregators in the industry.”
Vladimir Negine, founder and CEO at St8, added: “We’re focused on offering our operator partners the power to completely customise the user experience, and integrating Tequity’s White Label Originals is another huge step in this direction. We’re massively impressed by the product, and some of our partners are already making great use of it.”
Among the first games launched via White Label Originals is a collection of content particularly loved by streamers, millennials and Gen Z, including Crash, Mines, Plinko and Dice.
The post St8 agrees partnership to integrate Tequity’s White Label Originals appeared first on European Gaming Industry News.
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It’s Mission Possible with Max Megaways III from BTG
Big Time Gaming (BTG) is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards.
In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
The mission, if players wish to accept it, is to infiltrate the base game with a thrilling arsenal of features. The MegaDozer™ gives the ultimate power play, dropping Gold and Silver Coins for massive rewards. Gold Coins trigger Maximum Megaways™ with all reels expanding to seven symbols. Meanwhile, Silver Coins activate these incredible bonuses:
- The Win Multiplier increases by 1x
- A symbol is revealed to be upgraded to a higher-paying symbol
- Adding a random symbol that counts as multiple instances
- Replacing all symbols in a reel with Wilds.
Uncover the Secret to Free Spins: The mission gets hotter when you discover Classic Gold Scatters and Diamond Megascatters. Reveal two Scatters to unlock 10 Free Spins, with two extra spins for every additional Scatter. When a Megascatter joins the party, it’s game on with 15 Free Spins for the ultimate covert operation.
Players will feel the tension rise as they choose two sets of secret doors to uncover the Free Games bonus they receive. Once inside the Free Spins, every Bonus Coin that drops over the edge delivers the revealed bonuses and the Win Multiplier, rises 1x with every exhilarating reaction.
The secret arsenal of two elite bonuses randomly chosen before the Free Games play out from the following:
– Bonus Wild – a Wild is added and may display a Multiplier of up to 10x.
– Multiplier Symbol – a random symbol is added which counts for multiple instances.
– Increase Multiplier – the Win Multiplier increases by 1x.
– Extra Spins – every third “Extra Spins” coin awards two Extra Free Spins.
– Increase Ways – the reel increases to display seven symbols.
Impatient to jump into the thrill? Use the Bonus Buy feature to dive straight into Free Spins. Purchase 10 Free Spins for 100x your stake or 15 Free Spins for 200x your stake and take control of your mission.
Nik Robinson at Big Time Gaming, said: “Max Megaways III is the most action packed instalment in the series yet and takes players on the most thrilling adventure so far. “
“Players will love joining Max Megaways III on a daring mission to infiltrate the Arctic base and enter the Free Spins, the MegaDozerTM, where they uncover the secret arsenal of elite bonuses to hit the game’s 101,830x max win potential. This is the kind of mission players will beg to accept! Of course, they are helped on the way by MegawaysTM and MegaDozerTM.”
So, are you ready to take on the challenge? Your mission is calling, agent—time to spin and win big in Max Megaways III!
The post It’s Mission Possible with Max Megaways III from BTG appeared first on European Gaming Industry News.
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