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GambleAware’s Response to Govt Announcement of New Prevention Commissioner
Following the Government’s announcement of the new Prevention Commissioner to be introduced alongside the already announced Research and Treatment Commissioners to tackle gambling harm, GambleAware CEO Zoë Osmond OBE and Chair of Trustees Prof. Siân Griffiths CBE released the following joint statement.
“We welcome the Government announcement that the Office for Health Improvement and Disparities (OHID) will be the Prevention Commissioner within the new statutory system for addressing gambling harms. It is entirely appropriate that a statutory organisation takes on this responsibility, working alongside NHS England, relevant bodies in Scotland and Wales, and UK Research and Innovation (UKRI) in their roles as treatment and research commissioners.
“At GambleAware we have long advocated for a statutory, Government-led approach to addressing gambling harm, recognising it is a serious public health issue which can affect millions of people each year. We are immensely proud of the solid foundations, our flagship campaigns and critical digital interventions that we have developed over the years, which have had input from a breadth of lived experience expertise, and support millions of people each year. We remain committed to ensuring all groups in the population are aware of the risks of gambling and can continue to access free help and support.
“We look forward to working with the Government and three new commissioners to build on the existing expertise and strong capabilities within the current gambling harms system. The breadth of the lived experience community’s expertise is fundamental to the life-saving work of the National Gambling Support Network (NGSN) and is central to GambleAware’s work. We look forward to seeing how the variety and depth of these experiences continue to be recognised and sustained within the future system.
“Alongside this, it is essential that key research, education and training programmes are recognised and maintained. This must include the evidence-based vital prevention programmes we deliver, such as our national public health behaviour change campaign to reduce stigma and the GambleAware website which is accessed by over 5 million people each year and provides access to free self-help tools, advice and other support services. In addition, the hugely impactful work of the wider third sector, including the treatment and prevention activity delivered by the NGSN, which supports thousands of people each year, needs to be fully recognised within the future system.
“To truly address gambling harms, a prevention led population-based public health approach is needed. This must involve engagement with the public health community to ensure an integrated approach at both a national and local level across prevention and treatment, with a focus on achieving an agreed set of public health outcomes. To inform this, we now hope to see details of the new Levy Board and Advisory Panel published soon, to ensure no further delays to the full implementation of the future system.
“As we move forward, we will work with OHID to ensure a smooth and safe transition to the future system. We believe the new system needs effective population-based prevention activity to raise awareness of the risks of gambling and ensure an integrated approach to supporting those at risk of harm. We will strive to play our full part in the future system in whichever way best ensures a collaborative and effective system is created to move us towards our vision of a society free from gambling harm.”
The post GambleAware’s Response to Govt Announcement of New Prevention Commissioner appeared first on European Gaming Industry News.
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
Wager $1.50 to $30 to awaken divine features: Ra’s Sticky Expanding Wilds, Bastet’s gem-triggered Free Spins, and a Pick Me Bonus with layered treasures. For those betting $15 or more, five Pharaoh symbols unlock the progressive jackpot.
“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
WINADAY CASINO: Available December 19 – 28, 2025
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub
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