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Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
With global B2B iGaming marketplace gurus, Betbazar, having had to deal with their fair share of challenges over the past few of years, we sat down with the company’s CEO, Alex Iaroshenko to learn how an agile approach to business has helped them foster both resilience and adaptability.
What challenges do you see as the biggest tests for iGaming companies today?
The iGaming industry is currently facing several critical challenges – and in my opinion, regulation and compliance is right at the top of that list. As governments around the world continue to tighten their legislation to ensure fair play and responsible gaming, iGaming businesses have little choice but to adapt in order to remain compliant across multiple jurisdictions. Of course, for global companies like Betbazar that work in various regions with vastly differing rules, this adds an extra layer of complexity to operations, so our job is becoming increasingly difficult as well.
In addition to ongoing regulatory changes, another big challenge for iGaming companies is the current level of competition within the market. Over the past few years, the iGaming sector has become increasingly crowded and standing out from your competitors requires you to have strong branding, innovation and the agility to consistently deliver value to customers and their clients. In order to do this effectively, I believe companies generally need to invest in technology like AI and machine learning to personalise player experiences and improve user engagement.
The last test that I think is worth mentioning here is that online security and data privacy remain ongoing concerns – particularly with the rise of cyber threats that we’ve witnessed in recent months. Given the vast amount of personal data that is now being managed by companies, it’s imperative that they implement robust cyber security measures in order to protect sensitive player information, build trust and comply with all applicable privacy regulations in their regions.
How can companies in the iGaming space cultivate resilience and adaptability?
For me, the real key is to foster a culture that is open to change and encourages continuous learning and innovation. One of the most important steps in that process is to build an agile organisation where teams are empowered to make decisions quickly and feedback loops from customers and the market are integrated into product development and operations swiftly and efficiently without needing to go through multiple rounds of approval. At Betbazar, we focus on creating a mindset of flexibility that embraces new technologies and adjusts them to the business models of our clients so that we can meet their specific demands in the best conceivable way.
Being able to constantly change in this manner is what separates a good business that actually performs from one that struggles – especially in an industry where customer preferences, technology and regulations change so rapidly. I honestly believe that if the culture at Betbazar was not as adaptable and resilient as it is, we wouldn’t still be here today. As a company, we’ve had to work through some very challenging periods and have always come out stronger on the other side, mainly because we use these situations as a chance to improve the ways we operate.
Of course, investing in professional development and cross-functional collaboration also plays a big role in making your business adaptable and resilient, as you always want teams to hone their technical and strategic skills so that they can navigate challenges efficiently. On top of that, you need strong leadership that promotes a proactive, solution-based approach to tackling adversity.
What role does leadership play in driving an agile culture within an organisation?
I believe that a company is always made by a team, and though teams are led by leaders, it’s impossible to build your entire business philosophy on one person’s shoulders. Instead, an agile culture should be built on clear communication and trust between leadership and employees, as when people feel empowered to make decisions and know that their contributions are valued, it fosters a sense of ownership and accountability. It’s for this reason that we encourage a collaborative approach at Betbazar where teams are given the autonomy to experiment, test new ideas and iterate quickly without fear of failure – and this is what trusting your team is truly about.
Speaking as a CEO, I feel it’s my responsibility to not only set the strategic direction of the company, but also create an environment where all employees have space to grow. For me, it’s very important to look into each person’s individual goals and understand their ideas for how they’d like to develop in their role, as only then can you adjust the company’s strategic path to better accommodate each employee’s personal ambitions. This in turn empowers you to create a culture where people want the company to reach its goals so that they can also reach their own, meaning everyone shares the success in equal measure and deals with any setbacks as a team.
Could you share an example of a time when Betbazar had to pivot quickly to respond to an industry change?
I think when you’re part of an industry that shifts and evolves as quickly as iGaming, you pretty much have to pivot all the time in order to stay ahead of emerging trends and customer demands. One of the things that Betbazar is very good at is that when we see that the popularity of a product is skyrocketing and we don’t have an existing connection to it, we’re fast to rectify the situation and fill any gaps that we have in our marketplace. A good example of this would be crash games, as when these became popular and we realised that we didn’t have a product that met the demands of the market, we very quickly found a partner who could help us expand our portfolio.
Generally speaking, once we have a product available in our line-up, it becomes competitive within the market quite quickly, so the onus is then on us to pivot again and find something new, rather than to simply stand still and be happy with what we’ve got. In this way, Betbazar is constantly changing and adjusting to the demands of the industry, and we always make sure we keep an eye on the competition to understand what others are doing. This is ultimately our goal and our way of being flexible so that we’re constantly primed to pivot into newer, better products.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
The post Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry appeared first on European Gaming Industry News.
MGA Games has announced the launch of its new slot, Sweet Fortune Megaways, in the .com markets on August 25th. This game transports players to Sugarland, a magical universe made of sweets and candy. Set in the city of Candyville, where chocolate rivers and caramel streets create a unique atmosphere, the title features the Megaways mechanic and promises a memorable experience.
The gameplay is full of surprises. Players can enter a majestic candy palace through the Free Spins screen, where prizes multiply and a mini game is activated inside the Grand Prize Hall. This combination of mechanics, setting, and interactive elements has been designed to maximize user engagement.
Among its main innovations are random multiplying Wilds (x2, x3), expanding Wilds, and the Megaways structure, which allows for thousands of possible combinations with each spin. Additionally, this marks the first time MGA Games has embraced a candy-themed slot, aligning with the most popular trends in the gaming and entertainment sectors.
The post Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds appeared first on European Gaming Industry News.
In the crowded world of iGaming affiliate marketing, where networks often overpromise and underdeliver, a new player has established itself by focusing on fundamentals that matter most: transparency, reliability, and direct access to high-value markets. 1st Partners has entered the industry as a direct advertiser for Tier-1 countries, offering affiliates the chance to work directly with in-house brands instead of relying on intermediaries. This model not only guarantees more control but also unlocks the true potential of Tier-1 markets such as Europe and Canada.
The advantage of working with a direct advertiser is clear. Affiliates no longer face the uncertainty of resellers or white-labels. With 1st Partners, every promoted brand, from BeonBet to BitStake, SlotRush, and Betsomnia, is fully owned and operated by the program. The result is consistency, stability, and a user experience tailored for conversion and retention. By cutting out middle layers, affiliates gain access to products designed with one purpose: turning traffic into loyal, depositing players.
Equally important is the strategic choice of Tier-1 markets. Affiliates often chase GEOs that look profitable in the short term but collapse under weak regulation or low player value. Tier-1 countries represent the opposite. Players in these regions deposit more per session, often commit to long-term gaming, and deliver higher lifetime value. Economically stable, with strong digital infrastructure and clear regulations, Tier-1 geos like Europe and Canada ensure predictable revenue and reliable growth. For affiliates, this means bigger checks, consistent payouts, and campaigns that can scale sustainably over time.
The financial structure offered by 1st Partners reinforces this positioning. As a Direct advertiser, the program begins with a 40% RevShare baseline and no negative carryover, providing a strong foundation even for newcomers. For teams that prefer immediate returns, CPA and hybrid models are negotiable, and a five percent referral commission adds another layer of monetization. Crucially, the program operates on Affilka by SoftSwiss, which delivers hourly data updates and supports API and postback integrations. Net Gaming Revenue is calculated with a clear and open formula, giving affiliates full transparency and eliminating the hidden deductions that are common in indirect networks.
Payments are another area where the Direct advertiser model shows its strength. Affiliates can withdraw earnings from as little as €100 through crypto or e-wallets, while wire transfers start at €1,000. Payouts are processed monthly, with Skrill and crypto finalized by the 15th and bank wires by the 21st. The availability of multiple payment methods, from PayPal to Neteller and SEPA, ensures that affiliates of all sizes can manage cash flow effectively and reinvest into campaigns without delays.
Beyond terms and technology, 1st Partners has gained praise for its approach to support. Affiliates consistently note that managers are not simply account handlers but real partners who provide timely responses and proactive advice. This is a reflection of the Direct advertiser mindset: when the affiliate succeeds, the brand succeeds. Instead of standardized replies, affiliates receive optimization tips, creative assistance, and in many cases, custom deal adjustments. This level of involvement is particularly valuable for media-buying teams operating in competitive channels such as PPC or social ads.
Reputation in the industry has followed quickly. On community platforms and review sites, affiliates highlight on-time payments, straightforward contracts, and the reliability of the team. Transparency about the company’s structure has further strengthened confidence, as 1st Partners has openly clarified its position as a Direct advertiser with independent brands and infrastructure. For affiliates who have grown cautious of programs that shift responsibility or fail to deliver, this level of clarity has been a welcome change.
Taken together, the strengths of 1st Partners outline a clear choice for affiliates aiming at the top tier of iGaming performance. It is a Direct advertiser with exclusive in-house brands, focused on Tier-1 regions where deposits are higher, lifetime value is stronger, and regulation provides security. It offers a generous RevShare baseline, flexible CPA options, transparent reporting, and payments designed for affiliates rather than against them. Most importantly, it delivers a true partnership model where affiliates are treated as essential collaborators rather than just sources of traffic.
In a market where networks come and go, the long-term opportunity is in aligning with programs that own their products, pay on time, and focus on quality markets. 1st Partners checks all these boxes. For affiliates ready to expand in Europe and Canada, it is not just another affiliate program — it is a Direct advertiser designed for Tier-1 success, and a partner built for the future of iGaming.
The post 1st Partners – Direct Advertiser for Tier-1 markets appeared first on European Gaming Industry News.
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The post Bitstrike.io – The Best Crypto Casino Experience With Huge Welcome Bonuses appeared first on European Gaming Industry News.
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