Latest News
ComeOn! extends Jeremy Piven’s ambassadorship to Denmark, strengthening its sportsbook strategy
ComeOn Group’s flagship brand ComeOn! is excited to announce the extension of its partnership with Hollywood star and sports enthusiast Jeremy Piven. As part of a new campaign in Denmark, Piven will continue to serve as the brand’s official ambassador, continuing to promote ComeOn’s sportsbook-first approach and bring a thrilling, engaging sports betting experience to the Danish audience.
Known for his iconic role as Ari Gold in the hit TV series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards, Piven’s deep passion for sports and his high-energy personality align perfectly with ComeOn’s strategy of creating a market leading sportsbook offering.
ComeOn Group has invested heavily in its own proprietary sports betting platform and continues to evolve with new features designed to enhance the player experience. As part of this strategy, ComeOn keeps adding more betting markets and increased personalisation to its proprietary sportsbook platform. ComeOn! with its 15 year brand of brand heritage in the nordics is set to bring more engaging and personalised sports betting experiences to its audience in Denmark, and Jeremy Piven is the ideal ambassador to tell that story.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Jeremy Piven has been an excellent ambassador for ComeOn!, and we are thrilled to extend our partnership into Denmark. His genuine passion for sports and his vibrant personality are a natural fit with our brand. As we continuously expand our sportsbook offering, Jeremy’s presence is engaging Danish players and showcasing the excitement that ComeOn! brings to sports betting.”
As part of the campaign, Piven will be featured in a series of digital and TV ads in Denmark. The partnership also marks an exciting milestone in ComeOn’s broader growth strategy, as the brand continues to establish itself as a leading sportsbook operator in the Danish market.
With Jeremy Piven on board, ComeOn! continues to build momentum, bringing more engaging, personalised sports betting opportunities to players while reinforcing its position as a sportsbook-first brand in Denmark and beyond.
The post ComeOn! extends Jeremy Piven’s ambassadorship to Denmark, strengthening its sportsbook strategy appeared first on European Gaming Industry News.
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Praxis Tech Partners with Stake to Enhance Global Payment Performance
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Praxis Tech, the leading payment orchestration platform for the iGaming industry, announced its partnership with Stake, the global leader in online entertainment and iGaming. The partnership brings together Stake’s international presence and Praxis’s orchestration technology to deliver faster, more reliable payment experiences for players around the world. The collaboration supports Stake’s operations across multiple continents, ensuring fast, compliant and localised transactions for its growing global player base.
As Stake accelerates its market-by-market expansion into key regions, its growth strategy depends on a flexible payment infrastructure that adapts to local preferences and regulatory requirements. By leveraging rapid PSP integrations and iGaming-focused orchestration capabilities, Praxis empowers Stake to scale strategically and enhance approval performance across global markets. Supported by a strong network of PSP partnerships, Praxis ensures every integration and interaction reflects the highest standards of professionalism and excellence, enabling Stake to expand confidently and efficiently.
“Stake is an industry powerhouse, operating at a pace that few can match. At Praxis, we’re proud to support world-leading iGaming brands like Stake in achieving payment excellence on a global scale. This partnership reflects our shared commitment to innovation, agility, and delivering frictionless, localized payment experiences that elevate the player journey,” said Amit Klatchko, Co-founder and Director of Praxis Tech.
“Our focus at Stake is on scaling globally while maintaining reliability and trust for our players. Through our partnership with Praxis, we’re reinforcing our payment operations to deliver fast, flexible, and secure transactions across all regions,” said Brais Pena, Chief Strategy Officer of Easygo.
This partnership reinforces Praxis’s leadership in iGaming payment orchestration, with its technology consistently enabling top-tier brands to achieve measurable gains in approval rates and operational efficiency.
The post Praxis Tech Partners with Stake to Enhance Global Payment Performance appeared first on European Gaming Industry News.
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EGBA Rolls Out Interactive Site for European Safer Gambling Week
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The European Gaming and Betting Association (EGBA) is pleased to announce the launch of the official European Safer Gambling Week 2025 (ESGW25) website, available at www.safergambling.eu, marking an important milestone in preparations for this year’s initiative, which will take place from 17-23 November 2025.
The new website serves as a central hub, offering information about the initiative and sharing important resources for both players and industry stakeholders. It features several dedicated sections designed to support player protection and encourage participation in the initiative:
- Support Resources – A comprehensive help page listing helplines and support services across European countries, including contact information for national helplines and self-exclusion systems. Players can find confidential support in their local language.
- Events Programme – The growing agenda of conferences, workshops, and webinars taking place throughout the week, covering key topics in player protection. Stakeholders can register for events and view the full programme.
- Safer Gambling Tips – Guidance for players, including warning signs to watch for, practical tips to stay in control, and the core safer gambling messages that form the foundation of this year’s initiative.
Join This Year’s Initiative
Now in its fifth year, ESGW25 brings together stakeholders across Europe’s gambling sector in a common mission to promote safe and sustainable play. Last year’s edition brought together 195 organisations from 26 countries, reaching 3.1 million people with important safety messages through a coordinated social media campaign, educational events, and stakeholder collaboration.
Get Involved
Operators, regulators, support organisations, trade associations, technology providers, and other sector stakeholders are invited to participate in ESGW25. Campaign graphics are available in 27 languages and can be requested through the website. For the full events agenda and information on how to get involved, visit www.safergambling.eu.
The post EGBA Rolls Out Interactive Site for European Safer Gambling Week appeared first on European Gaming Industry News.
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CT Interactive strengthens presence in Slovakia with launch of new games on Tipos.sk
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CT Interactive has expanded its footprint in the regulated Slovak market with the launch of a new portfolio of high-quality games on Tipos.sk. The portfolio features a selection of popular slots, including 20 Mega Star, 50 Treasures, 100 x Fresh, Dancing Dragons, Lucky 3 Penguins, and more, with five titles offering the innovative Buy Bonus feature to enhance gameplay strategy and player choice.
The launch will be accompanied by an exclusive tournament with attractive prize pools, providing players with an engaging experience while boosting traffic and visibility on Tipos.sk.
“Our newly certified portfolio delivers a fresh and dynamic gaming experience tailored for the Slovak audience,” said Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovak Republic.
Martin Ivanov, Chief Operating Officer at CT Interactive, added: “The expansion of our content offering on Tipos.sk represents a major step in our broader international growth strategy. We are pleased to deliver a compelling and diverse array of content to our esteemed partner, while reaffirming our long-term commitment to the Slovak market.”
This expansion underscores CT Interactive’s dedication to innovation, regulatory compliance, and delivering premium gaming content to players across global markets.
The post CT Interactive strengthens presence in Slovakia with launch of new games on Tipos.sk appeared first on European Gaming Industry News.
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