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The Future of Responsible Gaming: AI’s Role in Player Protection – Atlaslive’s View

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How does the Atlaslive Platform leverage AI to enhance responsible gaming and player protection as a leading B2B iGaming tech provider?

At Atlaslive, we see AI as a game-changer in responsible gaming, offering smarter, data-driven solutions to protect players while empowering operators. Our platform integrates machine learning tools that continuously analyze player activity, detect early signs of risky behavior, and provide personalized interventions—all while maintaining a seamless gaming experience. The goal is to equip operators with proactive tools that support player well-being without unnecessary friction.

Looking ahead, we’re diving deeper into AI’s potential, exploring more advanced profiling techniques to refine risk assessments and deliver interventions that feel intuitive and effective. The responsible gaming landscape is evolving rapidly, and we’re committed to staying ahead, ensuring our solutions meet market demands and regulatory expectations.

AI is also revolutionizing compliance by automating key processes like KYC verification, real-time player monitoring, and reporting. This not only saves operators time but also strengthens regulatory adherence without adding operational complexity. As AI technology continues to advance, it’s clear that its role in responsible gaming will only grow, creating a safer, more responsible, and ultimately fairer gaming ecosystem where both operators and players benefit.

What AI-driven technologies does the Atlaslive Platform use to detect potentially harmful player behaviors?

The Atlaslive Platform uses real-time behavioral analytics powered by AI to detect patterns that may indicate risky player activity. Our system continuously monitors key behavioral signals, such as sudden increases in deposit frequency or unusually long gaming sessions, helping operators identify potential concerns before they escalate.

We leverage advanced machine learning models to refine these detections, ensuring accuracy and minimizing false positives. However, we also prioritize usability—our AI-driven insights are designed to be clear and actionable, allowing operators to intervene at the right time with minimal disruption. It’s about striking the right balance between cutting-edge technology and practical, real-world solutions that enhance player protection.

What are the opportunities and challenges for suppliers and operators when integrating AI into responsible gaming, player engagement, and operational efficiency?

AI presents significant opportunities for both B2B tech providers and operators in iGaming. On the player engagement side, AI-driven personalization is a game-changer. By analyzing real-time player behavior, AI can recommend games, promotions, or responsible gaming interventions tailored to individual habits. Research shows that AI-powered alerts can be highly effective—over 50% of high-risk players who received targeted warnings adjusted their gambling behavior the same day, with 54% continuing to play more responsibly a week later. This level of personalization not only supports safer gaming but also fosters stronger player loyalty by making interactions more relevant and meaningful.

From an operational perspective, AI enhances efficiency across multiple areas. It automates KYC processes, detects fraud, and streamlines resource allocation. Machine learning models can also identify risk patterns—such as sudden spikes in deposits or extended play sessions—and trigger timely interventions, helping operators act proactively rather than reactively.

However, these benefits come with challenges. Transparency remains a key concern, as players increasingly want clarity on how AI-driven decisions impact them. Studies indicate that over 80% of people have concerns about AI transparency, according to research by Jobin et al. Additionally, navigating evolving regulations, such as the EU’s AI Act, requires operators to ensure their AI tools meet strict standards for fairness, privacy, and accuracy.

Ultimately, while AI is reshaping responsible gaming and operational efficiency, success depends on balancing innovation with compliance and building trust with players. The real challenge lies in leveraging AI’s potential while ensuring ethical, transparent, and player-friendly implementation.

What ethical considerations should iGaming operators keep in mind when implementing AI for responsible gaming?

When it comes to using AI for responsible gaming, operators need to understand that it’s about supporting players, not controlling them. Transparency is very important here, and players should know how AI is being used and feel confident that it’s there to help, not to invade their privacy or manipulate their behavior.

It’s also important to keep the human element in mind. While AI can handle a lot of the heavy lifting, like spotting risky patterns or automating interventions, as I mentioned before, operators should make sure there’s still room for empathy and personalized support when it’s needed. AI should complement human oversight, not replace it entirely.

Another consideration is fairness. AI systems need to be designed and monitored to avoid any unintended biases or outcomes that might negatively impact certain groups. I think it is more about creating tools that genuinely protect players while building trust and a sense of fairness in the gaming environment.

How do you see AI shaping the future at Atlaslive, not just in responsible gaming but across your entire iGaming platform?

AI is set to play an even bigger role at Atlaslive, enhancing multiple aspects of our platform beyond responsible gaming. One of the most exciting areas is real-time odds optimization — AI’s ability to process vast amounts of data instantly allows us to adjust odds dynamically based on live events. This makes betting faster, smarter, and more responsive, ensuring that operators can offer the most competitive and accurate odds at any moment.

Another major focus is automated customer care. AI-powered support systems can efficiently handle player queries, from setting limits to finding specific games or resolving account issues. By streamlining these interactions, AI ensures that customer service is not only faster but also more personalized, creating a smoother user experience.

We’re also exploring AI-driven content personalization. By analyzing player preferences and behavioral patterns, AI can recommend games, bonuses, and features that feel uniquely tailored to each user. This level of customization keeps engagement high and makes every interaction on the platform more relevant and immersive.

Ultimately, AI is helping us refine and elevate every part of the iGaming experience, from betting mechanics to customer engagement and operational efficiency. As technology continues to evolve, its role in optimizing both player satisfaction and operator performance will only grow.

 

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post The Future of Responsible Gaming: AI’s Role in Player Protection – Atlaslive’s View appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Northern Lights Gaming launches Unusual Suspects: Legends of Olympus

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The latest title in the studio’s popular slot series takes players to the realm of the gods, where the big win potential is mighty

Prepare to embark on an epic adventure where the power of the gods awaits in Unusual Suspects: Legends of Olympus from Northern Lights Gaming. This is the latest instalment in the studio’s hugely popular Unusual Suspects series and promises plenty of divine action.

Players will marvel as Wilds unleash their celestial power, flying over the gods for a chance to trigger the Judgement Day Jackpot. For those who ascend through the pearly gates, Free Spins await, where players ascend the trail to reach the Supreme Legend.

Let’s get into the bonus features in more detail.

Divine Wilds land in the base game and Free Spins and are triggered by the Legend symbols, of which there are five. The Legend determines how the Wilds behave, including turning reels one to four Wild and turning the top and bottom of any reels Wild.

If a Legend symbol lands on top of another Legend symbol or a Wild, a Multiplier gets added up to a maximum of 4x. Boom.

Judgment Day Jackpot is a three-of-a-kind pot bonus triggered by collecting Wild symbols in the base game and Free Spins. Players then get to choose a land to smite, which in turn reveals a Jackpot – reveal three matching Jackpots to win the prize.

The gods are on the side of the player, and that’s why they offer a Bonus Boost. This happens when two Scatters land on reels one and three, adding two tokens into the Bonus Boost Bar. Collect 100 tokens to fill the bar and unlock the bonus, which is the second Landmark on the Free Spins Trail.

Then there’s the Nudging Scatter Respins, which are also triggered when two Scatters drop on reels one and three. When this happens, reels two and four are held, with reels one and two nudging down one row. Reel five then Respins for the chance to hit a Legend symbol.

After each Respin, two tokens are added to the Bonus Boost Bar.

The real action takes place in the Free Spins bonus, which is triggered when two Scatters and a Legend symbol start the Bonus Respin. The Scatters and the Legend expand to cover the reel, and up to two Respins occur on reels two and four for a chance to award two more Scatters.

Two Scatters get the player 10 Free Spins, three Scatters get them 15 Free Spins, and four Scatters get them 20 Free Spins.

While the Free Spins play out, players work their way along a Trail with five Landmarks to uncover. As they hit each Landmark, they get five additional Free Spins plus an increasing Multiplier, up to a max of 10x.

Better still, active Legends can land on the reels for subsequent spins, and each Legend that lands triggers Divine Wilds.

Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “We’ve taken the Unusual Suspects series into the realm of the gods, a hugely popular theme among players in markets around the world.

“Players once again join our hero character, Max Spinwell, but this time on a quest to harness the power of the gods to potentially win big.

“Matching this epic theme is edge-of-the-seat gameplay, provided through a powerful line-up of bonus features including Wild, Multipliers, Jackpots, Free Spins and more. This is a great instalment in the Unusual Suspects franchise, and we can’t wait to see players fire up the reels”

The post Northern Lights Gaming launches Unusual Suspects: Legends of Olympus appeared first on European Gaming Industry News.

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EGT Digital has expanded its partnership with Bangbet in Nigeria

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EGT Digital has strengthened its collaboration with Bangbet. Following the great success of the Bulgarian provider’s games on the operator’s Kenyan platform, they are now also available in Nigeria. Local visitors can dive into the world of over 140 in-house developed slot titles of the Bulgarian company, the crash game xRide, as well as the top-performing jackpot solutions Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

David Kabue Gichuhi, Director of Bangbet, commented: “EGT Digital’s gaming content offers everything our customers are looking for – a wide diversity of themes, high winning chances, and numerous captivating bonuses. Bell Link and Clover Chance immediately stood out as our clients’ favorites, with the provider’s other products also being among the most sought-after offerings on the website. We are impressed with their remarkable performance in Kenya and Nigeria, and within a few months, we plan to launch them in the other markets where we operate: Tanzania, Ghana, and Uganda.“

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also highlighted the crucial significance of the partnership: “I am very glad that thanks to Bangbet, more and more African players have access to our top products. This collaboration is an important step forward in fulfilling our mission to provide the local gaming audience with the high-quality gaming experience they deserve.”

The post EGT Digital has expanded its partnership with Bangbet in Nigeria appeared first on European Gaming Industry News.

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New-look SBC Summit Malta Shows Strong International Appeal

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Save the date: The show will return to the island next year, from 28–30 April.

Last week, SBC Summit Malta transformed the InterContinental Hotel into a powerhouse of industry networking, bringing together 6,000 professionals from Malta and across Europe.

This year marked the debut of the event under its new identity, following the rebrand from CasinoBeats Summit. With its expanded focus covering casino, sports betting, regulation, affiliation, payments, and emerging tech, the summit officially opened on Wednesday, 11 June, with a ribbon-cutting ceremony led by Malta’s Minister for the Economy, Enterprise and Strategic Projects, Silvio Schembri.

Clinton Cutajar, CTO of digital marketing agency MediaTroopers, praised the rebrand: “The rebranding was a successful one. Everyone I meet mentions it is a great show, with great panels and a great conference.”

In addition to content and attendance, the organisation of the event itself earned high marks. Cristina Turbatu, CTO at Malta-based operator Casumo, noted, “It’s very well organised, it’s very well structured, and for me, it just feels high-end in terms of quality, so I really enjoy it.”

Cutajar added praise for the technology behind the experience: “The SBC Connect app helped a lot to schedule appointments in advance. There was no need to search around or try to coordinate elsewhere. Everything and everyone could be found in one central place.”

Dr. Eyal Loz, CPO of game studio RubyPlay, also commented on the balance between scale and accessibility: “It’s big enough to meet a lot of interesting people and have some really good meetings, and small enough to navigate easily. The organisation, the location, the panels; I’m very happy with it. It has been brilliant.”

This year’s summit also demonstrated depth in commercial firepower with an impressive 37% of attendees holding key decision-making roles. Moreover, there was strong representation from both the operator and affiliate sides, with operators bringing over 2,100 representatives, accounting for 35% of the overall audience, and 750 affiliates focused on player acquisition in the room. Both segments recorded considerable audience growth compared to last year.

Nils Andén, CEO of operator Kindred Group, commented: “I have definitely met the people that I expected to meet here, and also some people that I was surprised to see. SBC delivered on the promise to get the right people.” Rosi Bremec, COO at Game Lounge, added: “I’ve only been in the industry for three years, and I’m always looking for good people and new ideas. Events like this help me meet those people and also expand my knowledge of the industry.”

Reflecting on the milestone edition, SBC CEO & Founder Rasmus Sojmark shared: “While the numbers for this event were strong and we delivered on our promises, the most important takeaway was the undeniable excitement I witnessed while walking the show floor, entering the conference rooms, and attending the dinners and parties. 

“The audience this year was electric, and the warm feedback we have received is the greatest compliment we could ask for as organisers. A massive thank you to each and every individual who made this event, in its new shape and form, a success this year.”

Malta-based leaders were especially vocal about the event’s value for the local ecosystem. Charles Mizzi, CEO of the Malta Gaming Authority (MGA), underlined the event’s broader significance: “These events help to confirm the importance of the gaming industry to the local economy.”

“I was quite impressed with the setup and the number of participants. If we remain behind our desks and do not participate in events such as this, we wouldn’t have the feel of the industry,” the MGA CEO added.

Andén remarked, “I’m based here in Malta, so this is a good opportunity for me to catch up with people from all across the industry; not only the ones that are based here, but those who travel here too. It’s also good that SBC makes a concerted effort to actually get people who represent the companies that work here in Malta. That is an important kind of differentiation point.”

Jovana Popovic Canaki, CEO of iGP, a Platinum Headline sponsor of the event, said: “One of our offices is here in Malta, and for us it’s home. We walk to the venue. We want to support local events, so the sponsorship was a no-brainer and a great honour.”

Bremec further highlighted the benefit of local hosting: “Everybody is here. The product people are here, the HR people are here. Everybody loves attending these events, so we encourage that.”

Notably, while the event featured strong local representation, with 47% of the audience based in Malta, it also demonstrated its international appeal, with 53% of attendees flying in from abroad. “This shows that the event is not just for locals, but a key opportunity to connect with European, and to some extent, international stakeholders who travel to Malta specifically to attend the event,” Sojmark said.

Beyond the vibrant expo floor, the conference segment was a highlight in its own right. Hosted across three main conference rooms and two dedicated workshop spaces, the agenda featured 17 hands-on workshops and a speaker lineup of 250 experts.

Andén commented, “I really liked the particularly dedicated track on some of the regulation challenges that affect not only me as an operator, but also affect suppliers and everyone else in the industry.” Popovic Canaki added, “Sometimes we speak too loudly and don’t let our ears work. This was a fantastic opportunity to sit down and listen to what the rest of the industry has to say.”

Andre Machado, CCO of Clever Advertising, praised the programming: “The way you are building the conference and the topics are also a mixture of what the audience is looking for. There’s real sensibility in how the programme aligns with broader industry trends.”

Turbatu reinforced the value of the educational content: “Those who didn’t attend would be missing out on high-quality workshops, which I don’t think many other conferences focus on.”

Adding a cultural edge to the event, SBC hosted the Malta debut of its signature EDM experience: the INFINITY party. Held at the island’s iconic Aria Complex and headlined by international star Galantis, the evening delivered a high-energy celebration that brought the entire industry together in style. The Malta edition joins past INFINITY showcases at SBC Summit, SBC Summit Rio, and SBC Summit Americas, which featured major acts such as Afrojack and Steve Aoki.

Apart from INFINITY Malta, SBC treated attendees to multiple evening networking events. The week began with an opening party at Infinity by Hugo’s, a beloved spot for those who had previously attended SBC’s Malta events. The organiser also hosted two invite-only dinners on Wednesday, one for C-level operators at Caviar & Bull and another for affiliates at Sole by Tarragon. On Thursday, the spotlight shifted to SBC Awards Europe, a ceremony that celebrated the achievements of the industry’s brightest companies and individuals. The week concluded with a relaxed closing party at Open Waters.

The overwhelmingly positive response from attendees highlighted not only the strength of the new format but also the growing trust in SBC’s ability to deliver high-quality, high-impact industry events. As Dr. Eyal Loz of RubyPlay summed it up: “I’ve attended almost all the SBC events over the last year, and I’m going to keep on coming back for sure. It’s nice to see the evolution of SBC. The pace at which SBC is improving, becoming more relevant, more engaging, and more dynamic truly blows my mind.”

 

Save the date: The show returns to the island next year, 28–30 April. For exhibition and sponsorship opportunities, contact [email protected]

The post New-look SBC Summit Malta Shows Strong International Appeal appeared first on European Gaming Industry News.

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