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Oddsgate Launches 2025 Trends Guide Focused on Acquisition, Retention, and Engagement in iGaming

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Oddsgate takes a proactive approach, choosing to act rather than wait. In response to the ongoing market transformation and the need for partner companies to reduce player churn, the company conducted a study that evolved into its 2025 Trends Guide, available for free on its website starting January 28.

This exclusive study is Oddsgate’s first and provides a comprehensive approach to the best strategies for player acquisition, retention, and engagement while addressing the key trends that will shape the industry in the year ahead.

“The concept of the ‘revolving-door’ customer has long caught our attention—and for good reason. It is widely recognized that acquiring a new customer costs significantly more than retaining an existing one. Moreover, we operate in an intensely competitive market, where we must stay alert to changes, especially regulatory ones, such as the new guidelines in Brazil that ban welcome bonuses, for instance. With this scenario in mind, we developed the Guide as an opportunity to strategically reflect on reducing customer churn over time and, more importantly, create a solid base of loyal and engaged players. In this context, acquisition, retention, and engagement are not just isolated concepts but key pieces of an integrated and complementary strategy,” explains Wagner Fernandes, Oddsgate’s CMO.

The company adopts a lighthearted and relaxed approach to introduce the Guide, humorously suggesting that Oddsgate might have used a “crystal ball” to anticipate the future. However, each insight presented results from in-depth research, rigorous analysis, and contributions from invited industry experts.

The material covers best practices for player acquisition and retention, highlighting the role of social media as a fundamental channel for engagement and loyalty. Additionally, it explores the importance of adapting strategies to each region’s cultural and regulatory specificities.

Oddsgate’s CMO states, “This guide is inspired by the principles of our operational reality, showcasing what Oddsgate consistently excels at: providing insights, experiences, and case studies from industry experts while relentlessly pursuing innovations that can propel our clients’ businesses to new heights. We leave no stone unturned, leveraging managed services like CRM strategically and sophisticatedly to deliver exceptional results. That’s why we are pleased to share the results with everyone.”

With ambitious expansion plans in Brazil and LATAM, the company strategically chose this region as its focus. To further enrich the study, Oddsgate assembled a diverse network of experts, including partners, employees, and clients, such as:

  • Edson Martins
  • Renato Campos Andrade
  • Victoria Cerioni
  • Nuno Gonçalinho
  • Catie Di Stefano
  • José Mario Mauad
  • Luis Arruda
  • Daniel Santos
  • Fernando Rosa
  • Guilherme Costa

These specialists, with their deep market insights, contributed valuable tips and successful case studies, making the material even more comprehensive and applicable to the realities of iGaming operators.

In addition to retention strategies, the guide also provides insights into emerging trends, such as artificial intelligence, gamification, and regulation, which will be crucial for operators to stay competitive in 2025.

To access Oddsgate’s 2025 Trends Guide, visit our website and explore the solutions that will shape the market in the coming years.

 

The post Oddsgate Launches 2025 Trends Guide Focused on Acquisition, Retention, and Engagement in iGaming appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025

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Visitors to the NOVOMATIC booth #A518B will experience a portfolio designed to meet diverse operator needs, featuring the latest cabinets, game mixes, and electronic table games that exemplify NOVOMATIC’s ongoing commitment to excellence and innovation.

New highlights and classic favorites await

This year, NOVOMATIC’s booth will spotlight a dynamic selection of state-of-the-art products, with a focus on enhancing the player experience and maximizing operator performance. The DIAMOND X™ series returns with significant upgrades to its sophisticated design and powerful performance, presenting: DIAMOND X™ 1.55J QUATTRO featuring XTENSION LINK™ Volume 3XTENSION LINK™ Volume 4, and the all-new XTENSION LINK™ Evolution. The multi-screen version DIAMOND X™ 2.32/3.32 equipped with GAMINATOR™ X5, will deliver a rich selection of entertaining game titles.

Additionally, the BLACK EDITION II series will make a remarkable appearance with BLACK EDITION II XL 2.32/3.32 showcasing the popular IMPERA LINK™ Series 2 and BLACK EDITION II 1.49J featuring both Impera PROLINK™ and the latest RISING TREASURES™. New releases will be complemented by proven classics such as MASTER SL™ 2.32/3.32 featuring the GAMINATOR™ X5.

Innovative solutions to enhance operational efficiency

Among the highlights of NOVOMATIC’s presentation will be the NOVO UNITY™ PRO, a state-of-the-art electronic table game solution with unprecedented functionality and adaptability. This ETG solution seamlessly integrates electronic live games – including Sic BoBaccaratRoulettePokerBlack Jack, and even slot games – across numerous player stations. The key benefits include customization for unique gaming experiences, the advanced management console & NOVO UNITY™ DB server as well as Tournament Mode and Simultaneous Betting/Parallel Play – where players can take part in up to three live games simultaneously, enhancing interactivity and engagement. Extra game windows on the betting screen enable guests to switch between the available games and versions.

Also on display will be the NOVOVISION™ Casino Management System, with its comprehensive suite of modules that include powerful loyalty features, TITO, cashless or single wallet solutions, advanced biometric functionalities and much more. From player recognition to secure access solutions, NOVOVISION™ sets a new standard for an efficient and secure gaming management.

Engage, experience, and innovate at G2E Asia 2025

Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, highlights the company’s enthusiasm for the event: “G2E Asia is a key platform for NOVOMATIC to demonstrate our latest innovations to the Asian market. This year, we are excited to present a diverse portfolio of cutting-edge solutions that cater to the specific needs of our customers. From the DIAMOND X™ series to the innovative NOVO UNITY™ PRO, our showcase is designed to inspire and impress. We look forward to welcoming visitors to our booth and sharing our latest advancements.”

Visit NOVOMATIC at Booth #A518B during G2E Asia 2025 to discover the future of gaming technology, tailored specifically for the Asian market.

The post NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025 appeared first on European Gaming Industry News.

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Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees

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RG24seven Virtual Training, a BMM Innovation Group company, and Better Change, Positive Play advocates, today announced the launch of a new training program for UK employees dedicated to keeping crime out of gambling in the UK. The training includes new courses on Anti-Bribery and Corruption, Anti-Money Laundering, and Data Protection. The launch of the new courses continues a commitment by both organisations to bring a new, innovative approach to training for everyone working in the UK market.

Wendy Anderson, Chief Executive Officer of RG24seven Virtual, said, “The industry’s overwhelmingly positive response to the creation of our UK Safer Gambling training was immediately followed with a wave of requests for similar engaging and comprehensive education on how to keep crime out of gambling.”

Anderson continued, “We are very pleased to meet the demand for high-quality and effective training to empower those working in the UK, specifically on the important topic of how to keep crime out of gambling and protect operators, regulators, and most important, players.”

Victoria Reed, Founder and Chief Executive Officer of Better Change, added, “We collaborated with experts from Grace Media, Hippodrome, Luxury Leisure, Metropolitan Gaming, and Midnite to create and present this new training. By bringing together the top experts in the industry, we are sharing the combined knowledge, experience, and expertise to ensure that the gaming industry is safe, sustainable, and fun. We invite all UK gaming organisations to register to gain access to our world-class training for all of their employees.”

Reed added, “We are proud to partner with RG24seven to deliver high-quality training to UK gambling employees. The success of the training goes beyond its high quality; it resonates with learners because it’s accessible, easy-to-use, and most importantly, created by the industry, for the industry.”

The training by RG24seven and Better Change is now available for the UK gambling industry.

The post Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees appeared first on European Gaming Industry News.

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PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE

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Zitro introduces its CONCEPT cabinet line and new games at Palace Bingo & Sports Bets Casino in Nogales, along with an exciting selection of new games, as part of its ongoing collaboration with the renowned Mexican group, El Palacio de los Números.

The newly installed games—Legendary Sword, Triple Charm Journey, and Merging Fu Pots—have been designed to attract all types of players. They combine high-quality graphics, innovative mechanics, and engaging prizes.

Manuel Hernández, Regional Director of Operations for El Palacio de los Números, shared his enthusiasm: “Zitro continues to impress us with products that truly stand out. The addition of the CONCEPT cabinets and new games has been a resounding success—our players are thrilled by the unique gaming experience they deliver.”

Johnny Viveiros Ortiz, founder of Zitro, also commented: “We’re thrilled that Palace Bingo & Sports Bets Casino has again placed its trust in Zitro to enhance its entertainment offering. The combination of our CONCEPT line and new titles delivers an unmatched experience for players and drives strong results for the operator.”

 

The post PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE appeared first on European Gaming Industry News.

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