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A Quick Guide to Gambling Apps
There are plenty of ways to promote gambling offers, including native ads, email campaigns, teasers, and other traffic sources that direct users to a pre-landing page. However, all these methods share one major issue — strict moderation and the constant need for workarounds, with the added risk of account bans.
To overcome such challenges, webmasters have increasingly turned to mobile apps, which can generate as many, if not more, leads than pre-landers. In this guide, the experts at 888STARZ Partners will delve into what affiliate apps are, the different types available, how to acquire them, and review the five best options for driving traffic to betting offers.
What are affiliate marketing apps?
In affiliate marketing, apps are mobile programs installed on users’ smartphones or tablets, specifically designed to promote gambling offers. These apps often function as fully operational casinos, enabling deposits, withdrawals, and offering mini-games such as slots, roulette, or poker. In some cases, they serve as promotional tools, embedding links to online casinos while offering extra features to engage users and drive traffic back to the main platform.
Types of apps for traffic generation
There are three primary types of mobile apps used to promote gambling offers: Native, Webview, and PWA. Each type differs in its implementation, development complexity, and conversion potential. Let’s dive deeper into each one.
Native applications
Native apps are the classic mobile applications found on popular platforms like Google Play or the App Store. These apps don’t require an internet connection to function, allowing players to enjoy offline activities such as spinning slots, making sport bets, etc. However, an internet connection is still needed for account top-ups and website access.
Due to deeper integration with the device, these applications can access data such as geolocation and biometrics, and they can also be used to send push notifications directly to the player’s smartphone.
Native apps in Google Play to promote gambling offers. Source: Google Play.
Native apps tend to build more trust among users compared to PWAs or Webview apps. They load quickly, perform smoothly, and are generally well-optimized. However, developing a native app demands significant time and financial investment. Additionally, since they must pass App Store and Google Play moderation, techniques like cloaking cannot be used, making their approval challenging. And even when approved, native gambling apps are frequently removed, resulting in developer account bans.
Another challenge is that if the developer account isn’t properly warmed up before publishing, it will likely be blocked immediately after the app is taken down. Due to the high development costs and the inevitability of platform bans, native apps are rarely used for gambling promotion.
Webview applications
Essentially, a Webview is a website embedded within a mobile application. Here’s how it works: once the app is installed through an official platform, all user actions are sent as requests either to an HTML file within the app or to a remote server. Webview apps have the advantage of easily bypassing moderation, thanks to their ability to use cloaking. As a result, they tend to remain on app marketplaces longer — often for weeks or even up to a month.
Webview apps can also be promoted on platforms with strict ad policies, like Facebook, TikTok, YouTube, and other social networks. These apps offer the same benefits as native apps, but they’re less complex to develop, cost less, and can even be rented from specialized services.
However, running Webview campaigns requires “warming up” your account to avoid a block after the app is banned. Additionally, since Webview apps are always connected to a website, they need an internet connection and tend to load slower than native apps.
Harrah’s online casino webview app. Source: Apps.Apple.
PWA applications (Progressive Web App)
PWAs and Webview apps are quite similar in terms of implementation, as both are tied to websites. The key difference is that while Webview apps embed the website directly inside the app, PWAs are essentially links to a website, designed to look and feel like a mobile app.
To set up a PWA, you’ll need to purchase a separate domain, as they can’t be uploaded to official app stores. Instead, you’ll have to find alternative platforms or fake app stores that mimic the App Store or Google Play. However, exercise caution when using these alternative platforms, as some are unreliable or even fraudulent, putting your app at risk of being permanently lost.
PWAs tend to generate less trust among users, are optimized only for Android, and have the lowest conversion rates compared to other app types. That said, they remain popular because they’re the easiest to create, cost the least, and are often offered for free by affiliate programs.
Example of a fake Google Play page with PWA app. Source: 66pwa.
Why are mobile apps so popular?
We’ve outlined the specifics of each app type, but beyond their unique pros and cons, all of them share common advantages that make them so popular for promoting gambling offers:
- Easier moderation:
Platforms like Facebook, Google Ads, TikTok, and Instagram typically prohibit online casino promotions, often blocking ads that link to gambling landing pages. However, when promoting gambling through mobile apps, these platforms tend to be more lenient, and ads are less likely to be banned. This removes the need for complex cloaking techniques or the use of anti-detect browsers.
- Mobile traffic popularity:
The share of mobile traffic in affiliate marketing has grown significantly over the past few years. Today, almost all users respond to ads and play online casinos from their smartphones. As a result, gamblers have shown increased interest in gambling apps due to their convenience and interactive elements.
- Push notification campaigns:
Mobile apps can integrate a feature to send push notifications to users’ smartphones, informing them about special offers, promotions, and other updates. This not only boosts first-deposit conversions but also helps retain players to casino and betting.
- Higher trust levels:
Users are familiar with how easy it is to create a landing page, and many of these landing pages are used to promote unreliable or even scammy products. Apps, on the other hand, are harder to create and often require a significant investment and professional expertise. As a result, there are far fewer spammy platforms operating through apps, which increases user trust.
How to obtain apps?
As we’ve seen, mobile apps are effective for promoting online casinos and betting sites, but the process of acquiring them can be more complex than simply setting up a landing page. Depending on the type of app, there are different methods for obtaining one, ranging from easy to more challenging. Here’s a breakdown of the main ways to acquire mobile apps:
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- Via affiliate programs.
Many affiliate programs specializing in gambling and betting niches often provide webmasters with PWA apps as promotional materials for their offers. Apps from affiliate programs come optimized for specific GEOs and can include custom features upon request;
- Via affiliate programs.
- App rentals.
There are various services that allow you to rent mobile apps for gambling promotions. You can either choose from an available catalog or request a customized app. This method removes the need for development or ongoing maintenance. However, you’ll need to pay a one-time fee or a per-download fee (typically a few cents per download). Popular rental services include iRent, ZM Apps, Trident Rent, Wild Wild Apps, [FBM] Apps;
- App builders.
If you prefer to create an app yourself, there are app builders that allow you to design gambling traffic apps using pre-made templates. While these platforms can generate high-quality apps in just a few days, they are expensive, with prices reaching thousands of dollars. The functionality of these apps may be more limited than custom-built apps but can still serve most purposes.
- Custom development.
Custom development is the most expensive and time-consuming option for creating gambling apps. Freelancers typically charge high fees, and since apps are often removed from stores, you’ll need to commission new ones regularly, which can become costly. While larger teams may have in-house developers, most webmasters can’t afford to hire full-time professionals. Custom development is best suited for offers that require unique features or specifications.
Conclusion
While many webmasters still rely on traditional landing pages to promote gambling offers, mobile apps have the potential to represent the next evolution in affiliate marketing. Apps can be leveraged to promote not just gambling, but also betting, dating, e-commerce, and various other verticals, all while simplifying the process of bypassing moderation.
The key to success lies in choosing the right app acquisition strategies and selecting the most effective platforms for promotion. By doing so, you can enjoy higher conversion rates and attract quality leads, setting your campaigns up for long-term success.
Ready to level up your affiliate game? Join 888STARZ Partners and take advantage of exclusive opportunities to drive traffic and boost your profits. Integrate today and gain access to top resources and unbeatable support that’ll help you scale your campaigns for lasting success. Don’t just wait — sign up now and start seeing results!
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POKERSTARS GALACTIC SERIES PAYS OUT MORE THAN €8 MILLION TO FRENCH, SPANISH AND PORTUGUESE PLAYERS
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Series and Main Event both exceed their guarantees
PokerStars’ has once again smashed expectations in Southern Europe, with the Galactic Series, one of its most popular series for players in France, Spain and Portugal, generating an €8 million prize pool, over €1 million above the guarantee. The prize pool was shared out across 261 events and more than 343,000 entries. The highlight of the series was the Main Event that paid out €365,025 to players across the three weeks.
GALACTIC STAR BATTLES FOR SILVER AND GOLD PRIZES
Throughout the series, players had the chance to get their hands on additional Silver and Gold Passes by opting-in to the Galactic Stars Battle. Players opted in for a PokerStars Ambassador, and all those who chose to support the leading Ambassador each week being entered into a freeroll to win a Silver Power Pass.
In Spain, captains ‘WilloelPillo’ and ‘and1ero’ saw a similar pattern. Willo was victorious in weeks one and three with 327,805 and 250,763 points respectively while Álex ‘and1ero’ Romero took the advantage in week two with 318,631 points and Esteban ‘estiwinho’ Pascual couldn’t reach the top spot in any week.
Silver and Gold Passes can be redeemed as entries to a range of PokerStars Live events throughout the year, including marquee stops at the European Poker Tour (EPT) and the PokerStars Open, which debuted this year and have provided players across Europe with world class poker at accessible price points with lively, grassroots-style atmosphere and entertainment. Closing out the season, EPT Prague starts December 3 and runs until December 14, and will be followed by PokerStars Open Cannes on December 16. Players with Gold or Silver Passes can redeem them for entries at both of these events.
“Once again, we’ve seen players from all over France, Spain and Portugal come together to enjoy the Galactic Series”, said Sandro Forleo, Head of Poker Operations for Southern Europe and Italy at PokerStars. “Our Mega Mystery events, where bounties can be won as soon as late reg closes, proved especially popular and continued to offer something new and enjoyable to players at all experience levels.”
The post POKERSTARS GALACTIC SERIES PAYS OUT MORE THAN €8 MILLION TO FRENCH, SPANISH AND PORTUGUESE PLAYERS appeared first on European Gaming Industry News.
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The eSports World Tournament FIFAe World Cup 2025™ Kicks-Off in Riyadh, Saudi Arabia on December 10!
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Commemorating the start of the tournament, a new in-game update arrives and fans can take part in a campaign launching today in eFootball
Konami Digital Entertainment B.V. (Konami) announces the FIFAe World Cup 2025 featuring eFootball. Kicking off on December 10th in Riyadh, Saudi Arabia, the official eSports tournament is hosted by FIFA® for a live audience and live streamed worldwide. This year marks the second edition of the tournament where a record of 90 countries and regions participated in the preliminaries totalling 16.51 million participants.
eFootball official website: konami.com/efootball…
FIFAe World Cup 2025 is an official eSports world championship co-hosted by Konami Digital Entertainment Co., Ltd. and the Fédération Internationale de Football Association (FIFA®). This year 12 national representatives emerged victorious from regional qualifiers and will now compete in the console and mobile divisions for the tournament’s highest honours and be crowned champions.
For the console division, it will be held in a 2v2 format with players participating in teams of three whereas the mobile division will be a 1v1 format. Both divisions will feature players from 12 different countries where they compete through a group stage and knockout stage before battling it out in the finals.
To celebrate the start of the tournament, users can participate in an eFootball campaign and can obtain free special items. Logging in during the campaign period rewards users with different items.
Additionally, users also receive one player item each day from a curated special player list. Users can also take on a Squad Challenge Event where clearing challenges with specific rules will reward them with various items. The campaign period is from December 4th – December 18th.
Coinciding with this campaign, a new game update has been implemented to adjust game balance and adds various features and gameplay elements to enhance the experience. A new particular feature analyses in-game player tendencies and adds an “Advice” feature where players and coaches provide feedback in real-time that could serve as a catalyst for improvements in tactics.
Another feature is the “Analysis” which aggregates and analyses the results of each user’s last 10 PvP matches and visualises their playstyle via comparison graphs and data against opposition from Division 1 – Division 4 users.
Also being introduced to this update is Ronald Koeman receiving the “Link-up Play” feature. Ronald Koeman possesses the “Aggressive Centring A” Link-Up where the “Centrepiece” is in possession of the ball, the “Key Man” will actively make runs towards goal from crosses. Activating this Link-Up increases the accuracy for high and low crosses as well as direct shots from those passes from the “Centrepiece” to the “Key Man”. Legendary player items such as “Epic: David Beckham” and “Epic: Jan Koller” meet the activation conditions and are now available in-game from December 4th – December 11th.
Other features and improvements include:
- “Auto Control” which allows the AI to take control when the user is not actively playing. • Adjustments in speed and acceleration for defenders by reducing the extreme disparities against speedy players.
- Acceleration during latter periods of a match with decreased stamina has also been fine tuned to allow players with decreased stamina to maintain their reaction speed even with a reduced stamina.
- Alterations to the “Defensive Awareness” parameter where defenders with high “Defensive Awareness” can now keep up with opponents more effectively even if their acceleration stat is lower.
Access the viewing page from ‘eFootball’ and watch the broadcasts for the Console Division and Mobile Division to earn up to 2,500eFootball points.
Day 1-3
- Console / Mobile
- Viewing Reward: 500 eFootball Points
Day 4 Final
- Console:
- Viewing Reward: 1,000 eFootball Points
- Mobile:
- Viewing Reward: 1,000 eFootball Points
The post The eSports World Tournament FIFAe World Cup 2025™ Kicks-Off in Riyadh, Saudi Arabia on December 10! appeared first on European Gaming Industry News.
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S8UL launches India’s first-ever FGC Talent Hunt Program to discover the next stars in Tekken 8 and Street Fighter 6
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A total of six players will be selected for the six-month program, running from January to June 2026, following the finals of the talent hunt
Selected athletes will receive professional coaching, fully funded participation in Tier-1 international tournaments, complete travel support, a monthly stipend, and integration into S8UL’s content ecosystem
Mumbai, December 4, 2025: S8UL, a global powerhouse in esports and gaming content, has announced a landmark initiative for India’s fighting game community (FGC) with the launch of a first-of-its-kind Talent Hunt Program for Tekken 8 and Street Fighter 6. Running from January to June 2026, the six-month program aims to identify and develop India’s next breakthrough fighting-game athletes through a structured, high-performance ecosystem and position the country prominently on the global FGC map.
Unlike traditional talent hunts, S8UL’s initiative is designed as a development pipeline, focusing on long-term athlete growth rather than one-off competition. From a wide pool of participants across the nation, a total of six players, including two for Tekken 8 and four for Street Fighter 6, will be scouted and selected solely based on their performance in the nationwide qualifiers and finals.
Selected players will receive one of the most comprehensive support structures ever provided in India’s competitive FGC space, including:
- A dedicated professional coach for each game throughout the six-month program
- Fully-funded participation in a minimum of three international Tier-1 tournaments
- Comprehensive travel support covering flights, accommodation, meals, local transport, and tournament registration
- A monthly stipend to ensure athletes can focus entirely on training and performance
- Integration into S8UL’s industry-leading content ecosystem, offering visibility, narrative-building, and community reach to both the players and the fighting game titles
Speaking about the program, Animesh Agarwal, Co-founder and CEO, S8UL Esports, said, “India’s fighting game community has shown tremendous potential but players have rarely had access to a structured environment that supports long-term growth. Through this Talent Hunt Program, we want to change that by giving selected athletes professional coaching, international tournament experience, and the day-to-day support they need to improve. This is not just a short-term project for us—it’s the beginning of a sustained effort to help build a strong foundation for fighting games in India and give our players a fair chance to compete on the world stage”
S8UL today stands as the only Indian esports organization competing across nine leading titles, and it has begun establishing a strong foothold in fighting games as well. After becoming the first Indian team selected for the Esports World Cup’s Club Partner Program, S8UL competed in qualifiers for titles such as Fatal Fury and Tekken 8, underscoring its long-term commitment to the FGC ecosystem.
S8UL’s state-of-the-art gaming house is one of India’s most advanced training and content facilities built to global esports standards. The setup includes structured training schedules, dedicated practice zones, content studios, analytics support, and a high-performance environment that drives discipline and growth. For the FGC Talent Hunt athletes, this access will be transformative. They will train like professional competitors while also learning to build their personal brands through content, storytelling, and community engagement, preparing them to become both top-tier players and future esports personalities.
With fighting games gaining momentum worldwide through major events such as EVO, the Esports World Cup, and the Asian Games, S8UL’s initiative arrives at a crucial moment for the Indian esports ecosystem. The Talent Hunt Program is poised to play an important role in positioning India as a rising force in the global FGC landscape.
Players interested in participating can register here – start.gg/tournament/s8ul-gauntlet/details?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAOeRm5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAacpQXYhiJrLqlKmzwd17yHb8kmDHaXK8HAYTh5ltYtSyZqF5OSnaP6oHxgrtw_aem_ps-_uz-8aMSR5Nqa3IgPjA
The post S8UL launches India’s first-ever FGC Talent Hunt Program to discover the next stars in Tekken 8 and Street Fighter 6 appeared first on European Gaming Industry News.
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