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A Quick Guide to Gambling Apps
There are plenty of ways to promote gambling offers, including native ads, email campaigns, teasers, and other traffic sources that direct users to a pre-landing page. However, all these methods share one major issue — strict moderation and the constant need for workarounds, with the added risk of account bans.
To overcome such challenges, webmasters have increasingly turned to mobile apps, which can generate as many, if not more, leads than pre-landers. In this guide, the experts at 888STARZ Partners will delve into what affiliate apps are, the different types available, how to acquire them, and review the five best options for driving traffic to betting offers.
What are affiliate marketing apps?
In affiliate marketing, apps are mobile programs installed on users’ smartphones or tablets, specifically designed to promote gambling offers. These apps often function as fully operational casinos, enabling deposits, withdrawals, and offering mini-games such as slots, roulette, or poker. In some cases, they serve as promotional tools, embedding links to online casinos while offering extra features to engage users and drive traffic back to the main platform.
Types of apps for traffic generation
There are three primary types of mobile apps used to promote gambling offers: Native, Webview, and PWA. Each type differs in its implementation, development complexity, and conversion potential. Let’s dive deeper into each one.
Native applications
Native apps are the classic mobile applications found on popular platforms like Google Play or the App Store. These apps don’t require an internet connection to function, allowing players to enjoy offline activities such as spinning slots, making sport bets, etc. However, an internet connection is still needed for account top-ups and website access.
Due to deeper integration with the device, these applications can access data such as geolocation and biometrics, and they can also be used to send push notifications directly to the player’s smartphone.
Native apps in Google Play to promote gambling offers. Source: Google Play.
Native apps tend to build more trust among users compared to PWAs or Webview apps. They load quickly, perform smoothly, and are generally well-optimized. However, developing a native app demands significant time and financial investment. Additionally, since they must pass App Store and Google Play moderation, techniques like cloaking cannot be used, making their approval challenging. And even when approved, native gambling apps are frequently removed, resulting in developer account bans.
Another challenge is that if the developer account isn’t properly warmed up before publishing, it will likely be blocked immediately after the app is taken down. Due to the high development costs and the inevitability of platform bans, native apps are rarely used for gambling promotion.
Webview applications
Essentially, a Webview is a website embedded within a mobile application. Here’s how it works: once the app is installed through an official platform, all user actions are sent as requests either to an HTML file within the app or to a remote server. Webview apps have the advantage of easily bypassing moderation, thanks to their ability to use cloaking. As a result, they tend to remain on app marketplaces longer — often for weeks or even up to a month.
Webview apps can also be promoted on platforms with strict ad policies, like Facebook, TikTok, YouTube, and other social networks. These apps offer the same benefits as native apps, but they’re less complex to develop, cost less, and can even be rented from specialized services.
However, running Webview campaigns requires “warming up” your account to avoid a block after the app is banned. Additionally, since Webview apps are always connected to a website, they need an internet connection and tend to load slower than native apps.
Harrah’s online casino webview app. Source: Apps.Apple.
PWA applications (Progressive Web App)
PWAs and Webview apps are quite similar in terms of implementation, as both are tied to websites. The key difference is that while Webview apps embed the website directly inside the app, PWAs are essentially links to a website, designed to look and feel like a mobile app.
To set up a PWA, you’ll need to purchase a separate domain, as they can’t be uploaded to official app stores. Instead, you’ll have to find alternative platforms or fake app stores that mimic the App Store or Google Play. However, exercise caution when using these alternative platforms, as some are unreliable or even fraudulent, putting your app at risk of being permanently lost.
PWAs tend to generate less trust among users, are optimized only for Android, and have the lowest conversion rates compared to other app types. That said, they remain popular because they’re the easiest to create, cost the least, and are often offered for free by affiliate programs.
Example of a fake Google Play page with PWA app. Source: 66pwa.
Why are mobile apps so popular?
We’ve outlined the specifics of each app type, but beyond their unique pros and cons, all of them share common advantages that make them so popular for promoting gambling offers:
- Easier moderation:
Platforms like Facebook, Google Ads, TikTok, and Instagram typically prohibit online casino promotions, often blocking ads that link to gambling landing pages. However, when promoting gambling through mobile apps, these platforms tend to be more lenient, and ads are less likely to be banned. This removes the need for complex cloaking techniques or the use of anti-detect browsers.
- Mobile traffic popularity:
The share of mobile traffic in affiliate marketing has grown significantly over the past few years. Today, almost all users respond to ads and play online casinos from their smartphones. As a result, gamblers have shown increased interest in gambling apps due to their convenience and interactive elements.
- Push notification campaigns:
Mobile apps can integrate a feature to send push notifications to users’ smartphones, informing them about special offers, promotions, and other updates. This not only boosts first-deposit conversions but also helps retain players to casino and betting.
- Higher trust levels:
Users are familiar with how easy it is to create a landing page, and many of these landing pages are used to promote unreliable or even scammy products. Apps, on the other hand, are harder to create and often require a significant investment and professional expertise. As a result, there are far fewer spammy platforms operating through apps, which increases user trust.
How to obtain apps?
As we’ve seen, mobile apps are effective for promoting online casinos and betting sites, but the process of acquiring them can be more complex than simply setting up a landing page. Depending on the type of app, there are different methods for obtaining one, ranging from easy to more challenging. Here’s a breakdown of the main ways to acquire mobile apps:
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- Via affiliate programs.
Many affiliate programs specializing in gambling and betting niches often provide webmasters with PWA apps as promotional materials for their offers. Apps from affiliate programs come optimized for specific GEOs and can include custom features upon request;
- Via affiliate programs.
- App rentals.
There are various services that allow you to rent mobile apps for gambling promotions. You can either choose from an available catalog or request a customized app. This method removes the need for development or ongoing maintenance. However, you’ll need to pay a one-time fee or a per-download fee (typically a few cents per download). Popular rental services include iRent, ZM Apps, Trident Rent, Wild Wild Apps, [FBM] Apps;
- App builders.
If you prefer to create an app yourself, there are app builders that allow you to design gambling traffic apps using pre-made templates. While these platforms can generate high-quality apps in just a few days, they are expensive, with prices reaching thousands of dollars. The functionality of these apps may be more limited than custom-built apps but can still serve most purposes.
- Custom development.
Custom development is the most expensive and time-consuming option for creating gambling apps. Freelancers typically charge high fees, and since apps are often removed from stores, you’ll need to commission new ones regularly, which can become costly. While larger teams may have in-house developers, most webmasters can’t afford to hire full-time professionals. Custom development is best suited for offers that require unique features or specifications.
Conclusion
While many webmasters still rely on traditional landing pages to promote gambling offers, mobile apps have the potential to represent the next evolution in affiliate marketing. Apps can be leveraged to promote not just gambling, but also betting, dating, e-commerce, and various other verticals, all while simplifying the process of bypassing moderation.
The key to success lies in choosing the right app acquisition strategies and selecting the most effective platforms for promotion. By doing so, you can enjoy higher conversion rates and attract quality leads, setting your campaigns up for long-term success.
Ready to level up your affiliate game? Join 888STARZ Partners and take advantage of exclusive opportunities to drive traffic and boost your profits. Integrate today and gain access to top resources and unbeatable support that’ll help you scale your campaigns for lasting success. Don’t just wait — sign up now and start seeing results!

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Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
Online casinos are in a race to meet the growing demands of players, but many operators are being left behind. Slow payment systems, high transaction fees, and outdated software are limiting growth and hurting the player experience. But with the right tools, operators can break free from these limitations and create fluid, player-first experiences.
Bar Konson, Chief Business Development Officer at NuxGame, offers solutions that many operators have been waiting for. With NuxGame’s crypto-ready turnkey platform, operators can quickly solve common issues and roll out future-forward digital casinos that appeal to modern players. The crypto market is growing fast, with an expected $5 billion by 2030. Find out in this interview how making the most of crypto can take your casino to the next level and leave competitors behind.
The impact of crypto in iGaming is undeniable. Bar, do you believe Bitcoin is here to stay, or are we just seeing the beginning of a temporary trend?
The truth is, Bitcoin and crypto are here to stay, and it’s not just a “cool new thing” for players. They offer fast transactions, more security, and a level of transparency that players are increasingly looking for. The iGaming scene is modernizing, and those who aren’t adopting crypto solutions are definitely going to fall behind. You don’t want to watch everyone else pass you by.
So how does NuxGame support the crypto trend? What makes your platform stand out in this fast paced environment?
At NuxGame, we’re not simply handing over a crypto solution and calling it a day. We provide a fully integrated crypto casino software solution that supports multiple cryptocurrencies, but more importantly, we’re here for you every step of the way. Our customer service managers understand that each operator has unique priorities, so we work closely with you to make sure that everything works exactly the way you want it. The dashboard shows everything in real-time, while players get quicker transactions and a better overall game. And the best part is that you’re not left alone with the system integration. Our team is always ready to make your operations work exactly how you want.
I know you’ve got a lot of experience with turnkey solutions. What makes NuxGame’s turnkey casino solution a perfect fit for operators looking to add crypto into their business?
The whole idea behind a turnkey casino solution is to give operators everything they need to go live as soon as possible. When you add crypto, that means offering everything from crypto-friendly payment systems to blockchain-backed gaming for transparency and security. But the important part is that it’s not merely about putting a “crypto” label on your website and leaving it at that. We provide full integration with multi-coin support, crypto bonuses, and even real-time analytics. For operators, it’s the peace of mind that comes with knowing that upon making the switch, everything works — and it works fast. No waiting, no stress, just a revenue-boosting crypto experience. And you’ll be seeing profits in no time. Because you’ll get the tools to start engaging players immediately.
Bar, let’s talk about the notable transition from traditional casinos to online. Are operators who come from land-based casinos jumping on the crypto train? How are they adapting?
Absolutely! A lot of traditional operators are taking their first steps into the online scene and realizing crypto’s impact in it all. They already have local brand recognition, and now it’s time to take that trust and build it online. The great thing is, with crypto, they don’t have to worry about those annoying international payment delays or high fees. We help them adapt without the growing pains, offering localization for both payments and content. It’s basically taking what they already know and applying it to the online space: no need to rebuild everything. You’ve got your brand and audience — now let us help you go digital. It’s that easy.
One last thing: with all the changes happening in the iGaming space, especially with the crypto’s growing presence, what do you think operators should be focusing on in 2025?
2025 is all about speed and adaptability. Markets are moving at record pace, and operators who are stuck in the “perfect platform” mentality are going to miss the boat. Players expect fast, secure experiences, and with crypto, that’s what they get. But to keep up, operators need to launch fast, learn fast, and be ready to grow quickly. That means not over-complicating things: you don’t need to build from zero when you’ve got the right tools. With platforms like ours, operators can quickly adapt to trends, integrate new features, and focus on what really matters: delivering a fantastic player experience. The market’s moving, and those who move with it are the ones who win.
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First SOFTSWISS Sportsbook Network Jackpot Hits €80,294.89
SOFTSWISS, a leading global provider of iGaming software, celebrates the first Sportsbook Network Jackpot win, which occurred during one of the industry’s largest events – SiGMA Americas.
SOFTSWISS launched the first Sportsbook Network Jackpot with an initial prize pool of €35,000. The lucky player claimed the first Jackpot on 9 April, taking home a prize of €80,294.89 – more than double the initial sum. The winning bet was a combo bet placed on live events, with a stake of €166 and a total odds of 4.38.
The Sportsbook Network Jackpot is underpinned by a progressive, cross-operator infrastructure that enables a shared prize pool across all participating brands. Clients using the SOFTSWISS Sportsbook could join this campaign without additional individual costs while offering a grand prize to their players. The setup ensures equal winning opportunities for all players, regardless of the operator they play with.
“This is a remarkable event for our team – not only because it marks the first drop of the Sportsbook Network Jackpot, but also because it’s happening here at SiGMA Americas. We can celebrate it together with our colleagues and share the joy with the lucky player.
I see big potential in the Network Jackpot in the near future. It’s still rare in the market, but it provides additional value and entertainment for players. We are happy to announce the launch of the next campaign and invite our partners to participate in it,” stated Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook.
“Our team has done significant work to make this event happen. Previously, the Network Jackpot was available only to SOFTSWISS casino clients. Now, we’re able to offer this solution to all operators on the market – including Game Aggregator clients, clients using third-party platforms, and even Sportsbook clients.
We’re proud to deliver this engagement solution and be part of this significant jackpot drop,” commented Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
The team is focused on providing the market with tools for engagement. Recently, the Sportsbook introduced Player Chat to enhance user engagement.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Week 15/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has released its cool new slot, City Heat. The game joins Spinomenal’s Adventures series to celebrate the tropical nightlife vibe celebrated in luxurious Miami. A stunning beachside cityscape at sunset lined with palm trees creates an inviting scene for players to jump into the action. City Heat’s Wild symbol is represented by a chic lady and will count for all symbols except free spins and bonus symbols.
Ancient traditions meet exciting gameplay in Toutatis – the new tribal-themed release from hit software provider, Swintt, that sees players enlist the help of a powerful shaman to brew up potent concoctions that could boost their Free Spins winnings to up to 2100x! As the latest title in the provider’s ever-popular Premium line-up, Toutatis is a five-reel, 10-payline game that combines the simple gameplay of a classic land-based slot machine with an exhilarating bonus feature that can be extended up to three times for truly transformative prizes.
Push Gaming’s latest slot takes player favourite mechanics and blends them with a slot staple theme in its latest release, 10 Pharaohs. Players must brave the Pharaoh’s resting place and uncover untold riches via the beloved scatter pays mechanic. The excitement is elevated with the introduction of jackpot symbols that behave like regular versions but also award an instant prize, giving players more to aim for while ramping up the engagement.
Inspired Entertainment, Inc., is thrilled to announce the release of Catch of the Day Extra Spins™ – the latest addition to the popular Catch of the Day™ franchise from Astra Games Studio. Now available in the UK LBO, B3 market, this new release builds on the franchise’s success with even more engaging gameplay. Catch of the Day Extra Spins is a captivating fishing-theme slot with a 5×3 reel layout and 10-win lines. Packed with thrilling features, this game offers players plenty of opportunities to reel in rewards.
A powerful new slot sees Play’n GO revisit the world of Alador, Yasmine, and their enigmatic ally in 1001 Mystery Genie Fortunes. But peace in the Kingdom doesn’t mean all is as it seems… After overthrowing the villainous Zafar, the realm enjoys tranquillity under the rule of Sultan Alador. However, the Genie who helped secure victory has vanished into the Oasis – and whispers tell of a chest brimming with unpredictable power. This 5-reel, 20-line slot invites players to explore what secrets lie within.
Reflex Gaming, the omni-channel gaming supplier are back in the sands of Egypt with Anubis II DoubleMax™, an exhilarating sequel to the hit title Secret of Anubis Doublemax, developed in partnership with Yggdrasil. Set against the majestic backdrop of ancient tombs and golden treasures, Anubis II DoubleMax™ invites players to take on a thrilling 5×3 reel journey where wins pay both ways – from left to right and right to left – giving double the chances to land a prize.
Evoplay has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape. Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations. This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Kendoo has launched Pig Up, a playful and energetic game packed with Hold and Win mechanics and surprise-filled gameplay. Played on a classic 3×3 layout, Pig Up introduces an Extra Reel feature that expands the grid during the Bonus Game, unlocking enhanced win potential and dynamic reel interactions.
Step into a springtime fairytale with Easter Classics—Booming Games’ festive twist on a beloved classic. This 5×3 slot with up to 20 paylines brings all the charm of Easter bunnies, blooming meadows, and colourful eggs, wrapped in the timeless feel of a traditional fruit machine. Stacked symbols fill the reels, boosting your chances for sweet wins whether they land fully or partially.
The highly anticipated Dollar Storm slot is back, and it’s better than ever! Originally released in 2017, this fast-paced, 5×3 slot game is returning to Slotland and Winaday, now with its premiere at CryptoSlots. With newly added features, this revamped version promises to deliver bigger wins. Dollar Storm remains a fan favorite since its launch, offering 20 paylines and a bet range from $0.40 to $10, making it accessible for all types of players.
The post Week 15/2025 slot games releases appeared first on European Gaming Industry News.
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