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A Quick Guide to Gambling Apps
There are plenty of ways to promote gambling offers, including native ads, email campaigns, teasers, and other traffic sources that direct users to a pre-landing page. However, all these methods share one major issue — strict moderation and the constant need for workarounds, with the added risk of account bans.
To overcome such challenges, webmasters have increasingly turned to mobile apps, which can generate as many, if not more, leads than pre-landers. In this guide, the experts at 888STARZ Partners will delve into what affiliate apps are, the different types available, how to acquire them, and review the five best options for driving traffic to betting offers.
What are affiliate marketing apps?
In affiliate marketing, apps are mobile programs installed on users’ smartphones or tablets, specifically designed to promote gambling offers. These apps often function as fully operational casinos, enabling deposits, withdrawals, and offering mini-games such as slots, roulette, or poker. In some cases, they serve as promotional tools, embedding links to online casinos while offering extra features to engage users and drive traffic back to the main platform.
Types of apps for traffic generation
There are three primary types of mobile apps used to promote gambling offers: Native, Webview, and PWA. Each type differs in its implementation, development complexity, and conversion potential. Let’s dive deeper into each one.
Native applications
Native apps are the classic mobile applications found on popular platforms like Google Play or the App Store. These apps don’t require an internet connection to function, allowing players to enjoy offline activities such as spinning slots, making sport bets, etc. However, an internet connection is still needed for account top-ups and website access.
Due to deeper integration with the device, these applications can access data such as geolocation and biometrics, and they can also be used to send push notifications directly to the player’s smartphone.
Native apps in Google Play to promote gambling offers. Source: Google Play.
Native apps tend to build more trust among users compared to PWAs or Webview apps. They load quickly, perform smoothly, and are generally well-optimized. However, developing a native app demands significant time and financial investment. Additionally, since they must pass App Store and Google Play moderation, techniques like cloaking cannot be used, making their approval challenging. And even when approved, native gambling apps are frequently removed, resulting in developer account bans.
Another challenge is that if the developer account isn’t properly warmed up before publishing, it will likely be blocked immediately after the app is taken down. Due to the high development costs and the inevitability of platform bans, native apps are rarely used for gambling promotion.
Webview applications
Essentially, a Webview is a website embedded within a mobile application. Here’s how it works: once the app is installed through an official platform, all user actions are sent as requests either to an HTML file within the app or to a remote server. Webview apps have the advantage of easily bypassing moderation, thanks to their ability to use cloaking. As a result, they tend to remain on app marketplaces longer — often for weeks or even up to a month.
Webview apps can also be promoted on platforms with strict ad policies, like Facebook, TikTok, YouTube, and other social networks. These apps offer the same benefits as native apps, but they’re less complex to develop, cost less, and can even be rented from specialized services.
However, running Webview campaigns requires “warming up” your account to avoid a block after the app is banned. Additionally, since Webview apps are always connected to a website, they need an internet connection and tend to load slower than native apps.
Harrah’s online casino webview app. Source: Apps.Apple.
PWA applications (Progressive Web App)
PWAs and Webview apps are quite similar in terms of implementation, as both are tied to websites. The key difference is that while Webview apps embed the website directly inside the app, PWAs are essentially links to a website, designed to look and feel like a mobile app.
To set up a PWA, you’ll need to purchase a separate domain, as they can’t be uploaded to official app stores. Instead, you’ll have to find alternative platforms or fake app stores that mimic the App Store or Google Play. However, exercise caution when using these alternative platforms, as some are unreliable or even fraudulent, putting your app at risk of being permanently lost.
PWAs tend to generate less trust among users, are optimized only for Android, and have the lowest conversion rates compared to other app types. That said, they remain popular because they’re the easiest to create, cost the least, and are often offered for free by affiliate programs.
Example of a fake Google Play page with PWA app. Source: 66pwa.
Why are mobile apps so popular?
We’ve outlined the specifics of each app type, but beyond their unique pros and cons, all of them share common advantages that make them so popular for promoting gambling offers:
- Easier moderation:
Platforms like Facebook, Google Ads, TikTok, and Instagram typically prohibit online casino promotions, often blocking ads that link to gambling landing pages. However, when promoting gambling through mobile apps, these platforms tend to be more lenient, and ads are less likely to be banned. This removes the need for complex cloaking techniques or the use of anti-detect browsers.
- Mobile traffic popularity:
The share of mobile traffic in affiliate marketing has grown significantly over the past few years. Today, almost all users respond to ads and play online casinos from their smartphones. As a result, gamblers have shown increased interest in gambling apps due to their convenience and interactive elements.
- Push notification campaigns:
Mobile apps can integrate a feature to send push notifications to users’ smartphones, informing them about special offers, promotions, and other updates. This not only boosts first-deposit conversions but also helps retain players to casino and betting.
- Higher trust levels:
Users are familiar with how easy it is to create a landing page, and many of these landing pages are used to promote unreliable or even scammy products. Apps, on the other hand, are harder to create and often require a significant investment and professional expertise. As a result, there are far fewer spammy platforms operating through apps, which increases user trust.
How to obtain apps?
As we’ve seen, mobile apps are effective for promoting online casinos and betting sites, but the process of acquiring them can be more complex than simply setting up a landing page. Depending on the type of app, there are different methods for obtaining one, ranging from easy to more challenging. Here’s a breakdown of the main ways to acquire mobile apps:
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- Via affiliate programs.
Many affiliate programs specializing in gambling and betting niches often provide webmasters with PWA apps as promotional materials for their offers. Apps from affiliate programs come optimized for specific GEOs and can include custom features upon request;
- Via affiliate programs.
- App rentals.
There are various services that allow you to rent mobile apps for gambling promotions. You can either choose from an available catalog or request a customized app. This method removes the need for development or ongoing maintenance. However, you’ll need to pay a one-time fee or a per-download fee (typically a few cents per download). Popular rental services include iRent, ZM Apps, Trident Rent, Wild Wild Apps, [FBM] Apps;
- App builders.
If you prefer to create an app yourself, there are app builders that allow you to design gambling traffic apps using pre-made templates. While these platforms can generate high-quality apps in just a few days, they are expensive, with prices reaching thousands of dollars. The functionality of these apps may be more limited than custom-built apps but can still serve most purposes.
- Custom development.
Custom development is the most expensive and time-consuming option for creating gambling apps. Freelancers typically charge high fees, and since apps are often removed from stores, you’ll need to commission new ones regularly, which can become costly. While larger teams may have in-house developers, most webmasters can’t afford to hire full-time professionals. Custom development is best suited for offers that require unique features or specifications.
Conclusion
While many webmasters still rely on traditional landing pages to promote gambling offers, mobile apps have the potential to represent the next evolution in affiliate marketing. Apps can be leveraged to promote not just gambling, but also betting, dating, e-commerce, and various other verticals, all while simplifying the process of bypassing moderation.
The key to success lies in choosing the right app acquisition strategies and selecting the most effective platforms for promotion. By doing so, you can enjoy higher conversion rates and attract quality leads, setting your campaigns up for long-term success.
Ready to level up your affiliate game? Join 888STARZ Partners and take advantage of exclusive opportunities to drive traffic and boost your profits. Integrate today and gain access to top resources and unbeatable support that’ll help you scale your campaigns for lasting success. Don’t just wait — sign up now and start seeing results!

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PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL
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The Philippine Amusement and Gaming Corporation (PAGCOR) on Tuesday, September 30, conducted an agency-wide orientation on the responsible use of Microsoft Copilot with governance safeguards in observance of Development Policy Research Month (DPRM).
Anchored on this year’s theme, “Reimagining Governance in the Age of AI,” the online session underscored the need to embrace artificial intelligence responsibly to ensure that innovation is balanced with accountability and transparency in the workplace.
The Microsoft Copilot Chat Masterclass was facilitated via Microsoft Teams by AI Workforce Specialist Christeen Padilla, with 98 employees from PAGCOR’s corporate offices and branches in attendance.
Padilla introduced Microsoft Copilot Chat, a secure AI-powered assistant designed to boost productivity through features such as drafting correspondence, summarizing reports, generating ideas, and answering work-related queries.
She also distinguished between the free Copilot Chat, which provides web-sourced responses, and the M365 Chat version, which delivers organization-specific replies.
Employees with an M365 Chat license can also access specialized tools such as Researcher, Analyst, Prompt Coach, Writing Coach, Idea Coach, Career Coach, Learning Coach, Surveys, and Microsoft 365 Admin.
Citing industry data, Padilla noted that 86 percent of AI-assisted chat application users in the Philippines had adopted Copilot in 2024, reflecting the country’s rapid shift toward AI-powered workplace solutions.
While highlighting Copilot’s potential to streamline tasks and improve efficiency, the orientation also placed strong emphasis on governance safeguards to ensure its responsible use. These include compliance with enterprise data protection standards, observance of organizational policies, and vigilance in distinguishing between web-based and internal data to protect sensitive information.
The post PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL appeared first on European Gaming Industry News.
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Broadway Gaming Announces Leadership Transition as COO Becomes CEO
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Broadway Gaming, a leading provider of online bingo and casino, today announced the appointment of Mark Cleary as its new Chief Executive Officer, effective immediately. Founder and outgoing CEO David Butler will assume the role of Executive Chairman.
The leadership transition marks a key milestone in Broadway Gaming’s growth journey, positioning the company for its next phase of scale and strategic development.
“Mark is a deeply respected leader who has helped shape the success of Broadway Gaming,” said David. “This transition has been carefully planned, and I have full confidence in his ability to lead the company forward. As Executive Chairman, I’ll continue to be actively involved in driving our long-term vision, partnerships and potential mergers and acquisitions.”
Mark has served as COO since 2018, overseeing operations, compliance, payments and HR. Under his leadership, Broadway Gaming has expanded its footprint across key markets and delivered sustained growth and engagement.
“I’m honoured to take on the CEO role and lead an exceptional team,” said Mark.
“Broadway Gaming has an exciting future ahead, and I’m committed to building on the strong foundations that David has laid to deliver even greater value for our players, partners, and people.”
Broadway Gaming will continue to focus on innovation, customer experience, and responsible gaming as core pillars of its long-term strategy.
The post Broadway Gaming Announces Leadership Transition as COO Becomes CEO appeared first on European Gaming Industry News.
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Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil
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Atlaslive, a leading B2B software company and iGaming platform provider, has entered into a partnership with Magnum, a financial institution in Brazil regulated by the Central Bank and focused on secure digital transactions.
This collaboration enables Atlaslive operators to offer an additional local payment option integrated directly into the Atlaslive platform. By doing so, it supports operators in regulated markets with secure, compliant, and fast payment flows tailored to Brazil.
“Expanding and diversifying payment access is central to our promise of flexibility,” said Milica Jovanovic, CBDO at Atlaslive. “By partnering with Magnum, we’re reinforcing our ability to help operators grow in Brazil with payment solutions that are reliable, transparent, and built for scale.”
Magnum, authorized by the Central Bank, brings proven expertise in digital banking and payment services. For operators, this means localized solutions aligned with Brazil’s financial regulations and digital economy.
“Joining forces with Atlaslive allows us to bring our technology to a wider network of operators,” said Mário Graziano, Head of Business Development. “We are excited to support secure, fast, and convenient payment journeys that align with Brazil’s evolving digital economy.”
The agreement reinforces Atlaslive’s growth in Latin America, where regulated payment options play a decisive role in compliance, licensing, and player trust.
About Atlaslive
Atlaslive is a B2B software company delivering a fully managed iGaming platform for regulated markets. Designed for fast launches, real-time control, and modular scalability, the platform supports operators across LATAM and EMEA.
About Magnum
Magnum SCD is a financial institution in Brazil authorized by the Central Bank to provide digital accounts, payments, and credit services. As a direct PIX participant and official Visa card issuer, Magnum enables instant and reliable transactions. Combining compliance, transparency, and innovation, Magnum offers payment infrastructure that supports sectors including betting, retail, and digital commerce.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil appeared first on European Gaming Industry News.
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